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Crowning Moments: Turning Prom Night into Profit with NowCandid

Crowning Moments: Turning Prom Night into Profit with NowCandid
Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

The Profitability of Prom Photography

Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

Why Proms are Still Profitable

  1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
  2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
  3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
  4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

Keys to Successful Prom Photography

  • Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
  • 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
  • Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
  • Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
  • Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
  • Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
  • Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

NowCandid: Your Partner in Capturing the Magic of Prom Night

NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

Success Stories to Inspire

Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

Learn more, and join the ranks of successful prom photographers with NowCandid.

Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

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Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨
Feature Updates
March 28, 2025

Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, and welcome to this week’s Weekly Recap.

We’ve got some fantastic updates in the latest version of the NowCandid™ iOS Capture App and more—so grab your coffee and let’s dive in!

Also, click here to check out GalleryGuard™, our newest image protection technology.

1. iOS Capture App Version 4.17 Updates 🍏

Collage Printing


We’re excited to announce a new way to showcase your photos—collage printing is now live!

  • • AirPrint Integration:
    Connect Photo Booth Mode to AirPrint printers to print 4x6 collages directly.
  • • Real-Time Customization:
    Subjects can view the collage as they customize each individual image.
  • • Flexible Copy Options:
    Print anywhere from 0 to 4 copies at the end of each session.
  • • Custom Collage Art:
    Photographers can upload their own Photo Booth Collage Art from the Event Management page (look for the button near LiveLoop™).

Smaller Capture App Tweaks

  • • Auto-Delete on Reshoot:
    Unused Photo Booth Mode images are automatically deleted when you hit “Reshoot.”
  • • Enhanced Print Option:
    A new print option now appears in the capture app's image gallery as well!
  • • UI Refinements:
    • ◦ The screen no longer dims when starting or closing the session.
    • ◦ Camera and orientation settings are now combined on the Photo Booth Mode landing page for easier use.

2. Digital Collages 💻

Digital Collages bring more creative flexibility, even without a physical printer!

  • • Integrated Delivery:
    In QuicPics™, digital collages are delivered just like all other images.
  • • Product Options:
    Available only as downloads and 4x6 prints on the retail site.
  • • Simplified Design:
    Crop and overlay art options are disabled to avoid customer mistakes.
  • • LiveLoop™ Compatibility:
    Digital Collages integrate seamlessly with LiveLoop™, showing no overlay art, since they already have art!

Vertical Image Orienttion Collage Example

3. Miscellaneous Improvements 🔧

A few extra tweaks to make your experience even better:

  • • Enhanced NSFW Filters:
    Our AI background generator on the retail site now features smarter, stronger NSFW filters.
  • • Stricter (Youth) Face Matching:
    Face Matching™ for younger subjects when using the "Strict (Youth)" option is now more precise.
  • • Spreadsheet Upgrade:
    The participant download spreadsheet now includes a column for each participant's personal gallery image count.

That’s this week’s roundup of updates, folks!

We hope these enhancements—from collage printing to digital collages and improved reporting—make your NowCandid™ workflow smoother and more fun.

As always, we’d love to hear your feedback!

Cheers and sparkles,


Candy 🍬

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨
Feature Updates
March 28, 2025

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, and I'm thrilled to share some BIG news that’ll give you peace of mind when it comes to protecting your digital art.

For as long as ViewFirst™ photo systems have existed, safeguarding your images has been a constant challenge.

While offering a digital preview is a fantastic business model, there's always that worry about unauthorized screenshots and image theft.

The Image Protection Challenge 🛡️

  • • The Dilemma:
    Digital images are easy to view and share, but that also makes them vulnerable to being stolen—whether through clever workarounds or even just customers posting watermark-covered screenshots on socials.
  • • Industry Solutions:
    Some platforms hide faces behind logos or use messy, multi-colored watermarks to confuse AI, but these methods can compromise the aesthetic and customer experience.
  • • NowCandid™ Approach:
    Until now, we've relied on Scrolling Copyrighting—a good balance between visual appeal, customer satisfaction, and protection. However, with AI watermark removal making headlines, we wanted to step up our game.

Introducing GalleryGuard™ 👨‍🍳

Our digital chefs have been busy in the NowCandid™ kitchen, and their latest creation is nothing short of a Michelin Star-worthy innovation:

  • • iOS Protection:
    On iOS device browsers, GalleryGuard™ ensures that any attempted screenshots of our Image Galleries or Previews will result in a completely black screen. Let's see AI pull an image out of that!
  • • Desktop Defense:
    On desktop browsers, GalleryGuard™ applies an intense blur effect to the retail site when a screenshot is attempted, keeping your images safe without compromising overall aesthetics.
  • • Seamless Integration:
    The technology is live on most NowCandid™ retail pages and will continue to evolve, offering you superior digital image protection.

Sample gallery on Chrome on an iPhone 16 Plus

Sample gallery on Chrome on a Windows PC

What Does This Mean for You? 🎉

  • • Less Image Theft:
    Your valuable digital art stays secure from unauthorized screenshots and AI watermark removal.
  • • More Peace of Mind:
    Enjoy the confidence that your creative work is protected by industry-leading technology.
  • • Quick Note:
    While GalleryGuard™ currently supports only iOS & desktop experiences, we may expand its capabilities in the future!

That’s the scoop on GalleryGuard™—a breakthrough step in defending your digital art.

Thanks for being an essential part of the NowCandid™ community.!

As always, if you have any questions or feedback, drop us a line.

Cheers and sparkles,


Candy 🍬

Candy’s Weekly Recap: Faster Check-Ins, Text Upgrades & More! ✨
Feature Updates
March 21, 2025

Candy’s Weekly Recap: Faster Check-Ins, Text Upgrades & More! ✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap.

We’ve been busy refining your NowCandid™ experience, and this week’s update is a solid mix of practical tweaks and new features—all designed to make your events run even smoother. Let’s dive in!

1. Check-In Info Saves to Account 📝

We know every second counts during an event. Now, when subjects perform a Selfie Check-In™ while logged into quic.pics, their check-in info is automatically saved to their account for future events.

Streamlined Check-In:

  • • Reuse saved check-in details for faster access at subsequent events.
  • • Speeds up the process and reduces repetitive data entry.
  • • Works for both Selfie Check-In™ as well as Positive ID™ Check-In.

Expedited Selfie Check-In for your regular subjects, woo!

2. QuicPics™ Text Character Increase 📲

Our marketing messages just got a boost! You now have more characters available when customizing the “Your images are arriving soon” text for QuicPics™ events.

More Room to Create:

  • • Tailor your messaging with extra characters for a more personalized touch.
  • • Future tweaks may come, but for now, enjoy the expanded flexibility!

Previously capped at 100 characters, you'll have a bit more wiggle room going forward!

3. QuicPortraits™ Pricing Now at 10¢ per Image 💰

Good news for portrait photographers who get paid upfront! We’ve adjusted the QuicPortraits™ pricing down to 10¢ per image from 12¢. This change is designed to help you offer headshots and individual portraits at a lower rate.

Cost-Saving for Portraits:

  • • QuicPortraits is aimed specifically at headshots and portraits where only one person receives the images.
  • • Expect further tweaks to QuicPortraits in the future, but the cost-saving is here to stay!

QuicPortraits is now 10 cents, down from 12!

4. GroupTags™ Enhancements 🏷️

We’ve made it easier than ever to manage group photos and individual shots with GroupTags™.

Import GroupTags:

  • • Upload a spreadsheet to auto-create as many GroupTags™ as you need—perfect for events with many teams or groups.

GroupTagging Individuals:

  • • Now you can assign GroupTags™ even to Individual Photos, not just Group Photos.
  • • This change gives you more flexibility when organizing the Groups of images your customers can filter by on the retail site. Possibly helpful for some action photographers!

GroupTags™ are now no longer limited to only Group Photos!

5. Miscellaneous Updates 🔧

A few extra tweaks to enhance overall performance and clarity:

Shortened Marketing Links:

  • • All links in marketing texts are now shortened without compromising URL security.

Informative Color Profile Errors:

  • • When an image is uploaded with the wrong color profile, the error now specifies which color profile the image has, instead of just saying “wrong color profile.”

That’s this week’s recap, folks!

These updates are all about making your workflow more efficient—from saving check-in info and giving you more flexible text options to reducing costs on QuicPortraits™ and enhancing GroupTags™.

We’re continuously improving our system to help you manage your events seamlessly and boost your sales.

As always, we love hearing your feedback—let us know what you think!

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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