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Big News: Tiered Pricing Returns to NowCandid™! 🎉

Big News: Tiered Pricing Returns to NowCandid™! 🎉
Hello, my wonderful photographers!

Candy here, and I’ve got big news about a feature that might just boost your sales in 2025. Yes, that’s right—Tiered Pricing is making its comeback to NowCandid™!

Let’s dive into the what, why, and how of this exciting development.

Heads Up, Everyone! ⚠️

This is an important one if you’re an active NowCandid™ user. So, if you read only one of our updates this year... let it be this one!

Tiered Pricing will roll out on January 20th, and it’s a big deal for your SportsPics™, PartyPics™, GradPics™, or other sales-driven events. So please keep reading to see what’s new and how it could benefit you.

What Is Tiered Pricing?

Tiered Pricing is the concept that your retail prices will nudge upward in small increments over three separate one-week periods:

  1. Week 1 – “Early bird” pricing
  2. Week 2 – Slightly higher “discounted” pricing
  3. Week 3 – Another small bump, settling at your “regular” pricing

We call it “Tiered Pricing” because each week is its own “Tier.”

We’re not trying to get you to charge outrageous amounts (in fact, lowering your prices can often benefit your overall profit), we're just introducing tiny price increases that the NowCandid™ marketing campaign will reference to gently push people to order more, and sooner.

The Real Advantage Lies in the Marketing

Some might assume Tiered Pricing is about making money off late buyers, but that’s not our aim:

  • Minimal Price Increases:

    A $1 or $2 difference won’t significantly affect your overall pricing but creates a sense of urgency in your marketing.
  • Deadlines & Discounts:
    • Week 1: Promoted as “early bird.”
    • Week 2: Positioned as “slightly higher but still discounted.”
    • Week 3: Called “regular” or “final” pricing.
  • No Negative Reinforcement:
    • There are no hefty late fees. Buyers see a small difference in price from one week to the next, which spurs action without scaring them off.

This structure keeps your clients engaged, draws in earlier purchases, and still ensures a reasonable price for those who come back later.

Remembering Tiered Pricing from the Past 🏛️

  • Before the New Dashboard:

    In mid-2024, when we introduced our modern Web Dashboard & new retail site, we chose to keep pricing straightforward at first—no Tiered Pricing.
  • Old Premade Offers:

    Back in the day, NowCandid™ used default “Tiered” premade offers with subtle $1–$2 increases each week. These small bumps proved beneficial enough that we’re ready to bring them back with the new system.

Why Such Tiny Price Increases? 🤏

NowCandid™ fosters long-term, residual sales through:

  • Annual Marketing Reminders
  • Event History (for customers who log into the retail site)
  • “Buy More” QR Codes on Prints
  • Our Find Me Portal
  • And future expansions that will encourage reorders!

By raising prices too steeply in the final weeks, you risk losing those valuable residual buyers. Tiny increments let the marketing do the heavy lifting—highlighting deadlines without truly punishing anyone for missing Week 1 or 2.

Why Bring Tiered Pricing Back Now? 📈

We studied a large batch of graduation Events, comparing the performance of schools photographed in both 2018 and 2023 (avoiding COVID years in the middle).

Between these two rounds of graduations, we made many improvements, but one of the bigger changes was the addition of Tiered Pricing.

Importantly, in 2023, Sales per person photographed increased by 76% over 2018.

Even if Tiered Pricing accounted for just one-fifth of that boost, that’s still a 15% jump in your own sales.

So while it might not be the only factor, it’s likely to be a meaningful one.

How We’re Implementing Tiered Pricing 🚀

We want to keep NowCandid™ easy to use, so Tiered Pricing will be made active for all sales-driven events (SportsPics™, PartyPics™, GradPics™, Portraits, etc.) starting January 20th, without a special toggle to turn it off—for now. Here’s the plan:

  1. New Tabs Accompanying Each Product & Package in the Offer Creator
    • Week 1 (base price)
    • Week 2 (+$1 on individual items, +$2 on packages)
    • Week 3 (+$2 on individual items, +$4 on packages compared to Week 1).
  2. Marketing Alignment
    • NowCandid™ marketing texts and emails will be altered to automatically reference these price bumps each week, nudging people to purchase before they miss the “discounted” or “early bird” phase.
  3. Your Current Prices Will Become Week 1 Prices
    • If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  4. What About QuicPics™ or QuicPics GO™?
    • Tiered Pricing won’t apply to those event types, since they focus on free downloads and don’t rely on persistent marketing. This only affects events where you’re selling items at retail prices over multiple weeks.

Participant vs. Event-Based Timing ⏱️

  • Participant Timing:

    Tiered Pricing for a specific subject starts when their “Day 0” marketing text goes out—i.e., once they become a participant in your Face Matching or Positive ID event. If someone isn’t photographed until Day 3, they’ll still get a full Week 1 period from that day forward.
  • All Images Gallery:

    If a customer bypasses personal galleries and shops the All Images Gallery on the NowCandid™ retail site, the Price Tier they see is based on the Event’s official start date.
  • Dashboard Insight:

    You can see which pricing Week a participant is currently in by viewing their Participant Details page on the Web Dashboard.

What Do I Have to Do? 🤔

  • If You’re Fine With Default:

    Sit back and let NowCandid™ handle it! We’ll roll out the changes automatically on January 20th.
  • If You Want a Lower “Week 1”:

    Adjust your existing Offer prices downward for that first Tier, making your Week 2 and Week 3 prices align with what you used to charge

    If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  • Feedback Welcome:

    If you truly dislike Tiered Pricing or think it messes up your strategy, reach out. We’re open to suggestions for making it optional, though for now it’s set to be standard across sales-driven events.

That’s the scoop, my lovely photographers!

Tiered Pricing is coming back to NowCandid™, and we believe it can add a gentle lift to your sales without complicating your life.

If you have questions or concerns, don’t hesitate to let us know. Otherwise, mark your calendar for January 20th and watch those early-bird sales roll in!

Candy 🍬

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Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸
Feature Updates
July 11, 2025

Weekly Recap: Capture 4.20, Favorites for All Image Galleries, and More 📸

9
 minutes read
Hey hey! Candy here with your NowCandid updates.

Let’s dig into what’s new this week:

🚀 Capture App Version 4.20 Is Here!

Big updates just dropped in NowCandid Capture App v4.20, and I’m here to walk you through all the exciting changes. Whether you’re on iPhone, iPad, or now even a Mac, this update makes capturing better, faster, and more flexible than ever.

🖥️ Now on Apple Silicon Macs!

Mac support has officially landed!


If you’ve got a Mac from 2020 or newer (Apple Silicon), you can now run the NowCandid Capture App directly on your computer. That means full access to camera tethering, live-uploading, Selfie Check-In Station, and more—all in the same app you already know and love on iOS and iPadOS.

Perfect for studio setups or hybrid workflows where a full keyboard and screen come in handy!

📷 Fujifilm Joins the Party

That’s right—Fujifilm cameras are now fully supported!


With this, all five major camera brands are compatible with NowCandid Capture & Upload:

  • • Canon
  • • Sony
  • • Nikon
  • • LUMIX
  • • Fujifilm

So, if you’re shooting sports, portraits, grads, or events on a Fuji body, you’re now cleared for lift-off. 🎉

🔮 Future-Proofed for Apple OS Updates

Capture App v4.20 includes early support for iOS 26, iPadOS 26, and macOS 26, so you’ll be all set once those updates roll out later this year. No last-minute patching or scrambling required.

🎨 Visual & Interface Upgrades

  • • Animated UI numbers (like image counts!) now update with fun, smooth transitions.
  • • New Shooting Page UI on iPhone gives more space to your camera feed.
  • • Sharpened icons throughout the app—crisper visuals everywhere.
  • • Phone keypad is now larger and easier to tap.
  • • PhotoTags popup got a cleaner layout.
  • • Updated splash screen messages: wittier, more emoji-filled, and faster-loading too!

📸 Photo Booth & Selfie Check-In Tweaks

  • • New Color Filters for Photo Booth: Try out Juno, Lark, Mayfair, Sierra, and Walden—just like your favorite photo apps.
  • • Photo Booth collage previews now live-update when filters or backgrounds change. What you see is actually what you get!
  • • Internal camera now runs at 60fps on the Shooting Page, Selfie Check-In Station, and Photo Booth Mode for smoother live-video feeds.
  • • Flash support added to Selfie Check-In: the screen will flash during the photo if your device decides it’s needed.
  • • "Close" button for Selfie Check-In Station is now only shown during the contact info step (to reduce some confusion users had).

🛠️ Performance & Power Gains

  • • Better battery life and CPU usage from under-the-hood improvements.
  • General performance improvements to make the app snappier.
  • • iOS 18+ now supports dark mode icons and tinted app icon options for better theme matching on your device.
  • • The Lock button is now in the iPhone's shooting page wheel menu—it’s still there if you need it, just tidier.

With v4.20, the NowCandid Capture App is faster, more flexible, and ready for more workflows than ever—whether you’re on your phone, iPad, or a shiny new Mac. 🧃

⭐ Favorites for All-Image Gallery Links

Your subjects can now favorite images when viewing the All Images Gallery for an Event! Favorites will stick around between sessions on the same device and browser, and if the visitor logs in, they’ll sync across their devices too.

This opens up new workflows for action sports photographers and beyond. Want to promote the full gallery and let customers find their pics with JerseyJotter™ filters? Now they can build their own personal gallery of favorites, even if they didn’t check in or match through Face Matching. In general, this makes the All Images Gallery more shoppable for every type of Event.

🔧 Misc New Features & Tweaks

Some smaller updates this week—still useful!

  • 📥 Press & Hold Downloads (Now with Backgrounds!)
    QuicPics users on mobile can now press and hold to download images with their selected background. Previously, this was only available through the cart and checkout.
  • 🔢 JerseyJotter™ Filter Stats Update
    When filtering by number, color filter stats will now update dynamically to reflect how many images match both filters. It’s a smarter way to narrow things down.
  • 🛡️ GalleryGuard™ in Photo Synthesis™ Galleries
    Retail visitors browsing their Photo Synthesis™ gallery via Quic.Pics are now protected by screenshot blocking, just like the standard retail site. 📵
  • 💰 Sort by Purchased Images
    On the Manage Images page, you can now sort by “Purchased Images” to see what’s actually selling. Great for evaluating your top-performing shots!
  • 🧠📸 Memory Mate is now a "Hybrid" product!
    We’ve updated how Memory Mate products behave on the retail site. They’ll now show up in both the Group and Individual product sections depending on what photo types are available in the gallery.
    Even better: when a customer clicks into the product gallery, Memory Mates will preview with either the group photo or individual photo already filled in—whichever one they had selected going in.

That’s everything for Now!

More improvements coming your way soon. Keep snapping, tagging, and selling—I'll be here making it smoother every step of the way.

Cheers,

Candy

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆
Feature Updates
July 3, 2025

Weekly Recap: Offer-Level Backgrounds, Jersey Filters & Pop Rocks Theme 🎆

4
 minutes read
Hey friends! It’s Candy, back again with updates on all things NowCandid.

This week? We’re talking backgrounds, jersey-spotting magic, and some serious product glow-ups. Let’s dig in! 🍬✨

🎨 Offer-Level Background Customization Is Here!

Now, you can set custom backgrounds at the Offer level!

  • • Pick from hundreds of preloaded background options
  • • Or upload your own (yep, your own!)
  • • Drag and drop to arrange their order just how you like
  • • Choose between 20 and 32 backgrounds to match your event’s vibe
  • • This background selection will set the choices for dynamic BGR images in Events using that Offer

Find it under "Image Backgrounds" when editing one of your custom offers!

🏀 JerseyJotter™ Got Even Smarter

Multiple jersey numbers at once? Don’t mind if I do! 🎯

Retail customers can now filter by more than one jersey number while browsing galleries—so if they’re hunting down that epic shot of #1 handing off to #23, they can actually find it. The more, the merrier!

JerseyJotter™ in action! Now able to filter down even more. Theme: Liquorice

✨ New & Improved Product Renders!

Our non-rendering products got a visual upgrade! Depending on the program or market, you’ll now see better sample graphics in the product gallery for:

  • • Spirit Noggins
  • • Spirit Sticks
  • • Canvas Wraps
  • • Wall Clings
  • • ...and even statuettes and acrylic magnets when using standard images.

Graduations? Sports? Social vibes? We’ve got you covered with graphics that actually match the moment. Love that for us. 💅

Here are two examples of what we're talking about:

✨ Improving Live-Rendering for Statuettes

📸 Statuettes now render in the product gallery with a transparent acrylic base (ooh, classy) and an updated plate design.


🎯 And just in case you missed it: Acrylic Magnets and Statuettes now live-render when customers are viewing the product gallery for a background-removed image.

Theme: Pop Rocks - Watermarking: Off

🎆 In Case You Missed It: Pop Rocks Theme!

We dropped a new “Pop Rocks” retail theme right before the 4th of July—complete with fireworks, dark mode, and party vibes galore.


Use it for summer celebrations, school events, or whenever you feel like turning up the wow.

🛠️ Misc Fixes & Tweaks!

🖼️ Quic-Event Tweak: When not selling a Digital Download product in your Quic-Events, the free download will now be much higher resolution!

🤳 Selfie Check-In™: A sneaky bug was messing with Selfie Check-In™ on some phones, but I waved my magic wand and poof—fixed.

📅 Report Date Picker: You can now select dates earlier than July 2023 when setting date ranges for reports. A little overdue... but better late than never, right? 😅

That’s all for this week!

Until next week,
– Candy 🍭✨

How One Photographer Increased Graduation Sales with Fewer Participants Using NowCandid™
Success Stories
June 30, 2025

How One Photographer Increased Graduation Sales with Fewer Participants Using NowCandid™

6
 minutes read

When a long-time graduation photography business, which has asked to remain anonymous, decided to switch an event they’d covered for years to NowCandid’s platform, the results were impressive.

Despite a significant drop in graduates at this ceremony, this studio has outperformed last year’s total sales, thanks to smarter systems, easier check-ins, and a smoother experience for families.

🎓 The Challenge

Capturing a graduation is always a high-volume, high-pressure operation. For years, this photography business relied on pre-registration lists and manual image matching. But getting enough students to register ahead of time was always a hurdle—and every missed check-in meant lost revenue.

With parents and schools expecting a faster, more polished experience, the team knew they needed a better way to deliver.

✅ The Solution

This year, they went all in with NowCandid’s smart, automated workflow:

  • • Selfie Check-In™ for faster, more flexible student identification
  • • Automated galleries and image matching, cutting down post-event sorting time
  • • Mobile-optimized customer galleries with tiered pricing offers
  • • Real-time reporting and clearer communication with the school

And the big win? Selfie Check-In™ now gives graduates up to 60 days after the event to register their photo—capturing stragglers who might otherwise never see their images.

📊 The Results

Here’s how the numbers stack up compared to last year:

  • • NUMBER OF GRADUATES:  -10%
  • • SALES PER PARTICIPANT:  +39%
  • • ORDER AVERAGE:  +29%

The graduation's 2025 sales over the past 45 days has already exceeded their 2024 sales over 365 days by 26%.

Meaning, their total sales are up 26% with plenty of time to increase going forward.

By giving families more time and an easier path to find their photos, the studio saw higher average order values, better sales per participant, and less manual work for their team—even with fewer students overall.

💬 What the Studio Noticed

  • • Time savings: Fewer employees needed to manage sign-ups on site.
  • • Lower labor costs: Less time chasing registrations, more focus on shooting.
  • • Less customer service: Fewer retail support calls, because NowCandid helps with those!
  • • Happier schools: Schools loved the modern process and the extra contact info for staying connected with new grads.

🎯 Their Biggest Wins

When asked what they’d tell another studio thinking about making the switch, the owner put it simply:

“What are you waiting for? We increased sales, lowered our labor costs, and made the process easier for everyone.”

They added that the extended Selfie Check-In™ window alone made a huge difference:

“Being able to register students up to 60 days after the event helped us capture sales we would have missed.”

Would they use this workflow again?

“100%.”

🚀 Wrap-Up

This photo business proves that growth isn’t always about shooting more photos or booking bigger crowds. Sometimes, it’s about working smarter—using tools that connect families with their memories faster and easier than ever.

👉 Ready to see what NowCandid™ can do for your next graduation event? Start here »

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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