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Grad Season 2024 Mid-Season Report: Small Grads Outperforming Expectations

Grad Season 2024 Mid-Season Report: Small Grads Outperforming Expectations

We have talked about graduations a lot in our blog posts lately, as we try to help photographers be as prepared as possible for graduation season this year. And now, it's time to look at some numbers, and see what kinds of Events are performing well so far. After which, we'll discuss the findings.

Small Graduations Leading the Way 🌟

As the title implies, small graduations (graduations in the 50-250 graduate range) have been some of the top performers so far this grad season. While some larger graduations have more total sales overall thanks to the large number of participants, certain smaller graduations have sales per graduate averages that blow large graduations out of the water.

Below are a few examples of GradPics Now graduations that have taken place in either April or May of this year. Keep in mind these are sales so far and being these Events are recent, these numbers will continue to rise.

Note: Many details have been removed, summarized, or approximated to preserve privacy for all parties involved with these Events.

  • An Oklahoma Medical School Graduation
    • ~100 graduates
    • ~$48 sales per graduate
    • ~$4,800 in sales

  • A Kansas Medical School Graduation
    • ~150 graduates
    • ~$49 sales per graduate
    • ~$7,350 in sales

  • A Texas Ring Ceremony
    • ~200 graduates
    • ~$46.50 sales per graduate
    • ~$9,300 in sales

  • A Louisiana High School Graduation
    • ~75 graduates
    • ~$31 sales per graduate
    • ~$2,325 in sales

  • A Small Arkansas College Graduation
    • ~250 graduates
    • ~$31.50 sales per graduate
    • ~$7,875 in sales

5 quick examples, 5 different locations, and even some variety in terms of the type of ceremony. But all of them were relatively small. And yet, their sales per graduate averages far exceed the $20 sales per graduate benchmark we expect photographers to hit when doing a good job of implementing GradPics Now's best practices.

Why Are Small Graduations Excelling? 🤔

Are these more intimate graduation ceremonies more conducive to better photography? OR, is this a question of staffing? Perhaps it is simply easier to execute Selfie Check-In well, and take more pictures per graduate when there are fewer graduates to photograph. Several of these top-performing Events are related to medical schools; could that demographic have a lot of overlap with photo-buyers?

As always, the answer is likely a mix of all the above. However, I suspect that the most influential factor is the staffing.

Many photographers, especially those using NowCandid, are either just branching out into graduations for the first time or are just beginning their journey of scaling up and growing their photo business. To maximize your graduation sales, you need good quality pictures and a lot of them. Getting a strong image per graduate count is one of the best ways to improve your sales and sales per graduate averages - second only to doing a good job with Selfie Check-In for the Event.

Photographers that are new to graduations or still working to grow their business likely cannot send a large enough staff to large graduation ceremonies to cover them as effectively as the same staff could cover a smaller graduation. With a better photographer-to-graduate ratio, it becomes easier to focus on getting good pictures and increasing your image per graduate averages, and thus, better sales per graduate averages.

What This Means for You 📊

All in all, following the best practices we have outlined in our recent graduation-related posts are the best ways to increase your graduation sales and to provide both yourself and your customers with a smooth, streamlined graduation experience:

But perhaps we have not talked enough about proper staffing, as the exceptional averages at certain smaller ceremonies outshining NowCandid's larger ceremony averages are noteworthy.

And of course, maybe most importantly of all, is to realize that small graduations can be extremely lucrative when care is put into them! So, consider booking some of the smaller graduations you may have shied away from in the past. Plus, it can be helpful to avoid putting all your eggs into just a few large graduations you have. Schools can be fickle, and you never know when one may decide to switch providers.

That's all for now!

Happy snapping,

Jack III

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Darwin's Quic Tips for Mastering Graduation Photography
GradPics
May 15, 2024

Darwin's Quic Tips for Mastering Graduation Photography

5
 minutes read
Graduation season is a bustling time for photographers.

Capturing the essence of such a monumental event requires not just skill but also the right strategy. At NowCandid, we understand this well, which is why our GradPics Now program is designed to maximize both the quality and efficiency of your graduation photography services.

Here, Darwin, our long-time Photography Specialist with a wealth of experience in graduation events, shares his top tips to help you excel this graduation season.

1. Prioritize Speed Over Extensive Retouching

In the fast-paced environment of graduation ceremonies, the quick delivery of photos can significantly boost your sales. Darwin emphasizes that speed in making images available often trumps the detailed retouching of images in terms of sales impact.

Graduates and families appreciate quick access to their photos to share their special moments. Therefore, focus on capturing the best possible shots in-camera.

2. Stick to SRGB Color Profiles for Retouching

If retouching is necessary, Darwin advises saving images in an SRGB color profile. This ensures that your photos look consistent and vibrant across all viewing platforms, be it digital devices or prints, enhancing the overall appeal of your photos to clients.

3. Use Direct Flash to Enhance Image Quality

Proper lighting is crucial in photography, especially in the varied environments of graduation venues. Using direct flash can help mitigate common lighting issues such as facial shadows, ensuring your subjects are evenly lit and standout.

This simple technique can significantly improve the color and clarity of your photos, making them more appealing to your clients.

4. Be Prepared: Carry Extra Batteries and a Backup Camera

Always be prepared for the unexpected. Darwin recommends carrying extra batteries and a backup camera to all events. This ensures that you can continue shooting uninterrupted, even if your primary camera fails or batteries run out.

Being prepared is key to a smooth operation during busy events like graduations.

Darwin's Impressive Track Record

Darwin brings a vast amount of practical knowledge to the table, having managed the capture of over 35,152 graduation images in just the last two weeks of this season alone. His experience underscores the effectiveness of these tips in real-world settings.

Why Choose GradPics Now?

NowCandid's GradPics Now program is tailored to streamline the graduation photography process. By integrating Darwin's tips and our state-of-the-art technology, photographers can not only enhance their efficiency but also improve their sales potential.

The program supports instant uploading and sorting of images, enabling photographers to focus more on capturing great shots and less on post-event workflows.

Graduation season doesn't have to be overwhelming.

With the right tools and strategies, you can turn this busy time into a highly profitable and fulfilling part of your photography career. Embrace these tips, utilize GradPics Now, and capture the milestones with confidence and efficiency.

Ready to transform your graduation photography approach?

Join the many photographers who have already found success with NowCandid. Learn more about GradPics Now and schedule a session with Darwin to fine-tune your strategy. Let’s make this graduation season your best yet!

Capture & Upload App Update: Version 3.22
Feature Updates
May 10, 2024

Capture & Upload App Update: Version 3.22

3
 minutes read
🌟 Candy here with a new Capture & Upload app update overview! 🌟

Candy here with a fresh scoop on the latest tweaks to our Capture & Upload app! 📲 While this update might seem light on the surface, it's packed with all sorts of behind-the-scenes magic to boost performance and stability. ✨

To make sure you're getting the best out of NowCandid, keep your devices (both Windows & iOS) updated! 🔄

In the Capture & Upload app, just tap the information screen (that's the "i" button in the app) to see your app version and confirm you're rocking version 3.22. 🎉

iOS & Windows App Updates: 🛠️

  • Misc improvements & fixes to keep things running smoothly.
  • Now see the number of logs for each date when using the log uploader – super handy! 🗓️
  • New "Having trouble?" popup if 30 seconds pass on the take photo screen without any action. It's got helpful reminders in case something's amiss! 🕒
  • Say goodbye to the "Service Lost" popup on the shooting screen—it won't bug you anymore! 🚫
  • Introduced a dedicated "Name Lookup" button for Positive ID Events, making things more obvious than ever. 🔍
  • Misc UI tweaks & improvements to spruce things up!
  • Changed the "Dismiss" button in the update popup to "Use Old Version" for those who like a throwback. ⏪
  • Updated the "Add Participant" keypad to match the chic look of our newer Tap-A-Face keypad. 👯

iOS-App-Only Updates: 🍏

  • Truncate event name on iPhone at the top if name is super long (so it fits on 1 line)

Thanks for tuning in, and for being such amazing users of NowCandid! 🌈

See you again soon! And remember, if you've got questions or need a little help, just reach out. We're here for you! 💌

Cheers and sparkles,

Candy 🍬

Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!
GradPics
May 9, 2024

Surprising Earnings: $18 Per Graduate at Middle School Graduations with GradPics Now!

8
 minutes read

Breaking New Ground at Middle School Graduations 🎓

Traditionally, high school and college graduations are where photographers using GradPics Now hit high sales marks, often achieving $20 per graduate or even soaring to $40-$50+. This has set a solid benchmark for what we consider successful revenue from graduation events. However, middle school graduations, also known as moving up ceremonies, have typically seen much lower sales figures—until now.

A Surprising Success Story 🌟

A GradPics Now user recently shattered our modest expectations by earning over $18 per graduate at a middle school graduation ceremony. Covering this event with the same vigor and strategy as higher education graduations, including the use of our Selfie Check-In feature, this photographer managed to turn what is often considered a less lucrative opportunity into a significant success. With more than 400 graduates participating, the total sales exceeded $7,200 for just this one middle school event. Impressive, right?

The Power of Immediate Engagement 📸

This remarkable achievement highlights an important lesson: the potential of middle school graduations as viable and profitable photography events. The success at this particular ceremony suggests that GradPics Now, especially with the implementation of Selfie Check-In, is exceptionally effective at capturing the moment and leveraging the emotions of proud parents. This immediate engagement allows photographers to capitalize on the celebratory atmosphere right then and there, boosting sales significantly.

Expanding Your Horizons 🌍

This case study serves as a powerful testament to the capabilities of GradPics Now across different educational levels. If you've primarily focused on high school or college graduations, it might be time to consider the untapped potential of middle school ceremonies. The combination of efficient technology and emotional moments can clearly yield fantastic results.

Get Prepared with Pre-Grad Chats 💬

Interested in exploring how you can maximize your success with middle school graduations? Schedule a pre-grad chat with Jack (https://calendly.com/nowcandid-training) to refine your strategy and ensure you're fully equipped to make the most of every graduation ceremony this season. We salute all graduation photographers making memorable moments last. Good luck this grad season, and here's to raising the bar even higher!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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