When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!
Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.
Consistency & Growth in 2024
Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.
This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.
The Journey: From 2022 to 2024
It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.
For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.
One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.
Looking Ahead to 2025
With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:
- More Art Overlay Options: Customize event images with exciting designs that attendees will love.
- All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
- Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.
Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.
Military Balls: A Goldmine for Photographers
This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.
If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.
Tips for Success
- Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
- Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
- Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
- Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.
Ready to Capture More Success?
Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.
Here’s to making 2025 your most successful year yet! 🎉
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