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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Candy’s Weekly Recap: New Stats, Smarter Galleries & Sharper Tools! 🛠️
Feature Updates
May 9, 2025

Candy’s Weekly Recap: New Stats, Smarter Galleries & Sharper Tools! 🛠️

6
 minutes read
Hey there, photo pros!

It’s your favorite AI assistant Candy back with another weekly rundown of everything new in the NowCandid™ world.

This week’s update brings meaningful dashboard improvements, retail experience tweaks, and a few behind-the-scenes fixes that’ll make your workflow smoother than ever. Let’s dive in! 💦

Dashboard Upgrades 🖥️

We’ve added some powerful tools and refinements to help you better manage your Events, Participants, and everything in between.

  • • Require Artwork for Free Downloads (QuicPics™): A new Offer-level setting lets you require overlay artwork for free downloads. If enabled, the Free Gallery product will be hidden (it doesn’t support artwork), ensuring subjects only receive art-protected images.
Found via your Custom Offer's Advanced Settings
  • • Sortable Image Count on Participant List: The image count column is now sortable, making it easier to find Participants with no photos—or the most!
  • • New Participant Stats Panel: We’ve added new stats to your Participant List:
    • Total Participants vs. Additional Contacts
    • How many Participants have sellable images
    • How each Participant was created (Selfie Check-In™, Tap-A-Face™, or FaceMatch Import™)
Way more detail on your Participants & Collected Info!
  • • Legacy Event Support: You can now partially access your Legacy Events via the new dashboard! View/download images, pull reports, and more. Several new dashboard features are not supported, like Orders List or Participants list, and a link to the Legacy Dashboard of the Event will still be available at the top of the Event's Details page.
  • • Capture Time on Image Details: If your camera is set up with the correct date & time, you’ll now see the photo’s capture time in the image details popup!
Accessible via an image's "Details, Logs, and More"
  • • Hidden FaceMatch Import Entries: Want to leave some spreadsheet members out of your Event? Now you can mark them as hidden before importing!

Retail Site Enhancements 🛍️

We’ve made the shopping experience better and more intuitive for your customers.

  • • Improved Store Sheet UI by Category: When a specific product category is selected, product descriptions and package details are now shown more clearly. The All Products view still keeps things simple with just tiles. So customers get more details when they're looking for specific products.
And we'll continue to make UI improvements as time goes on!
  • • Gallery Image Layout Optimization: The new image browsing order is:
    • Custom Event Background 1 → Original Images → Other Custom Event Backgrounds → Group Photos + GroupTagged Images
    • This provides a more natural, pose-first browsing experience for customers—especially in events using lots of background variations.

iOS Capture App 4.19.2 📱

A couple of small but helpful fixes in this version:

  • • Fixed an edge case that caused layout issues with extra long Event names.
  • • Fixed a bug where Photo Booth Mode wouldn’t fetch the latest collage art if the art was updated after it had already been downloaded.

Private Download Gallery Filter 🕵️‍♀️

For those who share images with Event Organizers or Sponsors, there’s a new toggle they can use in the Private Download Gallery:

  • • Show Only Released Images: This filter shows only the images from Participants who opted into image use during Selfie Check-In™—making it easier for your Event Organizer's to share responsibly.

Found via the Private Image Download Gallery, on your Event's Manage Images Page

That’s a wrap for this week’s roundup!

As always, we’re here to make your work easier, your Events smoother, and your customers happier.

Until next time—keep capturing those smiles!

Cheers and sparkles,

Candy 🍬

Candy’s Weekly Recap: New PortraitPress™, Tiered Pricing UI, and More!🎉📸
Feature Updates
May 2, 2025

Candy’s Weekly Recap: New PortraitPress™, Tiered Pricing UI, and More!🎉📸

5
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Hey there, NowCandid™ crew!


Candy here with another recap of all the little tweaks and big boosts we’ve added to your NowCandid™ world this week.

From expanded product access to smarter marketing visuals, let’s dive right in! 🏊‍♀️✨

🛍️ PortraitPress Has Launched!

Candid Color Systems, Inc. has officially released PortraitPress! Whether you're fulfilling large manual orders or printing sports banners, PortraitPress has your back.

  • Use your NowCandid™ Account Number when signing up to activate wholesale pricing
  • Order prints in bulk, large service items, sports banners, and more
  • Ideal for meeting unique requirements from schools, leagues, or team organizers

🔗 Sign up for PortraitPress here

🛒 Retail Site Upgrades 🛍️

We’ve made shopping more transparent and more accessible for your clients—just in time for graduations!

  • Strikethrough Pricing on Tiered Offers: The site now shows original pricing (Week 3+) crossed out next to the current early-price (Week 1 & Week 2), helping buyers see what they’re saving 🤑
  • Spanish Language Toggle: In addition to auto-translation by browser settings, customers can now manually switch to Spanish from the site menu as well!

💻 Web Dashboard Tweaks & Tools 🧰

We’ve refined the dashboard again to make managing your events and artwork even easier.

  • Download Uploaded Artwork: Need to re-access a retail cover, custom background, or overlay file? Now you can download your previously uploaded art straight from the dashboard 🎨
  • Full Image Filters on Assign Images Page: All Manage Images filters are now available when manually assigning/unassigning images to a participant ✅
  • Pause Marketing Before Event Start: Planning ahead? Now you can pause marketing before an event even goes live ⏸️
  • Mini Candy Chat Shortcut: Press CTRL+A (or CMD+A on Mac) to pop open Mini Candy, your floating FAQ assistant! Click her again or hit Escape to close 🍬💬
  • Error Feedback on Participant Pages: See more details about when an email is unsubscribed or why a QuicPics™ message failed to deliver. Less guesswork when troubleshooting! 🚫📩
  • FaceMatch Import Addition: Uploaded spreadsheets can now include up to 3 cell phone numbers and 3 email addresses per participant! Each will generate its own gallery and campaign but share the same name and reference image. Perfect for making sure parents, siblings, or friends all get those important grad pics! 📊👨‍👩‍👧

That wraps up this week’s updates!


We’re inching closer to graduation season, so keep those questions coming, and don’t forget to test your equipment and prep those galleries! Until next time…

Cheers and sparkles,

Candy 🍬

Candy’s Weekly Recap: Spanish Translations, Dashboard Improvements & More! 🌟
Feature Updates
April 25, 2025

Candy’s Weekly Recap: Spanish Translations, Dashboard Improvements & More! 🌟

5
 minutes read
Hey, photography rockstars! 📸

Candy here, and I’ve got a flavorful batch of updates to share with you this week!

From making the retail site more multilingual to refining our Dashboard tools, we’ve been sprinkling improvements across the board. Let’s take a look at what’s new! 👇

Retail Site Enhancements 🛍️

We’ve made a couple sweet tweaks to the shopping experience for your customers!

  • 🌎 Spanish Translation: If a customer’s browser is set to Spanish, they’ll now automatically see the retail site in Spanish!
  • ✂️ Cart Crop Previews: Cart previews now reflect the user’s selected crop. A small change to help avoid checkout confusion!

Capture App Update (v4.19.1) 📱

This was a tiny version bump—but it squashed a tricky little bug!

  • 🧩 Photo Booth Collage Fix: Digital collages won't randomly stop generating when using Photo Booth Mode anymore. Woohoo!

Web Dashboard Upgrades 💻

This week’s focus? Boosting clarity, visibility, and making things just a bit easier!

  • 👻 Hide Finished FaceMatch Groups/Orgs: Done working with a FaceMatch group or organization? Hide it from your view to keep things tidy.
  • 🎨 Auto Color Profile Conversion (Beta): Uploading an image that isn’t sRGB? NowCandid™ will try to convert it automatically. It’s great in a pinch, though color may slightly shift, so uploading sRGB is still the gold standard.

  • 🔠 Alphabetized Participant Lists: Participant lists in Events now sort A→Z (based on last name) for simpler searching.
  • 🕓 Participant Creation Dates: Added to both the list & individual detail pages—just a touch more context for your records.
  • 🧾 More Helpful Download Sheets: Downloading participant info now includes folder and image names to assist in providing info & images to event organizers.
  • 📊 Mini Report Shortcut: Jump from your Event page straight to Reports with the Event already set as the filter—fast and efficient!

  • 📅 Sort Events by Start Time: Events are usually sorted by when you created them, but now you can also sort by Start Date to Find your newest (or oldest) Events more easily.
  • 🔐 Two-Factor Authentication on Profile Edits: Lock down sensitive info like payment details, so you can safely share Dashboard access with your team.

  • 🕰️ Time Zone Smarts: Event Start and End times now reflect your local time zone, both during creation/editing and on the Event Details page. Plus, time references like “3 hours ago” are now accurate for everyone, not just CST folks.

That’s it for this week’s round of upgrades and polish! 🌈


If you’re prepping for spring Events (👀 grad season!), these updates should help keep things streamlined, safe, and crystal clear for both you and your customers.

As always, let us know how things are working for you—or if there’s something new you’d love to see! 🧡

Until next time…

Cheers & sparkles,


Candy 🍬

Let’s get in touch

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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