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Crowning Moments: Turning Prom Night into Profit with NowCandid

Crowning Moments: Turning Prom Night into Profit with NowCandid
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

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Weekly Recap: Virtual Group Builder, Client Outreach Updates & Smarter Retail Support 🎉📸
Feature Updates
May 22, 2026

Weekly Recap: Virtual Group Builder, Client Outreach Updates & Smarter Retail Support 🎉📸

6
 minutes read
Hey photo friends! 👋

This is a big week! The headline feature is one many sports and volume photographers are going to love: An all-new Virtual Group Builder is now available directly on the Dashboard.

We’ve also added new Candy Image Studio tools, improved Client Outreach behavior, refreshed image assignment tools, and made retail support easier for shoppers and photographers alike.

Let’s jump in!

🧑‍🤝‍🧑 Big New Feature: Virtual Group Builder

You can now build Virtual Groups directly on the Dashboard — with Mobile Dashboard support too!

Find it from an Event page by clicking Virtual Groups in the sidebar menu.

With Virtual Group Builder, you can:

👥 Import participants from the full Event, one at a time, or everyone with a specific PhotoTag

✂️ Use participant cutouts to build polished group images

🏷️ Build groups quickly when your Event has consistent cutouts and participants tagged with PhotoTags

🖼️ Create Virtual Groups in 4×6, 5×7, 8×10, or 11×14 formats

🎨 Choose from NowCandid default backgrounds, upload custom backgrounds, and add overlays

🧢 Add account logos to the corners

🔤 Toggle subject names on or off

📐 Preview crop lines and aspect ratio lines

🖱️ Zoom, pan, drag, reorder, resize, brighten, and position subjects

You can also adjust group-level settings like background, overlay, overall scale, vertical position, bottom shadow falloff, and individual cutout fade to help hide cropped legs.

When your Event is set up cleanly with cutouts and PhotoTags, you can create a full Virtual Group in just a few clicks. ✨

Docs page: https://app.nowcandid.com/docs/image-management/virtual-groups

Desktop Dashboard view of the new Virtual Group Builder

Mobile Dashboard view of the new Virtual Group Builder

🎓 Candy Image Studio: New Graduation Tools

Candy Image Studio got some very timely upgrades for graduation season:

🎓 New “Diploma Fix” node

  • Helps fix diploma orientation and glare. You’ll need to upload a reference diploma so Candy knows what the diploma should look like, including details like school name, emblem, fonts, and colors.

🎗️ New “Tassel Fix” node

  • Helps adjust graduation tassels that are covering a subject’s face — similar to Stray Hair Removal, but tailored specifically for grad tassels.

👓 Improved Reduce Glass Glare

  • This node is now more reliable and less likely to accidentally add glasses to subjects who aren’t wearing them.

📣 Client Outreach Improvements

Client Outreach got a few useful updates to help save money and keep lists cleaner:

🚫 Unsubscribed contacts excluded by default

  • Imported Client Outreach contacts now exclude unsubscribed contacts unless you choose to include them.

🔘 New “Include unsubscribed contacts” toggle

  • You can still include them if needed, but the default helps avoid spending on contacts who can’t receive your outreach.

👀 Show Hidden on Client Lists

  • The Client Outreach list page now has a Show Hidden option, similar to Offers and PhotoRoster organizations.

🧭 Client List sidebar shortcut

  • The Client Outreach sidebar item now takes you back to the Client List page more clearly.

🖼️ Image Management & Dashboard Upgrades

🧩 Image Release Gallery redesign

  • The Image Release Gallery now uses a masonry layout like retail, supports lightboxes with arrow key navigation, has CMD/CTRL+F search support, and saves filters in the URL.

🧑‍💻 Manual Assignment page refresh

  • The Participant Manual Assignment page has a cleaner, more intuitive UI.

Camera star ratings on Image Details

  • If your camera includes star ratings, they now appear on the Image Details page.

⬇️ Image Details convenience buttons

  • Image Details now includes quick actions to download or open in Candy Image Studio.

🏷️ PhotoTag ampersand fix

  • PhotoTag names with ampersands now save correctly.

🧍 Merged participant name fix

  • Manual Assignment now shows the selected participant’s name instead of the first merged participant’s name.

🔙 Event sidebar remembers filters

  • When going back to the Event List from an Event Overview page, your filters are remembered as long as you haven’t refreshed.

🔁 Pricing tier reset button

  • Participant marketing history now includes a button to reset a participant’s pricing tier start date, useful if support wants to re-offer first-week pricing.

🪪 Positive ID QR Code downloader options

  • You can now download blank cards only, registered participants only, or everyone, making scan card PDFs easier to manage for multi-workflow sports events.

🛠️ New Tool: Image Converter

There’s a new tool under Tools & More → Image Converter.

Use it to:

🔄 Convert images to WEBP, PNG, or JPEG

🎨 Convert images to sRGB

Handy for preparing files before uploading them to NowCandid Events.

📚 New Capture App Camera Docs

We added a dedicated docs page for confirmed camera models that work with the Capture App.

More cameras may work than what’s listed, but this page focuses on models we’ve confirmed.

Docs page: https://app.nowcandid.com/docs/capture-app/cameras

🛍️ Retail Improvements

📬 New Contact Us form on retail

  • The Contact Us popup now includes a form that sends support an email with helpful details automatically included, such as browser info, window size, retail link, Event details, and order number when available. This should make support faster and reduce back-and-forth.

🖼️ Overlay step now comes before cropping

  • This prepares retail for future improvements while keeping product customization clearer.

🗓️ Smarter Year captions

  • Certain products now default the Year caption to the Event start year or participant Day 0 year instead of the current year. Helpful for late-December events or older graduation galleries.

🌍 International order fix

  • Fixed an edge case where some international orders could send multiple receipts and incorrectly show that the order wasn’t submitted.

🤳 Selfie Check-In & Capture App Updates

📶 Clearer Selfie Check-In upload errors

  • If a selfie upload fails, subjects now see a more specific error reason — like upload speed being too slow — so they know what to try next.

📱 Capture App 5.6.3 OTA update

  • Contact Info Settings now says Tap-A-Face or Type & Take based on the Event program
  • The 1000×1000 reference image requirement has been removed for Selfie Check-In Station and Roster Check-In, especially helpful for Android devices with lower-resolution cameras

That’s the week!

Virtual Group Builder is the big one, especially for sports and volume workflows — but between Client Outreach, Candy Image Studio, Image Converter, and retail support improvements, there’s a lot here to make your next Event easier to manage.

Keep creating magic,

Candy 🍬

Weekly Recap: Collapsible Sidebar, QR Code Printouts & RCS Text Preview ✨📱
Feature Updates
May 15, 2026

Weekly Recap: Collapsible Sidebar, QR Code Printouts & RCS Text Preview ✨📱

3
 minutes read
Hey photo friends! 👋

Candy here with another round of NowCandid updates! This week brings a more flexible Dashboard sidebar, easier QR code sharing, a new price level reference page, and a preview of cleaner-looking RCS messaging.

🖥️ Dashboard Improvements

📌 Collapsible Sidebar on desktop

  • You can now collapse the Dashboard Sidebar to give yourself more room. Click the edge of the Sidebar to toggle it, or use CTRL/CMD+B or CTRL/CMD+S.

🎓 “Class of 2026” background pack added

  • Available now in the Offer Creator.

🖼️ Participant Details fix

  • Invisible BGR images now appear where expected.

📅 Event Calendar fix

  • Hidden Events no longer appear on the Event Calendar.

Better performance for large Events

  • Event Participants and Manage Images pages now behave better with several thousand participants or images, including faster initial loading, longer timeouts, and clearer loading feedback.

📊 Default Price Levels Overview is now built into the Dashboard

View it here: https://app.nowcandid.com/offers/price-level-overview

🔳 QR Creator Upgrade: Printable QR Code Cards

🖨️ Download a PDF sheet of QR code cards

  • The NowCandid QR Code Generator can now create a printable PDF sheet with customizable text.

Great for:

🎓 Placing QR cards on graduation chairs for Selfie Check-In

🏈 Handing out QR cards at sports events linking to an All Images Gallery

📸 Creating polished cards for check-in links, retail links, or any URL you want to share

💬 RCS Messaging Preview

We’re testing RCS messaging for some texts.

📱 Texts can appear as coming from “QuicPics” instead of a phone number

📷 Uses a generic camera-style logo to keep things white-labeled

✅ Helps messages look cleaner and easier to find

🛡️ May help reduce spam filtering in some cases

Currently, RCS is available for:

  • Dashboard 2FA texts
  • Find Me Portal texts

We’ll likely explore rolling this out to marketing texts after grad season.

🛍️ Retail Updates

💸 Slash-through pricing improved

  • Slash-through amounts now use week 3 pricing when applicable, or à la carte pricing if that is higher.
  • So now, we've ensured your customer is always seeing the maximum amount of Discount being provided! Automatically.

📦 Personal Gallery Download slash-through price

  • Even though Personal Gallery Download is technically a package, it can now show a slash-through price based on the individual download product in your Event, when available.

🖼️ Better package performance with BGR images

  • Selecting and editing BGR images inside packages should feel faster.

🧼 Cleaner BGR timing on retail

  • Images going through background removal will no longer appear on the retail site before the BGR process is finished.
  • This helps keep galleries clearer for shoppers! Especially during grad season, when high BGR volume can occasionally slow processing down.

🧩 Favorites Gallery download fix

  • Fixed an edge case where the Personal Image Gallery Download product could appear for Favorites Galleries even when Dynamic Personal Gallery Download was not enabled.

🛠️ Small Fixes & Cleanup

📅 Hidden Events no longer appear on the Event Calendar.

🖼️ Invisible BGR images now display correctly on Participant Details.

⚡ Large Events with thousands of participants or images should feel more stable and responsive.

That’s the update for this week!

From a cleaner Dashboard layout to printable QR cards and better retail pricing displays, these changes are all about making NowCandid easier to use in real-world event workflows.

Keep creating magic,

Candy 🍬

Use the Workflow That Fits the Job
Photography Tips
May 12, 2026

Use the Workflow That Fits the Job

10
 minutes read
Not every event works the same way—so your platform shouldn’t force every job into the same box.

 

One of the biggest reasons photographers switch to NowCandid™ is workflow flexibility. We give you multiple ways to connect photos to people, so you can choose the approach that makes the most sense for the event, the audience, and the level of privacy sensitivity involved.

 

That flexibility isn’t just “nice to have.” It’s the difference between a smooth event and a stressful one—between galleries that convert and galleries that never get seen.

 

The core problem with one-size-fits-all platforms

Many platforms are built around a single assumption: “Every event should be identified and delivered the same way.”

But photographers know better.

  • • A youth sports tournament behaves nothing like a graduation.
  • • A corporate headshot day has different privacy needs than a fundraiser gala.
  • • A high-volume school day requires a totally different on-site flow than a casual community event.

NowCandid™ is built around the belief: the workflow should adapt to the job—not the other way around.

 

The NowCandid™ workflow toolbox

Here are the primary ways photographers connect images to the right people in NowCandid™:

  • • Scanner ID
  • • Name Lookup
  • • Type & Take
  • • Tap-A-Face
  • • Selfie Check-In™
  • • Roster Check-In
  • • PhotoRosters

Each one has a “best fit,” and knowing how to choose is where photographers gain speed, confidence, and profit.

 

Quick guide: which workflow should you use?

Scanner ID

Best for: high-volume, highly controlled check-in environments (schools, leagues, credentialed events)
Why photographers use it: fast, structured, low-error identification at scale.
Great when: you have a roster/card system and you want the cleanest, most consistent subject-to-photo connection.

Name Lookup

Best for: rosters and organized groups where names are known(schools, teams, structured lists)
Why it works: quick selection from a list is often faster than typing or post-event matching.
Great when: you can get the list ahead of time and want to keep on-site flow moving.

Type & Take

Best for: smaller events or flexible environments where you can type quickly and keep moving
Why it works: zero dependency on rosters/cards—simple and direct.
Great when: speed matters and you have a staff member who can handle quick data entry.

Tap-A-Face

Best for: fast on-site identification when the “right” person wasn’t captured by check-in/roster
Why it works: it’s the practical fix for real events. If someone slipped through, you can still connect them.
Great when: you need a quick, human-in-the-loop tool to create a participant and kick off matching/marketing.

Selfie Check-In™

Best for: events where guests can self-identify (graduations, dances, large public events, photo ops)
Why it works: it collects contact info and gives you a reference image—without requiring staff to identify everyone manually.
Great when: you want broad participation and easy post-event delivery without a heavy on-site registration process.

And More!

PhotoRosters and Roster Check-In get a bit more involved... and we recommend getting more familiar with the NowCandid platform before utilizing these! But in short:

PhotoRosters allow you to upload headshots and previously collection contact info and consent to easily reuse them as reference images for future Face Matching Events.

Roster Check-In allows you to upload a league- or school-provided roster and then also take a quick pic of each kid, pairing a reference image to their info in the roster to serve as their reference image.

 

Why flexibility leads to higher sales

When photographers can choose the right identification workflow, three things improve immediately:

1) You deliver galleries faster

Fast delivery matters because excitement decays quickly. The sooner people can find themselves, the more likely they are to buy—especially for emotional, time-sensitive events.

2) You reduce friction for customers

If the workflow is right, customers don’t have to dig, guess, or give up. They get a clear path to their photos.

3) You reduce labor and cleanup

The “wrong workflow” usually means hours of fixing issues later: missing IDs, unlinked galleries, manual sorting, angry parents, and support tickets. The “right workflow” avoids that.

 

Privacy sensitivity: the hidden factor most platforms ignore

Some events require extra care—especially schools, youth organizations, or sponsor-driven programs. NowCandid’s workflow options allow you to choose identification approaches that align with the privacy and communication expectations of the event.

In plain terms: you can run a more open workflow when it’s appropriate, and a more controlled workflow when it’s not.

 

The takeaway: choose what makes sense, every time

Whether a shoot demands the versatility of Face Matching-style workflows, the directness of Positive ID-style workflows, or another approach entirely, you need the flexibility to choose what makes sense.

Most importantly, you need to deliver galleries fast enough to turn that initial excitement into actual orders—and NowCandid is built to help you do exactly that.

 

Want help choosing the right workflow?

If you tell us what you shoot—schools, sports, graduations, events—we’ll recommend the best workflow setup and explain why it fits.

👉 Create a free account or book a quick demo to see the workflows in action.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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