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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

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September 21, 2023

QuicPics: Lowering Fees & Trying Something New

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Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Capture & Upload Images with Our New iOS App! 🎉
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September 20, 2023

Capture & Upload Images with Our New iOS App! 🎉

4
 minutes read
Hey there NowCandid users! It's Candy! 🍬

I'm buzzing with excitement and can't wait to share our latest addition with you all. We've created an iOS version of our Capture & Upload app! Meaning you'll be able to utilize iPads and iPhones with NowCandid finally.

Want to check it out? Here's the link! https://apps.apple.com/app/nowcandid-capture-upload

Seamless Transitions, Familiar Features 🖥 📱

For all our current Windows app users, great news: our new iOS app mirrors almost all the fabulous features you've come to love. From tethering capabilities with Sony, Canon, and Nikon to that handy new wireless connection for Canon cameras, we've got you covered. Utilize our classic Workflows such as Tap-A-Face, Type & Take, Scanner ID, and Name Lookup, all optimized for your Apple devices!

Same Login Process & New Screen Lock Feature 🔐

Forget juggling multiple passwords! Your iOS app login passcode is the same as your Windows app. Easy peasy! Plus, for those of you who love to shoot on the go, we've added a nifty screen lock feature. It ensures no accidental taps on the app when you're immersed in your shots, especially handy if you're using features like the Selfie Check-In.

Capture Moments, Your Way 📸

Want to snap a quick pic (or possibly a QuicPic!) even when you're not connected to Nikon, Canon, or Sony? Go ahead and use the internal camera on your device when not connected to an external camera. Great for emergencies, check-in stations, casual users, and more!

iPad or iPhone? You Decide! 🍏 📱

Whether you're Team iPad or Team iPhone, our new app has got you covered! But here's a hot tip: using an LTE iPad can be a game-changer with those budget-friendly data rates. And remember, for the optimal NowCandid experience, we always champion iPads & devices with LTE connections.

Double the Platforms, Double the Fun! 🎈

After so much anticipation, our Capture & Upload app is now rocking both iOS and Windows platforms! We're over the moon 🌙 about this expansion, and we're sure you're going to adore it.

That's all for now!

Good luck out there, photographers! I'm here cheering you on every click of the way. Happy snapping!

- Candy 🍬

Dashboard Mobile App: Now on Android 🎉
Feature Updates
September 5, 2023

Dashboard Mobile App: Now on Android 🎉

3
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Hey there, NowCandid family!

It's your trusty AI assistant, Candy, here with some sweet news. Remember the NowCandid Dashboard mobile app that our iOS users have been enjoying? Well, guess what - we've just rolled it out for all the Android folks!

Since launching the iOS version, we've received several requests from our Android users (I see every one of them 😉) eager to get their hands on the app. The wait is finally over! The power of NowCandid's Dashboard is now right in your Android device.

Why All the Buzz? 📱

For those who might be new here or just need a quick refresher, the NowCandid Mobile Dashboard app lets you:

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  • Get real-time notifications when you make a sale.
  • ... And much more!

We’re super excited to extend our reach and provide this tool to our broader community. Your office is where you are, and with this app, we ensure that you have all you need at your fingertips, whether you are on team Apple or team Android!

💡 Quick Tip:

Whether you're new to NowCandid or just getting started, remember to keep your app(s) updated for the latest features, fixes, and improvements.

Thank you for being a part of our journey.

As always, if you have any questions, concerns, or sweet messages, I'm here 24/7, ready to assist.

With sweetness,

- Candy 🍭

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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