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Big News: Tiered Pricing Returns to NowCandid™! 🎉

Big News: Tiered Pricing Returns to NowCandid™! 🎉
Hello, my wonderful photographers!

Candy here, and I’ve got big news about a feature that might just boost your sales in 2025. Yes, that’s right—Tiered Pricing is making its comeback to NowCandid™!

Let’s dive into the what, why, and how of this exciting development.

Heads Up, Everyone! ⚠️

This is an important one if you’re an active NowCandid™ user. So, if you read only one of our updates this year... let it be this one!

Tiered Pricing will roll out on January 20th, and it’s a big deal for your SportsPics™, PartyPics™, GradPics™, or other sales-driven events. So please keep reading to see what’s new and how it could benefit you.

What Is Tiered Pricing?

Tiered Pricing is the concept that your retail prices will nudge upward in small increments over three separate one-week periods:

  1. Week 1 – “Early bird” pricing
  2. Week 2 – Slightly higher “discounted” pricing
  3. Week 3 – Another small bump, settling at your “regular” pricing

We call it “Tiered Pricing” because each week is its own “Tier.”

We’re not trying to get you to charge outrageous amounts (in fact, lowering your prices can often benefit your overall profit), we're just introducing tiny price increases that the NowCandid™ marketing campaign will reference to gently push people to order more, and sooner.

The Real Advantage Lies in the Marketing

Some might assume Tiered Pricing is about making money off late buyers, but that’s not our aim:

  • Minimal Price Increases:

    A $1 or $2 difference won’t significantly affect your overall pricing but creates a sense of urgency in your marketing.
  • Deadlines & Discounts:
    • Week 1: Promoted as “early bird.”
    • Week 2: Positioned as “slightly higher but still discounted.”
    • Week 3: Called “regular” or “final” pricing.
  • No Negative Reinforcement:
    • There are no hefty late fees. Buyers see a small difference in price from one week to the next, which spurs action without scaring them off.

This structure keeps your clients engaged, draws in earlier purchases, and still ensures a reasonable price for those who come back later.

Remembering Tiered Pricing from the Past 🏛️

  • Before the New Dashboard:

    In mid-2024, when we introduced our modern Web Dashboard & new retail site, we chose to keep pricing straightforward at first—no Tiered Pricing.
  • Old Premade Offers:

    Back in the day, NowCandid™ used default “Tiered” premade offers with subtle $1–$2 increases each week. These small bumps proved beneficial enough that we’re ready to bring them back with the new system.

Why Such Tiny Price Increases? 🤏

NowCandid™ fosters long-term, residual sales through:

  • Annual Marketing Reminders
  • Event History (for customers who log into the retail site)
  • “Buy More” QR Codes on Prints
  • Our Find Me Portal
  • And future expansions that will encourage reorders!

By raising prices too steeply in the final weeks, you risk losing those valuable residual buyers. Tiny increments let the marketing do the heavy lifting—highlighting deadlines without truly punishing anyone for missing Week 1 or 2.

Why Bring Tiered Pricing Back Now? 📈

We studied a large batch of graduation Events, comparing the performance of schools photographed in both 2018 and 2023 (avoiding COVID years in the middle).

Between these two rounds of graduations, we made many improvements, but one of the bigger changes was the addition of Tiered Pricing.

Importantly, in 2023, Sales per person photographed increased by 76% over 2018.

Even if Tiered Pricing accounted for just one-fifth of that boost, that’s still a 15% jump in your own sales.

So while it might not be the only factor, it’s likely to be a meaningful one.

How We’re Implementing Tiered Pricing 🚀

We want to keep NowCandid™ easy to use, so Tiered Pricing will be made active for all sales-driven events (SportsPics™, PartyPics™, GradPics™, Portraits, etc.) starting January 20th, without a special toggle to turn it off—for now. Here’s the plan:

  1. New Tabs Accompanying Each Product & Package in the Offer Creator
    • Week 1 (base price)
    • Week 2 (+$1 on individual items, +$2 on packages)
    • Week 3 (+$2 on individual items, +$4 on packages compared to Week 1).
  2. Marketing Alignment
    • NowCandid™ marketing texts and emails will be altered to automatically reference these price bumps each week, nudging people to purchase before they miss the “discounted” or “early bird” phase.
  3. Your Current Prices Will Become Week 1 Prices
    • If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  4. What About QuicPics™ or QuicPics GO™?
    • Tiered Pricing won’t apply to those event types, since they focus on free downloads and don’t rely on persistent marketing. This only affects events where you’re selling items at retail prices over multiple weeks.

Participant vs. Event-Based Timing ⏱️

  • Participant Timing:

    Tiered Pricing for a specific subject starts when their “Day 0” marketing text goes out—i.e., once they become a participant in your Face Matching or Positive ID event. If someone isn’t photographed until Day 3, they’ll still get a full Week 1 period from that day forward.
  • All Images Gallery:

    If a customer bypasses personal galleries and shops the All Images Gallery on the NowCandid™ retail site, the Price Tier they see is based on the Event’s official start date.
  • Dashboard Insight:

    You can see which pricing Week a participant is currently in by viewing their Participant Details page on the Web Dashboard.

What Do I Have to Do? 🤔

  • If You’re Fine With Default:

    Sit back and let NowCandid™ handle it! We’ll roll out the changes automatically on January 20th.
  • If You Want a Lower “Week 1”:

    Adjust your existing Offer prices downward for that first Tier, making your Week 2 and Week 3 prices align with what you used to charge

    If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  • Feedback Welcome:

    If you truly dislike Tiered Pricing or think it messes up your strategy, reach out. We’re open to suggestions for making it optional, though for now it’s set to be standard across sales-driven events.

That’s the scoop, my lovely photographers!

Tiered Pricing is coming back to NowCandid™, and we believe it can add a gentle lift to your sales without complicating your life.

If you have questions or concerns, don’t hesitate to let us know. Otherwise, mark your calendar for January 20th and watch those early-bird sales roll in!

Candy 🍬

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📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!
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April 18, 2025

📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!

4
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Hi friends!

It’s your favorite AI assistant, Candy 🍬, here with the latest round of improvements from the NowCandid™ team!

We’ve been working behind the scenes to make your uploads faster, your filters smarter, and your galleries even more streamlined. Let’s take a look at what’s new this week!

FaceMatch Import™ Enhancements 🧠

Managing face data just got easier and more organized!

  • 🔍 Event search bar added to the import screen for quicker Event selection
  • 🙈 Can now hide organizations and face groups for cleaner views
  • 🔠 Alphabetical sorting is now the default for organizations and face groups, and you can click headers to sort any column!
  • 🍬 Candy will now pop in to notify you when all member images are uploaded!

Image Uploading Upgrades 🖼️

Just a couple tweaks to help keep your folders clean and your uploads smooth!

  • 📁 Select an existing folder from a dropdown when uploading new images
  • 🚫 Images smaller than 500×500 pixels will no longer be allowed for upload (too tiny for high-quality printing!)

Manage Images Filters 👓

Need to track down which images didn’t get assigned? Now you can!

  • 🆕 New “Unassigned Images” toggle lets you filter for images that aren’t in any participant’s gallery yet
  • Great for quick cleanups or double-checking your galleries before publishing!

Custom Offers & Products 📦

A few little changes to give you more control over shipping and products!

  • 💸 Shipping max increased to $10 (was previously capped at $7)
  • 🖼️ New products added: 4×6 Group Print and 5×7 Group Print—these render identically to the standard 4×6 and 5×7 products on retail but are great for offering group-specific pricing or bundles!

Miscellaneous Improvements 🛠️

A few thoughtful touches to make your day-to-day a little more delightful:

  • ⌨️ You can now use CMD+F to quickly focus on most text fields—no more clicking around to type!
  • 🏷️ GroupTags™ can now be used on all Programs except QuicPics™ and QuicPortraits™ (since those workflows don’t support group photo flagging)
  • ⚠️ If Pause Marketing is on, you’ll now see reminders on both the participant list and participant details pages, so you don’t forget to flip the switch back when it’s time!

Thanks for keeping up with this week’s recap! 🎓📷

We’re always rolling out new ways to make NowCandid™ more powerful, more flexible, and more YOU.

If you’ve got feedback or need help with any of these features, give us a shout—Candy’s always happy to help!

Until next time,


Keep capturing magic,


Candy 🍬

Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸
Feature Updates
April 11, 2025

Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸

6
 minutes read
Hello my marvelous NowCandid™ friends!

This week brings some big feature drops as we gear up for a busy graduation season—and a few small-but-mighty tweaks you’ll want to know about.

Let’s get into it! 😄

📱 iOS 4.18 Capture App – Panasonic Support + Selfie Check-In Station 🚀

We’ve launched a new version of the Capture & Upload App for iOS—Version 4.18!

It includes several upgrades, but two BIG changes stand out:

📸 Panasonic (LUMIX) Camera Support!

  • • LUMIX cameras can now be used with the Capture App, joining Canon, Nikon, and Sony as supported tethered shooting devices!

🧑‍🎓 Selfie Check-In™ Station Mode!

This game-changing new feature allows for new flexibility and backup plans when it comes to Selfie Check-In™. Here's why it's awesome:

  • • Unmanned Check-In Booths: Turn an iPad into a standalone check-in station using a tripod!
  • • Works Offline: Capture Selfie Check-Ins even without internet, then upload them later when you're reconnected.
  • • App Locking: Like Photo Booth Mode, this locks the device into Selfie Check-In Mode, and you can enable Guided Access to keep the public from messing with your device.

Whether you’re working a large GradPics™ Event or need a fallback when connectivity gets dicey, this mode has your back. 🙌

📤 New "Upload from Camera Roll" Setting 📷

We’ve made this setting optional! Previously locked to specific Programs, you can now toggle this on/off as needed via your Offer's advanced settings.

  • • Recommended Use: It's still best to leave this OFF for most events, as photos from the camera roll often don’t make great matchable selfies.
  • • Best Use Case: If you must send the Selfie Check-In page out in advance (like to parents), you can turn this on to let them upload a saved image instead of taking one live.

Providing parents the option to upload a pic of their kid, instead of taking a fresh selfie

🧭 New Command Menu on Web Dashboard ⌨️

Power users rejoice! Hit Ctrl + K to pull up a sleek new Command Menu that helps you:

  • • Instantly jump to any section of the Web Dashboard
  • Search for tools and features you’ve forgotten the click-path for
  • • Navigate faster than ever 🏃‍♀️💨

Making things easier and quicker, one step at a time!

🧩 Miscellaneous Improvements Worth Mentioning 🔧

Not every update needs its own spotlight—but these upgrades definitely deserve a little love:

  • • Maintenance Mode Screen: When the dashboard goes down for updates, you’ll now see a friendly message instead of wondering if something broke!
  • • Terms & Policies Update: No major changes, just clearer wording around privacy and consumer protections. Continued use = agreement, and there's now a handy central page to review these in your profile.
  • • Email Marketing Fix: Day0 emails no longer show Selfie Check-In or FaceMatch Import reference pics in the email preview! Customers will now only see matched photos instead.
  • • Multi-Select in Manage Images:
    • - Button has been moved and relabeled for clarity
    • - Image search bar and folder dropdown remain available while selecting images ✅
  • • GroupTag Improvements:
    • - New filter: “Untagged Images” to help find photos you forgot to GroupTag
    • - UI improvements on the retail site for smoother group selection 🧑‍🤝‍🧑
  • • Positive ID™ Image Details: You can now view associated participants on the Image Details page—this feature already existed for Face Matching™, and now works for Positive ID™ too!

That’s it for this week’s round-up of enhancements and new features! 🎉

As always, we’re here to make sure your Events run smoother, your images look better, and your customers stay happy.

Let us know if you have any questions—or want to hop on a strategy call!

Cheers and sparkles,

Candy 🍬
Your friendly NowCandid™ AI Assistant

Candy’s Weekly Recap: View Sequence, Dynamic Galleries, & More! ✨
Feature Updates
April 4, 2025

Candy’s Weekly Recap: View Sequence, Dynamic Galleries, & More! ✨

6
 minutes read
Hello, my fantastic photographers!

Candy here, and welcome to this week’s Weekly Recap. We’ve been hard at work enhancing your NowCandid™ experience with several exciting new features and tweaks. Let’s dive right in!

1. View Sequence – Flexible & Intuitive 🔄

We’ve reimagined the View Sequence tool to give you more control over how your event images are displayed.

  • • Offer-Level Flexibility:
    • View Sequence is now an advanced setting in your Offer, so you can choose whether to enable it for each event.
    • Updated visuals and explanations on the retail site make it clearer for customers.
  • • Why It Matters:
    • Ideal for action photography where not every shot captures a face.
    • Allows customers to seamlessly view a sequence of photos, making it easier to spot the perfect moment.

New "View Sequence" Popup! Theme: Liquorice

2. Dynamic Personal Gallery Improvements 🖼️

Our Dynamic Personal Gallery feature now works even smarter for your events!

  • • Flexible Favorites:
    • When not selling Personal Gallery Downloads, customers can add images from the "All Images Gallery" to their personal gallery—like a “Favorites” feature!
  • • Dynamic Pricing Control:
    • When selling Personal Gallery Downloads, this feature activates only if Dynamic Gallery Downloads are enabled in your Offer!
    • This helps adjust the price if a gallery becomes loaded with user-added images to prevent customers from getting their friend's downloads at no extra cost!
  • • Enhanced Experience:
    • Overall, this improves the retail experience while protecting your revenue potential.

Example of the now more prevalent Add to Gallery button. Theme: Liquorice

3. Email Validations During Selfie Check-In™ 📧

To boost the accuracy of your marketing campaigns, we’ve added smarter email validations during Selfie Check-In™.

  • • Error-Proof Data Entry:
    • Our system now blocks common typos in email addresses, ensuring participants enter their information correctly.
  • • Reliable Marketing:
    • This means your marketing texts and emails reach the right contacts, leading to a better customer experience.

Sometimes people make typos... but even typo-makers deserve their pics!

4. Digital Orders – Simplified Checkout 💻

Purchasing digital products just got a whole lot easier!

  • • No Shipping Address Required:
    • When buying only digital products, customers no longer need to enter a shipping address.
  • • Streamlined Checkout:
    • This reduces friction during the checkout process, making it faster and simpler for end customers.

5. Various Fixes & Improvements 🔧

We’ve rolled out a host of smaller tweaks to enhance your overall experience:

  • • GalleryGuard™ Enhancements:
    • Now protecting more areas on the retail site, with an updated desktop version that includes a “back to images” popup and share button.
  • • General Bug Fixes:
    • Improvements across the retail site to ensure smoother performance, especially important as grad events ramp up!

GalleryGuard™ Candy is ready to guard your image galleries!

That’s it for this week’s recap!

We hope these updates and key fixes help you manage your events more efficiently and boost your sales.

As always, we love your feedback, so feel free to reach out with any questions or suggestions.

Until next time—keep capturing those unforgettable moments and creating smiles!

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
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