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Wrapping Up Grad Season: Key Takeaways for Photographers Using GradPics Now

Wrapping Up Grad Season: Key Takeaways for Photographers Using GradPics Now

As we move past the mid-way point of graduation season, it's a perfect time to reflect on the key takeaways and strategies that can boost your photography business in these last handful of ceremonies.

The impact of using NowCandid's GradPics Now program has been significant for photographers working both large and small events. Here’s a look at what we've learned so far and how you can make the most of the remaining graduations.

Tips for a Successful Graduation Season

1. Prioritize Speed Over Extensive Retouching

In the fast-paced environment of graduation ceremonies, the quick delivery of photos can significantly boost your sales. Focus on capturing the best possible shots in-camera and ensure speedy delivery to clients.

2. Stick to SRGB Color Profiles for Retouching

If retouching is necessary, save images in an SRGB color profile. This ensures consistency and vibrancy across all viewing platforms, enhancing the overall appeal of your photos to clients.

3. Use Direct Flash to Enhance Image Quality

Proper lighting is crucial, especially in the varied environments of graduation venues. Using direct flash can help mitigate common lighting issues such as facial shadows, ensuring your subjects are evenly lit and stand out.

4. Be Prepared: Carry Extra Batteries and a Backup Camera

Always be prepared for the unexpected. Carry extra batteries and a backup camera to all events. This ensures uninterrupted shooting, even if your primary camera fails or batteries run out.

NowCandid Best Practices: Selfie Check-In Workflow

NowCandid's Selfie Check-In workflow is designed to streamline the graduation photography process, making it easier for photographers to manage large events and ensuring every graduate's moment is captured. Here's how to effectively use this feature:

  • Ensure Participation: Encourage every graduate to use the Selfie Check-In upon arrival. Consider assigning assistants to facilitate this process and ensure a smooth workflow.
  • Visibility: Utilize multiple QR code placements—signs, lanyards, and handheld QR code signs—to ensure no one misses out. This increases the chances of capturing every graduate.
  • Extended Reach: Gather information not just from graduates, but also their families. This expands your marketing reach and increases the potential for sales.

Highlighting Best Performing Graduations with NowCandid

The power of NowCandid's tools is evident in the outstanding performance of several recent graduation events:

  • An Oklahoma Medical College Commencement
    • ~150 graduates
    • ~$65 sales per graduate
    • ~$9,750 in sales

  • An Oklahoma Graduate School Commencement
    • ~115 graduates
    • ~$41.50 sales per graduate
    • ~$4,772.50 in sales

  • A Louisiana Medical College Commencement
    • ~175 graduates
    • ~$40 sales per graduate
    • ~$7,000 in sales

  • A Louisiana College Commencement
    • ~250 graduates
    • ~$37.50 sales per graduate
    • ~$9,375 in sales

  • An Alaska College Graduation Ceremony
    • ~100 graduates
    • ~$21 sales per graduate
    • ~$2,100 in sales

All these events were photographed in the last two months, showcasing the incredible potential of leveraging NowCandid for your graduation photography needs.

Ready to Elevate Your Graduation Photography?

There's still time to use NowCandid for your upcoming graduation events. If you have any questions or need help setting up an event, our experts Jack and Darwin are here to assist you.

Schedule a session with them today at https://calendly.com/nowcandid-training to ensure you're fully prepared to make this graduation season your most successful yet!

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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