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Crowning Moments: Turning Prom Night into Profit with NowCandid

Crowning Moments: Turning Prom Night into Profit with NowCandid
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

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Weekly Recap: Collapsible Sidebar, QR Code Printouts & RCS Text Preview ✨📱
Feature Updates
May 15, 2026

Weekly Recap: Collapsible Sidebar, QR Code Printouts & RCS Text Preview ✨📱

3
 minutes read
Hey photo friends! 👋

Candy here with another round of NowCandid updates! This week brings a more flexible Dashboard sidebar, easier QR code sharing, a new price level reference page, and a preview of cleaner-looking RCS messaging.

🖥️ Dashboard Improvements

📌 Collapsible Sidebar on desktop

  • You can now collapse the Dashboard Sidebar to give yourself more room. Click the edge of the Sidebar to toggle it, or use CTRL/CMD+B or CTRL/CMD+S.

🎓 “Class of 2026” background pack added

  • Available now in the Offer Creator.

🖼️ Participant Details fix

  • Invisible BGR images now appear where expected.

📅 Event Calendar fix

  • Hidden Events no longer appear on the Event Calendar.

Better performance for large Events

  • Event Participants and Manage Images pages now behave better with several thousand participants or images, including faster initial loading, longer timeouts, and clearer loading feedback.

📊 Default Price Levels Overview is now built into the Dashboard

View it here: https://app.nowcandid.com/offers/price-level-overview

🔳 QR Creator Upgrade: Printable QR Code Cards

🖨️ Download a PDF sheet of QR code cards

  • The NowCandid QR Code Generator can now create a printable PDF sheet with customizable text.

Great for:

🎓 Placing QR cards on graduation chairs for Selfie Check-In

🏈 Handing out QR cards at sports events linking to an All Images Gallery

📸 Creating polished cards for check-in links, retail links, or any URL you want to share

💬 RCS Messaging Preview

We’re testing RCS messaging for some texts.

📱 Texts can appear as coming from “QuicPics” instead of a phone number

📷 Uses a generic camera-style logo to keep things white-labeled

✅ Helps messages look cleaner and easier to find

🛡️ May help reduce spam filtering in some cases

Currently, RCS is available for:

  • Dashboard 2FA texts
  • Find Me Portal texts

We’ll likely explore rolling this out to marketing texts after grad season.

🛍️ Retail Updates

💸 Slash-through pricing improved

  • Slash-through amounts now use week 3 pricing when applicable, or à la carte pricing if that is higher.
  • So now, we've ensured your customer is always seeing the maximum amount of Discount being provided! Automatically.

📦 Personal Gallery Download slash-through price

  • Even though Personal Gallery Download is technically a package, it can now show a slash-through price based on the individual download product in your Event, when available.

🖼️ Better package performance with BGR images

  • Selecting and editing BGR images inside packages should feel faster.

🧼 Cleaner BGR timing on retail

  • Images going through background removal will no longer appear on the retail site before the BGR process is finished.
  • This helps keep galleries clearer for shoppers! Especially during grad season, when high BGR volume can occasionally slow processing down.

🧩 Favorites Gallery download fix

  • Fixed an edge case where the Personal Image Gallery Download product could appear for Favorites Galleries even when Dynamic Personal Gallery Download was not enabled.

🛠️ Small Fixes & Cleanup

📅 Hidden Events no longer appear on the Event Calendar.

🖼️ Invisible BGR images now display correctly on Participant Details.

⚡ Large Events with thousands of participants or images should feel more stable and responsive.

That’s the update for this week!

From a cleaner Dashboard layout to printable QR cards and better retail pricing displays, these changes are all about making NowCandid easier to use in real-world event workflows.

Keep creating magic,

Candy 🍬

Use the Workflow That Fits the Job
Photography Tips
May 12, 2026

Use the Workflow That Fits the Job

10
 minutes read
Not every event works the same way—so your platform shouldn’t force every job into the same box.

 

One of the biggest reasons photographers switch to NowCandid™ is workflow flexibility. We give you multiple ways to connect photos to people, so you can choose the approach that makes the most sense for the event, the audience, and the level of privacy sensitivity involved.

 

That flexibility isn’t just “nice to have.” It’s the difference between a smooth event and a stressful one—between galleries that convert and galleries that never get seen.

 

The core problem with one-size-fits-all platforms

Many platforms are built around a single assumption: “Every event should be identified and delivered the same way.”

But photographers know better.

  • • A youth sports tournament behaves nothing like a graduation.
  • • A corporate headshot day has different privacy needs than a fundraiser gala.
  • • A high-volume school day requires a totally different on-site flow than a casual community event.

NowCandid™ is built around the belief: the workflow should adapt to the job—not the other way around.

 

The NowCandid™ workflow toolbox

Here are the primary ways photographers connect images to the right people in NowCandid™:

  • • Scanner ID
  • • Name Lookup
  • • Type & Take
  • • Tap-A-Face
  • • Selfie Check-In™
  • • Roster Check-In
  • • PhotoRosters

Each one has a “best fit,” and knowing how to choose is where photographers gain speed, confidence, and profit.

 

Quick guide: which workflow should you use?

Scanner ID

Best for: high-volume, highly controlled check-in environments (schools, leagues, credentialed events)
Why photographers use it: fast, structured, low-error identification at scale.
Great when: you have a roster/card system and you want the cleanest, most consistent subject-to-photo connection.

Name Lookup

Best for: rosters and organized groups where names are known(schools, teams, structured lists)
Why it works: quick selection from a list is often faster than typing or post-event matching.
Great when: you can get the list ahead of time and want to keep on-site flow moving.

Type & Take

Best for: smaller events or flexible environments where you can type quickly and keep moving
Why it works: zero dependency on rosters/cards—simple and direct.
Great when: speed matters and you have a staff member who can handle quick data entry.

Tap-A-Face

Best for: fast on-site identification when the “right” person wasn’t captured by check-in/roster
Why it works: it’s the practical fix for real events. If someone slipped through, you can still connect them.
Great when: you need a quick, human-in-the-loop tool to create a participant and kick off matching/marketing.

Selfie Check-In™

Best for: events where guests can self-identify (graduations, dances, large public events, photo ops)
Why it works: it collects contact info and gives you a reference image—without requiring staff to identify everyone manually.
Great when: you want broad participation and easy post-event delivery without a heavy on-site registration process.

And More!

PhotoRosters and Roster Check-In get a bit more involved... and we recommend getting more familiar with the NowCandid platform before utilizing these! But in short:

PhotoRosters allow you to upload headshots and previously collection contact info and consent to easily reuse them as reference images for future Face Matching Events.

Roster Check-In allows you to upload a league- or school-provided roster and then also take a quick pic of each kid, pairing a reference image to their info in the roster to serve as their reference image.

 

Why flexibility leads to higher sales

When photographers can choose the right identification workflow, three things improve immediately:

1) You deliver galleries faster

Fast delivery matters because excitement decays quickly. The sooner people can find themselves, the more likely they are to buy—especially for emotional, time-sensitive events.

2) You reduce friction for customers

If the workflow is right, customers don’t have to dig, guess, or give up. They get a clear path to their photos.

3) You reduce labor and cleanup

The “wrong workflow” usually means hours of fixing issues later: missing IDs, unlinked galleries, manual sorting, angry parents, and support tickets. The “right workflow” avoids that.

 

Privacy sensitivity: the hidden factor most platforms ignore

Some events require extra care—especially schools, youth organizations, or sponsor-driven programs. NowCandid’s workflow options allow you to choose identification approaches that align with the privacy and communication expectations of the event.

In plain terms: you can run a more open workflow when it’s appropriate, and a more controlled workflow when it’s not.

 

The takeaway: choose what makes sense, every time

Whether a shoot demands the versatility of Face Matching-style workflows, the directness of Positive ID-style workflows, or another approach entirely, you need the flexibility to choose what makes sense.

Most importantly, you need to deliver galleries fast enough to turn that initial excitement into actual orders—and NowCandid is built to help you do exactly that.

 

Want help choosing the right workflow?

If you tell us what you shoot—schools, sports, graduations, events—we’ll recommend the best workflow setup and explain why it fits.

👉 Create a free account or book a quick demo to see the workflows in action.

Weekly Recap: Express Checkout Confirmations, Capture App Speed Testing, and a New Lightroom Classic Plugin
Feature Updates
May 8, 2026

Weekly Recap: Express Checkout Confirmations, Capture App Speed Testing, and a New Lightroom Classic Plugin

10
 minutes read
Hey photo friends! 👋


This week’s updates are all about clearer customer actions, smoother retail performance, and new tools that speed up upload workflows. Plus, a strong round of Capture App polish (iOS & Android OTA) and some important Dashboard + Marketing fixes.

Let’s jump in. ✨

🛍️ Retail: Fewer Mis-clicks, Better Previews, Faster Feel

✅ Express Checkout confirmation (all express checkouts)

All express checkout flows now show a confirmation popup that clearly displays the shipping address selected, with options to place the order or go back. It also includes an invalid address popup.

Previously, people would sometimes purchase without double checking their express-checkout-method's default shipping address. So, this change is designed to reduce address mistakes and improve customer experience!

Confirmation popup now clearly displays shipping address confirmation.

🧠 Better UI + performance improvements

  • Improved local rendering (performance, memory usage, and task handling) — originally aimed to improve the retail experience on low-end devices, but it should make most devices feel faster!

  • Native “leave page” confirmation on supported browsers/devices (desktop + Samsung back button) when navigating away from an event page (refresh/back).

Leave page confirmation

🖼️ Clearer package download expectations + better pickers

  • Personal Gallery Downloads on store sheet and package editor now show “+X Images” in the configurator when there are more than 4 images—so customers don’t think they only get what’s previewed.

Personal Gallery Download "+X Images"

    • Personal Gallery Download products inside packages can now be clicked to preview contents.

    • Desktop product/package image pickers are now two columns (like mobile), allowing larger image preview during selection.

    Larger two column image previews

      • Image Filters landing popup now includes “Browse all photos without a filter” so customers who think they must pick a filter know they can also just browse!

      Image Filters landing popup

      🧩 Retail fixes worth noting

      • Fixed a slashed discount amount showing on week 3 when there is no higher amount.
      • Fixed a GalleryGuard edge case that could close the retail site on some Android devices that support mobile context menus when long-pressing.
      • Fixed a race condition where a Group-by-Face gallery loaded from URL params could show default results instead of the filtered view.
      • Fixed an edge case where manually assigned images marked as group could behave like non-group images on retail.

      📱 Capture App OTA: 5.6.1 & 5.6.2 (iOS & Android)

      🌐 NEW: Network Speed Test (5.6.1)

      A new Network Speed Test button is available in Resources. Tap Run Test to check download speed, upload speed, and latency to NowCandid servers (so results may differ from Google/Ookla). It’s a quick test (downloads 5 MB, uploads 2 MB) and is useful for diagnosing weak or congested service during events.

      Mbps is a standard measurement for connection speeds, and 1 megabit per second (Mbps) is 0.125 Megabytes per second (MB/s). So 8 Mbps is 1 Megabyte per second, max. For example, with images that are 10 Megabytes in size, a speed of 8 Mbps would take a minimum of 10 seconds to upload. When speeds are very slow, image uploads may be impossible due to uploads timing out and restarting. In these cases, open the app when you have a stronger connection and all your images will start going up!

      Network Speed Test

      🎪 Photo Booth + Selfie Check-In Station UI upgrades (5.6.2)

      • Photo Booth landing page updated to be more user-friendly (always-visible scrollbar, updated text, sticky go back/continue buttons, red/green emphasis, and a popup explaining why Continue is greyed out).
      • Selfie Check-In Station landing page updated with red/green Go Back / Begin buttons.
      • New dropdown icon beside Group Photo toggle (when an event has PhotoTags) to better display there are additional options to assign PhotoTags.
      • Fixed edge case cancel/continue behavior on Selfie Check-In Station when no contact info was entered.

      🧩 NEW: Lightroom Classic Plugin (Official)

      We’ve launched an official Lightroom Classic plugin to upload images to NowCandid events directly from Lightroom Classic.

      Key notes:

      • Lightroom Classic only
      • Same image rules apply (color profile, DPI, etc.)
      • Uses Capture App login
      • Only events within 60 days of event start date show in the selector
      • Image Details → Logs will show “Uploaded from NowCandid Lightroom Plugin”
      • Docs include guide/download/installation: https://app.nowcandid.com/docs/tools-more/lightroom

      Lightroom Classic Plugin

      Upload from NowCandid Lightroom Plugin

      🖥️ Dashboard: Upload & Roster Clarity + Small UX Wins

      • Event roster upload and PhotoRoster upload now warn about every unrecognized column, making it easier to spot misspellings (especially for optional columns).
      • Participant list page download now puts additional contacts into columns instead of rows.
      • Participant list download now puts merged contacts into their own row if they have different first/last names.
      • Image upload naming cleanup:
        • spaces/parentheses now automatically become underscores (e.g., Image (2)Image_2)
        • names ending in z now get a trailing underscore (e.g., ImagezImagez_)
      • Candy got even better at using the new Docs for responses.
      • Password reset now shows a clear “Your link has expired” screen (links expire after 24 hours).
      • Fixed participant filter inside another participant’s manual assign/unassign page not working properly.
      • Participant Details PhotoTag assignment UI: merged participants no longer incorrectly show PhotoTags as assigned.

      Upload Roster now warns about every unrecognized column.

      📣 Marketing Fixes

      • Fixed edge cases where galleries that were only AI-edited images could cause follow-up email marketing issues and show as 0 images on Participant List.
      • Fixed Day0 marketing edge case not starting if gallery is just AI-edited images.
      • SMS gallery links now include “View photos:” before the gallery URL to reduce confusion where some users thought the gallery link was an unsubscribe link.

      That’s the week! 💫

      Between the Lightroom Classic plugin, the Capture App’s new Network Speed Test, and retail improvements that reduce confusion (and improve performance), this week was packed with practical wins you’ll feel right away.

      Keep it sparkly,

      Candy

      Let’s get in touch

      If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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      How to customize formatting for each rich text

      How to customize formatting for each rich text

      How to customize formatting for each rich text

      How to customize formatting for each rich text
      How to customize formatting for each rich text

      What’s a Rich Text element?

      The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

      A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

      Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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