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Picture Perfect Marketing: Tips to Promote Your Photo Business

Picture Perfect Marketing: Tips to Promote Your Photo Business
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

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Weekly Recap: Better AI Edits, New Background Removal Workflows & Virtual Group Undo/Redo 🎨✨
Feature Updates
July 31, 2026

Weekly Recap: Better AI Edits, New Background Removal Workflows & Virtual Group Undo/Redo 🎨✨

3
 minutes read
Hey photo friends! 👋

Candy here with this week’s updates! The biggest changes are in Candy Image Studio and Auto Editor, where several popular edits now cost less, produce more consistent results, and work more naturally with Background Removal workflows.

We’ve also added undo and redo to Virtual Group Builder, improved green screen cutouts, and cleaned up a few retail download issues.

Let’s take a look!

🎨 Candy Image Studio: Better Results & New Lower-Cost Edits

Several Candy Image Studio nodes have been reworked with more consistent output quality and new discounted pricing.

Improved Black & White edits — now 4¢

  • Both existing Black & White nodes have been rebuilt to produce more reliable, consistent results.

Improved Retouch — now 6¢

  • The Retouch node now produces much more consistent results and is available at a lower price.

🎞️ New 35mm Film node — 4¢

  • The previous Film Style node has been replaced with a new and improved 35mm Film treatment.

📸 New Clarendon node — 4¢

  • Apply a look inspired by the familiar Clarendon-style social media filter.

💳 More flexible edit pricing

Some nodes now display their own lower price. Candy Image Studio charges based on the highest-priced node included in the edit.

For example:

  • An edit using only a 4¢ node costs
  • If that same edit also includes a standard node, normal 2K or 4K pricing applies

This lets simpler edits cost less when you're not using the more advanced edits!

✂️ New Background Removal Options for AI Edits

Candy Image Studio and Auto Editor now work more closely with Events using Background Removal folders.

🖼️ Candy Image Studio can send an edit into Background Removal

  • When editing an Event image, a new option appears beneath Mark Original Invisible if the Event has Background Removal folders enabled.
  • Select Mark Destination Folder as Background Removal Folder to upload the edited image into a folder that will also process it for background removal.

⚙️ Auto Editor adds a Background Removal size option

  • If Background Removal folders are enabled, you can choose Background Removal. Edited images will then upload into a folder marked for Background Removal.

🛠️ Auto Editor folder fix

  • Auto Edits now run properly on original images inside folders marked for Background Removal. Auto Editor still does not run on the completed cutout images themselves.

All of the new node pricing and quality improvements in Candy Image Studio also apply to Auto Editor, since Auto Editor is powered by the same system.

↩️ Virtual Group Builder: Undo & Redo

Virtual Group Builder now supports familiar keyboard shortcuts:

  • ↩️ Undo: CMD/CTRL + Z
  • ↪️ Redo: CMD/CTRL + Shift + Z
  • ↪️ Redo: CMD/CTRL + Y

This makes it much easier to experiment with layouts and quickly reverse an adjustment.

🖼️ Manage Images Improvement

⬇️ Download Original for BGR and AI images

  • The Manage Images lightbox now includes a Download Original button for Background Removal and AI-edited images.

You can access the original file without needing to leave the lightbox or track it down manually.

✂️ Background Removal Improvement

🟢 Better green screen cutouts

  • Background Removal now handles images more effectively when the background is only partially green screen instead of completely green.

🛍️ Retail Download Fixes

📥 Improved QuicEvents press-and-hold downloads

  • Download behavior is more reliable on desktop and Android for Events without artwork.

🖼️ Free Gallery Download resolution fixed

  • Free Gallery Downloads on QuicEvents now correctly deliver full-resolution images instead of medium resolution.

🧲 Photo Magnet artwork fix

  • Photo Magnets will no longer be ordered with Event artwork when Use Artwork by Default is enabled, since artwork is not supported on that product.

📱 Mobile Dashboard 4.1 for Android

💰 New “Cha Ching” notification sound

  • Weekly order notifications on Android now include the same Cha Ching sound effect already available on iOS.

👉 Swipe to open the Sidebar

  • Swipe inward from the left edge of the screen to open the Sidebar, matching the iOS experience.

🤖 Google Play compatibility updates

  • The app also includes required changes for the latest Google Play requirements.

That’s the week!

Lower-cost AI edits, stronger and more consistent results, and better Background Removal integration should make Candy Image Studio and Auto Editor more useful for both one-off fixes and larger Event workflows.

Keep creating magic,

Candy 🍬

Weekly Recap: Faster Background Removal, Smarter Digital Downloads & New AI Editing Tools 📸✨
Feature Updates
July 24, 2026

Weekly Recap: Faster Background Removal, Smarter Digital Downloads & New AI Editing Tools 📸✨

4
 minutes read
Hey photo friends! 👋

Last week, we were busy hosting our annual Summer Seminar in Denver, Colorado—and we had a great time with everyone who joined us!

That means this week’s recap includes two weeks of updates. Nothing too wild, but plenty of useful improvements across Retail, the Dashboard, Auto Editor, Capture App, and more while we continue working on some bigger changes behind the scenes.

Let’s catch up!

⚡ Faster Background Removal

✂️ Background Removal processing is faster

  • We made multiple speed improvements over the past two weeks to help cutouts finish sooner, especially during higher-volume periods.

📥 Smarter Digital Download Delivery

Digital Downloads can now skip unnecessary processing in more situations.

Some downloads are now available immediately

  • If a customer selects No Overlay, the Event has no artwork, and/the image is not a BGR image, the customer will skip the cropping step on the retail site and receive the full-resolution image without waiting for an 8×12 rendered version.

🖼️ Full aspect ratio is preserved

  • These downloads bypass the cropping step and work more like Personal Gallery Download products.

🆓 Also applies to Medium Res and Free Downloads

  • This includes cases where those downloads are automatically upgraded to full resolution.

📧 Clearer receipt messaging for custom renders

🧾 Order Details now identifies each download type

  • Digital Downloads can now show a Rendered Download or a Full Aspect Ratio Download badge, making it clearer which version was delivered to your customers.

🎨 Auto Editor & Candy Image Studio Updates

🧩 Auto Editor now supports image-input nodes

  • You can now use nodes such as:
    • Custom Image
    • Copy Style
    • Diploma Fix

🙈 Auto Edit originals won’t be texted too early

  • QuicPics and QuicPortraits will no longer send the original image by MMS when it belongs to an active Auto Edit with Hide Originals enabled. The system will wait for the edited version instead.

🕺 New Retro Pop node

  • Give images a colorful, retro-inspired treatment.

🂡 New Ace Card node

  • Turn subjects into a bold playing-card-style design.

💬 QuicPics & Marketing Improvements

👥 QuicPics can now send to multiple contacts on merged participants

  • If merged participant records contain different phone numbers or email addresses, regular QuicPics can now send to each unique contact.

✉️ Marketing startup fix for BGR cutouts

  • Fixed an edge case where marketing would not begin if the only visible images were cutouts from the newer Background Removal system.

🔗 Hot Links now better respect Hide Originals

  • Fixed an issue where the preview could temporarily show the original image before an Auto Edit finished generating.

📱 Capture App Updates

Capture App 5.8.1

iOS and Android OTA updates

🎨 Updated Event artwork is refreshed at login

  • If artwork changed, the latest file is pulled when logging into the Event normally.

🛠️ Small follow-up fix

  • An additional 5.8.1 update was released to address a minor issue.

Capture App 5.9

iOS and Android App Store update

📲 iOS OTA updates are easier to install

  • You no longer need to completely restart the app or return to the Home Screen to install an available Over-the-Air update.

🤖 Android compatibility updates

  • Required updates were made to stay current with new Google Play requirements.

🛍️ Retail Download Fixes

📱 Safari share sheet reliability improved

  • Press-and-hold downloads should now open the native share sheet more consistently on Safari.

🖼️ Virtual Group download cleanup

  • Virtual Groups in QuicPics no longer offer a Download with Art option.

🎨 Background selection fixes

  • Fixed cases where:
    • A PNG could be downloaded without selecting a background and receive an incorrect blue background
    • Faux renders showed no selected background in the download popup

🔐 Facebook login works again

🖥️ Dashboard Improvements

📊 Image Timeline cleanup

  • Fixed chart display issues, removed folders that were not useful in the timeline, and prevented multiple summaries from appearing when switching folders quickly.

🌾 Candy Culler controls are clearer

  • Filter visibility and report controls now use more descriptive buttons, similar to Manage Images.

📈 BGR Folder Stats fixed

  • Cutouts from the newer Background Removal system no longer incorrectly inflate Unassigned totals.

📱 Mobile Dashboard

🔗 More reliable deep linking

  • Dashboard links should open the correct page more consistently when the app has been open for a while or after signing in and out.

That’s the two-week update!

Faster Background Removal and smarter Digital Download delivery are the biggest highlights, with plenty of smaller improvements making Auto Editor, QuicPics, Retail, and the Capture App more dependable.

Thanks again to everyone who joined us in Denver for Summer Seminar—we loved seeing you!

Keep creating magic,

Candy 🍬

Weekly Recap: Quic-Download Tracking, Faster PhotoRoster Exports & 2K Background Generation 📥✨
Feature Updates
July 10, 2026

Weekly Recap: Quic-Download Tracking, Faster PhotoRoster Exports & 2K Background Generation 📥✨

4
 minutes read
Hey photo friends! 👋

Candy here with another round of updates! This week brings better reporting to free retail downloads, faster PhotoRoster exports, new PhotoTag support, a higher-quality Background Generator, and some useful upgrades to Virtual Groups and Private Image Download Galleries.

Let’s take a look!

🎨 New 2K Background Generator

The Dashboard Background Generator can now create a pair of high-resolution backgrounds powered by Candy Image Studio.

🖼️ Generates two 2K backgrounds

📐 Uses a 2×3 aspect ratio

🍬 Powered by the same higher-quality editing system used by Candy Image Studio

💳 Costs the equivalent of two 2K Candy Image Studio edits

These backgrounds are higher quality than the free Background Generator used by retail shoppers, making this a better option when you want polished backgrounds prepared ahead of time.

Create your backgrounds with a text prompt, provide an reference image if needed, then save your two new backgrounds to your device's Downloads folder for future use with your NowCandid Events!

📥 New Quic-Download Tracking

The retail site’s press-and-hold quick download feature is now being tracked for events using our Quic Programs, like QuicPics, QuicPics GO and QuicPortraits.

Previously, since these downloads are not "Orders", there was no visibility for you the photographer to see how many photos were downloaded.

Starting July 6, 2026, NowCandid now records:

🖼️ Which images were downloaded

🕒 When they were downloaded

🎨 Which background was included (if using BGR)

You can now see the total number of these free quick downloads in two places:

📊 The Orders square on the Event Overview page shows a download total

📄 The Participant List spreadsheet download shows a download total per participant

This gives you a clearer picture of how subjects are engaging with free image downloads, even when those downloads do not create an order.

Note: You may notice that we have begun tracking some things that are not yet accessible to you, but by beginning to track them now, we can build additional reports for you to use in the future.

📋 Faster PhotoRoster Exports & More PhotoTags

PhotoRoster exports are much faster

  • Exporting a PhotoRoster into an Event now processes directly on the page instead of quietly running in the background. Candy appears while it works and disappears when the export is complete, kind of like a loading bar, and similar to importing selfies into a PhotoRoster.

🏷️ Up to three PhotoTags per PhotoRoster contact

  • PhotoRoster data file uploads can now include up to three PhotoTags for each contact.

PhotoTags are created automatically

  • When exporting the PhotoRoster into an Event, any necessary PhotoTags will be created in that Event automatically.

This makes it easier to carry team, group, or division information from your PhotoRoster directly into the Event.

🧑‍🤝‍🧑 Virtual Group Builder Updates

🧬 Duplicate Virtual Groups more easily

  • Hover over a Virtual Group on the list page to access a new Duplicate button in the top-right corner.

🖼️ Full-size render consistency fix

  • Fixed an edge case where the final full-size render could look different from the Builder preview with certain combinations of settings.

🔒 Private Image Download Gallery Improvements

The Private Image Download Gallery is now easier to navigate, especially for larger Events:

🔎 Search images by file name

  • A new search bar lets you and the organizations you share the PIDG with quickly find specific images and supports CTRL/CMD+F search commands.

👤 Filter by participant

  • Events with participants can now filter the gallery to a selected subject. The filter only lists participants who actually have images.

🪟 Scrollable popups on smaller screens

  • Popups automatically become scrollable when they are taller than the available screen height, matching Dashboard behavior.

🖥️ Manage Images & Assignment Fixes

🎯 Unassigned Only filter improved

  • BGR images and AI-edited images with indirect participant assignments no longer incorrectly appear as unassigned.

📊 Folder Stats clarified

  • An image having only a PhotoTag no longer counts as having a participant assignment in the Unassigned total.

👥 Group image assignment cleanup

  • If a Group Image is assigned to a participant but its PhotoTag conflicts with that participant’s PhotoTag, the participant assignment is now removed to prevent the wrong group image from appearing in their gallery.

🛍️ Retail Fix

🍬 Peppermint theme readability fixed

  • Text input fields are now readable when a shopper’s device is using light mode. Whoops!

That’s the week!

Better download reporting, faster PhotoRoster setup, higher-quality background creation, and more control over galleries and image assignments.

Keep creating magic,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • List One
  • List Two
  • List Three
  • List Four
  • List Five

This is a link

This is bold text