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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

Related articles

Weekly Recap: Sharper Images, A New Workflow & Capture App 4.20.10 📸✨
Feature Updates
October 10, 2025

Weekly Recap: Sharper Images, A New Workflow & Capture App 4.20.10 📸✨

3
 minutes read
Hey photo friends!

This week’s updates are focused on clarity, quality, and efficiency—from sharper image previews across the board to a brand-new Face Matching Workflow, Roster Check-In.

Let’s take a look! 👀

🏅 New Workflow: Roster Check-In™

Made for sports and other rostered shoots when you want Face Matching™ + a roster in one workflow.

How it works:

1. Upload a roster to the Event (via the Dashboard, under your Event's Participants & Contacts page)

2. In the Capture & Upload app, log into your Event and choose Roster Check-In™ as your shooting mode

3. Pick a name from the roster (or add one via Type & Take)

4. Take a quick reference photo (using the device's camera or a tethered camera)

Done! Future image uploads, from the Capture & Upload app or from the Dashboard, will automatically match to that person and market them their new gallery.

Note: Requires Capture & Upload App 4.20.10

📋 Dashboard

  • 🏷️ PhotoTags on Tap-A-Face: You can now set PhotoTags when creating a participant via the manual Tap-A-Face available on the Image Details page
  • 🖼️ Higher-resolution images across key pages, including:
    • Manual Assign Images page
    • Image Release Gallery
  • 🎨 Overlay importer now shows full-frame previews (previously only banners)

🛍️ Retail Site

  • 🧖 Confirmation popup when adding Retouch items to the cart—provides extra info to the subjects about the retouching process
  • 😊 Face Finder now shows higher-resolution previews for better clarity

🔒 Private Image Download Galleries

  • 🖼️ Higher-res image previews for a sharper, more polished experience

📱 iOS Capture App 4.20.10 (coming Oct 10–13)

  • 👥 New Workflow: Roster Check-In™ — streamline your workflow by checking in subjects directly using a roster and the Capture & Upload App
  • 💬 UI updates:
    • Most error popups replaced with native dialogs for cleaner alerts
    • Login popup stays open on invalid login (no more accidental closures)
  • Performance boosts everywhere:
    • Less memory usage for uploads
    • Faster image details popups and Name Lookup lists
    • Better performance for image previews across the shooting page, film strip, image gallery, and FM Roster Check-In

🧩 Smaller Fixes & Improvements

  • 📸 Faster image loading:
    • Participant list and event overview now use smaller thumbnails
    • PhotoRoster™ Selfie Check-In™ imports now load quicker
  • 🗂️ BGR folder fixes: Group status button behavior corrected for edit folder popups
  • 📍 Tap locations on Image Details page now align correctly
  • 🖼️ Higher-res thumbnails on Manage Images (even in the smaller grid view)
  • 💌 Email-only participants now receive new image alerts after placing an order
  • 🧠 Watermark improvement: Retail site static watermarking now shows the word “Copyright” instead of your business name — this helps prevent AI tools from removing it as platforms are adding copyright-protection safeguards

That’s everything for this week! 💫

From sharper previews to smarter check-ins, these updates make every step of your workflow a little smoother (and crisper!).

Keep being amazing,
Candy 🍬

Turning Shipping Into a Smart Strategy with NowCandid™
NowCandid 101
October 6, 2025

Turning Shipping Into a Smart Strategy with NowCandid™

5
 minutes read

Shipping isn’t just about getting products into your customers’ hands—it’s a vital part of your business strategy. With NowCandid™, photographers gain control and flexibility to make shipping not just efficient, but profitable and professional.

Let’s explore how shipping can work harder for your business.

1. Flexible Shipping That Fits Your Business

Every photography business is different—and so are its logistics needs. With NowCandid™, you’re in control. You can set your shipping prices on a scale that fits your market, giving you the freedom to align costs with your audience, region, and event type.

Want to keep things straightforward? Match your lab’s costs and pass them directly to customers.


Need to account for higher packaging or handling expenses? Adjust your pricing accordingly.

This flexibility ensures you can stay competitive, protect your margins, and offer customers transparent, fair pricing—without the guesswork or hidden fees.

2. Shipping as a Profit Center

Instead of treating shipping as a pass-through expense, many photographers use NowCandid to turn it into a profit opportunity.

By setting shipping rates slightly higher than lab cost, you can generate additional income per order—a small margin that adds up quickly across dozens or hundreds of orders.

You’re already capturing the moments, managing the orders, and providing the customer experience. Why not let shipping work for you, too?

A few dollars added to each order’s shipping fee can translate into a reliable, consistent revenue stream—helping you grow your bottom line without extra work.

3. Shipping as a Customer Experience Tool

Shipping is more than a logistical step—it’s often the final impression your business makes. With NowCandid, every order is handled through a professional, automated process that builds trust and satisfaction.

✅ Orders are processed with consistent timelines.


✅ Taxes are automatically calculated and remitted as part of NowCandid’s marketplace facilitator model.


✅ Communication is streamlined and branded under your business name.

This creates a professional, polished experience that parents, schools, and organizations love. It’s not just about the product they receive—it’s about the confidence that it will arrive smoothly and on time.

Why It Matters

Traditional photographers often see shipping as an unavoidable expense. NowCandid helps reframe it as a strategic lever—a small but powerful part of your business model that can:

  • Protect your profit margins through scalable rate control.
  • Enhance customer trust with clear, reliable fulfillment.
  • Boost your professional reputation through smooth delivery experiences.

With full control and transparency, you can adjust your shipping strategy any time based on season, event type, or customer feedback.

Final Thoughts

At NowCandid™, our goal is to help photographers build stronger, more profitable businesses—with smart tools that work behind the scenes.

By managing shipping strategically—not just as a necessity but as part of your customer and revenue plan—you can deliver a better experience, strengthen your brand, and keep more of what you earn.

 

👉 Ready to put your shipping strategy to work? Create your free account today and see how NowCandid helps you ship smarter.

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻
Feature Updates
October 3, 2025

Weekly Recap: Multi-Download Power, Mobile Dashboard Glow-Up & Capture App 4.20.8 📱💻

4
 minutes read
Hey photo friends!

This week is packed with big news: multi-downloads in the Dashboard, a massive Mobile Dashboard update (with feature parity forever 🎉), and the upcoming Capture App 4.20.8 release.

Let’s jump in:

📋 Dashboard

  • 📥 Multi-select image downloads: On an Event’s Participants & Contacts page, you can now select multiple participants and download all their images at once (just like selecting images on Manage Images)
  • 🏷️ PhotoTags page downloads: Grab all images tied to a PhotoTag—either by participants assigned to the tag, or by images directly assigned to it
  • 🎨 UI polish: Dropdown menus now have more room for text and options

📱 Mobile Dashboard (NowCandid App)

  • 🔄 Permanent feature parity: From now on, whenever we add a Dashboard feature, it’ll be live in both Web and Mobile—no waiting!
  • 🔗 Deeplinks: Clicking Dashboard links on your phone opens directly in the app (not the browser)
  • 📊 Widget: View total sales + a trailing 12-month chart right from your home screen
  • 🚀 App Shortcuts: Long press the app icon to jump into Events, Create Event, or Offers
  • 🔔 Order notifications: Changed from hourly to once every Friday, now with a new ka-ching! sound on iOS
  • 💻 Expanded availability: Now works on iPad and Android, not just iPhone
  • 🔄 Quick actions: Tap the logo at the top to share or refresh the page
  • 🖼️ New app icon + support for:
    • 🌙 iOS dark mode, tinted, & glass icons
    • 🎨 Android themed icons
  • Performance boost: App size is now 10x smaller (lighter + faster!)

Screenshots below!

📷 Capture & Upload App 4.20.8 (coming Oct 3–5)

  • 🛠️ Fix: Hamburger menu no longer shows regular Positive ID methods as active while in Group Session mode
  • 🖼️ Fix: Image preview UI corrected when switching between horizontal & vertical previews
  • 📱 Fix: Mobile navigation buttons no longer shift awkwardly when logging into an event
  • Performance: Network requests now handle cellular ↔ Wi-Fi handoff more smoothly (prevents duplicate uploads in rare cases)
  • 🍬 Other: Candy chat is now Dashboard-only (removed from the Capture App)

That’s everything for this week! 💫

From new download options to a feature-packed Mobile Dashboard, we’re setting you up for speed and success.

Keep being amazing,
Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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