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Tosha LaForest: Amplifying School Dance Sales with NowCandid

Tosha LaForest: Amplifying School Dance Sales with NowCandid

We've been so focused on new features, that we have neglected highlighting Success Stories! Let's fix that...

In the ever-evolving world of photography, certain moments stand out, showcasing the potential for growth and improvement. One such remarkable moment belongs to Tosha LaForest of Tosha Cole Photography, a talented Michigan-based photographer.

Tosha LaForest of Tosha Cole Photography

From Usual to Unprecedented


Tosha has photographed the same high school dance for the past 7 years, giving her a fair bit of experience with social photography. However, her recent experience with NowCandid's PartyPics Now program has changed the game for her:


"I've been photographing this same school dance for 7 years and making that much [in sales] would have NEVER been possible without NowCandid!" Tosha excitedly shared. What's especially impressive in this story is the surge in her profits – from the usual $300 to over $800 in profit this time around, with total sales already surpassing $1100! Meaning, she has almost tripled her usual sales. Nice job, Tosha!

Strategies and Selections

Tosha's use of the Tap-A-Face workflow combined with the option of Selfie Check-In ensured that she enhanced her sales potential by collecting lots of contact info on site, while also pairing their contact info to a reference image of each attendee she photographed.

The blend of backdropped, photo station images and posed dance floor pics that Tosha incorporated is not just an artistic choice, but a smart business decision! Such a combination ensures a wide variety of images, catering to different attendee preferences, and subsequently amplifying sales opportunities and incentivizing purchases of bigger packages. More poses and more images will always lead to more sales!

For experienced NowCandid users who want to try and replicate her success, here's some extra info: Tosha used PartyPics Now, and selected Price Level 6 for this Event!


Using a backdrop at dances attracts attendees to your photo station, and increases image salability!


Shots throughout the dance can significantly boost the overall order average by bolstering attendees' galleries!


Looking Ahead: The Future is Bright!

Tosha's future plans? They're simple yet ambitious. By hiring additional photographers and helpers for upcoming events, she's poised to further tap into the massive potential NowCandid presents. Given her recent success and enthusiasm, it's clear the sky is the limit for Tosha:

"Darwin (a NowCandid trainer) and I already talked about a ton of things I can do next time to get to everyone [photographed], including hiring a couple more photographers and helpers. It's definitely worth it! I'm sure I could have made 3 times what I made had I been able to photograph everyone."

We're looking forward to seeing how things progress for you, Tosha! Thanks for using NowCandid.

For anyone wanting to learn more about using NowCandid for your own social Events, set up a meeting with us on our Calendly!

+ Click here to view our Calendly page to schedule NowCandid Training +

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Big News: Explore the New NowCandid Retail Site Features! 🌟
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Hey there, awesome photographers!

Candy here, and I’m so excited to share some incredible updates that are live on the NowCandid retail site.

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Seamless Third-Party Logins 🔐

We know how important it is for your customers to have quick and easy access to their galleries and order history. That’s why we’ve introduced third-party login options!

Now, your clients can save their galleries and order history by logging in with their preferred platform—X/Twitter, Google, Apple, or Facebook. It’s all about convenience and keeping their memories just a click away!

(retail theme: liquorice)

Sleek and Modern UI 🎨

The NowCandid retail site has undergone a major facelift! Our new interface is clean, modern, and minimalist, with a step-by-step ordering process that makes purchasing photos easier than ever.

The site was built mobile-first to ensure the ideal mobile phone experience, recognizing that mobile traffic has become a huge chunk of retail web traffic in recent years, especially with the effectiveness of SMS marketing that NowCandid provides.

Whether your customers are browsing on a computer or mobile device, the improved look ensures a seamless and enjoyable experience.

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Instant Product Rendering 🖼️

Curious about how your clients' photos will look on different products? We’ve got you covered! As soon as they select a photo, it instantly renders on most products in our gallery. Plus, when adding certain products to their cart, customers can choose different colors and art styles, and input text fields—all of which will render as they make their choices.

This means your clients can see exactly how their image will appear on prints, canvases, and more as they peruse the product list and customize their orders. This visual preview is sure to enhance their shopping experience!

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AI Background Generator for BGR Images 🤖🎨

Get creative with your background-removed (BGR) images using our new AI Background Generator! Now, your end customers can type in text prompts to generate fun and unique backgrounds for their photos.

Whether they want a beach scene, a starry night, or something entirely imaginative, the AI will bring their vision to life. The possibilities are endless and sure to delight your clients!

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Retouch All Switch ✨

We know your clients want their photos to look their best, so we’ve added a “Retouch All” switch during checkout. With just a flip, they can apply light retouching to everything in their cart.

This retouching includes slight blemish reduction, smoothing of complexion, red-eye removal, teeth whitening, and eye brightening. It’s the perfect way to ensure their prints are picture-perfect! While also generating you additional revenue.

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Diamond Gloss Upsell 💎

Looking to add a little extra shine to your clients' prints? Our new Diamond Gloss upsell option lets them do just that!

For a few extra dollars, they can add a glossy coating to their prints, giving them a luxurious, high-quality finish that they’ll love.

In the future, we will be adding more unique print upsells, stay tuned!

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Improved Express Checkout 🚀

Time is precious, and we want to make checking out as fast as possible for your photo subjects! With our improved express checkout UI, they can now breeze through their purchase with Apple Pay.

And we’re not stopping there—Google Pay and PayPal express checkout options are coming soon, with more to follow in the future!

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Other Exciting Features 🌟

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These changes are designed to improve client satisfaction and increase your sales totals. We’re beyond excited about these enhancements, and we know your customers will love them!

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Big News: Introducing Full Frame Overlay! 🎨✨
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Big News: Introducing Full Frame Overlay! 🎨✨

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Hey there, amazing photographers!

Candy here, bringing you some exciting news in our "Big News" series. We’re thrilled to introduce a brand-new feature to NowCandid: the Full Frame Overlay!

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Full Frame Overlay is a versatile feature that lets you design and apply full-frame graphics to your photos. Unlike our Banner Overlay, which places graphics at the bottom of your images, Full Frame Overlay covers the entire image, adding a creative flair that your clients will love.

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Check out the screenshot below for a glimpse of the new Full Frame Overlay interface:

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More Resources on the Way 📚

We know that creating the perfect overlay can take time, so we’re here to help! In addition to our existing Banner Overlay Canva Templates, in the future we’ll be adding Full Frame Overlay Canva Templates to our Resources page. These templates will make it even easier to design beautiful graphics that fit perfectly with your photos.

We can’t wait to see how you use the Full Frame Overlay to elevate your photography and create amazing products for your clients!

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Big News: Introducing NowCandid's Mobile Dashboard App 2.0! 📲✨
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Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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