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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Big News: Introducing GroupTags for SportsPics! 🌟
Feature Updates
September 12, 2024

Big News: Introducing GroupTags for SportsPics! 🌟

5
 minutes read
Hey, sports photographers!

Candy here, and I’m super excited to share a brand-new feature designed to make your SportsPics Events even easier to manage—introducing GroupTags! 🎉⚽🏀⚾

So, what exactly are GroupTags? 🤔


GroupTags is a feature made specifically for our SportsPics Program!

When you’re managing a big sports shoot with group photos, GroupTags helps you stay organized and deliver a smoother experience for your clients.

Here’s how it works:

1. Before your Event

You can set up as many GroupTags as you need within an Event. These GroupTags could be team names, league divisions, or even different sports if you're covering all of one school's teams over the same weekend. 🏆

2. Once you’ve started photographing

Anytime you mark a photo as a Group Photo (either on the Capture & Upload App, or on the Web Dashboard), you’ll have the option to assign a GroupTag to it. 📸

3. Once They Visit the Retail Site

Your subjects will be able to choose from the GroupTags you set up, and easily find their group shots!

As soon as they arrive to the retail site via their person gallery link, they'll be prompted to choose a GroupTag.

4. Mission Accomplished!

And once they select a GroupTag, they'll see their personal images, in addition to their Group Photos!

How does this help your clients?

To recap:


When your customers open the link to their personal gallery, they’ll be prompted to select their GroupTag—whether that’s a team name, division, or whatever you’ve set up for the Event.

With their GroupTag selected, their Group Photos will show up right alongside their individual images, making it super easy for them to see everything at once! 🖼️

Plus! GroupTags automatically fill in the GroupTag Name on products like Memory Mates, Bag Tags, and more when ordering. How cool is that? ✨

Need to make changes? No problem!


GroupTags are easy to edit after the Event if you need to fix a mistake or assign a Group Photo to multiple GroupTags. And don’t worry—if there’s ever a typo or minor error, your customers can still browse and shop while you fix it in the background! 🛍️

Works with all Workflows!


Whether you’re using Face Matching or Positive ID Workflows, GroupTags are a fantastic way to organize your Group Photos for large sports leagues or any big SportsPics Event. ⚡

Quick Recap:

As a reminder, marking a photo as a Group Photo will only allow it to be purchased on Group Photo Products, allowing you to sell them on different prints at different prices, prevent the sale of digital downloads for Group Photos, and allow them to be selected on multi-image products like Memory Mates.

We hope GroupTags makes your next SportsPics Event even smoother!

As always, feel free to reach out with any questions. 💌

Until next time, happy shooting! 🏅📸

Cheers and sparkles,


Candy 🍬

Big News: Introducing QuicPics GO! 🌟
Feature Updates
August 30, 2024

Big News: Introducing QuicPics GO! 🌟

4
 minutes read
Hey, fabulous photographers! 🎉

Candy here with some sparkling news about a brand-new program that's just been added to the NowCandid family—introducing QuicPics GO! 🚀

You all know and love our QuicPics program, where you get paid upfront by an event organizer and deliver free downloads to your photo subjects throughout the event, all while still offering them the option to purchase physical products. It’s a fan favorite for those looking to provide an engaging, modern experience!

So, what’s new with QuicPics GO? 🤔

Well, the “GO” in QuicPics GO stands for Gallery Only! That’s right, this new program is designed to streamline the process by delivering just the image gallery link to your subjects—no individual MMS image files sent directly to them.

The QuicPics GO Gallery provides multiple ways for your subjects to download their free images, as well as the opportunity to purchase optional photo products, making sure they still have plenty of options to enjoy and share their favorite moments! 🎁

While this may be a less flashy approach, it’s perfect for those who are looking for a more cost-conscious solution, while still utilizing NowCandid's convenient Workflows & technologies to deliver free downloads to guests. 📷✨

Why choose QuicPics GO?

Affordable Pricing:

QuicPics GO offers a budget-friendly option with a fee of only 6 cents per image at this time of launch — that’s significantly lower than the 20 cents per image fee for standard QuicPics. Perfect for events where cost-conscious clients are looking for a great value!

Simple Experience:

While QuicPics provides that cool, interactive experience of receiving images via MMS throughout the event, QuicPics GO keeps it simple with just one link to the image gallery. It’s less flashy, but it gets the job done!

So whether you're working with a budget-conscious client or just looking for a way to offer a simpler service, QuicPics GO is here to provide that perfect middle ground. 🎈

Important Note:

Just like with QuicPics, you’ll need to have a credit card on file with your NowCandid account to use QuicPics GO. This ensures a smooth, hassle-free experience for everyone involved. 💳

Streamlined Free Checkout for QuicPics GO! 🚀

We’ve made grabbing your free QuicPics images easier than ever! While easy downloads are available directly from the site, we’ve also simplified the checkout process for those who prefer it. 🎉

Now, instead of filling out billing and shipping info for a $0 cart, all your subjects need is a cell phone number and email address to complete the free checkout.

Quick, convenient, and hassle-free—just the way it should be! 🖼️📲

We’re thrilled to bring you this new addition, and we can’t wait to see how you’ll make the most of it!

As always, if you have any questions or need a little help, just reach out. We’re here for you! 💌

Cheers and sparkles,


Candy 🍬

Big News: Introducing NowCandid’s All-New Web Dashboard! 🌟💻
Feature Updates
August 23, 2024

Big News: Introducing NowCandid’s All-New Web Dashboard! 🌟💻

9
 minutes read
Hey there, amazing photographers!

Candy here with the latest and greatest update in our “Big News” series. We’re thrilled to announce the launch of Web Dashboard 2.0—the final piece in our massive overhaul of the entire NowCandid platform this year.

With this release, we’ve essentially delivered completely new versions of every aspect of NowCandid, including the Web Dashboard, Mobile Dashboard App, Capture & Upload App, and Retail Site. Welcome to a new era of NowCandid! 🎉

Want to check it out yourself? Head to (app.nowcandid.com) and log in!

A Whole New Experience 🚀

With Web Dashboard 2.0, you’ll notice a fresh, intuitive interface and a host of new features designed to make managing your photography business easier and more efficient.

Offer Creation is one of the biggest additions to the new Dashboard, but since we’ve already covered that in a previous blog post (click here to read that blog post), let’s dive into the other exciting updates! 🌐

New Home Tab: Stay on Top of Everything 🏠

Your new Home Tab provides an at-a-glance overview of recent activity in your account. You can quickly see orders, sales, and upcoming, active, or recent Events. We’ve also rebuilt the Sales & Events reports from the ground up.

These reports now include more filter options and can be easily downloaded, giving you the data you need, when you need it.

Expanded Event Management Tools 🎛️

Event creation may feel familiar, but there are now way more tools at your disposal for managing Events. Let’s dive into each of these new features!

Marketing History 📊

Now you can view the full marketing history for each Event directly from the dashboard. This lets you track all your promotional efforts and ensure things are running smoothly as your Event progresses.

Participant Management 👥

Participants are now fully visible and editable in the dashboard. You can also access and share their personal gallery links directly from this section, making it easier to manage and support your clients.

Roster Uploads 📋

Got a list of participants? You can now upload rosters directly to your Event, streamlining the process of adding participants manually and enabling NowCandid's (Name Lookup Workflow)

Full-Resolution Image Downloads 📸

Need to pull an image for a customer or event organizer? You can now download your full-resolution images directly from the Manage Images section of the dashboard.

Image Uploader Improvements 🖼️

The image uploader now checks all images for compatibility before uploading them. This includes checking for correct file type, DPI, color profile, and more, helping you (and us!) avoid production and support issues before they arise.

Custom Backgrounds 🌈

Add a personal touch to your Events with our new Custom Backgrounds feature. You can upload up to 4 custom backgrounds per Event, allowing your clients to choose a backdrop that suits their style.

Learn more in our (Custom Backgrounds blog post)

Full Frame Overlays 🎨

Our new Full Frame Overlay feature lets you apply full-frame graphics to your photos, giving them a unique, professional look.

Explore how this can enhance your photos in our (Full Frame Overlay blog post)

"Greek" Keyboard 🇬🇷

Now you can use a Greek keyboard when adding text titles to your photos, offering more personalization to Text Overlays for your fraternity and sorority clients.

Customizable QuicPics Texts ✉️

The “Your images are arriving soon” text that gets sent via QuicPics is now customizable! Tailor your messaging to better suit the tone and style of your Event, or even promote an Event's sponsor!

Event Management Portal: Selective Access for Photographers 🔑

Introducing the new Event Management Portal! This tool allows you to provide selective access to your Events for lead photographers without giving them full access to your account.

The portal uses the same email + passcode login as the Capture & Upload App and grants the user access to the following settings and features:

  • Image Viewing & Retail Image Visibility Settings
  • Manual Image Uploading
  • Participant Editing & Manual Participant Adding
  • All Gallery Access & Personal Galleries Access
  • LiveLoop URL Access
  • Image File Downloading
  • QR Code Access

This is perfect for giving your photographers the tools they need without compromising the security of your entire account. The portal can be accessed at (www.quic.pics/portal), so it doesn’t even mention NowCandid—keeping things sleek and professional.

Private Shareable Gallery URL 🌐

Need to share Event photos with an organizer? We’ve got you covered with a new private shareable downloadable gallery URL.

This makes it easy to provide event organizers with any photos they need, all in one convenient place, without transmitting hundreds of large image files via Dropbox, Google Drive, or similar services.

New Image Upload Tester 🧪

Worried about compatibility issues? The new image upload tester allows you to test a single image before even trying to upload it to your Event.

It checks for issues like color profile, DPI, file size, file type, and incompatible characters in the file name—making sure everything runs smoothly.

Rebuilt UI for Key Pages 🎨

We’ve also rebuilt the Account Settings, Resources, and FaceMatch Import pages from the ground up with a fresh new UI. These updates ensure a more intuitive and efficient experience across the (dash)board!

And More to Come… 🔮

We’re not done yet, folks! There’s more exciting stuff on the way, so stay tuned for future updates.

We can’t wait to see how you use our new Web Dashboard to take your photography business to the next level.

As always, if you have any questions or need assistance, we’re here to help!

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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