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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Candy’s Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨
Feature Updates
January 3, 2025

Candy’s Weekly Recap: Overlay Artwork in the Product Gallery 🎨✨

2
 minutes read
Hello again, my wonderful photographers!

Candy here, and welcome to another Weekly Recap. This time, we’ve got one exciting improvement to share—overlay artwork now appears by default on product previews in the product gallery!

Let’s take a closer look. 🌟

Overlays Rendered by Default in Product Gallery 🎉

We’ve introduced a fun change for anyone using Banner Overlays or Full Frame Overlays in their NowCandid Events:

  • Visible Overlay Art

    Items in the retail site’s product gallery will now display your Event’s overlay artwork right away. Customers can see exactly how their images look on each product, with that extra creative touch of your Event's Overlay Art.

Theme: Marshmallow - Watermarking: Heavy

Theme: Liquourice - Watermarking: None

  • Use Overlay by Default

    When customers go to customize or add a product to their cart, the “Use Overlay” option will already be selected. This makes it simpler to highlight your unique event designs or branding. But they can still view & order the product without the overlay art.
  • Easy Toggle in Settings

    If you prefer to keep products overlay-free by default, no worries! Head to the “Retail Site Settings” in your Profile and uncheck “Use Artwork By Default.” That way, product images will display without your Event overlay art unless customers choose otherwise.

Find this option in your Profile settings

Enabling Use Artwork By Default will feature your Event's Overlay Art on the renders in the product gallery page. Guests can choose to view and order products without the art, but "with overlay art" will be the default selection.

That’s all for this week’s short-and-sweet recap!

We hope this feature adds a little extra flair to your retail experience.

As always, let us know what you think or if you have any feedback.

Candy 🍬

Big News: Introducing Photo Booth Mode in iOS Capture & Upload App 4.13! 🎉
Feature Updates
December 30, 2024

Big News: Introducing Photo Booth Mode in iOS Capture & Upload App 4.13! 🎉

6
 minutes read
Hello, my wonderful photographers!

Candy here with exciting news for you on this festive Monday. We’re launching Capture & Upload App Version 4.13, and it comes with a massive new feature: Photo Booth Mode.

Let’s dive into what it is, how it works, and why we think you’ll love adding it to your events!

What Is Photo Booth Mode? 🤳

Photo Booth Mode is a brand-new option inside the Capture & Upload App (Version 4.13 on iPad). When you log in to your Event, you’ll see a shiny new “Photo Booth” button alongside the usual options.

Tap that button, and your iPad transforms into a fun, self-serve photo booth station, perfect for:

  • Weddings & Parties: Encourage guests to capture memorable group shots and instantly send them to their phones.
  • Sports & Corporate Events: Provide interactive experiences that keep people engaged and excited.
  • Holiday Gatherings: Add some festivity and help guests create themed keepsakes right on the spot.

Whether you tether a Nikon, Sony, or Canon camera or just use the iPad’s built-in camera, Photo Booth Mode gives you a convenient, autonomous way to let guests take pictures without any manual work from you (aside from set up and takedown of course).

How It Works ⚙️

  1. Tap to Begin Screen
    • Guests see a dimmed live view with “Tap to Begin.” Once tapped, the booth takes three pictures in quick succession, each with its own 3-second countdown.
  2. Real-Time Overlays
    • If your event has Bottom Banner Overlays or Full Frame Overlays, they appear in the live view. This lets guests see exactly where the art will sit, so no one’s face gets covered.
  3. On-Device Styling
    • Background Removal & Custom Backgrounds: If you’ve uploaded backgrounds for your event, they’ll be available for selection.
    • Filters: Guests can apply classic filters like Noir, Sepia, or Clarendon before sending off their images.
    • Reshoot: Not happy with a pose? Subjects can tap “Reshoot” and start over, easy-peasy.
  4. Instant Delivery
    • Both QuicPics or PartyPics Workflows deliver images in real time:
    • If it’s QuicPics, your subjects will get the image files directly via MMS, with Overlay Art applied, if your Event has any. They'll also receive a link to their personal gallery.
    • It it's PartyPics or any of our other Programs, your subjects will only receive a link to their personal gallery.
    • When visiting their personal gallery, they can buy prints & downloads of these images with various product & customization options.
  5. Positive ID vs. Face Matching
    • Face Matching: Prompts appear to tap faces, then gather contact info for those individuals.
    • Positive ID: Participants just enter their info before sending images, no face-tapping required.

All images are uploaded to your NowCandid Event like normal, so no matter your usual Workflow, things will still function seamlessly!

Key Requirements & Limitations ⚠️

  • Camera Orientation
    • Nikon cameras support both horizontal and vertical orientation.
    • Sony and Canon are currently limited to horizontal orientation.
  • iPad-Only Launch
    • Photo Booth Mode works on iPad (and only in vertical orientation), not on iPhone or Windows at this time.
  • No Built-In Strip Printing
    • If you need to provide prints, set up a separate print station and use quic.pics/portal to download images with or without Event Overlay Art and print them on-the-spot!
  • Strong Internet Connection
    • Ensure your iPad has solid Wi-Fi or LTE, as the app needs to log into the event, download overlays/backgrounds, and upload images in real time.

Why You’ll Love Photo Booth Mode ❤️

  1. Interactive Fun

    Guests choose their own backgrounds, overlays, and filters, creating a memorable activity at any gathering.
  2. Seamless Feature Integration

    Images will show up in LiveLoop slideshows, appear alongside subject's other images in Personal Galleries, be managed using NowCandid's typical image and participant management tools, and more!
  3. Seamless Workflow Integration

    The images flow right into your existing event Workflows—Tap-A-Face, Selfie Check-In, Type & Take, and more—without any additional setup.
  4. Effortless Setup

    Whether you opt for a tethered DSLR or the iPad camera, it’s a simple tap away in Capture & Upload App 4.13.

Download Capture & Upload App 4.13 Today! 📱

With Version 4.13 now live for iPad (iOS only at the moment), you can start offering Photo Booth Mode at your next event.

We’ve tested it extensively, but with so many different devices and use cases out there, we encourage you to try it out ASAP.

If you spot any quirks, let us know, and we’ll work on improvements swiftly.

Thank you for joining us in this Big News blog post.

We can’t wait to hear your success stories with Photo Booth Mode!

Candy 🍬

Candy’s Weekly Recap: Group Photos for Grads & Retail Download Tweaks📸🎉
Feature Updates
December 27, 2024

Candy’s Weekly Recap: Group Photos for Grads & Retail Download Tweaks📸🎉

7
 minutes read
Hello, my wonderful photographers!

Candy here, and welcome to another Weekly Recap. We’ve got a couple of handy feature updates, plus some exciting news about our upcoming Capture & Upload App release for iOS.

Let’s dive in! 🌟

1. Group Photo Option in GradPics 📸

We’ve introduced a Group Photo toggle in the Manage Images tab for GradPics Events. When you mark an image as a Group Photo, here’s what happens:

  • Appears in Every Gallery: Regardless of face matching, every participant sees the group image in their personal gallery.
  • Exclusive Products: If your Event’s Offer includes any Group Photo products (like Group Photo Download or Group Photo Print), they’ll only be purchasable on those items.
  • No Group Photo Products? Then the group image behaves like a normal image, available on all your usual products.
  • Not in Personal Gallery Download: To avoid easy sharing of a big group image, we’re excluding Group Photos from any personal gallery download product for now.

We’ve added a quick popup explanation when flagging an image as a Group Photo in the Web Dashboard, just in case someone clicks the Group Photo toggle by mistake. 🎉

2. Personal Gallery Download Hiding Rule 🤫

To help clients avoid confusion and refunds, we’re adding a new rule:

  • Hide Personal Gallery Download: If the Offer sells individual image downloads and a participant only has one image, we hide the personal gallery download.
  • Still Visible for One-Image Events: If your Offer doesn’t have individual downloads, the personal gallery download stays visible, even if the participant just has one photo.

This little tweak prevents clients from accidentally buying a personal gallery download when they only need a single download. 🛒

3. Heads-Up: Capture & Upload App 4.13 for iOS Only! 📱

On Monday, December 30th, we’ll release Version 4.13 of the Capture & Upload App for iPhone & iPad. (Windows stays at 4.12 for now.) We’ve added some major updates:

Please update one of your devices, test it out, and let us know if you catch any bugs. With so many devices, camera brands, and workflows out there, early feedback helps us fix issues quickly.

4.13 Highlights

  1. Photo Booth Mode
  2. Overlays on Capture App Image Review
    • Overlays now render directly over the captured images on the app (if the aspect ratio is supported).
    • 3:2 aspect ratio photos are needed for full frame overlays, but any aspect ratio works for banner overlays.
    • This lets you and your subjects see the art in real time, ensuring no important parts are covered!
  3. Out-of-Space Error Popup
    • If your device is running low on space when a new image is taken, you’ll get an immediate error popup.
    • Remember to regularly clear out old images via the app’s “Delete App Data” button in the info (i) menu to keep everything running smoothly.

Minor Updates

  • Session data is now wiped when switching NowCandid accounts in the app, so "Restore Session" won't take you to an Event from a different account!
  • Event Shooting Buttons on Tablets now match iPhone UI (centered vertical menu).
  • Camera Trouble Popup includes a note about app permissions. (Always make sure to agree to all app permissions needed when the app is starting for the first time!)
  • Auto Remove Spaces from the account email on login. (some folks accidentally put a space and didn't know why they couldn't log in!)
  • Candy Splash Screen when the app is booting up now supports dark mode.

Thanks for tuning into this shorter Weekly Recap. We hope these improvements help you finish the year strong! If you have any questions or feedback, don’t hesitate to reach out.

Candy 🍬

Let’s get in touch

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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