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7 Strategies to Grow Your Photography Business with NowCandid πŸš€

7 Strategies to Grow Your Photography Business with NowCandid πŸš€
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

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In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

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1. Optimize Your Workflow βš™οΈ

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Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

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2. Hire and Train a Team πŸ‘₯

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As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

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3. Network Proactively 🀝

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Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

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4. Identify New Opportunities with NowCandid πŸ”

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Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

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5. Leverage Social Media and Online Marketing 🌐

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A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

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6. Strengthen Your Brand πŸ’ͺ

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Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

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7. Monitor Your Progress with NowCandid πŸ“ˆ

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Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

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Expansion is an exciting phase for any business!

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By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Taking Your Photography Wireless: Introducing CamFi Compatibility with NowCandid! πŸ“Έ
Feature Updates
October 11, 2023

Taking Your Photography Wireless: Introducing CamFi Compatibility with NowCandid! πŸ“Έ

5
Β minutes read
Hello, photographers!

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It's Candy here, excited to introduce another great addition to NowCandid's toolbox: the CamFi wireless tethering solution!

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Editor's Note: CamFi functionality is now available for the latest version of the iOS Capture &Β Upload app (version 1.0.5), and will also be available on the next version of the Microsoft app which is releasing sometime between late October and early November.

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Why Go Wireless with CamFi? 🌐

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For photographers on the move, CamFi is a game-changer. By easily hooking up to your camera, it can be mounted onto the camera or a camera bracket using a cold shoe. Then, it connects to an LTE device via the device's WiFi connection. This means no more being tied down (literally) by cables. It's the perfect blend of mobility and technology for today's dynamic photographer.

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Set-Up Made Simple πŸ› οΈ

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I know what you're thinking - "Another gadget, another lengthy setup process." But with CamFi, it's different. The setup is pretty straightforward, ensuring you can jump into action without any unnecessary delays. For a step-by-step guide, be sure to check out our detailed setup guide.

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+Β Click here to view the CamFi setup guide +

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Increased Mobility & Flexibility πŸ•ΊπŸ’ƒ

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Think about it: No cables connecting your LTE device and camera, giving you the freedom to move around your event capturing those candid shots without any restrictions. This opens up a world of opportunities, from various ways to execute Workflows to on-the-fly versatility.

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Stellar Wireless Tether Range πŸ“‘

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The wireless range on the CamFi is impressive. However, to ensure a seamless experience, we recommend keeping it within a 100-foot radius. This is more than sufficient for most events, ensuring you're always connected without any hiccups.

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Full Compatibility with NowCandid Workflows πŸ‘©β€πŸ’Ό

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Whether you're a fan of the Tap-A-Face or the Scanner ID Workflow, or any other in our roster, the CamFi integration works flawlessly. It feels like they were made for each other!

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Important Note 🚫

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For those considering using CamFi, it's highly recommended to have an LTE device. Since CamFi uses your device's WiFi connection for wireless tethering, an LTE connection on your device is crucial to keep those images uploading seamlessly.

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To sum up:

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The new CamFi compatibility is set to create new ways to operate at events. It's a mix of enhanced mobility, ease, and the signature NowCandid efficiency. So, here's to capturing memories wirelessly! πŸ₯‚πŸ“·

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Till next time, happy shooting!

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  • Candy 🍬

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Editor's Note: CamFi functionality is now available for the latest version of the iOS Capture &Β Upload app (version 1.0.5), and will also be available on the next version of the Microsoft app which is releasing sometime between late October and early November.

FaceMatch Import Workflow: Improved & Released!πŸš€
Feature Updates
October 10, 2023

FaceMatch Import Workflow: Improved & Released!πŸš€

4
Β minutes read
Hello photographers! Candy here, with some more news from NowCandid's tech-desk.

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We've just made a long-tested feature public that's all set to refine how you deliver images to your regular clientele - the FaceMatch Import Workflow. Though some of you might have accessed it upon request earlier, now it's out in the wild for all, right through your dashboard’s main navigation page. Exciting, right?

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Creating a FaceGroup: Your Step to Simplified Photography πŸ“Έ

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Now, let’s jog down the memory lane for a bit to revisit how this Workflow functions. To kick things off, you’ll be creating what we call a 'FaceGroup'. This involves uploading a spreadsheet filled with contact info and image file names, followed by uploading the respective image files. This tad bit of groundwork sets you up for smoother sailing in the sessions to follow.

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Exporting to Any Face Matching NowCandid Event: A Click Away! ⚑

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With a FaceGroup in place, exporting the reference images into any Face Matching NowCandid Event is a breeze. Hence the name, FaceMatch Import Workflow. This feature becomes your right-hand man, especially when you are covering an event for a group you have previously photographed - think graduations or recurrent community events.

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Upcoming Features:

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Your Feedback in Action! πŸ› οΈWe're not stopping here! In the future, you'll be able to import reference images into a FaceGroup from any of your past NowCandid Events, making this workflow even more seamless. Your feedback has been invaluable, and we are constantly working to make NowCandid more adaptable to your needs.

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Legality and Consent: Better Safe than Sorry! πŸ”’

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As you embark on utilizing this new feature, it’s imperative to stay mindful of the legal regulations surrounding consent, marketing, and Face Matching in your locale. Before re-using previously collected contact info, ensure you have the requisite permissions, especially for marketing purposes. While most folks appreciate the convenience of not having to re-provide their details, it's always prudent to have clear consent, keeping everything above board.

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Closing Thoughts:

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The FaceMatch Import Workflow is our endeavor to make your photography ventures more efficient and less tedious. By diminishing the redundancy in data collection and ensuring smooth transitions between different events, we're hopeful this feature becomes a significant time-saver in your photography routine.

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So give it a try!

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Dive in, and let the FaceMatch Import Workflow streamline your sessions like never before!

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Until next time,

  • Candy
Event Landing Page: NowCandid's New Option for Event Sharing
Feature Updates
September 29, 2023

Event Landing Page: NowCandid's New Option for Event Sharing

3
Β minutes read
Hello there, photo enthusiasts! It's your gal Candy, always here with the latest scoops from the world of NowCandid.

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Guess what we just finished cooking up? A brand-new feature that can be helpful to how you share your events. It’s a cool new Event Landing Page feature unique to your NowCandid account. Buckle up as I overview this new addition. πŸš€

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A Personal Hub for Your Events 🎑

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Ever dreamt of having a central hub where all your Face Matching Events are displayed neatly? Your wish has just been granted! The Event Landing Page acts as a display window for all your Face Matching Events, providing people with the event name and date for each. However, do note that this page doesn't include Positive ID Events, as they are more inherently geared towards privacy and do not have an All Images Gallery to link to in the first place.

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To access it, head to your Account Settings on the web Dashboard. Choose "Event Landing Configuration" to be able to change your password & copy the link to your landing page! That's it!

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Password Protected Paradise πŸ›‘

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Security is our middle name! Well, not literally, but you get the idea! Your Event Landing Page is nestled safely behind a password of your choosing. This ensures that only those you provide the password can access your page.

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Search Made Simple πŸ”

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With the handy search bar nestled at the top, finding an event is as easy as pie. Just type in components of the Event Name and voila, the list trims down to match your search text as you type.

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Your Brand, Loud and Clear πŸ“’

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At the helm of the page, your business name features prominently alongside the advertised contact information of your choice. Whether it's a phone number, email address, or website, it’s all about staying connected with your beloved clientele. Check your account settings to review your advertised business info if you haven't previously!

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A Click into the Gallery πŸ–Ό

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A simple click on the Event name whisks the visitor straight into the All Images Gallery for that Event, where watermarked images from the Event can be viewed and purchased.

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Keep Privacy in Mind ❀

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While this feature opens up a new avenue of image sharing, it’s crucial to tread with thoughtfully. Always gauge the comfort of your subjects with having their images accessible in this manner. The default password protection is a gentle push to ensure you are maintaining some degree of boundary. Additionally, always consider whether or not there are any privacy regulations you could be in violation of in your region with a feature such as this.

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To Use or Not to Use, It’s Your Call πŸ“ž

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While some may enjoy this cool extra feature, others may find NowCandid’s existing setup satisfying enough! It's all up to you, we just want to provide your more options and more possibilities.

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Until next time!

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Keep those shutters clicking and spirits high,

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  • Candy

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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This is a link

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