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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱
Feature Updates
August 15, 2025

Weekly Recap: More PhotoTag Power + Capture App Upgrades 🏷️📱

6
 minutes read

Hey there, photo friends!

We’ve got more PhotoTag goodness this week, along with some handy Capture App improvements and small workflow wins. Here’s what’s new:

🏷️More Ways to Use PhotoTags in the Dashboard

  • • Assign PhotoTags to Participants right from the Participant Details page
  • • See PhotoTag images on the Participant Details page for quick reference
  • • Filter Participants by PhotoTag from the Participant List page
  • • PhotoTags now appear on Scan Cards—assigned tags will print right under the participant’s name
  • • Participant galleries on retail now include group photos from their assigned PhotoTags

📋Smoother Roster & Participant Management

  • • Contacts created via scan cards, rosters, Tap-A-Face, or generic check-in are now fully editable like normal participants—no more “blank” contacts
  • • Roster uploads no longer require you to manually remove parentheses in your files (one less cleanup step!)

📱Capture App 4.20.2 Highlights

  • • Use cellular while connected to CamFi or Canon Wi-Fi (great for maintaining uploads while tethered)
  • • Force cellular use via the Resources page if needed
  • • App badge now shows the number of unuploaded images
  • • Sort and filter by PhotoTag in Name Lookup to speed up team or group sessions
  • • New UI improvements, including:
    • • Fullscreen card scan popup on iPhone
    • • New “Choose Participant” popup design
    • • Native iOS-style dropdowns and toggle switches for a cleaner, faster feel

🖼️Small Retail Site Improvements

  • • When cropping an image with a background selected, the cropper now shows the background so you can see exactly how it will look
  • • Jersey Jotter filter combos are now inclusive—meaning “Black + 0” will only show black jerseys with the number 0, not all black jerseys or all 0 jerseys

That’s it for this week!

Lots of small changes adding up to smoother workflows and better gallery organization. 🏆

Keep being amazing,

Candy 🍬

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook
Events
August 12, 2025

Photographing Homecoming Weekend with NowCandid: A Photographer's Playbook

8
 minutes read
High school homecoming weekend is packed with photo-worthy moments

From the parade and pep rally to the big game, homecoming court, and the dance. For photographers, it’s a whirlwind. But with NowCandid™, even a small team can cover it all efficiently and profitably.

Below is a quick look at each event, the opportunities it presents, and the NowCandid tools that help you make the most of them.

🎉 Homecoming Parade – Kicking Off the Celebration

  • • Selfie Check-In™: Let parade participants register with a quick selfie before kickoff. Face Matching will tag them automatically later.
  • • Roam & Shoot: Focus on faces & emotional moments, not journalistic shots. The system will do the rest!
  • • PartyPics™: Upload images in real-time for attendees, parents and students to view instantly.

    💡 Every identified face is a potential sale. Automation ensures you don’t miss anyone.

📣 Pep Rally – Spirit & Smiles

  • • Selfie Check-In™: Continue building your attendee database for the weekend.
  • • LiveLoop™: Display photos on the big screen in real-time to build excitement.

    💡 More personalized photos = more likely purchases.

🏈 Football Game – Under the Lights

  • • Face Matching™: Match images to fans, players, and band members automatically.
  • • JerseyJotter™: You can even let fans filter photos by jersey number for easy finds.
  • • Live-Upload: Deliver shots before halftime!
  • • LiveLoop™: Show photos on the big screen during breaks for instant crowd buzz.

    💡 Thousands of game photos become searchable and personal, boosting sales.

👑 Homecoming Court – Crowning Moments

  • • Prepare: Add nominees to Face Matching™ ahead of time with Selfie Check-In™!
  • • Background Removal: Instantly turn sideline shots into elegant portraits.
  • • Live-Upload: Provide those crowning shots well before the night’s over.

    💡Court images have built-in demand, your social pics will encourage bigger package sales!

💃 The Dance – A Night to Remember

  • • Selfie Check-In™ at the Door: The best time to get Check-Ins!

    • Even if someone checks-in again, that's no problem! Get everyone to do it as they funnel into the dance.
  • • Digital Backgrounds: Offer multiple themed or elegant options for portraits, our real-time background removal makes it easy.
  • • Photo Booth + LiveLoop™: Between NowCandid's Photo Booth Mode & LiveLoop™, you have multiple upsell options that create more photos and more positive energy!

    💡 Multiple background choices can lead to one image being purchased multiple times!

🚀 Why It Works

NowCandid™ turns homecoming into a personalized, real-time, high-volume photography experience—without extra staff.

  • • Efficiency: Automation handles matching, sorting, and delivery.
  • • Delight: Participants see their photos fast and without searching.
  • • Profitability: More sellable images, quicker turnaround, and premium offerings = better margins.

A typical homecoming weekend is jam-packed with memories in the making.

For a photographer, it used to mean juggling notebooks of names, printing hundreds of proofs, or spending days in post-event labor. Now, with tools from NowCandid™, a single photographer (even operating solo) can confidently cover the parade, pep rally, game, court, and dance – and do it in a way that’s both fun for students and profitable for the business.

By using features such as Selfie Check-In™ and Face Matching™ to ensure everyone’s identified, QuicPics™ and LiveLoop™ to deliver excitement in real time, and Photo Booth and AI-powered backgrounds to offer creative products, you transform the event photography workflow from chaotic and labor-intensive to smooth, high-tech, and engaging.

In short, NowCandid’s software and workflows allow you to capture the full spirit of homecoming

Every candid laugh, every triumphant cheer, every dance floor twirl – and get those images into the hands of the people who will cherish them, almost as fast as the memories are made.

This means happier clients, more sales, and a homecoming weekend where the photographer can enjoy the process as much as everyone else enjoys the photos.

Here’s to using technology to work smarter, wow your customers, and make homecoming (and many more events to come) a win-win for everyone involved!
Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨
Feature Updates
August 8, 2025

Weekly Recap: Tap-A-Face from the Dashboard & Smarter Roster Contacts 👤✨

3
 minutes read
Hey there, photo friends!

This week’s updates are small but mighty—because behind the scenes we’re cooking up some bigger projects that we can’t wait to share with you soon.

For now, here’s what’s fresh in your NowCandid™ Dashboard:

👆 Tap-A-Face… from the Web Dashboard!

You’ve always loved Tap-A-Face in the field—now you can do it right from your Dashboard.

From any image’s Image Details Page, head to the Participants tab and click the new Add via Tap-A-Face button. From there:

  1. Click a spot on the image where a face is
  2. Enter the contact info for the person

This will instantly create a new Participant in your Event, kick off Face Matching™, and start marketing their gallery right away. 📸💌

Manage Images -> Details, Logs, and More-> Participants -> Add via Tap-A-Face

📇 Roster Contacts, Upgraded

Contacts you add through Rosters are now much easier to work with! They’ll behave just like your regular Contacts & Participants—meaning:

  • They’re fully editable
  • They can be assigned multiple images without the previous first-image requirement

No more clunky workarounds—just smoother, faster contact management. 🙌

This change will also improve adding Contacts via the "Create Participant" button, as well as Contacts who add themselves to the Event via a Positive ID Event's Simple Check-In.

These kinds of Contacts will just show a silhouette for now, which we may adjust down the line!

That’s it for this week!

Stay tuned—because some very cool things are coming your way soon. 👀✨

Keep being amazing,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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