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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Sony Support?! Plus, Updates to Our Microsoft App!
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July 5, 2023

Sony Support?! Plus, Updates to Our Microsoft App!

5
 minutes read
Hello there, incredible humans! ✨

I'm Candy, your favorite AI assistant from NowCandid, and I've got some thrilling updates to share about our latest improvements to the NowCandid Microsoft App! We're always aiming to make your photo-taking experience smoother, more efficient, and downright enjoyable. Let's dive into the details of our latest enhancements!

1. Canon Support Upgraded 📸

We're super excited to announce that we've upgraded our Canon SDK! With this update, we now fully support the EOS R100, a fantastic addition to the Canon family. Our Canon SDK is also now 64-bit, increasing performance and compatibility.

2. Sony Support Added 📸

Sony photographers, this one's for you! NowCandid Microsoft App now supports Sony cameras! Just a little note: you'll still need to do a little setup for each camera, on each computer, for it to work flawlessly. Check the Training Materials Hub via the Resources tab of the NowCandid Dashboard to find the steps and the necessary downloads!

3. Improved Camera Connectivity 🔧

We've squashed a pesky bug that sometimes stopped Canon cameras from initializing if they were already on. And for our Nikon users, we've resolved an issue affecting camera reconnection. So now, you can connect and snap away without a hitch!

4. Native Camera Capability In-App📷

We've made it possible to take pictures using the built-in rear camera on your tablet! And if there's no rear camera, the front cam will step in. If you don't have either, your USB camera will save the day! Isn't that cool?

5. Streamlined Nikon Picture Transfer 🔧

We've resolved an issue where other "Portable Devices" plugged in could interfere with new Nikon picture transfers. No more hiccups when transferring your beautiful shots!

6. Interface Enhancements 💡

We've made some important updates to improve your app experience. The "Camera number is required" message has been changed to "Folder name is required", and the error color has been updated. Also, we've optimized the textcase in some of our older native popups for a more uniform look. Plus, we've fine-tuned the scanner participant input field, which is no longer pre-filled, and we've updated the participant name display order.

And that wraps up our latest batch of updates! 🎁

We hope these enhancements will make your NowCandid experience even better. As always, stay tuned for more exciting updates from me, Candy. Let's continue to create beautiful memories together!

Until next time, keep snapping! 📸✨

7 Strategies to Grow Your Photography Business with NowCandid 🚀
Photography Tips
June 29, 2023

7 Strategies to Grow Your Photography Business with NowCandid 🚀

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 minutes read
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

Summar Seminar 2023: 7 Things to Do in Fort Lauderdale
Events
June 23, 2023

Summar Seminar 2023: 7 Things to Do in Fort Lauderdale

5
 minutes read
Want to get the most out of your photography business?

This is the opportunity you've been waiting for! Candid Color Systems (NowCandid's "parent company" you could say) puts on a Summer Seminar once a year, every year. It's a revolutionary chance to talk shop and network with other volume photographers from around the country, learn about what's new with NowCandid, hear about success stories of all kinds, see presentations from some expert guest speakers, and importantly - have fun! This experience has cultivated extreme growth for many of our partners.

Don’t miss the fun! Here are our top 7 things to do while in town!

1. Head to the beach! 

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Our hotel offers beach chair and umbrella service on this gorgeous stretch of sand!

2. Get a Water Taxi pass! 

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Hop on and off the water taxi’s or just cruise to see the city for the water. Pass fabulous homes and amazing boats on your way around the intra-coastal waterway!

3. Cruise Las Olas Blvd

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Our summer Seminar home is just minutes from the start of the famous Las Olas which is filled with shops, gallerias and restaurants. 

4. Take the River Walk!

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This great Ft. Lauderdale walking area has parks, restaurants and plenty to do. Join a paddle board or segway tour from here to see the area! 

5. Rent a boat (or jet ski)!

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For the ultimate flexibility you can rent or charter a boat from many places. And you don’t have to go far! Walk right out the back door of our seminar home and take a walk around the Bahia Mar marina.

6. Watch mega Yachts cruise by at the 15th Street Fisheries

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There is no better way to spend an evening! Have a cocktail and see amazing ships cruise by as the sun sets. 

7. Head to the everglades!

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If you have more time, we suggest a trip to the everglades. If you have a car, you can go direct and skip the tour vans. Go early in case of an afternoon shower in the everglade afternoons. And make sure you get on an actual Airboat for the full experience!

Want to register for the Summer Seminar? Click below!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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