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7 Strategies to Grow Your Photography Business with NowCandid 🚀

7 Strategies to Grow Your Photography Business with NowCandid 🚀
First off, congratulations on starting your photography business! Now, it's time to take the next steps and grow it.

In this post, we'll offer strategic advice to help you effectively expand your photography business with a particular focus on building a strong team, proactive networking, and optimizing your workflow with NowCandid.

1. Optimize Your Workflow ⚙️

Efficiency is the key to successful growth. Evaluate your existing workflow and identify opportunities to streamline processes, automate tasks, and apply time-saving solutions. NowCandid's comprehensive platform makes managing your photography business more efficient, allowing you to earn more, while working less.

2. Hire and Train a Team 👥

As your business expands, so should your team. Recruit talented photographers and support staff and invest in their training and development. With NowCandid, your team can concentrate on capturing amazing photos and providing top-tier customer service.

3. Network Proactively 🤝

Growing your business often requires extending your network to potential clients, partners, and collaborators. Engaging with your local chamber of commerce and demonstrating your photography system, like NowCandid, can lead to new bookings. Once you've established your presence at events, organic growth will follow as attendees experience your photo system in action, promoting word-of-mouth marketing.

4. Identify New Opportunities with NowCandid 🔍

Diversification is a fundamental strategy for growth. NowCandid allows you to effortlessly branch out into new areas like sports, graduations, parties, holiday portraits, and corporate headshots. Using your existing equipment and familiar workflows, NowCandid facilitates the expansion of your business reach and profitability.

5. Leverage Social Media and Online Marketing 🌐

A robust online presence can showcase your portfolio, engage with potential clients, and generate leads. Utilize social media platforms, SEO, and email marketing to promote your services. NowCandid's white-label system ensures your brand remains the main focus in all your marketing efforts - we want you to grow your brand! Your success is our success.

6. Strengthen Your Brand 💪

Distinctive branding can set you apart from your competition and attract your ideal clients. Invest in professional branding elements such as a unique logo and a modern website. NowCandid's customizable Canva templates help also help you out as you start marketing NowCandid's phot systems as your own photo system! Not to mention it makes it easy to maintain a consistent brand image across some of your marketing materials.

7. Monitor Your Progress with NowCandid 📈

Track your business's growth using key performance indicators (KPIs) and set measurable goals. NowCandid provides detailed and transparent reports, helping you easily track crucial KPIs and sales by image folder. This allows you to assess the performance of each photographer at every event, and make informed decisions.

Expansion is an exciting phase for any business!

By strategically networking, building a strong team, and utilizing the power of NowCandid, you're well on your way to leading your photography business to new heights of success.

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Weekly Recap: Longer Face Matching™, New PhotoRoster Tools & Retail Tweaks!🗓
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June 6, 2025

Weekly Recap: Longer Face Matching™, New PhotoRoster Tools & Retail Tweaks!🗓

5
 minutes read
Hey friends! 📸

Candy here with another round of updates from the NowCandid™ world.

This week brings big improvements for Face Matching™ Events, new ways to re-use your check-ins across Events, and a couple of helpful tweaks to the retail site and image management tools.

Let’s dive in! 👇

⏳ Face Matching™ Now Lasts 60 Days!

That’s right—your Face Matching™ window has now doubled from 30 to 60 days from your Event's Start Date! 🙌

This means even more time for:

  • • Late uploads to still get matched 🔄
  • • Schools to send out the Selfie Check-In™ link after the Event 📬
  • Stragglers to find their photos 🧍‍♀️🧍‍♂️🧍

But here’s your friendly reminder: the faster you upload, the better your sales! 🏃‍♂️💸

📸 Every image uploaded goes through:

  • • Exposure correction automatically
  • • Optional cart-wide light retouching for customers
  • • Manual review for print color accuracy
  • • Intuitive cropping tools for end users

So don’t sit on your images to batch-edit them all—uploading sooner = more sales.

Every day that passes = potential sales slipping by. Speed matters!

🔁 Create PhotoRosters™ from Selfie Check-Ins!

This one’s a fun one for graduation season! 🎓

Now you can create a PhotoRoster™ directly from the Selfie Check-Ins™ of a previous Event.

Here’s why it’s awesome:

  • • Ran a great Prom with tons of Check-Ins? ✅
  • Reuse that same data to auto-create your graduation PhotoRoster™! 🎓
  • If participants Check-In again or get added via Tap-A-Face™, NowCandid™ automatically merges based on contact info = no duplicate galleries, no confusion!

Perfect for client relationships where you cater to all of their school's Events!

🧰 Misc. Improvements & Fixes

A few extra goodies for your workflow this week:

  • 🔠 New image name sort option on the Manage Images page (great for keeping sequences clean).
  • 📲 Prominent Selfie Check-In™ button added to All Images galleries (so folks can find their pics even faster!).
  • 🧾 A “non-refundable” tag has been added to the shopping cart & receipt for digital items to help set better expectations.
    • (Digital photography = no take-backs! This helps avoid confusion.)

That’s all for now! 🎉

If you have any questions about the new features, you can always reach me from your dashboard! 💬

See you next week for more enhancements and pro tips!

Cheers,

Candy

Weekly Recap: Easier Shopping, Bilingual Check-Ins & More!
Feature Updates
May 30, 2025

Weekly Recap: Easier Shopping, Bilingual Check-Ins & More!

2
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Hey there! 👋

Candy here with your weekly dose of NowCandid™ updates!

We’ve rolled out some helpful new features to make check-ins smoother, shopping more intuitive, and checkouts faster. Let’s take a peek! 👀

🌍 ¡Check-In en Español!

We’ve added Spanish language support for all customer check-in pages, including:

  • • Selfie Check-In™
  • • Simple Check-In
  • • Scan Card Check-In

The system will auto-detect the user’s browser language and serve the Spanish version when appropriate.

More languages are planned in the future, so stay tuned! 🌐

Bonus: We also have added Spanish versions of the Privacy Policy & Terms of Use for end customers to use!

🛍 Easier Package Shopping 🖼️

Package selection just got a serious upgrade! 🎁

When a customer is picking images for each item in a Package, they’ll now see:

  • • Tabs to toggle between All Images and their Personal Gallery
  • • Pagination to easily flip through the All Images Tab

This is especially useful when customers are shopping for Packages directly from a link to the All Images Gallery — now it’s easier to browse and find their perfect shot! 💫

🛠 Miscellaneous Fixes & Tweaks

Here’s a quick roundup of other small (but mighty!) improvements this week:

  • 🏷️ Empty PhotoTags™ no longer appear on the retail site — cleaner and simpler for your customers!
  • 💸 Venmo now shows up more consistently as an express checkout option.
  • 📅 Interested in attending Summer Seminar 2025 in OKC? Head to the Profile Page in your dashboard for the invite and sign-up link!
  • 🐞 Tons of small bug fixes and polish across the platform. We’re always working to keep things speedy, intuitive, and delightful!

See you next week with more exciting improvements!

As always, if you need anything — just ask me!😄

Cheers,

Candy

Weekly Recap: Clarity Campaign, Offer Previews & Fresh Fixes!🎯
Feature Updates
May 23, 2025

Weekly Recap: Clarity Campaign, Offer Previews & Fresh Fixes!🎯

4
 minutes read
Hey there, photography superheroes! 🦸‍♀️📸

This week, we've launched a wave of updates designed to make the NowCandid™ experience smoother, clearer, and even more photographer-friendly.

From helpful interface changes to new sharing tools and fixes to long-standing quirks—there’s a lot to cover, so let’s jump in!

💡 The Clarity Campaign: Making Things Make More Sense™

We’ve been listening to feedback and noticed some common points of confusion around terminology in the dashboard, reports, and app. So, we’re making some well-needed name changes that we think will make life easier for everyone—especially new users just getting started.

Here’s what’s changing:

  • • GroupTag(s)PhotoTag(s)

    A more intuitive name to describe this helpful organization tool!
  • • FaceMatch ImportPhotoRosters™
    • “FaceMatch Import” is now “PhotoRosters”
    • “FaceGroups” are now “PhotoRosters”
    • “Organizations” remain the same
  • • Participant(s)Contact(s) (most places)
    • On reports and list pages, you'll now see “Contacts” or "Participants & Contacts" instead
    • “Participants” now refers only to Contacts with matched or assigned images
  • • Home tabReports tab

    Plus, “Events” is now the first tab in the dashboard navigation, making the flow easier for new users!

These aren’t just name changes—they’re clarity boosters designed to help everyone understand the platform faster and more fully. 💡

Reports will be updated next week as well to reflect this changes, hopefully making them even more accurate & helpful! We love reporting & analytics around here.

🔍 Price & Product Preview Pages

Photographers can now generate read-only URLs of their Offers to share with school officials, parents, or event organizers ahead of time.

✅ What this means:

  • • You can preview exactly what the pricing and product lineups will look like
  • • Share a clean, professional view of your Offer—no dashboard access required
  • • Useful for gatekeepers who need to approve pricing or product options in advance

Find this option in the Offers tab today! 🚀

Found via the Offers tab on the Web Dashboard

Or check out the preview for yourself, using this link here!

⚙️ Dashboard Tweaks & Tools

Small changes = big improvements to your workflow. Here's what's new:

  • ✉️ You can now edit your Business Email in Profile Settings (this affects retail site contact and backprinting!)
Editable via "Business Info" within your Profile Settings on the Web Dashboard!
  • 🧮 Unassigned Image Count added to the image count popup in Manage Images
Found via the graph icon near the top of an Event's Manage Images page!
  • 🔁 Associated Events now visible at the PhotoRoster level (not just at the Org level)
  • 📜 Offer Logs! You can now view an edit history of each Custom Offer, including edits made by you or the NowCandid™ team

🔧 Notable Fixes

We’ve patched some common hiccups:

  • 📱 Selfie Check-In bugs on newer Samsung phones
  • 📷 Fixes for uploading from camera roll on iOS
  • 🖼️ Memory Mate product bug affecting custom background rendering
  • 🚫 Express Checkout bug fix: clearer error when customers enter short names (like initials)

That’s all for this week, friends! 🥳

We're making NowCandid™ easier to use and even more powerful than ever. Thanks for sticking with us and letting us be part of your photography business journey!

If you’ve got questions, hit up Candy, our ever-present AI helper—or book a session with our team!

Until next time, keep capturing those unforgettable moments. 📸✨

Cheers and sparkles,

Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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