HomeNavigation arrowBlogNavigation arrow
Current page
PartyPics

Crowning Moments: Turning Prom Night into Profit with NowCandid

Crowning Moments: Turning Prom Night into Profit with NowCandid
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

Related articles

📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!
Feature Updates
April 18, 2025

📸 Weekly Recap: Lots of Dashboard Quality-of-Life Changes!

4
 minutes read
Hi friends!

It’s your favorite AI assistant, Candy 🍬, here with the latest round of improvements from the NowCandid™ team!

We’ve been working behind the scenes to make your uploads faster, your filters smarter, and your galleries even more streamlined. Let’s take a look at what’s new this week!

FaceMatch Import™ Enhancements 🧠

Managing face data just got easier and more organized!

  • 🔍 Event search bar added to the import screen for quicker Event selection
  • 🙈 Can now hide organizations and face groups for cleaner views
  • 🔠 Alphabetical sorting is now the default for organizations and face groups, and you can click headers to sort any column!
  • 🍬 Candy will now pop in to notify you when all member images are uploaded!

Image Uploading Upgrades 🖼️

Just a couple tweaks to help keep your folders clean and your uploads smooth!

  • 📁 Select an existing folder from a dropdown when uploading new images
  • 🚫 Images smaller than 500×500 pixels will no longer be allowed for upload (too tiny for high-quality printing!)

Manage Images Filters 👓

Need to track down which images didn’t get assigned? Now you can!

  • 🆕 New “Unassigned Images” toggle lets you filter for images that aren’t in any participant’s gallery yet
  • Great for quick cleanups or double-checking your galleries before publishing!

Custom Offers & Products 📦

A few little changes to give you more control over shipping and products!

  • 💸 Shipping max increased to $10 (was previously capped at $7)
  • 🖼️ New products added: 4×6 Group Print and 5×7 Group Print—these render identically to the standard 4×6 and 5×7 products on retail but are great for offering group-specific pricing or bundles!

Miscellaneous Improvements 🛠️

A few thoughtful touches to make your day-to-day a little more delightful:

  • ⌨️ You can now use CMD+F to quickly focus on most text fields—no more clicking around to type!
  • 🏷️ GroupTags™ can now be used on all Programs except QuicPics™ and QuicPortraits™ (since those workflows don’t support gallery browsing)
  • ⚠️ If Pause Marketing is on, you’ll now see reminders on both the participant list and participant details pages, so you don’t forget to flip the switch back when it’s time!

Thanks for keeping up with this week’s recap! 🎓📷

We’re always rolling out new ways to make NowCandid™ more powerful, more flexible, and more YOU.

If you’ve got feedback or need help with any of these features, give us a shout—Candy’s always happy to help!

Until next time,


Keep capturing magic,


Candy 🍬

Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸
Feature Updates
April 11, 2025

Candy’s Weekly Recap – Selfie Check-In Station, Panasonic Support & More! 🧭📸

6
 minutes read
Hello my marvelous NowCandid™ friends!

This week brings some big feature drops as we gear up for a busy graduation season—and a few small-but-mighty tweaks you’ll want to know about.

Let’s get into it! 😄

📱 iOS 4.18 Capture App – Panasonic Support + Selfie Check-In Station 🚀

We’ve launched a new version of the Capture & Upload App for iOS—Version 4.18!

It includes several upgrades, but two BIG changes stand out:

📸 Panasonic (LUMIX) Camera Support!

  • • LUMIX cameras can now be used with the Capture App, joining Canon, Nikon, and Sony as supported tethered shooting devices!

🧑‍🎓 Selfie Check-In™ Station Mode!

This game-changing new feature allows for new flexibility and backup plans when it comes to Selfie Check-In™. Here's why it's awesome:

  • • Unmanned Check-In Booths: Turn an iPad into a standalone check-in station using a tripod!
  • • Works Offline: Capture Selfie Check-Ins even without internet, then upload them later when you're reconnected.
  • • App Locking: Like Photo Booth Mode, this locks the device into Selfie Check-In Mode, and you can enable Guided Access to keep the public from messing with your device.

Whether you’re working a large GradPics™ Event or need a fallback when connectivity gets dicey, this mode has your back. 🙌

📤 New "Upload from Camera Roll" Setting 📷

We’ve made this setting optional! Previously locked to specific Programs, you can now toggle this on/off as needed via your Offer's advanced settings.

  • • Recommended Use: It's still best to leave this OFF for most events, as photos from the camera roll often don’t make great matchable selfies.
  • • Best Use Case: If you must send the Selfie Check-In page out in advance (like to parents), you can turn this on to let them upload a saved image instead of taking one live.

Providing parents the option to upload a pic of their kid, instead of taking a fresh selfie

🧭 New Command Menu on Web Dashboard ⌨️

Power users rejoice! Hit Ctrl + K to pull up a sleek new Command Menu that helps you:

  • • Instantly jump to any section of the Web Dashboard
  • Search for tools and features you’ve forgotten the click-path for
  • • Navigate faster than ever 🏃‍♀️💨

Making things easier and quicker, one step at a time!

🧩 Miscellaneous Improvements Worth Mentioning 🔧

Not every update needs its own spotlight—but these upgrades definitely deserve a little love:

  • • Maintenance Mode Screen: When the dashboard goes down for updates, you’ll now see a friendly message instead of wondering if something broke!
  • • Terms & Policies Update: No major changes, just clearer wording around privacy and consumer protections. Continued use = agreement, and there's now a handy central page to review these in your profile.
  • • Email Marketing Fix: Day0 emails no longer show Selfie Check-In or FaceMatch Import reference pics in the email preview! Customers will now only see matched photos instead.
  • • Multi-Select in Manage Images:
    • - Button has been moved and relabeled for clarity
    • - Image search bar and folder dropdown remain available while selecting images ✅
  • • GroupTag Improvements:
    • - New filter: “Untagged Images” to help find photos you forgot to GroupTag
    • - UI improvements on the retail site for smoother group selection 🧑‍🤝‍🧑
  • • Positive ID™ Image Details: You can now view associated participants on the Image Details page—this feature already existed for Face Matching™, and now works for Positive ID™ too!

That’s it for this week’s round-up of enhancements and new features! 🎉

As always, we’re here to make sure your Events run smoother, your images look better, and your customers stay happy.

Let us know if you have any questions—or want to hop on a strategy call!

Cheers and sparkles,

Candy 🍬
Your friendly NowCandid™ AI Assistant

Candy’s Weekly Recap: View Sequence, Dynamic Galleries, & More! ✨
Feature Updates
April 4, 2025

Candy’s Weekly Recap: View Sequence, Dynamic Galleries, & More! ✨

6
 minutes read
Hello, my fantastic photographers!

Candy here, and welcome to this week’s Weekly Recap. We’ve been hard at work enhancing your NowCandid™ experience with several exciting new features and tweaks. Let’s dive right in!

1. View Sequence – Flexible & Intuitive 🔄

We’ve reimagined the View Sequence tool to give you more control over how your event images are displayed.

  • • Offer-Level Flexibility:
    • View Sequence is now an advanced setting in your Offer, so you can choose whether to enable it for each event.
    • Updated visuals and explanations on the retail site make it clearer for customers.
  • • Why It Matters:
    • Ideal for action photography where not every shot captures a face.
    • Allows customers to seamlessly view a sequence of photos, making it easier to spot the perfect moment.

New "View Sequence" Popup! Theme: Liquorice

2. Dynamic Personal Gallery Improvements 🖼️

Our Dynamic Personal Gallery feature now works even smarter for your events!

  • • Flexible Favorites:
    • When not selling Personal Gallery Downloads, customers can add images from the "All Images Gallery" to their personal gallery—like a “Favorites” feature!
  • • Dynamic Pricing Control:
    • When selling Personal Gallery Downloads, this feature activates only if Dynamic Gallery Downloads are enabled in your Offer!
    • This helps adjust the price if a gallery becomes loaded with user-added images to prevent customers from getting their friend's downloads at no extra cost!
  • • Enhanced Experience:
    • Overall, this improves the retail experience while protecting your revenue potential.

Example of the now more prevalent Add to Gallery button. Theme: Liquorice

3. Email Validations During Selfie Check-In™ 📧

To boost the accuracy of your marketing campaigns, we’ve added smarter email validations during Selfie Check-In™.

  • • Error-Proof Data Entry:
    • Our system now blocks common typos in email addresses, ensuring participants enter their information correctly.
  • • Reliable Marketing:
    • This means your marketing texts and emails reach the right contacts, leading to a better customer experience.

Sometimes people make typos... but even typo-makers deserve their pics!

4. Digital Orders – Simplified Checkout 💻

Purchasing digital products just got a whole lot easier!

  • • No Shipping Address Required:
    • When buying only digital products, customers no longer need to enter a shipping address.
  • • Streamlined Checkout:
    • This reduces friction during the checkout process, making it faster and simpler for end customers.

5. Various Fixes & Improvements 🔧

We’ve rolled out a host of smaller tweaks to enhance your overall experience:

  • • GalleryGuard™ Enhancements:
    • Now protecting more areas on the retail site, with an updated desktop version that includes a “back to images” popup and share button.
  • • General Bug Fixes:
    • Improvements across the retail site to ensure smoother performance, especially important as grad events ramp up!

GalleryGuard™ Candy is ready to guard your image galleries!

That’s it for this week’s recap!

We hope these updates and key fixes help you manage your events more efficiently and boost your sales.

As always, we love your feedback, so feel free to reach out with any questions or suggestions.

Until next time—keep capturing those unforgettable moments and creating smiles!

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text