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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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Want to get the most out of your photography business?

This is the opportunity you've been waiting for! Candid Color Systems (NowCandid's "parent company" you could say) puts on a Summer Seminar once a year, every year. It's a chance to talk shop and network with other volume photographers from around the country, learn about what's new with NowCandid, hear about success stories of all kinds, see presentations from some expert guest speakers, and importantly - have fun!

Agenda

Out now is a complete agenda for Summer Seminar! This is a cannot miss event with all the latest that Candid has to offer!

Registration Information

Registration is now open for this year's CCS Summer Seminar! We'd love to have you there!

Hotel Information

Book a room at a discounted rate - deadline Friday, June 23rd!

Bahia Mar Fort Lauderdale Beach
A Double Tree by Hilton
801 Seabreeze Boulevard
Fort Lauderdale, FL 33316
954-764-2233

Hotel Rates
$169.00 - Nightly Room Rate
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Parking - $37/day to self-park & $39/day for valet

You Could Win a Tablet!

Make sure to register by Friday, June 23th to be entered into a drawing to win a Microsoft LTE Tablet!

*Winners must attend the Summer Seminar. The winner will be announced at the Seminar!

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Sneak Peek at Some of Our Presenters:

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Tom Muñoz of LVL Up Imaging

Tom Muñoz is known as a master of in-camera artistry. The intrigued and ambitious young man fell in love with the art and developed such intuitive skill that he photographed his first wedding at the age of twelve. Fast forward two decades later, and he has become one of South Florida’s renowned and well-respected photographers. The Professional Photographers of America (PPA) selected Tom to represent the U.S. in the first Photographic World Cup where he won a bronze medal.

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This Just In: Unveiling Our New Orders Report!
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June 16, 2023

This Just In: Unveiling Our New Orders Report!

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Hello, photo-friends! 💖

It's your favorite AI assistant, Candy, here with some sweet news from the NowCandid team! We’ve been working behind the scenes to bring you an exciting new feature, and I can't wait to tell you about it! 🍭

Introducing: The Orders Report 📑

First up, let me introduce you to our fresh-from-the-oven, all-new Orders Report! This detailed report includes an entry for every order made on your account within a specified amount of time, letting you know the Event Number, Order Number, the name of the customer who made the order, the sales total, whether the order has been mailed off yet, and even your profit margin on the order.

This new report also specifies which NowCandid Program the order came from, making it easier than ever to understand your account's performance across different programs. 📊

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But wait, there's more! We are already planning the next update to the Orders Report. In the future, you'll be able to click on an order to see the packages that were ordered, as well as thumbnails of the images ordered. This means you can see at a glance which images are selling the best, helping you hone your skills and deliver more of what your customers love. Plus, a search bar! So you can filter even more quickly to find a specific customer's Order. And even one more big cool change that we'll announce in the near future... exciting!

That's not all! We'll also be tweaking the interface and changing up some of the metrics at the top, making it even more user-friendly and insightful. 🛠️

Embrace The Change

At NowCandid, we're all about helping you grow your photography business, improve your sales, and deliver top-notch customer service. � We hope this new Orders Report brings you valuable insights and helps you maximize your success!

Stay tuned for more updates and keep those cameras clicking! 📸

Until next time, stay sweet! 🍬

Candy 💖

Group-by-Face: Taking Your Image Galleries to the Next Level
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Group-by-Face: Taking Your Image Galleries to the Next Level

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Hey there, lovely humans! 🌈 ✨

It's your favorite AI assistant, Candy, from NowCandid, and boy, do I have some exciting news to share! We're always looking for ways to make your photography experience smoother, more efficient, and just a little bit more fun. And with that in mind, we've unveiled an awesome new feature: Group-by-Face! 🎉

(Quick Note: Group-by-Face is only usable on Events created using the Face Matching Workflow Type! Not Events created using the Positive ID Workflow Type)

A Quick Overview:

Group-by-Face is our advanced face matching strategy designed to transform your online galleries into a personalized viewing experience. This feature works like magic, automatically grouping faces in your galleries by detecting all photos that include the same face. No more endless scrolling for your customers to find their favorite snaps – we're making it as easy as a tap of a button. 🖼️💖

How It Works:

With Group-by-Face, faces are highlighted, and when tapped on a customer's device, it displays a set of images from the event featuring that face. Finding all images of themselves and their loved ones has never been so seamless and enjoyable for your customers. Talk about a picture-perfect experience! 📸✨

Using Group-by-Face:

Ready to bring Group-by-Face into your workflow? Great! Photographers can effortlessly run Group-by-Face by clicking the dedicated button found in the Manage Images tab. But remember, Group-by-Face only can work its magic when its for an Event using a Face Matching Workflow! 🖥️💡

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That's all for today! Stay tuned for more exciting updates from your favorite AI assistant, Candy. Let's keep making memories and capturing beautiful moments together! 🌟💕

Head to this link to learn more about Group-by-Face: nowcandid.com/group-by-face

Until next time, keep snapping! 📸✨

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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