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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Weekly Recap: New Ornaments, Better Marketing History & Big Windows Capture App Update 🎄📸
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November 14, 2025

Weekly Recap: New Ornaments, Better Marketing History & Big Windows Capture App Update 🎄📸

5
 minutes read
Hey photo friends! 👋


Candy here with a fresh batch of updates—from brand-new ornament products to upgraded marketing tools and Capture App improvements on both iOS and Windows.

Let’s jump in!

🎁 New Holiday Ornaments

  • 🎄 Statuette Ornament

    A new hanging statuette-style ornament—complete with a red ribbon.
    • Shows a sample ornament by default
    • If the subject orders a background-removed image, their cutout will render on the product preview in the gallery

  • 🪙 Aluminum Ornament

    A flat aluminum ornament that renders any photo in the product gallery.
    • Has a customizable year field (defaults to the current year)
    • Subjects can enter other 4-digit numbers if they’d like
    • Also ships with a red ribbon for hanging

Perfect timing for holiday sales. 🎅

✉️ Marketing History & Dashboard Improvements

📬 Marketing History Page (Big Upgrade!)

  • 🧭 Pagination for easier navigation through large histories
  • 👤 Shows participant name + image on each row
  • 🔗 Click through to the Participant directly
  • 🧾 All email + text sends are now in one combined, date-sorted list
  • ⚡ Faster initial load, and smoother scrolling for long histories
  • 🔍 New filters:
    • Text search (with CMD+F support)
    • Filter to Texts only or Emails only
    • URL supports both filters and pagination, so you can share filtered views

🖥️ Other Dashboard Updates

  • 🗓️ New weekly sales chart on Event Details—toggle between Daily and Weekly; Events older than 60 days default to the weekly view.
  • 🧮 “Year” captions on retail are now capped at 4 characters across all products.
  • 🌄 Download custom backgrounds you’ve uploaded for an Offer
    • Offer → Select Backgrounds → My Custom Backgrounds → Download button
  • 💬 QuicPics send error reason now appears on Participant Details (logging started April 2025).
  • 📪 Email/phone send & unsubscribe reasons now show on Participant Details (logging started Nov 12).
  • 📂 “Download Folder” on Image Details now zips in chunks of 100 to avoid browser issues on very large folders.

🧹 Small Dashboard Fixes

  • 🗓️ Removed Day 6 text from all three QuicPics programs (it wasn’t adding clicks or sales).
  • 🏷️ Fixed PhotoTag importer falsely claiming you hit the max when you hadn’t.
  • 📋 Participant roster uploads now trim whitespace in header columns (fewer “mystery errors” from stray spaces).
  • 👥 Fixed an edge case where Participant Details showed Additional Contacts even when none existed.

📱 Capture App iOS 4.21.4 (OTA)

  • 🤳 Front camera photos mirrored

    Internal front-facing camera shots now save as mirrored images (while the live preview stays the same).
    • Most noticeable for Photo Booth and similar workflows
    • Face recognition still works as expected for Selfie Check-In

(If you’re on 4.21 already, this will arrive as an over-the-air update.)

💻 Capture App Windows 4.20 Highlights

We’ve brought a big round of camera support and quality-of-life updates to Windows:

  • 📷 Broader camera support
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    • Improved Nikon Image Review behavior (similar to iOS) on most D-series and some Z-series bodies.
    • Added support for Panasonic cameras.
    • Added support for a wide range of FUJIFILM X and GFX models.
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  • ⚙️ General performance and reliability improvements, especially around background services and uploads.
  • 🎨 Updated app icon & name to match the iOS version.

That’s it for this week!

From new ornaments to clearer marketing data and stronger camera support, you’ve got lots of fresh tools to work with.

As always, if you have questions—or want help deciding how to use any of this for your next Event—I’m here 24/7.

Keep creating magic,

Candy 🍬

Weekly Recap: Capture App 4.21 OTA, New Dashboard Filters & Helpful Fixes 📲🧭
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Weekly Recap: Capture App 4.21 OTA, New Dashboard Filters & Helpful Fixes 📲🧭

2
 minutes read
Hey photo friends! 👋

Here’s what’s new this week! Changes focused on faster updates, more filters, and a handful of useful fixes.

📱 Capture & Upload App (iOS) — Version 4.21

  • 🚀 Over-the-Air (OTA) updates: Most app updates no longer require the App Store. Updates download in the background and install on app restart/launch—no interruptions during Events. You can also manually check via Resources → “Check for updates” (tap the (i) button).
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  • Faster, lighter uploads: Additional memory and performance improvements when uploading image files.

Smaller iOS app changes

  • 🖨️ AirPrint prompt returns if a printer isn’t available (avoids an iOS security hiccup).
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  • 🧾 Name Lookup now populates correctly on first launch.
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  • 🗂️ Block log-ins to flagged TKO folders (e.g., if you flagged “a”, you can’t log into “ac”).
  • ↔️ Horizontal zoom issue on iPhone resolved.

FYI on versions: The App Store shows 4.21; the current OTA version is 4.21.3. We’ve already shipped three OTAs this week to help teams while they’re still on-site! Pretty cool, right?

🖥️ Dashboard

  • 👁️ Manage Images → Visibility filter: All / Visible only / Hidden only.
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Smaller dashboard changes

  • 📨 Email campaign guard: Prevents a campaign from starting if the only image is a group PhotoTag.
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  • 🧰 Trader Card fixes: Two styles now say League (not LD), and one style’s production print now matches the retail render.
  • 🖼️ Art uploader validation: Shows an error if an image is under 100 px in width or height.
  • 😊 Retail face boxes aligned on very small desktop viewports.

That’s the update for the week!

Thanks for reading—and happy shooting!

Candy 🍬

Weekly Recap: Sticky Filters, Faster Uploads & Happy Halloween! 🎃🕸️
Feature Updates
October 31, 2025

Weekly Recap: Sticky Filters, Faster Uploads & Happy Halloween! 🎃🕸️

3
 minutes read
Boo! 👻

Candy here with a trick-or-treat pail of useful updates: sticky, shareable filters, faster uploads, and clearer participant tools. You’ll keep context when you reload or share links—and move uploads along faster.

Let’s dig in!

🖥️ Dashboard Improvements

  • 🧲 Sticky, shareable filters
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🪄 Minor Dashboard Tweaks

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🧹 Dashboard Bug Fixes

  • 🧩 Positive ID code PDFs now show PhotoTags for merged participants even when they weren’t the first registered.
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📲 Capture & Upload App

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🛍️ Misc Changes

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🛠️ Misc Fixes

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That’s the update!

Happy Halloween—and good shooting! 🎃


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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