Drive Sales Using Party Pics Now
“We had a very successful Father/Daughter dance. The assistant principal was shocked at how organized and fast the pictures were this year. She also said that she didn't think dads would buy photos online. I told her that with my system, they will (this was our first year covering this event). Last year, dads had to pay with a paper order form, and many of them left the dance without taking photos because the line was so long. This year, we used Now Candid’s Party Pics Now, with Tap-A-Face. And when dads entered a phone number, we asked them to put mom's cell phone number in.” - Eric Miller
- In one week, this event has done over $2,100 in sales and has ~$13.65 in sales per father’s face tapped.
- Father/Daughter pairs were shot with a sparkling golden backdrop for most photos.
- Price Level 11 (the most expensive PPN price level) was used for this event. Accounting for the 85% margin digital downloads and Price Level 11's 80% margin on physical products: Miller’s total profit margin was 82% of all sales and shipping.
- No additional fees, charges, or unexpected costs makes for easy and instant accounting, and funds were deposited to his account within the week
Overall, this event was a homerun for MillerFoto and a great example of how effective Now Candid’s systems can be when you shoot quality photography and book quality events.
Thanks for sharing, Eric!
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