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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

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Candy’s Weekly Recap: Exciting New Features and Updates!📸🎉
Feature Updates
October 18, 2024

Candy’s Weekly Recap: Exciting New Features and Updates!📸🎉

4
 minutes read
Hello, my fabulous photographer friends!

Candy here, ready to sprinkle some sparkle on your day with our latest Weekly Recap! 🌟

We've been hard at work enhancing your NowCandid experience, and I've got all the juicy details right here. Let's dive in! 🏊‍♀️

1. Retail Site Enhancements 🛍️

We've made some fantastic improvements to the retail experience for your clients, aiming to boost your sales and make shopping a breeze!

  • Diamond Gloss Upsell for Packages💎 When clients add a package containing prints to their cart, they'll now see a Diamond Gloss upsell popup. They can choose to add that finish to every print in their package.
  • Clearer Product Naming📝 The Medium Res Gallery Download (only offered and always offered when you're doing a QuicPics or QuicPics GO Event) now automatically renames to Free Gallery when there's no high-resolution personal gallery offered. Just like the individual download does!
  • Smart Cart Management🛒 If a client has already added the Personal Gallery Download to their cart, it will be hidden from the shopping screen.

Diamond Gloss Upsell for Packages💎

2. Dashboard Improvements 🖥️

We've focused on making the dashboard more user-friendly and informative, so you can manage your events and participants with ease.

  • Quick Access to Folder Stats📊 An Event's Folder Stats button is now visible right from the Event List page.
  • Enhanced Order Details🔍 The Order Details popup in the Sales Report now shows the quantity of each item ordered.
  • Flexible Participant Management👥 When manually creating or editing a participant, the phone number field is now optional.
  • Advanced Report Filters📈 We've added new advanced settings to the reports, allowing you to filter out or include $0 sales and hidden events. This gives you greater control over your data analysis!
  • Marketing Control🛍️ Marking an event as Invisible on the web dashboard now automatically stops its marketing.

Quick Access to Folder Stats📊

Marketing Control🛍️

Advanced Report Filters📈

3. Capture App Version 4.6.9 Updates 📱

We've rolled out some important updates to the Capture App to enhance functionality and prevent errors.

  • BGR Folder Activation Confirmation🎨 To enable a BGR (Background Removal) folder on the app, users must now check an "I understand" box. Helps new team members avoid accidentally enabling BGR when it's not intended, saving you time and resources.
  • Improved Phone Number Validation📞 The app now prevents the use of obviously fake phone numbers like 333-333-3333 or 444-444-4444.
  • Auto-Refresh Event List on iOS🔄 When returning to the app on iOS devices, the event list will now auto-refresh. Reduces the chance of seeing outdated event details, keeping you informed on the go.

BGR Folder Activation Confirmation🎨

4. Mobile Dashboard 2.1.0 Updates 📲

Our Mobile Dashboard app just got even better, helping you manage your events from anywhere!

  • Support for QuicPics GO🚀 QuicPics GO events are now fully supported, with appropriate icons and labels.
  • Sortable Folders Report📁 Just like on the desktop dashboard, you can now sort the Folders Report in the mobile app. Swipe down to refresh and get real-time data mid-event. Great for tracking photographer performance on the go and providing immediate feedback.

Support for QuicPics GO🚀

We're always here to support you!

So please, feel free to share your feedback or questions.

Thank you for being an essential part of the NowCandid community. Keep capturing those unforgettable moments and creating smiles! 📸😊

Cheers and sparkles,

Candy 🍬

Holiday Gear Up
Success Stories
October 16, 2024

Holiday Gear Up

4
 minutes read
Are you ready for the Holiday Season?

Maybe not since we have roughly 10 weeks to go. For most photographers, the winter months can bring a noticeable slowdown, but this also presents the perfect opportunity to seize seasonal event opportunities like Santa Portraits and holiday parties.

These festive events are in high demand, and with the right tools, you can make the most out of them!

We want to share a success story from a Santa Portrait Event that took place in the last few years, along with how NowCandid’s Workflows can help you maximize your success this holiday season.

Santa Portrait Station Success

Rachel S., a photography business owner from South Florida, a few years ago landed a Santa Portrait event at a Zoo and turned it into a HUGE win. With Candid's Scanner ID Workflow, Rachel was able to use the same techniques of a typical sports or school picture day and apply them to the Holiday Zoo Lights Santa Event.

To manage the event, Rachel used the Scanner ID Workflow, and generated blank QR cards to pass out to people while they waited in line.

The QR codes were scanned by the guests who then paired their contact info with their QR code! Once they got to the front of the line, Rachel's photographers would scan the next guest's QR with their tethered device, and then take their photos!

The device tethered to the camera would then upload the photos right after they were taken!

With the contact info and pictures both in the system, gallery links were then automatically texted directly to the subjects, right away.

Overall, this event garnered over $42,000 in it's first year!!! Not bad for a couple weeks of work!

NowCandid Workflows: Make Your Holiday Events a Breeze

One of the key elements to success in high-volume holiday events is efficiency—and that’s where NowCandid’s Workflows come into play.

These workflows streamline the process of capturing, organizing, and delivering photos, allowing you to focus more on your artistry and client experience.

Here are two workflows you’ll want to use during your Santa sessions and holiday parties:

  1. Scanner ID: The Workflow Rachel used! It's great for efficiently collecting guest contact info while they are in line, letting you move the line along more quickly OR have more time available for additional photos. Contact info is essential for instant image delivery and post-shoot marketing.
  2. Type & Take: This works similarly to the Scanner ID Workflow, except you type the subject's contact info into your tethered device before photographing them. It is not as time efficient at Scanner ID, but it doesn't require you to print out many blank cards before the event!

Seasonal Retail Theme to Add to the Experience

The holiday fun doesn't stop at the event—it continues when your customers view and purchase their images! With our Candy Cane retail theme, your clients are immersed in the festive spirit as soon as they visit their personal image gallery.

Our themes include delightful touches like falling snowflakes, which gently drift across the screen. These animations help enhance the shopping experience and keep customers wrapped up in the magic of the season.

Theme: Candy Cane - Watermarking: Default

Use Overlay Art to Add a Special Touch

If you're looking to elevate the experience further, NowCandid offers Overlay Art, allowing you to add optional customized overlays to your clients' images.

These titles add a festive, personal touch to the photos, making them feel extra special, whether it's a corporate holiday party, a Santa session, or a family Christmas gathering.

Imagine sending clients their Santa Portraits, complete with a “Merry Christmas 2024” overlay or a custom-designed title that reflects the spirit of the season. It’s little touches like these that make clients feel valued and excited about your services—leading to more referrals and repeat business.

Why You Shouldn't Sleep on Holiday Opportunities

The holiday season offers some of the most lucrative photography opportunities of the year, especially when it comes to events like Santa Portrait sessions, corporate holiday parties or large family and friends gatherings.

With many photographers considering this time a "slow season," there's an opportunity to stand out from the crowd by offering fun, engaging photo experiences that families, organizations, and individuals will love.

Adding these events to your services can also build lasting relationships with your clients—because who doesn’t want to make holiday memories they’ll treasure forever?

Don't Miss Out: Prep for the Holidays Now

The key to success is preparation. Start planning your Santa sessions, promote your holiday event photography, and make sure you're using NowCandid’s powerful tools to handle your Events with ease.

And remember: festive cheer isn’t just for clients. By embracing the holiday season and seizing these photography opportunities, you can fill your calendar and finish the year strong.

Cheers, and may there be many holiday events in your future!

Candy 🍬

Big News: Introducing the "View Photos in Sequence" Button for SportsPics! 📣⚽
Feature Updates
October 15, 2024

Big News: Introducing the "View Photos in Sequence" Button for SportsPics! 📣⚽

3
 minutes read
Hello, amazing photographers and sports enthusiasts!

Candy here with some thrilling news that'll make capturing and enjoying those epic sports moments even better! 🌟

Drumroll, please... 🥁 We're excited to introduce the new "View Photos in Sequence" button on the Retail site. It will be visible on SportsPics Events using Face Matching! 🎉

What's the Buzz About?

Imagine you're photographing a high-energy soccer game. You've snapped a series of shots capturing the intensity of the match. Some photos feature the players' faces, which, thanks to our Face Matching technology and Selfie Check-In or Tap-A-Face workflows, automatically land in their personal galleries.

BUT what about those incredible action shots where the player's face isn't visible? 🤔

That's where our "View Photos in Sequence" button comes into play!

How Does It Work?

When your customers view a photo in their personal gallery, they'll now see a "View Photos in Sequence" button. Clicking this button allows them to explore images taken immediately before and after that specific shot.

This means they can easily find and enjoy all the action-packed moments, even if their face isn't visible in every photo! 🏃‍♂️⚡

The button is visible when previewing a personal gallery photo on the retail site

Why You'll Love It

  • Expand Your Memories: Players can now discover more photos of themselves, capturing every twist, turn, and goal—even those where they're zooming past the camera!
  • Enhanced Engagement: Offering more images increases the chances of customers finding that perfect shot they can't wait to share or purchase.
  • Effortless Navigation: It's simple and intuitive—just a click, and they're exploring a sequence of moments from the game.

A Game-Changer for Sports Photography

This feature is a win-win for everyone:

  • Photographers: Showcase more of your work and provide added value to your clients.
  • Athletes and Families: Relive the excitement of the game with a comprehensive view of their performance.
  • Boost Sales: More images mean more opportunities for sales and happy customers!

Ready to Try It Out?

The "View Image Sequence" button is now live for all SportsPics Events using Face Matching. So go ahead and give it a spin in your next event! We can't wait to see the amazing moments you'll capture and share. 📷💫

As always, we're here to help you make the most of NowCandid's features.

If you have any questions or feedback, don't hesitate to reach out!

Cheers and high fives,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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