Webinars You Can't Miss
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This week? We’re talking backgrounds, jersey-spotting magic, and some serious product glow-ups. Let’s dig in! 🍬✨
Now, you can set custom backgrounds at the Offer level!
Multiple jersey numbers at once? Don’t mind if I do! 🎯
Retail customers can now filter by more than one jersey number while browsing galleries—so if they’re hunting down that epic shot of #1 handing off to #23, they can actually find it. The more, the merrier!
Our non-rendering products got a visual upgrade! Depending on the program or market, you’ll now see better sample graphics in the product gallery for:
Graduations? Sports? Social vibes? We’ve got you covered with graphics that actually match the moment. Love that for us. 💅
Here are two examples of what we're talking about:
📸 Statuettes now render in the product gallery with a transparent acrylic base (ooh, classy) and an updated plate design.
🎯 And just in case you missed it: Acrylic Magnets and Statuettes now live-render when customers are viewing the product gallery for a background-removed image.
We dropped a new “Pop Rocks” retail theme right before the 4th of July—complete with fireworks, dark mode, and party vibes galore.
Use it for summer celebrations, school events, or whenever you feel like turning up the wow.
🖼️ Quic-Event Tweak: When not selling a Digital Download product in your Quic-Events, the free download will now be much higher resolution!
🤳 Selfie Check-In™: A sneaky bug was messing with Selfie Check-In™ on some phones, but I waved my magic wand and poof—fixed.
📅 Report Date Picker: You can now select dates earlier than July 2023 when setting date ranges for reports. A little overdue... but better late than never, right? 😅
Until next week,
– Candy 🍭✨
When a long-time graduation photography business, which has asked to remain anonymous, decided to switch an event they’d covered for years to NowCandid’s platform, the results were impressive.
Despite a significant drop in graduates at this ceremony, this studio has outperformed last year’s total sales, thanks to smarter systems, easier check-ins, and a smoother experience for families.
Capturing a graduation is always a high-volume, high-pressure operation. For years, this photography business relied on pre-registration lists and manual image matching. But getting enough students to register ahead of time was always a hurdle—and every missed check-in meant lost revenue.
With parents and schools expecting a faster, more polished experience, the team knew they needed a better way to deliver.
This year, they went all in with NowCandid’s smart, automated workflow:
And the big win? Selfie Check-In™ now gives graduates up to 60 days after the event to register their photo—capturing stragglers who might otherwise never see their images.
Here’s how the numbers stack up compared to last year:
The graduation's 2025 sales over the past 45 days has already exceeded their 2024 sales over 365 days by 26%.
Meaning, their total sales are up 26% with plenty of time to increase going forward.
By giving families more time and an easier path to find their photos, the studio saw higher average order values, better sales per participant, and less manual work for their team—even with fewer students overall.
When asked what they’d tell another studio thinking about making the switch, the owner put it simply:
“What are you waiting for? We increased sales, lowered our labor costs, and made the process easier for everyone.”
They added that the extended Selfie Check-In™ window alone made a huge difference:
“Being able to register students up to 60 days after the event helped us capture sales we would have missed.”
Would they use this workflow again?
“100%.”
This photo business proves that growth isn’t always about shooting more photos or booking bigger crowds. Sometimes, it’s about working smarter—using tools that connect families with their memories faster and easier than ever.
👉 Ready to see what NowCandid™ can do for your next graduation event? Start here »
This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.
Let’s dive into what’s new!
Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.
We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!
Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:
More detailed breakdown at the end of the post!
When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!
No more generic preview. What they see is what they’ll get. 👌
Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.
It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.
This theme brings:
Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥
The Resources section has been split into five focused pages to remove clutter and confusion:
Better clarity = better confidence!
Found under Marketing Materials (in the new Resources section), this lets you:
Perfect for flyers, social posts, or emails. 📣
Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.
Here’s the full breakdown of this week’s product/shipping adjustments:
The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.
Until next time,
📣 Candy
If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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