How One Night Led to $15,000 in Social Photography Sales
By
Jack C.
on
December 12, 2022
|
9
minute read
Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.
$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.
Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”
Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.
We’re excited to introduce Client Outreach — a brand-new tool that lets you reach your customers directly with one-off texts and emails, completely separate from your normal event marketing.
Whether you’re following up after an event, promoting future bookings, or nudging people who missed check-in… this gives you a simple, flexible way to stay connected.
Let’s break it down 👇
📣 What is Client Outreach?
Client Outreach lets you:
📩 Send one-off emails and texts
👥 Build contact lists from:
Existing events
Uploaded spreadsheets
Or both combined
🎯 Filter contacts based on:
Contacts with matched images
Contacts without matched images
Or everyone
This is not automated campaign messaging — it’s intentional, targeted outreach when you need it.
👥 Build Your Audience, Your Way
When creating an outreach list, you’ve got flexibility:
Pull contacts from one event, multiple events, or none
Upload your own spreadsheet of contacts
Combine both sources into one list
And when using events, you can choose:
Only people with images
Only people without images
Or everyone
That opens the door to some really useful workflows (more on that below 👀).
💬 SMS Outreach (Simple & Familiar)
Sending texts is designed to feel easy and familiar.
🧾 Uses a QuicPics-style editor + preview
✍️ Write your message and send to your list
🔗 Include links (galleries, check-in, etc.)
💸 Pricing:
$0.01 per segment, per text
A segment is roughly:
~140 characters (standard text)
~65 characters (if using emojis)
Longer messages may use multiple segments (typically 2–4).
📧 Email Outreach (Powered by Candy 🤖)
This is where things get really fun.
Instead of building emails manually…
👉 You just describe what you want, and Candy builds the email for you.
✨ How it works:
Tell Candy things like:
What the email should say
What tone you want (fun, professional, urgent, etc.)
What your call-to-action button should say
Where that button should link
Candy will:
✍️ Write the email
🎨 Design the layout
🧠 Generate a subject line
🏷️ Pull in your business info automatically
No HTML. No formatting headaches. Just describe it.
🧠 Even Smarter with Events
Every outreach must be tied to an event (for billing/history), but that unlocks some extra power:
If your outreach is related to that event, Candy can pull in things like:
🔗 Check-in links
🖼️ Cover photos
🖼️ Gallery links
And more!
👉 You can still override this and use your own URLs — Candy will follow your instructions.
This week’s headline is a big one: Client Outreach is here. It’s a powerful new way to connect with your customers outside of event-based marketing—and it opens up a ton of new possibilities for growing your business.
We’ll keep this recap focused on what it does at a high level, and we’ll link out to a full deep-dive guide so you can see exactly how to use it.
📣 NEW: Client Outreach (SMS + Email)
Client Outreach is a brand-new messaging system that lets you send texts and emails outside of your event campaigns.
This week’s updates are all about clearer feedback, smoother retail rendering, and a few helpful fixes across the Dashboard, Check-In, and Capture App.
🖼️ Retail: Better Luxe 3D Renders
A few important improvements landed for Luxe products on retail:
✨ Luxe Prints 3D renders now work correctly for horizontal images
💡 Luxe render lighting improved so products look more natural and less over-bright
📱 Mobile cropping on 3D renders is much more stable and performant
Fixed an issue where gesture-based cropping could crash on mobile devices
If you’re selling Luxe products, this should make the preview experience feel more polished.
📤 Dashboard: Clearer Image Upload Errors
The Image Uploader now does a better job explaining what actually went wrong:
🚫 Oversized files now show the real reason
Instead of a vague “Error uploading,” files over the limit will correctly say the image is too large
📏 File size is now included in the error message
Example: File size is over 20 MB (25.3 MB)
🌐 Network issues now say “Network Error”
Much clearer than a generic upload failure
🔁 Automatic retry for network errors
The uploader will now retry up to 5 times before giving up
A small change, but a much better experience when uploads hit a snag.
🧾 Dashboard Fixes & Improvements
📄 Profile invoices fixed
Invoices from January onward should now load correctly
Invoices are also now easier to find through Sidebar Find and Candy navigation
👥 PhotoRosters wording updated
“Members” is now “Contacts” for better consistency across NowCandid
📊 Participant image counts fixed on the Event Participant List for certain Positive ID edge cases
🎨 Fixed an overlay importer edge case that could make Events appear twice in the list
🤳 Check-In Improvements
📋 Fixed the list of existing check-ins going off-screen for accounts with a lot of check-ins
✍️ Some check-in copy was updated for clarity
📱 Capture App 5.4.1 (iOS OTA)
🔒 Fixed PhotoBooth and Selfie Check-In Station close buttons not working on devices without a passcode set up
That’s the update for this week! Better Luxe previews, clearer upload feedback, and a handful of fixes to keep things running smoothly.
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