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Candy’s Weekly Recap: Simple Check-In™, New Products Report, and Lots More ✨

Candy’s Weekly Recap: Simple Check-In™, New Products Report, and Lots More ✨
Hello, my fabulous photographers!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap. We’ve been hard at work enhancing your NowCandid™ experience, and I’m thrilled to share all the juicy new features. Let’s dive in!

1. Simple Check-In™ for Positive ID Events 🤳

We’re introducing a brand-new way to make your Name Lookup and Scanner ID™ Workflows even smoother:

  • Single QR Code: Print just one QR code for the entire event. Participants scan it, enter their name and contact info, and a “blank” participant is instantly created—no selfie required.
  • Photographer & Wallet Benefits: Photographers can now quickly search by name if the event uses Name Lookup, or if the participant adds the pass to Apple Wallet (Google Wallet coming very soon), you can scan them later for Scanner ID™.
  • No More Bulk Scan Cards: Skip printing individual codes for everyone—one event code can do it all!

Scan Cards are still great in many situations, so this isn't a replacement - just an addition! Something to make the Name Lookup & Scanner IDWorkflows even more flexible!

Accessible by clicking the QR code within a Positive ID Event's Management Page

2. New Products Report 📈

We’ve introduced a new Products Report on your NowCandid™ web dashboard:

  • Most-Purchased & Highest-Revenue Products: See which items or packages your clients love most.
  • Standard Filters: Use the same powerful search options you know—by event, date range, program type, Event Tag, and more.
  • Data-Driven Decisions: Identify your top performing items and make more informed Custom Offer adjustments!

If you’ve been curious which prints, downloads, or merch are hot, this is your new go-to spot!

Accessible from the Home tab of the web dashboard

3. Image Management Additions:

Multi-Select Enhancements 🛠️

We’ve expanded multi-select capabilities in Manage Images to handle even more tasks at once:

  • GroupTags: Now you can edit or remove GroupTags™ for all selected images simultaneously.
  • Select All Visible: Quickly grab every image on the current page to speed up those bulk actions.

Accessible using the multi-select button within an Event's Manage Images page

New Folder-Wide Options 📂

We also added a new Edit Folder button when a folder is selected:

  • Change Folder Visibility: Toggle an entire folder’s images between visible or invisible.
  • Group Status: Mark them as Group Photos or individual images in one go.
  • GroupTag: Apply the same GroupTag™ to every image in the folder—super handy for sorting large event albums.

Mass management, simplified!

Accessible using the Edit Folder button within an Event's Manage Images page

4. Face Matching™ Formula Switch 🧩

We added a new toggle in Edit Event to adjust how strict or lenient our Face Matching™ algorithm is:

  • Stricter Matching for Kids: If you’re dealing with lots of little ones who keep popping up in the wrong gallery, flip this switch for fewer “extra” matches.
  • Default Remains Flexible: Our usual method still works great for most events. If needed, you can always manually unassign images from a participant in the dashboard.

Less confusion, more accurate galleries—everyone wins!

Accessible when editing a Face Matching type Event

5. Manage Images: New Filter Menu 🖼️

We’ve reorganized the Manage Images page with a dedicated menu for filters:

  • Cleaned-Up UI: Too many filters were crowding the page; now they’re in one easy-to-access spot.
  • Clear Active Filters: It’s easier to see what’s on and what’s off, plus you can remove filters with a single click.

Navigating your images should feel more intuitive and less cluttered than before.

Accessible using the Filters button within an Event's Manage Images page

6. Image Timeline Screenshot Download ⏱️

Our Image Timeline feature now has a handy Download Screenshot button:

  • Quick Sharing: Snap a chart of your shooting pace or AI analysis and send it to your photographers or team.
  • Easy Feedback: Show them exactly where the busy or slow spots were without extra steps.

A small detail that can make a big difference for team communication.

Accessible using the Camera-icon button on an Event's Image Timeline page

7. Event Tag Add Popup Improvements 🏷️

When adding events to a tag from the Event Tags page:

  • Select Multiple Events at Once: No need to add them one by one.
  • Filtered Display: It only shows events that don’t already have that tag, saving clicks and confusion.

A quicker way to keep your events organized and ready for deeper insights.

Accessible using the Add Events to Tag button on the Event Tags page of the Web Dashboard

8. Marketing Tweak: Day0 with Group-Only Galleries ✉️

If a participant’s personal gallery only contains Group Photos, Day0 marketing won’t trigger:

  • Fewer Unnecessary Texts/Emails: Prevents those “here’s your gallery!” messages when there’s not much for them to see yet.
  • Smarter Outreach: Focus your marketing on participants who have individual images waiting.

This slight change can tidy up the user experience for your SportsPics™ or GradPics™ events.

9. Capture App 4.13.71 (iOS Only) 🍏

Some app updates for iPhone/iPad users:

  • iPad UI Fix: Addresses a bug when launching in portrait mode.
  • Photo Booth Mode Backgrounds: Hidden on iPads running iOS < 17.
  • Event Number: Now appears next to the event name, so you’re less likely to shoot under the wrong event.
  • Volume Trigger Fix: The internal camera capture now works again for devices that had issues after recent iOS changes—great news for those using volume-based triggers!

That’s it for this Weekly Recap!

We hope these upgrades help you handle your events faster, deliver better experiences to your clients, and keep the momentum going all year long.

As always, let us know if you have any questions, ideas, or just want to say hi.

Cheers and sparkles,

Candy 🍬

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Picture Your Future: Transform Your Passion for Photography into a Thriving Business
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August 8, 2023

Picture Your Future: Transform Your Passion for Photography into a Thriving Business

8
 minutes read
Attention, aspiring entrepreneurs and photography enthusiasts!

If you've ever dreamed of turning your passion for photography into a thriving business, now's the time to do it. With the help of NowCandid, you'll be able to focus on the most profitable aspects of your venture: booking and shooting. Get ready to channel your inner Peter Parker and capture the world around you as a professional photographer (he was a photographer first, Spider-Man second!). Let's dive into the exciting world of photography entrepreneurship and discover why you should start a photo business in your area today!

1. Low Start-Up Costs and Overhead:


Starting a photography business doesn't require a ton of capital. All you need is some high-quality camera gear and a healthy dose of entrepreneurial spirit. With minimal overhead and excellent profit margins, you'll be well on your way to success.

2. A World of Creative Opportunities:


Photography offers a universe of creative possibilities. From weddings and events to portraits and niche markets, the opportunities are endless. Plus, you can always expand or pivot as your business grows and evolves.

3. Flexible Work-Life Balance:


Owning a photography business provides the unique chance to create a work schedule that suits your lifestyle. Enjoy the freedom of choosing when and where you work, allowing you to strike the perfect balance between your professional and personal life.

4.Comprehensive Support with NowCandid:


NowCandid is your trusty sidekick, taking care of customer support, product fulfillment, and marketing so you can concentrate on booking and shooting. Our Earn More, Work Less philosophy helps you maximize your profits while minimizing your workload.

5. Building Your Network and Reputation:


Starting a photography business is an adventure in networking and reputation-building. As you forge connections and establish your name in the industry, you'll become the go-to photographer in your area – the one clients turn to for capturing their most important moments.

6. A Fulfilling Career Path:


Being a professional photographer allows you to play a crucial role in your clients' lives, preserving their most precious memories. From immortalizing a couple's first dance to snapping the perfect prom photo, you'll be the one responsible for telling their stories through your lens.

7. Continuous Learning and Growth:


As a photography business owner, you'll embark on a never-ending journey of professional and personal growth. Mastering new techniques, staying current with industry trends, and honing your skills will keep you engaged and passionate about your craft.

Launching a photo business in your area is a rewarding and exciting opportunity, offering a wealth of creative potential and the chance for a fulfilling, flexible career.

With NowCandid's support, you can focus on your passion for photography while enjoying the benefits of entrepreneurship. So, grab your camera, embrace your inner entrepreneur, and create a successful and enjoyable photography business.

School’s Out, Earnings In: A Teacher's GradPics Now Success
Success Stories
July 27, 2023

School’s Out, Earnings In: A Teacher's GradPics Now Success

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Time for another success story!

For years, graduation photography has played a crucial role in capturing the pivotal moments of grads. Not only are these professional photos treasured keepsakes, but they also present substantial income opportunities for photographers.

Consider the story of Eric, a high school photography teacher and small business owner. Eric ventured into a graduation event with NowCandid's platform, intending to photograph around 500 graduates. He had modest expectations, aiming to generate about $1,200 in sales. What unfolded next, however, far exceeded even his most optimistic projections.

In his very first event using NowCandid, the earnings soared past expectations!

Almost reaching an astounding $12,000 within only seven days after the event. Such a windfall was not only a personal victory for the teacher but also a testament to NowCandid's potential to transform event photography. So far (as of publishing this article), the event has reached well over $15,000. A far cry from his initially predicted $1,200.

 

Sharing his success in an email to his onboarding trainer, Darwin Drake, the photography teacher expressed his profound amazement and gratitude. "I am at $6,700 earned and counting. I am beyond speechless. I'm gobsmacked. I'm overjoyed. I am stunned." (And that reaction was before it hit $12,000 days later!)

 

A friends & family photo taken after the ceremony by Eric & his photographers.

But the triumph of this story goes beyond the impressive earnings.

As a teacher, Eric was able to bring his students onboard, teaching them practical skills while also providing them with paid experience. "I hired 4 of my current and former photography students for this event," he wrote, "and as a teacher and small business owner I am so profoundly thankful to be able to teach them and pay them."

 

Eric and some students in Berlin at a graffiti workshop just days after their successful graduation ceremony.

This story highlights the remarkable opportunities that NowCandid can bring to photographers and entrepreneurs.

Whether you're a professional photographer seeking to maximize your earnings, a teacher nurturing the next generation of photographers, or a business owner eager to expand your reach, NowCandid can provide the platform and tools you need to achieve your goals.

In event photography, moments become memories, and for a photographer: memories are opportunities!

Eric's experience shows, that with the right tools and workflow, it is more possible (and easier!) than ever before to monetize your photography in a big way.

Enjoy some more photos taken by Eric & his photographers below!

NowCandid Event Settings & Numbers Breakdown

Program: GradPics Now

Workflow: Selfie Check-In

Price Level: Price Level 8

Title Option: Simple Text Title

Staff: 4 Photographers (doing some Selfie Check-In work as well) and 1 Dedicated Selfie Check-In Attendant

Participants: 500+ Participants via Selfie Check-In

Total Images Taken: 1944

Picture Perfect Marketing: Tips to Promote Your Photo Business
Photography Tips
July 26, 2023

Picture Perfect Marketing: Tips to Promote Your Photo Business

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As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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