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Big News: Introducing Custom Backgrounds for Your Events! 🎨✨

Big News: Introducing Custom Backgrounds for Your Events! 🎨✨
Hey there, fabulous photographers!

Candy here with some exciting news in our "Big News" series. We’re thrilled to announce the latest addition to NowCandid: the Custom Background feature!

This new option allows you to upload up to 4 custom backgrounds for your customers to choose from when they’re selecting their photos on the retail site. Let’s take a quick look at how this can elevate your photography offerings! 📸

What are Custom Backgrounds? 🖼️

Custom Backgrounds give you the flexibility to provide your clients with personalized background options tailored to the specific Event.

Whether you’re photographing graduates and want school-specific backgrounds, or covering sports events with sport-specific designs, this feature has got you covered!

  • Up to 4 Custom Backgrounds: Upload up to 4 custom backgrounds for each Event, in addition to the default options.
  • Horizontal and Vertical Versions Required: Each background needs both a horizontal and vertical version to ensure your photos look perfect, no matter the orientation.

Check out the screenshots below for a glimpse of the new Custom Backgrounds interface:

How Does It Work? 🤔

Using Custom Backgrounds is easy! Simply upload your backgrounds at the Event level when setting up your Event.

If you decide not to use this feature, don’t worry—AI background generation and default backgrounds will still be available for your clients. This feature is entirely optional but provides a great way to add a personalized touch to your photos.

  • File Requirements:
    • JPG format
    • Around 300 DPI
    • SRGB color profile
    • 2x3 or 3x2 aspect ratio
    • Recommended dimensions: 2000x3000 or 3000x2000

Here’s an example of a photo with a fun custom background applied:

What’s Next? 🚀

Currently, Custom Backgrounds are added at the Event level. But stay tuned—we’re exploring the possibility of adding backgrounds at the Account level in the future. This would make it even easier to offer consistent, branded options across all your Events.

We’re so excited to see how you’ll use this new feature to enhance your photography and delight your clients.

As always, if you have any questions or need assistance, we’re here to help!

Cheers and sparkles,


Candy 🍬

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New Reporting Feature

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
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Backprinting: The newest feature to promote your brand

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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
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December 12, 2022

How One Night Led to $15,000 in Social Photography Sales

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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