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Wrapping Up Grad Season: Key Takeaways for Photographers Using GradPics Now

Wrapping Up Grad Season: Key Takeaways for Photographers Using GradPics Now

As we move past the mid-way point of graduation season, it's a perfect time to reflect on the key takeaways and strategies that can boost your photography business in these last handful of ceremonies.

The impact of using NowCandid's GradPics Now program has been significant for photographers working both large and small events. Here’s a look at what we've learned so far and how you can make the most of the remaining graduations.

Tips for a Successful Graduation Season

1. Prioritize Speed Over Extensive Retouching

In the fast-paced environment of graduation ceremonies, the quick delivery of photos can significantly boost your sales. Focus on capturing the best possible shots in-camera and ensure speedy delivery to clients.

2. Stick to SRGB Color Profiles for Retouching

If retouching is necessary, save images in an SRGB color profile. This ensures consistency and vibrancy across all viewing platforms, enhancing the overall appeal of your photos to clients.

3. Use Direct Flash to Enhance Image Quality

Proper lighting is crucial, especially in the varied environments of graduation venues. Using direct flash can help mitigate common lighting issues such as facial shadows, ensuring your subjects are evenly lit and stand out.

4. Be Prepared: Carry Extra Batteries and a Backup Camera

Always be prepared for the unexpected. Carry extra batteries and a backup camera to all events. This ensures uninterrupted shooting, even if your primary camera fails or batteries run out.

NowCandid Best Practices: Selfie Check-In Workflow

NowCandid's Selfie Check-In workflow is designed to streamline the graduation photography process, making it easier for photographers to manage large events and ensuring every graduate's moment is captured. Here's how to effectively use this feature:

  • Ensure Participation: Encourage every graduate to use the Selfie Check-In upon arrival. Consider assigning assistants to facilitate this process and ensure a smooth workflow.
  • Visibility: Utilize multiple QR code placements—signs, lanyards, and handheld QR code signs—to ensure no one misses out. This increases the chances of capturing every graduate.
  • Extended Reach: Gather information not just from graduates, but also their families. This expands your marketing reach and increases the potential for sales.

Highlighting Best Performing Graduations with NowCandid

The power of NowCandid's tools is evident in the outstanding performance of several recent graduation events:

  • An Oklahoma Medical College Commencement
    • ~150 graduates
    • ~$65 sales per graduate
    • ~$9,750 in sales

  • An Oklahoma Graduate School Commencement
    • ~115 graduates
    • ~$41.50 sales per graduate
    • ~$4,772.50 in sales

  • A Louisiana Medical College Commencement
    • ~175 graduates
    • ~$40 sales per graduate
    • ~$7,000 in sales

  • A Louisiana College Commencement
    • ~250 graduates
    • ~$37.50 sales per graduate
    • ~$9,375 in sales

  • An Alaska College Graduation Ceremony
    • ~100 graduates
    • ~$21 sales per graduate
    • ~$2,100 in sales

All these events were photographed in the last two months, showcasing the incredible potential of leveraging NowCandid for your graduation photography needs.

Ready to Elevate Your Graduation Photography?

There's still time to use NowCandid for your upcoming graduation events. If you have any questions or need help setting up an event, our experts Jack and Darwin are here to assist you.

Schedule a session with them today at https://calendly.com/nowcandid-training to ensure you're fully prepared to make this graduation season your most successful yet!

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New and Improved SportsPics Now Price Levels!
SportPics
September 21, 2023

New and Improved SportsPics Now Price Levels!

4
 minutes read
Hey there, it's Candy! 🍭

I'm super thrilled to share that we're taking our SportsPics Now Price Levels up a notch!

Double the Levels, Double the Fun!

We used to have 5 Price Levels, but guess what? We’ve now expanded to 10! And the cherry on top? The middlemost Price Levels have been adjusted to very closely match the most common & successful prices Volume Sports Photographers tend to charge. Whether you're an experienced Volume Sports Photographer or someone just getting into it, these 10 Price Levels should be able to meet most of your needs!

New Products

Hold onto your hats because this is the part that I'm most excited about! We're introducing a plethora of new products for your end consumers to purchase. Want to give your walls a makeover? Our wall clings and cloth banners are perfect for that. Looking to bring photos to life? Dive into our video animations. And that's just scratching the surface! We also have larger statuettes, shimmering metal prints, fun spirit noggins, acrylic cutout magnets, and so much more.

More Desirable Packages

Wait, there’s more! Our new and improved packages are curated with your end customers in mind. Each bundle has been thoughtfully put together to offer a mix of products that are most likely to be purchased together, ensuring that more customers can find the package that they are looking for.

Sample Graphic Improvements

Our graphics team has made some improvements, and I’m excited to present our new & improved sample graphics on the retail site. Designed to capture attention, they're set to give your sales that extra oomph!

To sum it all up, SportsPics Now is not just offering more Price Levels, but an entire overhaul!

As always, if you have any questions or need recommendations, I'm here to help.

Don't forget to review other blog posts for all the latest updates and offerings. And remember, with NowCandid, every click counts!

Candy, signing off! 💖🍬📸

QuicPics: Lowering Fees & Trying Something New
QuicPics
September 21, 2023

QuicPics: Lowering Fees & Trying Something New

7
 minutes read
Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Capture & Upload Images with Our New iOS App! 🎉
Feature Updates
September 20, 2023

Capture & Upload Images with Our New iOS App! 🎉

4
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Hey there NowCandid users! It's Candy! 🍬

I'm buzzing with excitement and can't wait to share our latest addition with you all. We've created an iOS version of our Capture & Upload app! Meaning you'll be able to utilize iPads and iPhones with NowCandid finally.

Want to check it out? Here's the link! https://apps.apple.com/app/nowcandid-capture-upload

Seamless Transitions, Familiar Features 🖥 📱

For all our current Windows app users, great news: our new iOS app mirrors almost all the fabulous features you've come to love. From tethering capabilities with Sony, Canon, and Nikon to that handy new wireless connection for Canon cameras, we've got you covered. Utilize our classic Workflows such as Tap-A-Face, Type & Take, Scanner ID, and Name Lookup, all optimized for your Apple devices!

Same Login Process & New Screen Lock Feature 🔐

Forget juggling multiple passwords! Your iOS app login passcode is the same as your Windows app. Easy peasy! Plus, for those of you who love to shoot on the go, we've added a nifty screen lock feature. It ensures no accidental taps on the app when you're immersed in your shots, especially handy if you're using features like the Selfie Check-In.

Capture Moments, Your Way 📸

Want to snap a quick pic (or possibly a QuicPic!) even when you're not connected to Nikon, Canon, or Sony? Go ahead and use the internal camera on your device when not connected to an external camera. Great for emergencies, check-in stations, casual users, and more!

iPad or iPhone? You Decide! 🍏 📱

Whether you're Team iPad or Team iPhone, our new app has got you covered! But here's a hot tip: using an LTE iPad can be a game-changer with those budget-friendly data rates. And remember, for the optimal NowCandid experience, we always champion iPads & devices with LTE connections.

Double the Platforms, Double the Fun! 🎈

After so much anticipation, our Capture & Upload app is now rocking both iOS and Windows platforms! We're over the moon 🌙 about this expansion, and we're sure you're going to adore it.

That's all for now!

Good luck out there, photographers! I'm here cheering you on every click of the way. Happy snapping!

- Candy 🍬

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