Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities
In the world of professional photography, niche events often present untapped opportunities that can be both rewarding and profitable.
With NowCandid's innovative services and systems, photographers can now explore these niche markets with confidence, creating new business avenues that were previously considered unviable. Here’s how you can leverage NowCandid to seek out and thrive in niche photography opportunities.
The Power of NowCandid in Niche Markets
1. Military Deployments
The United States military has troops deployed in countries all over the world, with over 150,000 troops typically stationed outside the US at any given time. Many members of the US military, essentially, take turns being stationed at these international locations. When a new group is about to be sent out on deployment, they will often have a deployment ceremony, and notably, these deployment ceremonies are not often well-photographed - despite being great portrait opportunities.
Members of the military will often be wearing their uniforms, many of their friends and family will attend the Event, and there are often high-ranking political or military figures speaking at the ceremony as well. Basically, it can be a big deal! Anecdotally, one deployment ceremony we attended in Oklahoma City for a group of troops being deployed to Africa for a year filled out the Paycom Center (where the Oklahoma City Thunder, an NBA team, competes). The governor of Oklahoma at the time as well as several other high-ranking figures spoke at the ceremony.
Once the ceremony concluded, all the families and military members in their uniforms spent the next hour or so taking pictures of each other with their phones, struggling to get good lighting, avoid wind, avoid a crowd in the background, etc. It was a perfect opportunity for professional photographers to provide their services, though there were none to be found.
By being aware of a deployment ceremony happening in your area, you could work your way into the Event as a portrait photographer, setting up multiple portrait stations at the Event. Military deployments are deeply emotional and significant events for families and service members, and people are generally dressed in uniforms and formal outfits. Capturing these moments can be nearly historical for those involved, and providing professional photography services will be MUCH appreciated by those photographed.
The prices you set are up to you, but by providing images for sale in real-time to these subjects, you can both provide a very appreciated service to those about to be deployed, as well as generate some amazing revenue for your photography business.
2. Community Fairs and Carnivals
Community fairs and carnivals are vibrant and bustling with activities. However, these events often lack professional photography services. With NowCandid's real-time photo delivery you can deliver images and fun instantly to attendees.
There are two ways to approach this, either being paid substantially upfront by the Event's organizers or sponsors to provide free and instant images to subjects via QuicPics...
OR using PartyPics Now to instantly deliver image galleries where subjects can purchase downloads and physical products to generate revenue in that way instead.
Which of these two methods is more profitable really depends on the Event and the situation - but feel free to Contact Us to discuss which might be profitable for your specific Event! We are always here to help.
3. Fitness Community Events
The fitness community thrives on events like marathons, CrossFit competitions, and triathlons. While large marathons are typically already covered by photographers, the smaller events are perfect for professional photography, as well.
These communities have large social medial audiences and are in constant need of images that are capturing the determination and achievements of participants. So, providing the images you take to the event organizers is always a selling point.
And thanks to Selfie Check-In and NowCandid's Face Matching, you can easily distribute and sell action photos you take of these athletes and competitors to generate significant revenue! Participants love to buy action photo downloads to share their accomplishments on social media.
4. Craft and Art Fairs
Craft and art fairs showcase the creativity and talent of local artisans. By getting a booth space at a fair such as this, you can be accomplishing two things at once!
- You can promote your photography business to the outgoing and socialite-infused crowd that tends to visit craft and art fairs, and demonstrate what you're capable of both in terms of skill and technology (thanks to your partners at NowCandid!). This could lead to lots of brand awareness and future bookings for you and your photography company.
- In the process of demonstrating your photography skills and technology, you will be taking portraits of subjects and selling them! Having a nice backdrop, a professional camera, and maybe some props can lead to some pretty sellable photos that fair-goers just might purchase!
5. Hobby Conventions and Immersive Experience Events
Hobby conventions, such as comic book conventions and gaming events, are filled with passionate participants and selfie stations that aren't typically staffed by photographers. These events are perfect for professional photography, capturing the unique and vibrant atmosphere.
In addition, anime conventions, comic conventions, gaming conventions, and renaissance fairs are loaded with people in well-designed costumes that took lots of hard work and preparation. By taking professional photos of these individuals, you can generate a lot of sales, as they may want the physical photo products you provide or the high-quality digital downloads that they could post to social media right away.
Plus, you can always provide photos to the Event organizer at the end as well, giving them promotional content for future Events of their own.
Making Niche Events Profitable with NowCandid
NowCandid's advanced technology and real-time delivery system make it possible to turn previously unprofitable niche events into lucrative opportunities. Here's how:
- Instant Image Delivery: Attendees receive their photos instantly, making them more likely to purchase and share these images.
- Well-Composed Images: Professional photos enhance the value of the event and are desirable mementos for attendees.
- Data Collection: Collecting attendee data allows for targeted marketing of their photos, directing them to their pictures the moment they click a marketing link.
- Physical Products: NowCandid provides a wide variety of photo products your subjects can purchase, giving everybody regardless of differing tastes something to get excited about.
- LiveLoop Feature (Optional): Displaying images via slideshow in real-time during certain kinds of Events adds excitement and encourages more attendees to participate in photo sessions.
Conclusion
By leveraging NowCandid's innovative tools and workflows, photographers can successfully tap into niche markets that were previously considered unprofitable. From military deployments to community fairs, fitness events, and immersive experiences, the possibilities are endless. NowCandid not only enhances the event experience for attendees but also provides photographers with a profitable and sustainable business model.
Ready to explore new opportunities and expand your photography business?
Connect with us at NowCandid and discover how our services can help you capture and capitalize on every moment. If you have any questions or need further assistance, our support team is here to help you succeed.
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