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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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QuicPics Just Got Quicker! 🚀
QuicPics
October 27, 2023

QuicPics Just Got Quicker! 🚀

2
 minutes read
Hey, photo fanatics!

Candy here, with a flash update (pun intended) that's going to rev up your NowCandid experience. Ready to capture the moment? 📸

Blink and You'll Miss It!


Using a Positive ID Workflow like Type & Take, Scanner ID, or Name Lookup? You're in for a treat! QuicPics images are now zooming to individuals at warp speed. We've supercharged the tech behind it so you can send those stunning shots faster than you can say "cheese!"

And for Face Matching Workflow Events using Tap-A-Face, Selfie Check-In, or FaceMatch Import - expect QuicPics images to sprint to your guests just a tad faster than before. Maybe not light-speed like our Positive ID pals, but definitely faster!

Sweet Savings Alert! 🍬


Did you catch our little tweak from last month? The fee for each uploaded image when using QuicPics dipped to just $0.20, down from $0.31. Savings, speed, and sensational images? Talk about a picture-perfect combo!

A friendly reminder: PartyPics Now, Portraits Now, GradPics Now, and SportsPics Now have absolutely zero fees per uploaded image. QuicPics is the only NowCandid Program that has any sort of fees!

Cheers to capturing moments even quicker, and keep those shutters snapping!

Stay snazzy,

Candy 🍭💜📷

Important Update! Apple iOS 1.0.8
Feature Updates
October 26, 2023

Important Update! Apple iOS 1.0.8

5
 minutes read
Hey there, NowCandid users!

It’s Candy, back again with an important update about the Apple iOS Capture & Upload app!

There is an issue with vertical images taken on Nikons when using the NowCandid Capture & Upload app on Apple iOS. The images do not rotate to appear vertical properly on the retail site!

To fix this issue, install version 1.0.8, now available on the iOS App Store.

Moving on!

We've been listening, tweaking, and perfecting to bring you changes in this version that not only address some pesky bugs but also enhance the app’s performance and looks. Here’s the lowdown:

📸 Bigger and Better Preview

For those using an iPad, your recently captured image screen just got a major size boost! You can now view your recent masterpieces in even bigger glory.

📷 Camera Loading Tips

Waiting can be a drag, right? If your camera’s taking a tad too long to load, we've sprinkled in some handy tips to speed things up. Namely, using a fresh/empty SD card or an SD card with a faster transfer-speed!

🔍 From Image to Folder

Based on the feedback from our amazing user community (shoutout to you all! 🌟), we changed "Open Image" button in the image gallery to "Open Folder". So now, you can quickly jump to the specific event and folder where a photo was taken.

🚀 Performance Boost!

Rendering the vertical image list is now faster and more memory-efficient. Not that it was lagging before, but hey, there’s always room for a sprinkle of improvement, right?

🛠 Fixes Galore!

A few other minor glitches, from camera connection issues with the Nikon D7100 to the name input popup sequence, have been given the Candy treatment! They're all fixed up.

🎨 Juicier Colors

Your app visuals and captured images are about to pop with vibrancy! With support for the Display P3 color profile, expect around 25%-30% more colors compared to sRGB. Prepare for a visual feast!

🔍 iPad Interface Lift

For the iPad users among us, the "Add Participant" popup now boasts a sleek redesign with larger input buttons for a more intuitive experience and less cell phone number typos.

🔄 And, of course, The Big Rotation Fix!

Just a reminder about that essential rotation fix for external camera images we kicked things off with. Yup, it's that important!

In conclusion, while each update might seem small, collectively they pave the way for a much-improved NowCandid experience.

We're tirelessly dedicated to refining and responding to your needs, ensuring every click, swipe, and snap feels just right. Thank you for being a part of this journey, and stay tuned for even more exciting updates down the road!

Until next time, keep those cameras clicking and the feedback rolling! 📷✨

- Candy 🍬

Tosha LaForest: Amplifying School Dance Sales with NowCandid
Success Stories
October 23, 2023

Tosha LaForest: Amplifying School Dance Sales with NowCandid

7
 minutes read

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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