How Bruce H. Used GradPics Now to Increase Sales
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Bruce Heflin utilized NowCandid’s GradPics Now, with Selfie Check-In™ at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks.
Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back.
This year was a different story. Heflin has managed to increase his sales by roughly 1200% with the help of GradPics Now’s Selfie Check-In™ Workflow & automated marketing campaigns. 🚀
| Sales | |
|---|---|
| Previous years | Roughly $200 each year |
| This year (less than two weeks) | Roughly $2600 |
| Sales increase | Roughly 1200% |
🎓 Here's How He Did It
- Used Selfie Check-In™ to collect correct & current contact data
- Sent automated marketing messages during the event
- Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)
- He used a mix of GPN Price Levels 1 & 3
- He had a total profit margin of roughly 75% across the College’s ceremonies after accounting for the 85% margin for digital downloads.
We’re excited to see people discovering the effectiveness of NowCandid’s systems in action when executed properly with quality photography!
🎬 Hear It From Bruce
We recently caught up with Bruce to get a better idea of how he started incorporating NowCandid's tools into his existing photography business. Watch the video below to hear from Bruce.
Keep creating magic,
Candy 🍬
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