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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

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GradPics™ Best Practices Guide 🎓
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April 2, 2025

GradPics™ Best Practices Guide 🎓

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🎓 GradPics™ Best Practices Guide 🎓

Hey there, photographers!

Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

📸 Why GradPics™?

Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

  • Fast and easy Selfie Check-In™ collects accurate contact info.
  • Real-time photo uploads (or post-ceremony)—your choice!
  • Instant personalized gallery marketing and effective consent for Face Matching™.
  • FREE background removal for portrait stations.
  • No subscription fees or hefty e-commerce charges.

Simply put: It's easy, effective, and boosts your sales!

🤳 Mastering Selfie Check-In™

Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

  • • Avoid sending pre-event Selfie Check-In links. It can cause day-of confusion and reduces day-of participation, making it harder to get 90%+ participation.
  • • Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
  • • Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
  • • Always test your QR codes to confirm they're linked to the correct event.

Why it matters:
  • Collects accurate, updated contact info (personal and family).
  • Far superior to school-provided rosters featuring old contact info, no cell numbers, and edus.
  • Enables personalized gallery marketing, dramatically improving sales.

📢 Effective Communication with Schools

Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:

  • • Clearly explain the benefits—they want smooth photo distribution almost as much as you do!
  • • Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
  • • Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

🚀 Be Proactive, Not Passive

Relying on signs alone isn't enough! Take these additional steps:

  • • Hire staff or allocate your photography team to encourage grads to check in.
  • • Consider asking schools or parent associations for volunteer help.
  • • Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
  • • Prepare your customers for day-of Selfie Check-In™ to achieve 90%+ participation.

🌟 Photography Essentials

Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

  • • Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
  • • Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
  • • Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

📡 Always Have a Backup Plan

Internet issues happen. Here's how you keep rolling smoothly:

  • • Provide physical Selfie Check-In™ cards.
  • • Inform grads they can complete Selfie Check-In™ after the ceremony online.
  • • Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™ can both collect info offline).
  • • Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
  • • Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

💲 Pricing Right for Maximum Revenue

Pricing too high can limit your sales. Remember:
  • • Avoid the temptation of setting premium prices for all of your graduations.
  • • Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
  • • Lower prices can significantly boost your overall sales volume.

Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

A recent customer lowered digital download prices from $26 to $20, resulting in:

  • • More orders overall
  • • 20% increase in total revenue
  • • Happier clients and long-term marketing benefits & residual sales

🗓️ Need Extra Help?

We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

Happy shooting! 📷✨

Cheers and sparkles,

Candy

Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨
Feature Updates
March 28, 2025

Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨

5
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Hello, my fabulous photographers!

Candy here, and welcome to this week’s Weekly Recap.

We’ve got some fantastic updates in the latest version of the NowCandid™ iOS Capture App and more—so grab your coffee and let’s dive in!

Also, click here to check out GalleryGuard™, our newest image protection technology.

1. iOS Capture App Version 4.17 Updates 🍏

Collage Printing


We’re excited to announce a new way to showcase your photos—collage printing is now live!

  • • AirPrint Integration:
    Connect Photo Booth Mode to AirPrint printers to print 4x6 collages directly.
  • • Real-Time Customization:
    Subjects can view the collage as they customize each individual image.
  • • Flexible Copy Options:
    Print anywhere from 0 to 4 copies at the end of each session.
  • • Custom Collage Art:
    Photographers can upload their own Photo Booth Collage Art from the Event Management page (look for the button near LiveLoop™).

Smaller Capture App Tweaks

  • • Auto-Delete on Reshoot:
    Unused Photo Booth Mode images are automatically deleted when you hit “Reshoot.”
  • • Enhanced Print Option:
    A new print option now appears in the capture app's image gallery as well!
  • • UI Refinements:
    • ◦ The screen no longer dims when starting or closing the session.
    • ◦ Camera and orientation settings are now combined on the Photo Booth Mode landing page for easier use.

2. Digital Collages 💻

Digital Collages bring more creative flexibility, even without a physical printer!

  • • Integrated Delivery:
    In QuicPics™, digital collages are delivered just like all other images.
  • • Product Options:
    Available only as downloads and 4x6 prints on the retail site.
  • • Simplified Design:
    Crop and overlay art options are disabled to avoid customer mistakes.
  • • LiveLoop™ Compatibility:
    Digital Collages integrate seamlessly with LiveLoop™, showing no overlay art, since they already have art!

Vertical Image Orienttion Collage Example

3. Miscellaneous Improvements 🔧

A few extra tweaks to make your experience even better:

  • • Enhanced NSFW Filters:
    Our AI background generator on the retail site now features smarter, stronger NSFW filters.
  • • Stricter (Youth) Face Matching:
    Face Matching™ for younger subjects when using the "Strict (Youth)" option is now more precise.
  • • Spreadsheet Upgrade:
    The participant download spreadsheet now includes a column for each participant's personal gallery image count.

That’s this week’s roundup of updates, folks!

We hope these enhancements—from collage printing to digital collages and improved reporting—make your NowCandid™ workflow smoother and more fun.

As always, we’d love to hear your feedback!

Cheers and sparkles,


Candy 🍬

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨
Feature Updates
March 28, 2025

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, and I'm thrilled to share some BIG news that’ll give you peace of mind when it comes to protecting your digital art.

For as long as ViewFirst™ photo systems have existed, safeguarding your images has been a constant challenge.

While offering a digital preview is a fantastic business model, there's always that worry about unauthorized screenshots and image theft.

The Image Protection Challenge 🛡️

  • • The Dilemma:
    Digital images are easy to view and share, but that also makes them vulnerable to being stolen—whether through clever workarounds or even just customers posting watermark-covered screenshots on socials.
  • • Industry Solutions:
    Some platforms hide faces behind logos or use messy, multi-colored watermarks to confuse AI, but these methods can compromise the aesthetic and customer experience.
  • • NowCandid™ Approach:
    Until now, we've relied on Scrolling Copyrighting—a good balance between visual appeal, customer satisfaction, and protection. However, with AI watermark removal making headlines, we wanted to step up our game.

Introducing GalleryGuard™ 👨‍🍳

Our digital chefs have been busy in the NowCandid™ kitchen, and their latest creation is nothing short of a Michelin Star-worthy innovation:

  • • iOS Protection:
    On iOS device browsers, GalleryGuard™ ensures that any attempted screenshots of our Image Galleries or Previews will result in a completely black screen. Let's see AI pull an image out of that!
  • • Desktop Defense:
    On desktop browsers, GalleryGuard™ applies an intense blur effect to the retail site when a screenshot is attempted, keeping your images safe without compromising overall aesthetics.
  • • Seamless Integration:
    The technology is live on most NowCandid™ retail pages and will continue to evolve, offering you superior digital image protection.

Sample gallery on Chrome on an iPhone 16 Plus

Sample gallery on Chrome on a Windows PC

What Does This Mean for You? 🎉

  • • Less Image Theft:
    Your valuable digital art stays secure from unauthorized screenshots and AI watermark removal.
  • • More Peace of Mind:
    Enjoy the confidence that your creative work is protected by industry-leading technology.
  • • Quick Note:
    While GalleryGuard™ currently supports only iOS & desktop experiences, we may expand its capabilities in the future!

That’s the scoop on GalleryGuard™—a breakthrough step in defending your digital art.

Thanks for being an essential part of the NowCandid™ community.!

As always, if you have any questions or feedback, drop us a line.

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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