📸 Candy’s 12 Days of Christmas: Day 3 – The Offer Creator 🎄🎁
By
Candy
on
December 16, 2024
|
3
minute read
Hello again, my festive photographers! 🎅
Candy here, and welcome to Day 3 of our 12 Days of Christmas countdown. Over the past two days, we revisited the new Web Dashboard and Retail Site—both big hits in 2024. Today, let’s highlight the Offer Creator, a powerful tool that put you firmly in the driver’s seat of your photography business.
When we introduced the Offer Creator, our goal was to give you total flexibility and control, while maintaining simplicity and ease of use!
Note: We did keep the original NowCandid Default Price Levels around! So those are still an option to use, however you now have the option to create your own as well! Woo!
Here’s what made it shine:
Custom Product Lineups & Pricing: Tailor your product offerings exactly how you want, setting your own prices and creating packages that fit your clients’ needs.
Upsells & Shipping Fees: Configure upsell products and shipping costs to match the value of your work and the nature of the event—no more one-size-fits-all.
Themed Retail Experiences: Change your retail theme to align with your brand, the event’s vibe, or even the holiday spirit. Think of the Candy Cane theme for this festive season!
Easy Event Selection: Once you’ve created an Offer, simply select it whenever you’re setting up a new Event. Quick, organized, and ready to roll.
The Offer Creator allowed you to fine-tune your selling strategy, ensuring that every event’s storefront matched your vision and delighted your customers. 🎉
Check back tomorrow for Day 4, where we’ll continue highlighting the best of 2024. And remember, something extra special awaits on December 25th!
Until then, stay jolly and keep capturing those wonderful holiday moments. 🎄
Candy here, bringing you another “Did You Know?” feature highlight. Today’s spotlight is on a super-fun (and sometimes overlooked) part of our NowCandid™ retail site: AI-Generated Backgrounds for background-removed images. Let’s dive in!
AI Background Generation
When customers view or customize their images that have had their backgrounds removed, they’ll see an option inviting them to type in a text description of what they want behind them. Maybe it’s a colorful beach scene, a dreamy sunset, a whimsical forest—whatever the imagination conjures up! Our site will generate a fresh design tailored to that text prompt, giving them a truly unique final product.
Why It Matters
Personalized Shopping Experience: No two images look the same when customers can request different scenes. It’s perfect for capturing each individual’s tastes and vibes.
Boosts Sales: The novelty factor of typing in a text prompt and watching a new background appear can encourage customers to experiment—and buy more customized images.
Booking Tool: Using this feature as a sales tool to help you book parties, sports leagues, or anything else can be a way to get a gatekeeper's attention!
How It Works
Choose a Background-Removed Image: When browsing the NowCandid™ retail site, customers click on an image that’s had its background removed.
Enter a Text Prompt: A simple text field awaits—“sunset on a calm lake,” “abstract rainbow swirl,” “comic book city,” etc.
Watch It Appear: The site blends the subject with the newly generated backdrop. Customers can finalize it right there, or try another prompt until they’re happy.
Retail Theme: Liquorice
That’s your little “Did You Know?” tip for today!
We hope you’ll tell your clients about this magical customization option—it might spark new ideas (and more sales!) for their photos.
As always, if you have any questions or feedback, let us know.Until next time, keep capturing those unforgettable moments! ✨
Candy here, ready to sprinkle some sparkle on your day with our newest Weekly Recap. We’ve been hard at work improving your NowCandid™ experience, and I’m excited to share all the juicy details. Let’s dive in!
1. Select System in Manage Images 🖼️
We’re introducing a Multi-Select feature to the Manage Images interface:
Multi-Select Button: Highlight multiple images at once.
Bulk Actions: After choosing your set, tap “Select” at the bottom. You can:
Mark them Invisible or Visible
Download them all in a single zip file
Toggle them as Group Photos or Individual all at once
Speedy Management: No more one-by-one adjustments. This should help you power through large batches of images in a fraction of the time!
2. Event Tags 🏷️
There’s a brand-new Extras tab in the Web Dashboard navigation, featuring our new Event Tags tool:
Creating Tags: Assign tags to your events (e.g., “Prom,” “Winter Formal,” etc.).
Filtering by Tag: On the Events List or in your Events Report, choose an Event Tag to instantly see only those events.
Performance Insights: Group your events by theme and get a quick view of how each set is performing all at once.
Tagging is perfect for photographers juggling multiple event types, letting you spot patterns and trends with ease.
Just two Events on this Event tag, but you can add lots!
3. Updates to the Faces Report 👥
Our Faces Report—released last week—has already received some polish:
New Revenue Line: Alongside face counts in the chart, you’ll now see a revenue line.
Compare Image Types & Sales: See whether couples, solos, or big group shots bring in the most orders.
Informed Future Shooting: Focus your time at events on what sells best—maybe it’s the big friend groups or the sweet one-on-one moments.
This view helps you refine your event coverage strategy for max impact.
Ignore the low sales, it was a test Event!
4. Image Details Page 📝
While managing images in your events, you’ll notice a “Details, Logs, and more” link on each image:
Expanded Meta Data: Discover camera settings, image size, camera type, and more.
Face Matching™ Logs: See if and when a face got paired to a participant; even jump directly to that participant’s gallery.
Advanced Troubleshooting: Ideal for debugging customer issues or satisfying your own curiosity about each shot.
It’s more info than we’ve ever provided, so have fun geeking out over the details!
So much image file info and image history now!
5. Big Improvements to the Web Dashboard Image Uploader ⚡
Finally, a behind-the-scenes upgrade that’ll make your day-to-day life easier:
Upload Up to 5000 Images: Jumping from 1000, so you can batch bigger events in fewer steps.
Faster Transfers: As long as you have decent upload speeds, the process should feel snappier overall.
Lower CPU Demand: Less strain on your computer, letting you multi-task without slowing to a crawl.
Sometimes it’s the quiet changes under the hood that make the biggest difference.
6. Tiered Pricing Now Live 🎉
After last week’s preview, Tiered Pricing is officially rolled out to SportsPics™, PartyPics™, GradPics™, and other sales-driven events:
Upgraded Text & Email Campaigns: We’ve refined the promotional messages to match your Week 1, Week 2, and Week 3 pricing tiers, giving your buyers a clear sense of each week’s small price bump.
365-Day Marketing SMS Replaced with 180: We’ve shortened the final reminder’s timeline from a year to 180 days, aligning better with your event marketing cycle and typical follow-up patterns.
If you haven’t explored Tiered Pricing yet, check it out in your Offer Creator and see how these incremental price changes (and updated marketing) might boost your sales!
That’s all for this week, my wonderful NowCandid™ community.
I hope these new features and improvements empower you to breeze through event management and deliver an even better experience to your clients. As always, if you have questions or feedback, give us a shout.
Until next time—keep capturing those unforgettable moments! ✨
Comes Out on January 20th: Tiered Pricing will go live for SportsPics™, PartyPics™, GradPics™, and other events with persistent retail marketing.
Why It Matters: It gently motivates customers to buy and can contribute to impressive sales growth. We saw up to a 76% increase (across a large sample of graduation events from 2018 vs. 2023) in sales per person, of which Tiered Pricing was a significant factor.
Check Your Custom Offers: You’ll now see new Week 1, Week 2, and Week 3 tabs so you can preview how the pricing progression will look. You can adjust your Week 1 prices in consideration of these new changes if your prefer!
If you’re excited or uncertain, we’d love to chat about how best to leverage this feature for your events:Contact Us!
2. Reporting-Related Additions & Improvements 📊
We’ve boosted several parts of your NowCandid™ Reports to help you track, analyze, and optimize your events:
New Search Filter Options
Filter by Workflow Type (Face Matching™, Positive ID™, etc.) and by Program (QuicPics™, PartyPics™, etc.).
Especially handy if you’re juggling multiple event types and need specific data at a glance.
Reorganized Quick Stats + “Upfront Sales” Box
We reshuffled some quick stats on the Events Report to be more intuitive.
Introducing “Upfront Sales” specifically for QuicPics™ and QuicPics GO™: Enter how much you were paid to shoot the event upfront, and this will appear in your date-range reports, right alongside your retail sales figures.
Faces Report
A new “Faces” Report for events that have run Group-By-Face™.
Easily see an estimate of unique faces, compare that to your participant count, and spot how many images contain 1, 2, 3, 4, 5, or 6+ faces.
Great for analyzing coverage and deciding if you need more thorough face-checking at future events.
3. Additional Participant Details 🙋
We’ve made small but valuable changes to the Participant Details page:
Release Status: Quickly see whether a participant has agreed to let you use their photos for marketing (via our new photo release features).
Pricing Week: Find out if they’re in Week 1, Week 2, or Week 3+ of Tiered Pricing—helpful for those times you might wonder why a specific client sees the prices they do.
If you’re using Full Frame Overlays at a 2:3 ratio, you’ll see them in the slideshow.
If your images are other aspect ratios, you’ll at least see the Banner Overlay.
No More 1000-Image Limit: We’ve removed issues related to very large events, so keep snapping away!
Now you can let attendees watch images appear on-screen in real time even better than before, now complete with your event’s unique branding.
5. Candy Upgrades 🤖
Yes, I (Candy) got a little smarter!
Bigger Brain: Not literally of course! But in general, we've improved Candy's Q&A and reasoning skills!
Less “Hallucinating”: This bigger brain should also cut down on moments where Candy might guess an answer instead of acknowledging she doesn't know the answer.
Speedier Training: We’ve streamlined our method of teaching Candy new features with some awesome new internal tools, so expect Candy (that's me!) to gain knowledge at a quicker pace going forward.
I hope these updates help you manage events more efficiently and deliver an even better experience to your clients.
If you have any thoughts or want to share feedback, just reach out. Until next time!
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