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Candy's September Recap: New Features from Last Month!πŸ“ΈπŸŽ‰

Candy's September Recap: New Features from Last Month!πŸ“ΈπŸŽ‰
Hello, wonderful photographers!

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Candy here, bringing you the first edition of our Recap series! 🌟

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This blog post will cover alllllll of September's new features and changes worth mentioning! But going forward, we will be doing Weekly Recaps to keep you in the loop even faster.

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We've been busy bees these past few weeks, and I can't wait to share all the fantastic new features and improvements we've made to help you shine even brighter. ✨

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Psst... since this is our inaugural recap, we're covering updates from all of September, so grab a comfy seatβ€”it's a bit longer than usual! Going forward, these recaps will be weekly and shorter, but just as sweet. πŸ˜‰

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1. Manual Gallery Assignment & Participant Creation πŸ› οΈ

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We're thrilled to announce that manual gallery assignment and participant creation are now live! This means you can:

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  • β—‹ Assign images to someone's personal gallery manuallyβ€”perfect for those shots where the subject wasn't facing the camera, and face recognition didn't pick them up.
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  • β—‹ Create participants manually, either one at a time or by uploading a spreadsheet.
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  • β—‹ Instantly trigger marketing campaigns to individuals when you assign images to them, ensuring they receive their photos promptly.

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We believe this will greatly enhance your workflow and support needs. Let us know how it helps you during your next event!

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2. Tweaks to the Retail Site for a Smoother Experience πŸ›οΈ

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We've made several improvements to our retail site to enhance the shopping experience for your clients:

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  • β—‹ "Tap image to get started" text now shimmers on the initial gallery screen to guide users who aren't sure what to do next.
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  • β—‹ Package creation improvements make it more intuitive for customers to customize their packages and select photos.
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  • β—‹ Product renders in the cart: The view cart screen now displays product images next to every item, including items within multi-item packages, for increased clarity.
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  • β—‹ Updated header and footer: Clear guidance on when to contact our retail support or reach out to you, the photographer, for assistance.

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These tweaks aim to make the purchasing process as seamless and enjoyable as possible for your clients!

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Theme:Β Liquorice - Watermarking:Β Default

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3. Default Price Levels Are Back! πŸ’°

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Great news! The Default Price Levels from our previous NowCandid system are back and better than ever.

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While you can still create custom offers, these ready-made Price Levels are optimized to help you maximize sales in various situations.

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  • β—‹ Optimized for success: Designed to boost your sales potential.
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  • β—‹ Versatile options: Suitable for a wide range of events and client needs.
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  • β—‹ Easy to access: Gives you good Offer options in a pinch or when entering a new market.

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For a detailed breakdown, click here.

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4. New Image Notifications for Previous Purchasers πŸ›ŽοΈ

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We've improved our marketing system to better serve your clients and help keep those sales up:

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  • β—‹ If someone purchases on Day 1 and is photographed again on Day 2, they will now receive a notification about the new images added to their gallery.
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  • β—‹ Enhances customer engagement: Keeps clients informed and encourages additional purchases.
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  • β—‹ Prevents missed opportunities: Even early buyers stay in the loop for new content.

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This ensures your clients never miss out on their special moments!

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5. Google Pay Added to Express Checkout Options πŸ’³

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We're excited to introduce Google Pay as a new express checkout option!

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Our available payment methods now include:

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  • β—‹ Traditional credit/debit card checkout
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  • β—‹ Apple Pay
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  • β—‹ Google Pay
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  • β—‹ PayPal (and PayPal Pay Later)
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  • β—‹ Venmo

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And guess what? We have one more express checkout option coming soon! Stay tuned. πŸ“’

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6. Capture App Version 4.4 for iOS & Windows πŸ“±πŸ’»

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The latest Capture App Version 4.4 is now available for both iOS and Windows, featuring:

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  • β—‹ Keyboard support for Windows: Windows laptop users can now input phone numbers using the keyboard when using the Tap-A-Face Workflow.
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  • β—‹ Performance improvements: Smoother and faster app experience.
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  • β—‹ sRGB color checking: The app now ensures images are in sRGB format, preventing issues caused by Adobe RGB images.
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  • β—‹ Event Selfie Check-In QR code display: Access the QR code directly from your device when needed.

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Upgrade now to enjoy these enhancements!

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7. Enhanced Folders Report πŸ“Š

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Our Folders Report (which you can find using the Graph button on an Event's Management Page) just got more powerful:

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  • β—‹ Sortable columns: Organize by images, participants, sales, and more.
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  • β—‹ Real-time insights: Works live during events, allowing you to identify your best-performing photographers, mid-event.
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  • β—‹ Actionable data: Mid-event reporting helps you provide immediate feedback to your team to boost performance.
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  • β—‹ Download button: This report is now downloadable via the green button in the screenshot below as well!

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Optimize your event management like never before!

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8. Bulk Visibility Control for Image Folders πŸ“

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We've added a handy button in the Manage Images page, when you have a folder selected:

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  • β—‹ Mark entire folders as visible or invisible with one click.
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  • β—‹ Use cases: Quickly hide a batch of images that need reworking, such as a blurry set.
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  • β—‹ Saves time: Streamlines the process of managing large numbers of images.

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Sometimes, mistakes happen! Now you can use this button to quickly hide images in bulk as you work to correct issues.

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9. Customize "All Event Images" Gallery Settings πŸ–ΌοΈ

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You now have more control over the All Event Images gallery:

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  • β—‹ Override default settings at the Offer level.
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  • β—‹ Options:
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    • Turn off the All Event Images gallery for Face Matching Events.
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    • Turn on the All Event Images gallery for Positive ID Events.
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  • β—‹ Recommendation: We suggest sticking with the defaults, but if you'd like to explore the pros and cons, click here to schedule a chat with us!

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Tailor the gallery experience to suit any event's needs!

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10. Simplified Selfie Check-In πŸ“²

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We've made the Selfie Check-In process even more user-friendly:

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  • β—‹ Only requires a cell number OR email address.
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  • β—‹ Encourages participation: Even though neither field says "optional," most people still provide both.
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  • β—‹ Addresses Fringe Issues: Every now and then, someone doesn't have (or refuses to provide) a cell or email address. This change will account for those individuals!

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Enhances guest engagement and reduces fringe support issues, with no changes on your part!

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11. New Unsubscribe Keyword: "NOPE"! 🚫

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We've introduced a new, fun way for clients to manage their marketing preferences:

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  • "NOPE": Clients can reply with this word to opt out of marketing for a specific event.
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  • Future communications: They will still receive messages for future events unless they opt out again.
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  • Accidental "STOP" replies: If someone replies "STOP" though, they'll need to send "START" to our marketing number to resume receiving texts.

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This gives your clients more control while still keeping communication lines open for future events.

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12. Seasonal Retail Themes: Apple Crumble & Candy Corn πŸ‚πŸŽƒ

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Get into the festive spirit with our new retail site themes:

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  • Apple Crumble:
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    • Autumn colors: Warm and inviting hues.
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    • Falling leaves: Adorable "leaves falling" animation upon gallery arrival, check-in completion, and after checkout.
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  • Candy Corn:
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    • Halloween vibes: Shades of black and bright orange.
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    • Candy corn confetti: Fun "candy corn toss" animation to celebrate the spooky season upon gallery arrival, check-in completion, and after checkout.
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    • Haunted Retail Site: A few ghosts frequently fly across your customer's screens as they shop!

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Delight your clients with these charming themes!

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Note: the Leaves &Β Candy Corn only fall across the screen upon gallery arrival, check-in completion, and after checkout - these GIFs are simply showing it in a loop :)

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Theme: Apple Crumble - Watermarking:Β Off

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Theme:Β Candy Corn - Watermarking:Β Off

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We hope these updates make your experience with NowCandid even more enjoyable and efficient.

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Your success is our top priority, and we're always here to support you. πŸ’–

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As always, if you have any questions or feedback, don't hesitate to reach out. We're all ears! πŸ‘‚

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Until next week, keep capturing those amazing moments!

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Cheers and sparkles,

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Candy 🍬

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School’s Out, Earnings In: A Teacher's GradPics Now Success
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July 27, 2023

School’s Out, Earnings In: A Teacher's GradPics Now Success

8
Β minutes read
Time for another success story!

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For years, graduation photography has played a crucial role in capturing the pivotal moments of grads. Not only are these professional photos treasured keepsakes, but they also present substantial income opportunities for photographers.

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Consider the story of Eric, a high school photography teacher and small business owner. Eric ventured into a graduation event with NowCandid's platform, intending to photograph around 500 graduates. He had modest expectations, aiming to generate about $1,200 in sales. What unfolded next, however, far exceeded even his most optimistic projections.

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In his very first event using NowCandid, the earnings soared past expectations!

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Almost reaching an astounding $12,000 within only seven days after the event. Such a windfall was not only a personal victory for the teacher but also a testament to NowCandid's potential to transform event photography. So far (as of publishing this article), the event has reached well over $15,000. A far cry from his initially predicted $1,200.

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Sharing his success in an email to his onboarding trainer, Darwin Drake, the photography teacher expressed his profound amazement and gratitude. "I am at $6,700 earned and counting. I am beyond speechless. I'm gobsmacked. I'm overjoyed. I am stunned." (And that reaction was before it hit $12,000 days later!)

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A friends & family photo taken after the ceremony by Eric & his photographers.

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But the triumph of this story goes beyond the impressive earnings.

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As a teacher, Eric was able to bring his students onboard, teaching them practical skills while also providing them with paid experience. "I hired 4 of my current and former photography students for this event," he wrote, "and as a teacher and small business owner I am so profoundly thankful to be able to teach them and pay them."

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Eric and some students in Berlin at a graffiti workshop just days after their successful graduation ceremony.

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This story highlights the remarkable opportunities that NowCandid can bring to photographers and entrepreneurs.

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Whether you're a professional photographer seeking to maximize your earnings, a teacher nurturing the next generation of photographers, or a business owner eager to expand your reach, NowCandid can provide the platform and tools you need to achieve your goals.

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In event photography, moments become memories, and for a photographer: memories are opportunities!

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Eric's experience shows, that with the right tools and workflow, it is more possible (and easier!) than ever before to monetize your photography in a big way.

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Enjoy some more photos taken by Eric & his photographers below!

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NowCandid Event Settings &Β Numbers Breakdown

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Program: GradPics Now

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Workflow: Selfie Check-In

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Price Level: Price Level 8

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Title Option:Β Simple Text Title

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Staff:Β 4 Photographers (doing some Selfie Check-In work as well) and 1 Dedicated Selfie Check-In Attendant

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Participants: 500+ Participants via Selfie Check-In

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Total Images Taken: 1944

Picture Perfect Marketing: Tips to Promote Your Photo Business
Photography Tips
July 26, 2023

Picture Perfect Marketing: Tips to Promote Your Photo Business

6
Β minutes read
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

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In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

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1. Identify Your Target Audience:

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To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

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2. Build a Strong Online Presence:

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Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

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3. Utilize NowCandid's White-Label Services:

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NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

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4. Collaborate with Local Businesses and Vendors:

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Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

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5. Offer QuicPics Events for Promotion:

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Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

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6. Attend Networking Events and Trade Shows:

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Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

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7. Encourage Referrals and Testimonials:

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Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

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Marketing your photo business is essential for growth and success.

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By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

NowCandid + Apple Pay! πŸŽ‰
Feature Updates
July 25, 2023

NowCandid + Apple Pay! πŸŽ‰

2
Β minutes read
Hey, Candy here! Let’s dive into some exciting news!

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Speedy Transactions ⚑

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Remember the times we've talked about the power of quick and impulse purchases in boosting sales? Well, it just got a whole lot better. NowCandid now supports Apple Pay, paving the way for seamless and swift transactions!

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Say Goodbye to Cart Abandonment πŸ›’

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A smooth and easy checkout process:

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  • β€’ Reduces cart abandonment
  • β€’ Encourages impulse purchases
  • β€’ Increases overall sales

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With Apple Pay, checking out is as easy as it gets!

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Keeping It Professional πŸ“Š

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Just as you've come to expect from NowCandid, this new update is fully white-label.

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  • β€’ Your business name will appear in the transaction details in their Apple Wallet
  • β€’ Your business name will show up on the customer's credit card statement

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What’s Next? πŸš€

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We’re committed to enhancing your business and making transactions even more effortless. Our next task? Integrating Venmo into NowCandid's checkout process.

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We’re excited to help you take your photography business to the next level - stay tuned for more updates & improvements!

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- Candy 🍭

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Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text

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