We have talked about graduations a lot in our blog posts lately, as we try to help photographers be as prepared as possible for graduation season this year. And now, it's time to look at some numbers, and see what kinds of Events are performing well so far. After which, we'll discuss the findings.

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Small Graduations Leading the Way 🌟

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As the title implies, small graduations (graduations in the 50-250 graduate range) have been some of the top performers so far this grad season. While some larger graduations have more total sales overall thanks to the large number of participants, certain smaller graduations have sales per graduate averages that blow large graduations out of the water.

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Below are a few examples of GradPics Now graduations that have taken place in either April or May of this year. Keep in mind these are sales so far and being these Events are recent, these numbers will continue to rise.

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Note: Many details have been removed, summarized, or approximated to preserve privacy for all parties involved with these Events.

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• An Oklahoma Medical School Graduation
  • ~100 graduates
  • ~$48 sales per graduate
  • ~$4,800 in sales

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• A Kansas Medical School Graduation
  • ~150 graduates
  • ~$49 sales per graduate
  • ~$7,350 in sales

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• A Texas Ring Ceremony
  • ~200 graduates
  • ~$46.50 sales per graduate
  • ~$9,300 in sales

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• A Louisiana High School Graduation
  • ~75 graduates
  • ~$31 sales per graduate
  • ~$2,325 in sales

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• A Small Arkansas College Graduation
  • ~250 graduates
  • ~$31.50 sales per graduate
  • ~$7,875 in sales

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5 quick examples, 5 different locations, and even some variety in terms of the type of ceremony. But all of them were relatively small. And yet, their sales per graduate averages far exceed the $20 sales per graduate benchmark we expect photographers to hit when doing a good job of implementing GradPics Now's best practices.

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Why Are Small Graduations Excelling? 🤔

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Are these more intimate graduation ceremonies more conducive to better photography? OR, is this a question of staffing? Perhaps it is simply easier to execute Selfie Check-In well, and take more pictures per graduate when there are fewer graduates to photograph. Several of these top-performing Events are related to medical schools; could that demographic have a lot of overlap with photo-buyers?

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As always, the answer is likely a mix of all the above. However, I suspect that the most influential factor is the staffing.

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Many photographers, especially those using NowCandid, are either just branching out into graduations for the first time or are just beginning their journey of scaling up and growing their photo business. To maximize your graduation sales, you need good quality pictures and a lot of them. Getting a strong image per graduate count is one of the best ways to improve your sales and sales per graduate averages - second only to doing a good job with Selfie Check-In for the Event.

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Photographers that are new to graduations or still working to grow their business likely cannot send a large enough staff to large graduation ceremonies to cover them as effectively as the same staff could cover a smaller graduation. With a better photographer-to-graduate ratio, it becomes easier to focus on getting good pictures and increasing your image per graduate averages, and thus, better sales per graduate averages.

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What This Means for You 📊

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All in all, following the best practices we have outlined in our recent graduation-related posts are the best ways to increase your graduation sales and to provide both yourself and your customers with a smooth, streamlined graduation experience:

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• Pro Tips for GradPics Now Users: Get the Most Out of Your Graduation Photography
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• Darwin's Quick Tips for Mastering Graduation Photography
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• Grad Season Preparation: Schedule a Pre-Grad Chat with Jack
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• Why GradPics Now?

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But perhaps we have not talked enough about proper staffing, as the exceptional averages at certain smaller ceremonies outshining NowCandid's larger ceremony averages are noteworthy.

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And of course, maybe most importantly of all, is to realize that small graduations can be extremely lucrative when care is put into them! So, consider booking some of the smaller graduations you may have shied away from in the past. Plus, it can be helpful to avoid putting all your eggs into just a few large graduations you have. Schools can be fickle, and you never know when one may decide to switch providers.

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That's all for now!

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Happy snapping,

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Jack III

Streamline Your Graduation Photography Business with NowCandid! 🎓📸

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Hey there, amazing photographers! It's Candy, your cheerful guide from NowCandid, here to make your graduation season smoother and more profitable than ever. 🌟

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With the grad season in full swing, NowCandid is your ultimate partner in simplifying your workflow, boosting your sales, and keeping your customers delighted. Let's explore how NowCandid can revolutionize your photography business this graduation season!

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Why Choose NowCandid for Your Photography Business?

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Graduations are a golden opportunity to capture cherished memories and grow your business. But handling the logistics can be overwhelming. That’s where NowCandid comes in, making the entire process hassle-free for you.

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1. Selfie Check-In: Streamlined Image Delivery

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‍Our Selfie Check-In feature collects contact information and selfies from event participants, creating a reference image paired with their contact info. This enables our face matching process to automatically organize photos into personal galleries and deliver links via text and email. It’s a convenient and efficient tool for both you and your clients, ensuring the right images get to the right people right away. 🎉

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2. Live-Uploading: Flexible Photo Upload Options

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‍With NowCandid, you have the flexibility to upload photos during the event or right after. During the event, tether your camera to a cellular-enabled device like an iPhone, LTE iPad, or LTE Windows tablet for real-time uploads. Alternatively, you can upload photos via the web dashboard after the event. Either way, once an image matches a subject's selfie, it’s added to their personal gallery and delivered instantly. 🚀

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3. Face Matching: Boost Your Sales

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‍Our Face Matching technology doesn’t just save you time – it can significantly increase your sales. Here’s how:

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• More Photos, More Sales: With Face Matching, you can take more photos at the graduation without worrying about organizing them. The more photos per graduate, the higher the chances of making a sale and increasing the average order size.
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• Faster Marketing: Face Matching allows you to market photos to subjects faster than ever. Quick delivery capitalizes on the emotional high of the event, making subjects more likely to purchase. Delaying image delivery for editing often results in missed sales opportunities.

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4. Background Removal: Offer More Choices to Your Clients

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‍Our automated Background Removal service gives your clients more options by removing the background behind subjects, allowing them to choose from a variety of backgrounds in different colors and settings. This feature turns one image into multiple choices, enhancing customer satisfaction and increasing sales. 🌈

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Boost Your Sales and Simplify Operations

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Graduation season is a prime time to maximize your revenue. Here’s how NowCandid can help you achieve that:

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Transparent Reporting: Monitor Your Success

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‍Our platform provides transparent reporting, giving you insights into sales per order, profit margins, and order statuses. With these metrics at your fingertips, you can make informed decisions to grow your business. 📈

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No Subscription Fees: We Earn When You Do

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‍At NowCandid, we succeed when you do. Our revenue model is based on a portion of your sales, with no subscription fees. This means our goals are perfectly aligned with yours, ensuring we always strive for your success. 💪

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Customer Support: We’ve Got Your Back

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‍NowCandid handles retail customer support, allowing you to focus on photography while we take care of your clients’ queries and issues. This means happier customers and less stress for you. 📞

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Integrated Lab: Better Deals and Faster Delivery

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‍With NowCandid’s own lab, you get a better deal (financially) than you can find anywhere else. This setup simplifies support by eliminating the need for multiple vendors for software and fulfillment.

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Plus, our fully integrated, all in-house software-to-lab system ensures optimal image delivery times, so your clients receive their photos faster and with superior quality. 🏭

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Schedule a Call and Maximize Your Potential!

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Ready to make this graduation season your best yet? Schedule a call with us via our Calendly to review best practices, discuss strategies, and get personalized tips to enhance your business. Our team is here to support you every step of the way. 📞

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Join the NowCandid Family Today!

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With NowCandid, you have all the tools you need to streamline your operations, boost your sales, and keep your customers delighted. Let's make this graduation season a massive success together. Sign up today and experience the NowCandid difference! ✨

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Happy photographing! 📸

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Warmest regards,

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Candy 💖

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🌟 Candy here with a new Capture & Upload app update overview! 🌟

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Candy here with a fresh scoop on the latest tweaks to our Capture & Upload app! 📲 While this update might seem light on the surface, it's packed with all sorts of behind-the-scenes magic to boost performance and stability. ✨

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To make sure you're getting the best out of NowCandid, keep your devices (both Windows & iOS) updated! 🔄

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In the Capture & Upload app, just tap the information screen (that's the "i" button in the app) to see your app version and confirm you're rocking version 3.22. 🎉

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iOS & Windows App Updates: 🛠️

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• Misc improvements & fixes to keep things running smoothly.
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• Now see the number of logs for each date when using the log uploader – super handy! 🗓️
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• New "Having trouble?" popup if 30 seconds pass on the take photo screen without any action. It's got helpful reminders in case something's amiss! 🕒
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• Say goodbye to the "Service Lost" popup on the shooting screen—it won't bug you anymore! 🚫
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• Introduced a dedicated "Name Lookup" button for Positive ID Events, making things more obvious than ever. 🔍
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• Misc UI tweaks & improvements to spruce things up!
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• Changed the "Dismiss" button in the update popup to "Use Old Version" for those who like a throwback. ⏪
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• Updated the "Add Participant" keypad to match the chic look of our newer Tap-A-Face keypad. 👯

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iOS-App-Only Updates: 🍏

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• Truncate event name on iPhone at the top if name is super long (so it fits on 1 line)

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Thanks for tuning in, and for being such amazing users of NowCandid! 🌈

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See you again soon! And remember, if you've got questions or need a little help, just reach out. We're here for you! 💌

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Cheers and sparkles,

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Candy 🍬