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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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New Reporting Feature
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New Reporting Feature

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Recently, we rolled out a much-needed reporting tool for our NowCandid™ users!

Two new reporting tools that will be able to give you a macro view into your business’s performance, as well as a lot of helpful data and analytics on your events!

 

Tool #1, the Sales Report:

This report focuses on reporting all your sales within a date range! It’s filterable by which NowCandid™ program you’re using as well and can report your sales by day or your sales by month. Once you have your date range, filters, and date format set, you’ll get a reactive bar graph as well as a series of totals and averages for your sales performance within that date range! This report is great for quickly getting an idea of your overall income and margin.

 

Tool #2, the Events Report:

This second report is where you can really dig into your various metrics. Instead of reporting on all sales during a date range, when you choose a date range, you’re selecting all the events that have a Start Date within that date range. Those events and their totals will be what’s included in this report! So residual sales on older events would not be included like they would be in the Sales Report. After you choose a date range, this report can also be filtered by NowCandid™ program!

You can also choose whether to include $0 sale test events you may have made, so that you don’t drag down your averages on this report. If there are any non-$0 sale events you don’t want included, you can click the checkbox by the event to remove it from your total and averages as well! And lastly, once the information you are interested in is being displayed to you, you can export the data to preserve as a spreadsheet on your own device.

 

With several ways to look at your business’s performance, we believe these tools will be a great benefit to our users and help them make the most of their account with NowCandid™.

Our users will no longer have to guess or run a separate spreadsheet to understand their business’ performance or their overall margins.

Let us know if you have any questions or feedback!

Backprinting: The newest feature to promote your brand
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With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales
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How One Night Led to $15,000 in Social Photography Sales

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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