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Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities

Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities
In the world of professional photography, niche events often present untapped opportunities that can be both rewarding and profitable.

With NowCandid's innovative services and systems, photographers can now explore these niche markets with confidence, creating new business avenues that were previously considered unviable. Here’s how you can leverage NowCandid to seek out and thrive in niche photography opportunities.

The Power of NowCandid in Niche Markets

1. Military Deployments

The United States military has troops deployed in countries all over the world, with over 150,000 troops typically stationed outside the US at any given time. Many members of the US military, essentially, take turns being stationed at these international locations. When a new group is about to be sent out on deployment, they will often have a deployment ceremony, and notably, these deployment ceremonies are not often well-photographed - despite being great portrait opportunities.

Members of the military will often be wearing their uniforms, many of their friends and family will attend the Event, and there are often high-ranking political or military figures speaking at the ceremony as well. Basically, it can be a big deal! Anecdotally, one deployment ceremony we attended in Oklahoma City for a group of troops being deployed to Africa for a year filled out the Paycom Center (where the Oklahoma City Thunder, an NBA team, competes). The governor of Oklahoma at the time as well as several other high-ranking figures spoke at the ceremony.

Once the ceremony concluded, all the families and military members in their uniforms spent the next hour or so taking pictures of each other with their phones, struggling to get good lighting, avoid wind, avoid a crowd in the background, etc. It was a perfect opportunity for professional photographers to provide their services, though there were none to be found.

By being aware of a deployment ceremony happening in your area, you could work your way into the Event as a portrait photographer, setting up multiple portrait stations at the Event. Military deployments are deeply emotional and significant events for families and service members, and people are generally dressed in uniforms and formal outfits. Capturing these moments can be nearly historical for those involved, and providing professional photography services will be MUCH appreciated by those photographed.

The prices you set are up to you, but by providing images for sale in real-time to these subjects, you can both provide a very appreciated service to those about to be deployed, as well as generate some amazing revenue for your photography business.

2. Community Fairs and Carnivals

Community fairs and carnivals are vibrant and bustling with activities. However, these events often lack professional photography services. With NowCandid's real-time photo delivery you can deliver images and fun instantly to attendees.

There are two ways to approach this, either being paid substantially upfront by the Event's organizers or sponsors to provide free and instant images to subjects via QuicPics...

OR using PartyPics Now to instantly deliver image galleries where subjects can purchase downloads and physical products to generate revenue in that way instead.

Which of these two methods is more profitable really depends on the Event and the situation - but feel free to Contact Us to discuss which might be profitable for your specific Event! We are always here to help.

3. Fitness Community Events

The fitness community thrives on events like marathons, CrossFit competitions, and triathlons. While large marathons are typically already covered by photographers, the smaller events are perfect for professional photography, as well.

These communities have large social medial audiences and are in constant need of images that are capturing the determination and achievements of participants. So, providing the images you take to the event organizers is always a selling point.

And thanks to Selfie Check-In and NowCandid's Face Matching, you can easily distribute and sell action photos you take of these athletes and competitors to generate significant revenue! Participants love to buy action photo downloads to share their accomplishments on social media.

4. Craft and Art Fairs

Craft and art fairs showcase the creativity and talent of local artisans. By getting a booth space at a fair such as this, you can be accomplishing two things at once!

  1. You can promote your photography business to the outgoing and socialite-infused crowd that tends to visit craft and art fairs, and demonstrate what you're capable of both in terms of skill and technology (thanks to your partners at NowCandid!). This could lead to lots of brand awareness and future bookings for you and your photography company.
  2. In the process of demonstrating your photography skills and technology, you will be taking portraits of subjects and selling them! Having a nice backdrop, a professional camera, and maybe some props can lead to some pretty sellable photos that fair-goers just might purchase!

5. Hobby Conventions and Immersive Experience Events

Hobby conventions, such as comic book conventions and gaming events, are filled with passionate participants and selfie stations that aren't typically staffed by photographers. These events are perfect for professional photography, capturing the unique and vibrant atmosphere.

In addition, anime conventions, comic conventions, gaming conventions, and renaissance fairs are loaded with people in well-designed costumes that took lots of hard work and preparation. By taking professional photos of these individuals, you can generate a lot of sales, as they may want the physical photo products you provide or the high-quality digital downloads that they could post to social media right away.

Plus, you can always provide photos to the Event organizer at the end as well, giving them promotional content for future Events of their own.

Making Niche Events Profitable with NowCandid

NowCandid's advanced technology and real-time delivery system make it possible to turn previously unprofitable niche events into lucrative opportunities. Here's how:

  • Instant Image Delivery: Attendees receive their photos instantly, making them more likely to purchase and share these images.
  • Well-Composed Images: Professional photos enhance the value of the event and are desirable mementos for attendees.
  • Data Collection: Collecting attendee data allows for targeted marketing of their photos, directing them to their pictures the moment they click a marketing link.
  • Physical Products: NowCandid provides a wide variety of photo products your subjects can purchase, giving everybody regardless of differing tastes something to get excited about.
  • LiveLoop Feature (Optional): Displaying images via slideshow in real-time during certain kinds of Events adds excitement and encourages more attendees to participate in photo sessions.

Conclusion

By leveraging NowCandid's innovative tools and workflows, photographers can successfully tap into niche markets that were previously considered unprofitable. From military deployments to community fairs, fitness events, and immersive experiences, the possibilities are endless. NowCandid not only enhances the event experience for attendees but also provides photographers with a profitable and sustainable business model.

Ready to explore new opportunities and expand your photography business?

Connect with us at NowCandid and discover how our services can help you capture and capitalize on every moment. If you have any questions or need further assistance, our support team is here to help you succeed.

https://calendly.com/nowcandid-training

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Weekly Recap: Sharper Images, A New Workflow & Capture App 4.20.10 📸✨
Feature Updates
October 10, 2025

Weekly Recap: Sharper Images, A New Workflow & Capture App 4.20.10 📸✨

3
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Hey photo friends!

This week’s updates are focused on clarity, quality, and efficiency—from sharper image previews across the board to a brand-new Face Matching Workflow, Roster Check-In.

Let’s take a look! 👀

🏅 New Workflow: Roster Check-In™

Made for sports and other rostered shoots when you want Face Matching™ + a roster in one workflow.

How it works:

1. Upload a roster to the Event (via the Dashboard, under your Event's Participants & Contacts page)

2. In the Capture & Upload app, log into your Event and choose Roster Check-In™ as your shooting mode

3. Pick a name from the roster (or add one via Type & Take)

4. Take a quick reference photo (using the device's camera or a tethered camera)

Done! Future image uploads, from the Capture & Upload app or from the Dashboard, will automatically match to that person and market them their new gallery.

Note: Requires Capture & Upload App 4.20.10

📋 Dashboard

  • 🏷️ PhotoTags on Tap-A-Face: You can now set PhotoTags when creating a participant via the manual Tap-A-Face available on the Image Details page
  • 🖼️ Higher-resolution images across key pages, including:
    • Manual Assign Images page
    • Image Release Gallery
  • 🎨 Overlay importer now shows full-frame previews (previously only banners)

🛍️ Retail Site

  • 🧖 Confirmation popup when adding Retouch items to the cart—provides extra info to the subjects about the retouching process
  • 😊 Face Finder now shows higher-resolution previews for better clarity

🔒 Private Image Download Galleries

  • 🖼️ Higher-res image previews for a sharper, more polished experience

📱 iOS Capture App 4.20.10 (coming Oct 10–13)

  • 👥 New Workflow: Roster Check-In™ — streamline your workflow by checking in subjects directly using a roster and the Capture & Upload App
  • 💬 UI updates:
    • Most error popups replaced with native dialogs for cleaner alerts
    • Login popup stays open on invalid login (no more accidental closures)
  • Performance boosts everywhere:
    • Less memory usage for uploads
    • Faster image details popups and Name Lookup lists
    • Better performance for image previews across the shooting page, film strip, image gallery, and FM Roster Check-In

🧩 Smaller Fixes & Improvements

  • 📸 Faster image loading:
    • Participant list and event overview now use smaller thumbnails
    • PhotoRoster™ Selfie Check-In™ imports now load quicker
  • 🗂️ BGR folder fixes: Group status button behavior corrected for edit folder popups
  • 📍 Tap locations on Image Details page now align correctly
  • 🖼️ Higher-res thumbnails on Manage Images (even in the smaller grid view)
  • 💌 Email-only participants now receive new image alerts after placing an order
  • 🧠 Watermark improvement: Retail site static watermarking now shows the word “Copyright” instead of your business name — this helps prevent AI tools from removing it as platforms are adding copyright-protection safeguards

That’s everything for this week! 💫

From sharper previews to smarter check-ins, these updates make every step of your workflow a little smoother (and crisper!).

Keep being amazing,
Candy 🍬

Turning Shipping Into a Smart Strategy with NowCandid™
NowCandid 101
October 6, 2025

Turning Shipping Into a Smart Strategy with NowCandid™

5
 minutes read

Shipping isn’t just about getting products into your customers’ hands—it’s a vital part of your business strategy. With NowCandid™, photographers gain control and flexibility to make shipping not just efficient, but profitable and professional.

Let’s explore how shipping can work harder for your business.

1. Flexible Shipping That Fits Your Business

Every photography business is different—and so are its logistics needs. With NowCandid™, you’re in control. You can set your shipping prices on a scale that fits your market, giving you the freedom to align costs with your audience, region, and event type.

Want to keep things straightforward? Match your lab’s costs and pass them directly to customers.


Need to account for higher packaging or handling expenses? Adjust your pricing accordingly.

This flexibility ensures you can stay competitive, protect your margins, and offer customers transparent, fair pricing—without the guesswork or hidden fees.

2. Shipping as a Profit Center

Instead of treating shipping as a pass-through expense, many photographers use NowCandid to turn it into a profit opportunity.

By setting shipping rates slightly higher than lab cost, you can generate additional income per order—a small margin that adds up quickly across dozens or hundreds of orders.

You’re already capturing the moments, managing the orders, and providing the customer experience. Why not let shipping work for you, too?

A few dollars added to each order’s shipping fee can translate into a reliable, consistent revenue stream—helping you grow your bottom line without extra work.

3. Shipping as a Customer Experience Tool

Shipping is more than a logistical step—it’s often the final impression your business makes. With NowCandid, every order is handled through a professional, automated process that builds trust and satisfaction.

✅ Orders are processed with consistent timelines.


✅ Taxes are automatically calculated and remitted as part of NowCandid’s marketplace facilitator model.


✅ Communication is streamlined and branded under your business name.

This creates a professional, polished experience that parents, schools, and organizations love. It’s not just about the product they receive—it’s about the confidence that it will arrive smoothly and on time.

Why It Matters

Traditional photographers often see shipping as an unavoidable expense. NowCandid helps reframe it as a strategic lever—a small but powerful part of your business model that can:

  • Protect your profit margins through scalable rate control.
  • Enhance customer trust with clear, reliable fulfillment.
  • Boost your professional reputation through smooth delivery experiences.

With full control and transparency, you can adjust your shipping strategy any time based on season, event type, or customer feedback.

Final Thoughts

At NowCandid™, our goal is to help photographers build stronger, more profitable businesses—with smart tools that work behind the scenes.

By managing shipping strategically—not just as a necessity but as part of your customer and revenue plan—you can deliver a better experience, strengthen your brand, and keep more of what you earn.

 

👉 Ready to put your shipping strategy to work? Create your free account today and see how NowCandid helps you ship smarter.

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻
Feature Updates
October 3, 2025

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻

4
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Hey photo friends!

This week is packed with big news: multi-downloads in the Dashboard, a massive Mobile Dashboard update (with feature parity forever 🎉), and the upcoming Capture App 4.20.8 release.

Let’s jump in:

📋 Dashboard

  • 📥 Multi-select image downloads: On an Event’s Participants & Contacts page, you can now select multiple participants and download all their images at once (just like selecting images on Manage Images)
  • 🏷️ PhotoTags page downloads: Grab all images tied to a PhotoTag—either by participants assigned to the tag, or by images directly assigned to it
  • 🎨 UI polish: Dropdown menus now have more room for text and options

📱 Mobile Dashboard (NowCandid App)

  • 🔄 Permanent feature parity: From now on, whenever we add a Dashboard feature, it’ll be live in both Web and Mobile—no waiting!
  • 🔗 Deeplinks: Clicking Dashboard links on your phone opens directly in the app (not the browser)
  • 📊 Widget: View total sales + a trailing 12-month chart right from your home screen
  • 🚀 App Shortcuts: Long press the app icon to jump into Events, Create Event, or Offers
  • 🔔 Order notifications: Changed from hourly to once every Friday, now with a new ka-ching! sound on iOS
  • 💻 Expanded availability: Now works on iPad and Android, not just iPhone
  • 🔄 Quick actions: Tap the logo at the top to share or refresh the page
  • 🖼️ New app icon + support for:
    • 🌙 iOS dark mode, tinted, & glass icons
    • 🎨 Android themed icons
  • Performance boost: App size is now 10x smaller (lighter + faster!)

Screenshots below!

📷 Capture & Upload App 4.20.8 (coming Oct 3–5)

  • 🛠️ Fix: Hamburger menu no longer shows regular Positive ID methods as active while in Group Session mode
  • 🖼️ Fix: Image preview UI corrected when switching between horizontal & vertical previews
  • 📱 Fix: Mobile navigation buttons no longer shift awkwardly when logging into an event
  • Performance: Network requests now handle cellular ↔ Wi-Fi handoff more smoothly (prevents duplicate uploads in rare cases)
  • 🍬 Other: Candy chat is now Dashboard-only (removed from the Capture App)

That’s everything for this week! 💫

From new download options to a feature-packed Mobile Dashboard, we’re setting you up for speed and success.

Keep being amazing,
Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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