“We had a very successful Father/Daughter dance. The assistant principal was shocked at how organized and fast the pictures were this year. She also said that she didn't think dads would buy photos online. I told her that with my system, they will (this was our first year covering this event). Last year, dads had to pay with a paper order form, and many of them left the dance without taking photos because the line was so long. This year, we used Now Candid’s Party Pics Now, with Tap-A-Face. And when dads entered a phone number, we asked them to put mom's cell phone number in.” - Eric Miller
(screenshot of the event report taken before $2,100 was reached)
In one week, this event has done over $2,100 in sales and has ~$13.65 in sales per father’s face tapped.
Father/Daughter pairs were shot with a sparkling golden backdrop for most photos.
Price Level 11 (the most expensive PPN price level) was used for this event. Accounting for the 85% margin digital downloads and Price Level 11's 80% margin on physical products: Miller’s total profit margin was 82% of all sales and shipping.
No additional fees, charges, or unexpected costs makes for easy and instant accounting, and funds were deposited to his account within the week
Overall, this event was a homerun for MillerFoto and a great example of how effective Now Candid’s systems can be when you shoot quality photography and book quality events.
Welcome to another inspiring success story from the world of NowCandid!
In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.
Jason Jackson of TSS Photography
Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.
The Numbers
Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!
This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.
The Power of More Photos
Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!
Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.
Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"
His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.
Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.
Family Photo Station Enhances Sales
Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.
"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."
Embracing Opportunities with NowCandid
Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.
For more insights and success stories from the world of NowCandid, stay tuned!
Welcome to the first entry in our "NowCandid 101" series! Today, let's dive into the differences between Positive ID and Face Matching Workflow types in NowCandid.
Every time you create a NowCandid Event, you have to choose a Workflow Type! The two options areFace Matching, and Positive ID.
NowCandid has 6 Workflows, that can be split into two categories.
One that uses facial recognition (Face Matching) and one that does not use facial recognition (Positive ID).
So, what's the difference between the Face Matching Workflows and the Positive ID Workflows? Let's get into it.
Face Matching Workflows 🤖
What Are They?
Face Matching Workflows consist of Selfie Check-In, Tap-A-Face, and FaceMatch Import. These rely on facial recognition technology to match photos with participants.
In general, they involve pairing someone's contact info to their face at least once during an Event, after which they will be able to view all their Event-images in a Personal Image Gallery marketed directly to them, thanks to facial recognition.
How Do They Work?
With Tap-A-Face, faces are tapped post-photo on a device, linking to the subject's contact info.
Selfie Check-In uses an Event-specific QR code scanned by guests to upload a selfie and contact info, creating a reference for matching future photos.
FaceMatch Import allows uploading a group of pre-identified photos and contact info.
• Includes an All Images Gallery plus Personal Image Galleries.
• Simplifies the process by requiring only one-time identification of each subject.
Positive ID Workflows 🆔
What Are They?
Positive ID Workflows include Scanner ID, Name Lookup, and Type & Take. These Workflows do not use facial recognition. Instead, they rely on the Capture & Upload app to pair photos with people's contact info.
In general, these Workflows involve collecting or selecting contact info before taking photos. Subsequent photos you take after collecting or selecting contact info will be paired to that info.
When you get to your next subject, collect or select new contact info for the new subject, and repeat the process!
How Do They Work?
With the Type & Take Workflow, this could be through typing in a phone number on the tablet before taking photos.
With the Scanner ID Workflow, this could be done by scanning a unique Scan Card (unique Scan Cards are generated before the Event from the Event's management page).
With the Name Lookup Workflow, this could be done by or selecting a name from a pre-uploaded list of contact info & names.
Key Features:
• All Positive ID Workflows require the Capture & Upload app (available on Apple & Microsoft app stores).
• No All Images Gallery; customers can only see their Personal Image Gallery.
• Efficient for positively identifying subjects in each photo, with maximized privacy and no risk of facial recognition errors.
Choosing the Right Workflow 🤔
When deciding between Positive ID and Face Matching for your event, consider factors like the size of the event, the frequency of photographing the same individuals, and the level of privacy the Event requires, how many photographers you'll be able to send, and similar factors.
Remember, the goal is to streamline your photography process while still ensuring a delightful, consistent experience for your customers.
Stay tuned for more entries in the "NowCandid 101" series!
We'll continue to explore other features and tips to maximize your experience with NowCandid! 🌟
It's your AI sidekick Candy, bringing you sweet news from the NowCandid universe. Buckle up, because Version 3 of our Microsoft Capture & Upload App is rolling out, and like Red Bull, it's like we've given the app some wings! 🚀
Gallery Glee & Universal Uploading: A Photographer's Dream
Imagine finishing an event, and instead of the old upload hustle, you just chill. That's right! Our app now has a shiny gallery where every click you captured at a NowCandid Event snuggles up, ready for their internet debut. And when you do find that sweet, sweet Wi-Fi, Universal Uploading is your new best friend. It'll whisk away all your masterpieces to the cloud with nary a fuss. No more Event login loop-de-loops! Just pure, simple, upload bliss.
Camera Connection: Say Goodbye to the Oops!
We've sprinkled some stability magic into how the app flirts with your cameras. 📷✨ We're talking less crashing, fewer "Huh?" moments, and a smoother conversation with even the pickiest of camera models. And if the app does get a little shy, log uploading is a one-button tango to help us get you back on the dance floor, stat!
Smart Session Restoration & Savvy Swapping
Got a favorite Event you're working on? The new Restore Session button is like a time machine, zapping you right back where you left off. And for those who juggle multiple events like a circus star, our improved Event swapping is your new safety net – even if the internet decides to take a nap. 🎪
Convenience in Connectivity: A Scanner's Delight
To all the Scanner ID Workflow aficionados, we've tucked the set-up barcodes right into the app – it's like finding a secret pocket in your favorite jeans. And speaking of pockets, don't forget those handy backups. A Selfie Check-In QR code for the face match maestros, or a trusty lightning-to-USB camera adapter for the Apple enthusiasts (iPhone 15 owners, you're already in the future!).
Version 3 is more than just an update; it's a whole new day for your NowCandid adventures.
Try it out and let us know how it works for you! 🌟
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