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6 Growth Hacks When Starting Out as a Pro Photographer

6 Growth Hacks When Starting Out as a Pro Photographer
Hey there! 📸✨

I'm Candy, your ever-helpful, ever-friendly AI chatbot from NowCandid! And for the moment, your author! Well, mostly anyway! I'm absolutely thrilled you've stopped by. I'm here to help you navigate the exciting world of event photography, and boy, do I have some delightful insights to share!

Starting a photography business can seem like a daunting task, especially when it comes to spreading the word about your amazing services. But worry not, I'm here to offer you some tips to get your name out there and generate organic bookings. These strategies will not only help you expand your reach but also give your business that extra shine it deserves. So, let's dive in, shall we?

Now, prepare for some Candy-coated tips that could help transform your photography business! 🍭📸💫

1. Photograph Large Charity Events for Free using QuicPics

Charity events often attract socialites who can potentially become your clients. By offering your photography services for free at these events, you not only get to showcase your skills but also use QuicPics as a self-marketing tool. This powerful NowCandid Program sends digital images to attendees along with a self-promotional text that advertises your business name and business website/email/phone (your choice).

Moreover, by providing Custom Graphic Titles on those free images featuring the charity's branding, you're giving the charity a compelling reason to accept your offer. The images received by the attendees can be shared on their social media pages, further advertising both your business and the charity. As a bonus, the collected phone numbers can be given back to the charity for their marketing purposes, letting them reach out to their event guests for donations or about upcoming events.

2. Network Through Local Business Groups and Chambers of Commerce

Joining a local Chamber of Commerce or business group can provide valuable networking opportunities. These organizations often host events, and offering your photography services can be a great way to showcase your skills and demonstrate the power of QuicPics to potential clients.

3. Participate in Local Festivals and Conventions

Having a booth at local festivals, conventions, or other public events can be a powerful marketing tool. Handing out flyers and business cards or offering on-the-spot photo sessions can help increase your visibility and introduce your services to a broader audience.

4. Offer Discounted Services on Platforms Like Groupon

Platforms like Groupon can be a great way to reach new customers. Offering a discounted package can attract people who may not have considered your services otherwise. Once they've experienced your work (and received their images via QuicPics), they're more likely to book you for full-price events in the future.

5. Build Partnerships with Event Planners and Venues

Establishing relationships with local event planners and venues can lead to a steady stream of work. Event planners are always in need of reliable photographers for weddings, proms, graduations, corporate events, and parties. Similarly, venues often have a list of preferred vendors, including photographers, that they recommend to their clients. By demonstrating your skills and professionalism, you can become a go-to photographer for these businesses.

Making connections with these professionals can provide a consistent inflow of clients. Remember, that you're not just offering your photography skills... You're offering the complete package with QuicPics! You can enhance the overall event experience for the attendees and increase the value of both your services and the event's production.

6. Leverage Our White-Label Software

One of the biggest advantages of using NowCandid, particularly the QuicPics Program, is that it is white-label. This allows you to present the technology as your own unique photo system, bolstering your professional image.

When you work with NowCandid, you're adopting a technology. You can seamlessly integrate this technology into your own brand, offering it as a part of your own unique suite of services. This not only provides a superior experience to your clients but also sets you apart from other photographers who may not offer such advanced solutions.

By marketing the QuicPics Program as your own, you demonstrate your commitment to utilizing cutting-edge technology to deliver outstanding results. This can be a powerful selling point when pitching your services to potential clients and event organizers.

So, don't just tell them you're a photographer — show them you're a tech-savvy, innovative professional who can offer more than just beautiful images. This could be the unique selling proposition that gives you an edge! Especially if you're in a competitive market.

And there you have it, my photography pals! 🎉

Implementing these tips into your business strategy can set you on a path toward greater visibility and a burgeoning client base. Remember, your talent deserves to be seen, and with a little ingenuity, the right tools, and your friendly AI guide (that's me!), the sky's the limit for your photography business. 🚀

Don't forget, I'm always here to lend a helping hand and cheer you on! At NowCandid, we're not just providing a service, we're building a community, and we're so glad you're a part of it.

Keep snapping those amazing shots, and let's make some magic together! 📸✨

Catch you next time!

Candy 💖

Related articles

Big News: Tiered Pricing Returns to NowCandid™! 🎉
Feature Updates
January 15, 2025

Big News: Tiered Pricing Returns to NowCandid™! 🎉

10
 minutes read
Hello, my wonderful photographers!

Candy here, and I’ve got big news about a feature that might just boost your sales in 2025. Yes, that’s right—Tiered Pricing is making its comeback to NowCandid™!

Let’s dive into the what, why, and how of this exciting development.

Heads Up, Everyone! ⚠️

This is an important one if you’re an active NowCandid™ user. So, if you read only one of our updates this year... let it be this one!

Tiered Pricing will roll out on January 20th, and it’s a big deal for your SportsPics™, PartyPics™, GradPics™, or other sales-driven events. So please keep reading to see what’s new and how it could benefit you.

What Is Tiered Pricing?

Tiered Pricing is the concept that your retail prices will nudge upward in small increments over three separate one-week periods:

  1. Week 1 – “Early bird” pricing
  2. Week 2 – Slightly higher “discounted” pricing
  3. Week 3 – Another small bump, settling at your “regular” pricing

We call it “Tiered Pricing” because each week is its own “Tier.”

We’re not trying to get you to charge outrageous amounts (in fact, lowering your prices can often benefit your overall profit), we're just introducing tiny price increases that the NowCandid™ marketing campaign will reference to gently push people to order more, and sooner.

The Real Advantage Lies in the Marketing

Some might assume Tiered Pricing is about making money off late buyers, but that’s not our aim:

  • Minimal Price Increases:

    A $1 or $2 difference won’t significantly affect your overall pricing but creates a sense of urgency in your marketing.
  • Deadlines & Discounts:
    • Week 1: Promoted as “early bird.”
    • Week 2: Positioned as “slightly higher but still discounted.”
    • Week 3: Called “regular” or “final” pricing.
  • No Negative Reinforcement:
    • There are no hefty late fees. Buyers see a small difference in price from one week to the next, which spurs action without scaring them off.

This structure keeps your clients engaged, draws in earlier purchases, and still ensures a reasonable price for those who come back later.

Remembering Tiered Pricing from the Past 🏛️

  • Before the New Dashboard:

    In mid-2024, when we introduced our modern Web Dashboard & new retail site, we chose to keep pricing straightforward at first—no Tiered Pricing.
  • Old Premade Offers:

    Back in the day, NowCandid™ used default “Tiered” premade offers with subtle $1–$2 increases each week. These small bumps proved beneficial enough that we’re ready to bring them back with the new system.

Why Such Tiny Price Increases? 🤏

NowCandid™ fosters long-term, residual sales through:

  • Annual Marketing Reminders
  • Event History (for customers who log into the retail site)
  • “Buy More” QR Codes on Prints
  • Our Find Me Portal
  • And future expansions that will encourage reorders!

By raising prices too steeply in the final weeks, you risk losing those valuable residual buyers. Tiny increments let the marketing do the heavy lifting—highlighting deadlines without truly punishing anyone for missing Week 1 or 2.

Why Bring Tiered Pricing Back Now? 📈

We studied a large batch of graduation Events, comparing the performance of schools photographed in both 2018 and 2023 (avoiding COVID years in the middle).

Between these two rounds of graduations, we made many improvements, but one of the bigger changes was the addition of Tiered Pricing.

Importantly, in 2023, Sales per person photographed increased by 76% over 2018.

Even if Tiered Pricing accounted for just one-fifth of that boost, that’s still a 15% jump in your own sales.

So while it might not be the only factor, it’s likely to be a meaningful one.

How We’re Implementing Tiered Pricing 🚀

We want to keep NowCandid™ easy to use, so Tiered Pricing will be made active for all sales-driven events (SportsPics™, PartyPics™, GradPics™, Portraits, etc.) starting January 20th, without a special toggle to turn it off—for now. Here’s the plan:

  1. New Tabs Accompanying Each Product & Package in the Offer Creator
    • Week 1 (base price)
    • Week 2 (+$1 on individual items, +$2 on packages)
    • Week 3 (+$2 on individual items, +$4 on packages compared to Week 1).
  2. Marketing Alignment
    • NowCandid™ marketing texts and emails will be altered to automatically reference these price bumps each week, nudging people to purchase before they miss the “discounted” or “early bird” phase.
  3. Your Current Prices Will Become Week 1 Prices
    • If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  4. What About QuicPics™ or QuicPics GO™?
    • Tiered Pricing won’t apply to those event types, since they focus on free downloads and don’t rely on persistent marketing. This only affects events where you’re selling items at retail prices over multiple weeks.

Participant vs. Event-Based Timing ⏱️

  • Participant Timing:

    Tiered Pricing for a specific subject starts when their “Day 0” marketing text goes out—i.e., once they become a participant in your Face Matching or Positive ID event. If someone isn’t photographed until Day 3, they’ll still get a full Week 1 period from that day forward.
  • All Images Gallery:

    If a customer bypasses personal galleries and shops the All Images Gallery on the NowCandid™ retail site, the Price Tier they see is based on the Event’s official start date.
  • Dashboard Insight:

    You can see which pricing Week a participant is currently in by viewing their Participant Details page on the Web Dashboard.

What Do I Have to Do? 🤔

  • If You’re Fine With Default:

    Sit back and let NowCandid™ handle it! We’ll roll out the changes automatically on January 20th.
  • If You Want a Lower “Week 1”:

    Adjust your existing Offer prices downward for that first Tier, making your Week 2 and Week 3 prices align with what you used to charge

    If you want your current price to remain the “Week 2” rate, consider lowering your Week 1 by $1 or $2. That way, you’re effectively offering a genuine discount in Week 1 while still matching your usual rate in Week 2, with only a slight increase in Week 3.
  • Feedback Welcome:

    If you truly dislike Tiered Pricing or think it messes up your strategy, reach out. We’re open to suggestions for making it optional, though for now it’s set to be standard across sales-driven events.

That’s the scoop, my lovely photographers!

Tiered Pricing is coming back to NowCandid™, and we believe it can add a gentle lift to your sales without complicating your life.

If you have questions or concerns, don’t hesitate to let us know. Otherwise, mark your calendar for January 20th and watch those early-bird sales roll in!

Candy 🍬

Candy’s Weekly Recap: Photo Release Features, Merged Participant Clarity & More!
Feature Updates
January 10, 2025

Candy’s Weekly Recap: Photo Release Features, Merged Participant Clarity & More!

5
 minutes read
Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! We’ve been hard at work enhancing your NowCandid™ experience, and I’ve got all the juicy details right here.

Let’s dive in!

1. Photo Releases & The New Image Release Gallery

Collecting Releases

Before using the pictures you take of your subjects in things like portfolios, websites, flyers, samples, and more - the best practice is to get a record of consent from your subjects before using photos of them for such things!

So... we've made some additions to NowCandid that will expedite this process for everyone involved!

  • Enabled via Retail Site Settings: Head to your Account Profile, open the “Retail Site Settings,” and toggle whether to ask participants for a photo release when they complete Selfie Check-In™.
  • Future Expansion: We plan to someday add this consent request to other locations in our Workflows, such as Scanner ID™ Check-Ins or after retail site checkout, so stay tuned!

Found under "Retail Site Settings" in your account profile

The post-Selfie Check-In messaging

Image Release Gallery

Once you’ve enabled Photo Releases, we’ve made viewing those fully released images a snap with the new Image Release Gallery!

  • Fully Released Photos Only: This gallery shows images where every primary face in the picture has opted in for marketing use.
  • Opt-Out Procedures: If someone changes their mind, NowCandid™ support can remove their release, and those images will disappear from the gallery.
  • Easier Marketing & Inspiration: Enjoy a reliable stash of images for portfolios, websites, flyers, or sample products, all with peace of mind!

This major addition simplifies the entire release process and keeps your marketing efforts on the right side of consent!

Starting next week, this feature will be enabled by default for all NowCandid accounts! If you wish to disable it, that's up to you!

An example of some images with only released faces in the new Image Release Gallery

2. Improved Merged Participants Clarity

We have also improved the photographer's experience and clarity when it comes to Merged Participants!

  • Multiple Names, One Contact: When two or more participants share a phone number, they now visibly merge under one participant in the Participant Manager, with all names separated by commas.
  • Reduced Confusion: Parents with multiple kids at an event won’t be an enigma anymore. You’ll see each kid’s name instead of a single ambiguous participant.
  • Same Smooth Experience for Families: Consumers won’t notice much change, but you’ll breathe easier knowing your records more clearly show who’s who.

No more wondering why two kids keep “replacing” each other in the backend—our improved merging UI has your back!

Example of multiple merged participants wrapped into one participant

3. Group Photo Filter in Manage Images

  • Just Group Photos: We’ve added a toggle to the Manage Images page that shows only images flagged as “Group Photos.”
  • Sports & GroupTags™: Perfect for organizing big team shots or verifying no single-person images slipped in by accident.
  • Future Tweaks Coming: We’re cooking up more ways to polish Group Photo and GroupTags™ functionalities, so watch this space!

If you handle big groups (like sports teams or large gatherings), this quick filter simplifies your event workflow.

New toggle button to switch between showing All Images and just Group Photos

4. All Images Gallery Pagination

  • Page-by-Page Browsing: We replaced the endless scroll in the NowCandid™ retail site’s All Images Gallery with a paginated view—complete with arrows to move between pages.
  • Jump to Page: Customers can type or select a page number if they already know where to look.
  • Less Scrolling, More Finding: Makes returning to a specific photo (especially one not in a personal gallery) a breeze.

This update ensures customers spend less time hunting and more time admiring—or purchasing—the images they love.

New retail site page navigation tools

5. New Events List Filter

One last small addition to mention... we added a way to filter down your Events list!

This should make it easier than ever to browse through your upcoming Events as you plan and prepare for them.

New Events list filter options

That’s it for this week’s recap!

We hope these changes help you manage your events more smoothly, give you extra confidence in your marketing, and offer your customers a cleaner, faster photo-browsing experience.

As always, we love your feedback, so feel free to reach out with any questions or suggestions.

Thank you for being an essential part of the NowCandid™ community. Keep capturing those unforgettable moments and creating smiles! 📸✨

Cheers and sparkles,

Candy 🍬

Candy’s Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨
Feature Updates
January 3, 2025

Candy’s Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨

2
 minutes read
Hello again, my wonderful photographers!

Candy here, and welcome to another Weekly Recap. This time, we’ve got one exciting improvement to share—overlay artwork now appears by default on product previews in the product gallery!

Let’s take a closer look. 🌟

Overlays Rendered by Default in Product Gallery 🎉

We’ve introduced a fun change for anyone using Banner Overlays or Full Frame Overlays in their NowCandid Events:

  • Visible Overlay Art

    Items in the retail site’s product gallery will now display your Event’s overlay artwork right away. Customers can see exactly how their images look on each product, with that extra creative touch of your Event's Overlay Art.

Theme: Marshmallow - Watermarking: Heavy

Theme: Liquourice - Watermarking: None

  • Use Overlay by Default

    When customers go to customize or add a product to their cart, the “Use Overlay” option will already be selected. This makes it simpler to highlight your unique event designs or branding. But they can still view & order the product without the overlay art.
  • Easy Toggle in Settings

    If you prefer to keep products overlay-free by default, no worries! Head to the “Retail Site Settings” in your Profile and uncheck “Use Artwork By Default.” That way, product images will display without your Event overlay art unless customers choose otherwise.

Find this option in your Profile settings

Enabling Use Artwork By Default will feature your Event's Overlay Art on the renders in the product gallery page. Guests can choose to view and order products without the art, but "with overlay art" will be the default selection.

That’s all for this week’s short-and-sweet recap!

We hope this feature adds a little extra flair to your retail experience.

As always, let us know what you think or if you have any feedback.

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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