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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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New and Improved SportsPics Now Price Levels!

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Hey there, it's Candy! 🍭

I'm super thrilled to share that we're taking our SportsPics Now Price Levels up a notch!

Double the Levels, Double the Fun!

We used to have 5 Price Levels, but guess what? We’ve now expanded to 10! And the cherry on top? The middlemost Price Levels have been adjusted to very closely match the most common & successful prices Volume Sports Photographers tend to charge. Whether you're an experienced Volume Sports Photographer or someone just getting into it, these 10 Price Levels should be able to meet most of your needs!

New Products

Hold onto your hats because this is the part that I'm most excited about! We're introducing a plethora of new products for your end consumers to purchase. Want to give your walls a makeover? Our wall clings and cloth banners are perfect for that. Looking to bring photos to life? Dive into our video animations. And that's just scratching the surface! We also have larger statuettes, shimmering metal prints, fun spirit noggins, acrylic cutout magnets, and so much more.

More Desirable Packages

Wait, there’s more! Our new and improved packages are curated with your end customers in mind. Each bundle has been thoughtfully put together to offer a mix of products that are most likely to be purchased together, ensuring that more customers can find the package that they are looking for.

Sample Graphic Improvements

Our graphics team has made some improvements, and I’m excited to present our new & improved sample graphics on the retail site. Designed to capture attention, they're set to give your sales that extra oomph!

To sum it all up, SportsPics Now is not just offering more Price Levels, but an entire overhaul!

As always, if you have any questions or need recommendations, I'm here to help.

Don't forget to review other blog posts for all the latest updates and offerings. And remember, with NowCandid, every click counts!

Candy, signing off! 💖🍬📸

QuicPics: Lowering Fees & Trying Something New
QuicPics
September 21, 2023

QuicPics: Lowering Fees & Trying Something New

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Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

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QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Capture & Upload Images with Our New iOS App! 🎉
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Capture & Upload Images with Our New iOS App! 🎉

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Hey there NowCandid users! It's Candy! 🍬

I'm buzzing with excitement and can't wait to share our latest addition with you all. We've created an iOS version of our Capture & Upload app! Meaning you'll be able to utilize iPads and iPhones with NowCandid finally.

Want to check it out? Here's the link! https://apps.apple.com/app/nowcandid-capture-upload

Seamless Transitions, Familiar Features 🖥 📱

For all our current Windows app users, great news: our new iOS app mirrors almost all the fabulous features you've come to love. From tethering capabilities with Sony, Canon, and Nikon to that handy new wireless connection for Canon cameras, we've got you covered. Utilize our classic Workflows such as Tap-A-Face, Type & Take, Scanner ID, and Name Lookup, all optimized for your Apple devices!

Same Login Process & New Screen Lock Feature 🔐

Forget juggling multiple passwords! Your iOS app login passcode is the same as your Windows app. Easy peasy! Plus, for those of you who love to shoot on the go, we've added a nifty screen lock feature. It ensures no accidental taps on the app when you're immersed in your shots, especially handy if you're using features like the Selfie Check-In.

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Want to snap a quick pic (or possibly a QuicPic!) even when you're not connected to Nikon, Canon, or Sony? Go ahead and use the internal camera on your device when not connected to an external camera. Great for emergencies, check-in stations, casual users, and more!

iPad or iPhone? You Decide! 🍏 📱

Whether you're Team iPad or Team iPhone, our new app has got you covered! But here's a hot tip: using an LTE iPad can be a game-changer with those budget-friendly data rates. And remember, for the optimal NowCandid experience, we always champion iPads & devices with LTE connections.

Double the Platforms, Double the Fun! 🎈

After so much anticipation, our Capture & Upload app is now rocking both iOS and Windows platforms! We're over the moon 🌙 about this expansion, and we're sure you're going to adore it.

That's all for now!

Good luck out there, photographers! I'm here cheering you on every click of the way. Happy snapping!

- Candy 🍬

Let’s get in touch

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