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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Capturing the Champions of Tomorrow: A Guide to Youth Sports Photography Portrait Shoots and Team Photos
SportPics
May 3, 2023

Capturing the Champions of Tomorrow: A Guide to Youth Sports Photography Portrait Shoots and Team Photos

4
 minutes read

Youth sports photography is all about capturing the energy, passion, and camaraderie of young athletes as they embark on their journey to greatness. In this blog post, we'll share tips for getting started in youth sports portrait photography and team photos, and how NowCandid can help you achieve success in this exciting niche.

  1. Build Trust and Rapport with Athletes and Their Families:
    Young athletes may be nervous or shy in front of the camera, so it's essential to build trust and rapport with them and their families. Communicate openly, listen to their preferences, and share your enthusiasm for their achievements. Remember, your role as a photographer is to create a fun, positive experience for all involved.
  2. Choose the Right Location and Background:
    Select a location that showcases the sport's essence and complements the athletes' uniforms and team colors. Opt for natural settings such as fields or courts, or use a portable backdrop for a clean, professional look. Ensure the background is uncluttered and free from distractions to keep the focus on the young athletes.
  3. Master the Art of Posing and Composition:
    Like a superhero assembling their squad, guide your subjects into flattering and dynamic poses that showcase their personality and athleticism. Experiment with individual and group poses, ensuring each athlete's face and uniform are visible. Use a mix of traditional and creative compositions to create a diverse and visually engaging portfolio.
  4. Utilize Natural Light and Flash Techniques:
    Youth sports portrait photography often takes place outdoors, so make the most of natural light. Shoot during the golden hour for soft, warm lighting, and use a reflector to bounce light onto your subjects. For indoor shoots, invest in a portable flash kit to create well-lit, professional-looking images.
  5. Offer Customized Products and Packages:
    Offer a range of customizable products and packages to appeal to various clients and budgets. From prints and digital files to keychains and plaques, showcase your photos on a wide variety of products to provide a valuable service for your clients.
  6. Partner with NowCandid to Streamline Your Business:
    As Doc Brown from "Back to the Future" once said, "The future is whatever you make it, so make it a good one." NowCandid's powerful platform helps you make that good future for yourself. It can do a lot for youth sports photographers, like streamline their workflow, handle customer support, deal with all order fulfillment, and boost sales. By integrating NowCandid into your business, you can focus on capturing the champions of tomorrow while enjoying a seamless and efficient process from start to finish.

Youth sports portrait photography offers a unique opportunity to capture the passion and determination of young athletes as they strive for greatness. By following these tips and harnessing the power of NowCandid, you'll be well on your way to building a successful career in this exciting and rewarding niche. Now, go forth and capture the future legends of the sports world!

Helpful Tips: Using QuicPics at your Proms
QuicPics
April 19, 2023

Helpful Tips: Using QuicPics at your Proms

6
 minutes read

QuicPics is an innovative photo booth alternative designed to enhance the photo-taking experience at events like proms. As a photographer, QuicPics allows you to offer a modern, fun, and interactive experience for prom attendees, while you get paid upfront for your services. It can be sold as a “mobile photo booth” service, as a manned portrait station akin to traditional photo booths, or as a service where you provide both! Thanks to our cloud, no matter how many photographers or photo stations you have, they’ll all talk to each other, meaning guests only have to provide their contact info once. 

This short guide will walk you through how to effectively use QuicPics for a prom night:

  1. First, Understanding QuicPics:
    QuicPics is quite different from NowCandid’s other programs, it texts image files directly to guests in addition to a link to their online gallery. With NowCandid’s other programs, only links to online galleries of images are delivered. QuicPics also charges the photographer for each image they take and upload to the cloud, making it the only NowCandid feature that charges the photographer in any way.
  2. QuicPics’ Advantage:
    QuicPics is a perfect alternative to traditional photo booths. It's a mobile, modern, interactive, and engaging way to capture memories at proms. With instant texting of images to attendees, QuicPics ensures a seamless experience for everyone involved.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Pricing and Payment:
    As a photographer, it's essential to get paid upfront for your services. We recommend charging between $200 to $300 per photographer hour, possibly offering a discount if they are requesting a large number of photographers and/or hours. Alternatively, talk to the school or with involved parents about increasing the cost of prom tickets to pay for QuicPics services for the prom. Take payments using PayPal, Square, Venmo, via check, checkout on your own website, or whatever means are most convenient for you! Just ensure it looks professional to the school you’re dealing with.
  5. Planning your Workflow:
    To ensure a smooth process, have a tablet available for prom attendees to interact with the QuicPics platform. This will allow them to receive their photos via text message instantly thanks to the LTE connection of the tablets. We recommend using the Tap-A-Face workflow, which simplifies the process of collecting data and pairing it to their face, as well as being a fun addition to the prom already!
  6. Selling the Service:
    To promote your QuicPics services, create a compelling sales pitch that highlights the benefits of a mobile photo booth experience, the convenience of instant photo sharing, and the interactive nature of the platform. Showcase sample photos and emphasize the unique value QuicPics brings to a prom night.

QuicPics is a fun, interactive, and modern solution to traditional photo booths, making it an excellent addition to any prom night. By following these tips, hopefully you'll be able to provide a memorable experience for prom attendees while securing payment for your services. Happy snapping!

Proms: An Untapped Gold Mine
PartyPics
April 14, 2023

Proms: An Untapped Gold Mine

4
 minutes read

Plenty of photographers think photographing a prom is not worth their time and energy. They're not wrong to think that either... as that can often be the case! But, NowCandid's "PartyPics Now!" program has cracked the code and found a way to consistently monetize proms and other school dances!

We analyzed all the proms that took place in 2022 that had utilized PartyPics Now, and found that across dozens of proms, photographers averaged well over $2 per image taken and about $5 per guest at the prom. Not bad, considering the average number of students at any given prom was about 400 students!

The top performing proms well exceeded $2 per image and $5 per guest by doing some combination of the following things:

          • First, they used NowCandid's Selfie Check-In workflow, which gathered the guest's parent's contact data! Marketing the prom images to them as well.

          • Second, they utilized photo stations (sometimes with backdrops and/or props!) with photographer attendants in addition to roaming photographers.

          • And third, they sent 4 or more photographers to ensure they photographed every guest multiple times, making the guest's online galleries (and the larger photo packages) more appealing!

At proms where all three of those conditions were successfully met, the average sales per image was $3 and the average sales per event guest was almost $9!

So, while proms might not be quite as profitable as they were once upon a time, they can still be a great way to make some extra profit in your off season, expand your business, keep your photographers paid and busy, and more!

And... stay tuned! Because a new feature we're calling Group-by-Face rolls out in the very near future! Helping to take your online galleries for social events to the next level! 🎉

Have any questions? Feel free to contact us! We love to chat. 😃

Stay profitable, photographers! 📸

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