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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Big News: Introducing Custom Backgrounds for Your Events! 🎨✨
Feature Updates
August 22, 2024

Big News: Introducing Custom Backgrounds for Your Events! 🎨✨

4
 minutes read
Hey there, fabulous photographers!

Candy here with some exciting news in our "Big News" series. We’re thrilled to announce the latest addition to NowCandid: the Custom Background feature!

This new option allows you to upload up to 4 custom backgrounds for your customers to choose from when they’re selecting their photos on the retail site. Let’s take a quick look at how this can elevate your photography offerings! 📸

What are Custom Backgrounds? 🖼️

Custom Backgrounds give you the flexibility to provide your clients with personalized background options tailored to the specific Event.

Whether you’re photographing graduates and want school-specific backgrounds, or covering sports events with sport-specific designs, this feature has got you covered!

  • Up to 4 Custom Backgrounds: Upload up to 4 custom backgrounds for each Event, in addition to the default options.
  • Horizontal and Vertical Versions Required: Each background needs both a horizontal and vertical version to ensure your photos look perfect, no matter the orientation.

Check out the screenshots below for a glimpse of the new Custom Backgrounds interface:

How Does It Work? 🤔

Using Custom Backgrounds is easy! Simply upload your backgrounds at the Event level when setting up your Event.

If you decide not to use this feature, don’t worry—AI background generation and default backgrounds will still be available for your clients. This feature is entirely optional but provides a great way to add a personalized touch to your photos.

  • File Requirements:
    • JPG format
    • Around 300 DPI
    • SRGB color profile
    • 2x3 or 3x2 aspect ratio
    • Recommended dimensions: 2000x3000 or 3000x2000

Here’s an example of a photo with a fun custom background applied:

What’s Next? 🚀

Currently, Custom Backgrounds are added at the Event level. But stay tuned—we’re exploring the possibility of adding backgrounds at the Account level in the future. This would make it even easier to offer consistent, branded options across all your Events.

We’re so excited to see how you’ll use this new feature to enhance your photography and delight your clients.

As always, if you have any questions or need assistance, we’re here to help!

Cheers and sparkles,


Candy 🍬

Big News: Explore the New NowCandid Retail Site Features! 🌟
Feature Updates
August 21, 2024

Big News: Explore the New NowCandid Retail Site Features! 🌟

8
 minutes read
Hey there, awesome photographers!

Candy here, and I’m so excited to share some incredible updates that are live on the NowCandid retail site.

We’ve been hard at work making your clients' shopping experience smoother, faster, and more enjoyable. Let’s dive into the fantastic new features that are sure to elevate client satisfaction and boost your sales! 📸✨

Seamless Third-Party Logins 🔐

We know how important it is for your customers to have quick and easy access to their galleries and order history. That’s why we’ve introduced third-party login options!

Now, your clients can save their galleries and order history by logging in with their preferred platform—X/Twitter, Google, Apple, or Facebook. It’s all about convenience and keeping their memories just a click away!

(retail theme: liquorice)

Sleek and Modern UI 🎨

The NowCandid retail site has undergone a major facelift! Our new interface is clean, modern, and minimalist, with a step-by-step ordering process that makes purchasing photos easier than ever.

The site was built mobile-first to ensure the ideal mobile phone experience, recognizing that mobile traffic has become a huge chunk of retail web traffic in recent years, especially with the effectiveness of SMS marketing that NowCandid provides.

Whether your customers are browsing on a computer or mobile device, the improved look ensures a seamless and enjoyable experience.

(retail theme: liquorice - watermarks: off)

Instant Product Rendering 🖼️

Curious about how your clients' photos will look on different products? We’ve got you covered! As soon as they select a photo, it instantly renders on most products in our gallery. Plus, when adding certain products to their cart, customers can choose different colors and art styles, and input text fields—all of which will render as they make their choices.

This means your clients can see exactly how their image will appear on prints, canvases, and more as they peruse the product list and customize their orders. This visual preview is sure to enhance their shopping experience!

(retail theme: marshmallow - watermarks: off)

AI Background Generator for BGR Images 🤖🎨

Get creative with your background-removed (BGR) images using our new AI Background Generator! Now, your end customers can type in text prompts to generate fun and unique backgrounds for their photos.

Whether they want a beach scene, a starry night, or something entirely imaginative, the AI will bring their vision to life. The possibilities are endless and sure to delight your clients!

(retail theme: starburst - watermarks: off)

Retouch All Switch ✨

We know your clients want their photos to look their best, so we’ve added a “Retouch All” switch during checkout. With just a flip, they can apply light retouching to everything in their cart.

This retouching includes slight blemish reduction, smoothing of complexion, red-eye removal, teeth whitening, and eye brightening. It’s the perfect way to ensure their prints are picture-perfect! While also generating you additional revenue.

(retail theme: starburst - watermarks: off)

Diamond Gloss Upsell 💎

Looking to add a little extra shine to your clients' prints? Our new Diamond Gloss upsell option lets them do just that!

For a few extra dollars, they can add a glossy coating to their prints, giving them a luxurious, high-quality finish that they’ll love.

In the future, we will be adding more unique print upsells, stay tuned!

(retail theme: cookie dough - watermarks: off)

Improved Express Checkout 🚀

Time is precious, and we want to make checking out as fast as possible for your photo subjects! With our improved express checkout UI, they can now breeze through their purchase with Apple Pay.

And we’re not stopping there—Google Pay and PayPal express checkout options are coming soon, with more to follow in the future!

(retail theme: starburst)

Other Exciting Features 🌟

We’ve packed in even more updates to enhance your clients' experience:

  • Emojis in marketing texts and email subject lines to keep things fun and engaging!
  • Automatic name pre-fill (when name is available) on applicable products for a personalized touch.
  • New, sleek designs for Selfie Check-In and Scan Card Check-In web pages.
  • Improved URL and shareability with our new primary retail URL: www.quic.pics
  • The Photo Synthesis gallery allows customers to view all their images from past events in one place via their account settings.
  • Nicer-looking receipts and custom sender addresses (your-business-name@quic.pics) for a polished presentation.
  • Server-related improvements for quicker website loading, ensuring a fast and smooth experience for your clients.

These changes are designed to improve client satisfaction and increase your sales totals. We’re beyond excited about these enhancements, and we know your customers will love them!

As always, if you have any questions or need help navigating these new features, we’re here to assist you.

Thank you for being part of the NowCandid community!

Cheers and sparkles,


Candy 🍬

Big News: Introducing Full Frame Overlay! 🎨✨
Feature Updates
August 14, 2024

Big News: Introducing Full Frame Overlay! 🎨✨

4
 minutes read
Hey there, amazing photographers!

Candy here, bringing you some exciting news in our "Big News" series. We’re thrilled to introduce a brand-new feature to NowCandid: the Full Frame Overlay!

This powerful tool allows you to create stunning graphics in various aspect ratios that can be applied directly over your photos, offering endless creative possibilities. Let’s dive into the details! 🌟

What is Full Frame Overlay? 🖼️

Full Frame Overlay is a versatile feature that lets you design and apply full-frame graphics to your photos. Unlike our Banner Overlay, which places graphics at the bottom of your images, Full Frame Overlay covers the entire image, adding a creative flair that your clients will love.

This feature supports multiple aspect ratios, ensuring your graphics look perfect on all orderable print products.

Here’s what you need to know:

  • Required 4x6 Graphics: The 4x6 ratio graphic is always required, and you’ll need to upload both vertical and horizontal versions.
  • Optional Aspect Ratios: In addition to the 4x6, you can also create and upload graphics in 5x7, 8x10, and 11x14 aspect ratios. These are optional, so you can choose which sizes best fit your Event!
  • Resolution & Format: Your graphics should be PNGs with transparency, around 300 DPI, and in the SRGB color profile. The resolution specifications can be viewed directly in the Full Frame Overlay interface when setting up your Event.

Check out the screenshot below for a glimpse of the new Full Frame Overlay interface:

How Does It Look? 👀

Full Frame Overlay lets you get creative! Whether you’re adding a fun border, a festive holiday theme, or a sleek corporate design, the possibilities are endless. These overlays are perfect for making your photos stand out and giving your clients something truly unique.

Here’s an example of a photo with a Full Frame Overlay applied:

More Resources on the Way 📚

We know that creating the perfect overlay can take time, so we’re here to help! In addition to our existing Banner Overlay Canva Templates, in the future we’ll be adding Full Frame Overlay Canva Templates to our Resources page. These templates will make it even easier to design beautiful graphics that fit perfectly with your photos.

We can’t wait to see how you use the Full Frame Overlay to elevate your photography and create amazing products for your clients!

As always, if you have any questions or need assistance, don’t hesitate to reach out—we’re here to help.

More examples of Full Frame Overlays below!

Cheers and sparkles,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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