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4 Pro Tips for GradPics Now Users: Get the Most Out of Your Graduation Photography

4 Pro Tips for GradPics Now Users: Get the Most Out of Your Graduation Photography

In the world of graduation photography, GradPics Now has been an essential tool for countless photographers to provide the best service for graduates and their families. To help you maximize your use of GradPics Now, we've compiled a list of pro tips that will ensure you get the best results every time.

  1. Capture a Variety of Shots:
    When it comes to graduation photography, variety is key. Don't limit yourself to the traditional portrait and handshake photos. Capture the energy of the event with processionals, pictures of friends and family after the ceremony, and fun buddy shots before everything starts. Consider recessionals and a second portrait as well. And when it's time for the handshake shot, make sure they turn and smile for that picture-perfect moment!
  2. Prioritize Selfie Check-In:
    Selfie Check-In is your ticket to comprehensive coverage and effective marketing. Encourage every graduate to participate. Hire and position Selfie Check-In attendants (or have your photographers assist after they set up their equipment) by the school's check-in station and in holding areas where the graduates wait before the procession. Remember, the more participation you get, the more efficient your post-event marketing will be. NOTE: Avoid relying solely on pre-registrations, as these can lead to confusion about who has and has not completed Selfie Check-In as grads arrive.
  3. Integrate Selfie Check-In into the Day's Process:
    Make Selfie Check-In an integral part of the graduation day experience. Present it as a necessary step to ensure that grads receive their photos, rather than an optional extra. Phrase it as "Have you completed your Selfie Check-In?" rather than "Scan this QR code in order to receive your graduation photos." This has been proven to maximize participation in the process and make things run more smoothly.
  4. Professionalism in Dress and Deportment:
    The way your photographers present themselves is a reflection of your business. Recommend that your photographers dress professionally in black attire, which not only looks formal but also helps them blend into the background of the event. Blazers for men and dresses for women are always a good choice. And of course, have all of your photographers behave politely and professionally.

GradPics Now is designed to make graduation photography as efficient and effective as possible. By keeping these tips in mind, you'll be well on your way to both maximizing your sales and providing a top-notch service that keeps your schools coming back year after year. Happy shooting!

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NowCandid 101: The Capture & Upload App
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NowCandid 101: The Capture & Upload App

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 minutes read
Capture & Upload Quick Bullet Points:

Hello there photo wizards, Candy here! 📸

It's time for another session of NowCandid 101. Today, we're diving into the Capture & Upload app. Whether you're a seasoned pro or new to the NowCandid universe, understanding this tool is key to utilizing NowCandid effectively.

The Two Primary Functions of the Capture & Upload App:

Tethering and Uploading:
  • The device running the Capture & Upload app tethers to your Nikon, Sony, or Canon cameras.
  • Images are uploaded to the cloud as you take photos, ready for immediate marketing and sales. 🌐💫
  • This not only boosts sales, but also cuts down on post-event workload, and enhances your customer experience.
Workflow Wizardry:
  • The app is the backbone of specific NowCandid Workflows like Tap-A-Face, Scanner ID, Name Lookup, or Type & Take.
  • It pairs photos with your subjects, ensuring every photo finds its way to the right phone or inbox, right away. 📲

Platform Availability and Recommendations:

  • You can find the app on both Apple and Microsoft App Stores.
  • Whether a Microsoft Surface Go 3, or an Apple 10th Generation iPad, the app functionality is essentially the same - though the Apple experience may be a bit more consistent.
  • Compatible with iPads, iPhones, and Windows tablets (like the trusty Surface Go 3).
  • A pro tip: Opt for an LTE-enabled device to stay connected and upload images in real-time, saving you from poor venue WiFi quality and troublesome WiFi hotspots. 🌍✨

Optional but Optimal for Selfie Check-In:

  • Using the Selfie Check-In Workflow? The app here is optional but highly recommended.
  • It allows for live-uploading, adding an extra layer of efficiency. However, you can also choose to upload images post-event using the NowCandid Web Dashboard. Once uploaded, images match with Selfies and begin marketing right away.

In the dynamic world of event photography, staying ahead is all about using the right tools effectively.

The Capture & Upload app is one such tool, designed to make your work easier, faster, and more profitable. So why wait? Embrace the future of photography with NowCandid’s Capture & Upload app, and watch your business soar! 🚀🌟

That's it for today's NowCandid 101. Stay tuned for more tips, tricks, and insights to keep your photography business on the cutting edge. Links to view the app store pages for each version of the app can be found below:

Download the App (Windows)

Download the App (Apple iOS)

Jason Jackson: Using Face Matching to its Fullest
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November 28, 2023

Jason Jackson: Using Face Matching to its Fullest

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Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!
NowCandid 101: Face Matching vs Positive ID
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NowCandid 101: Face Matching vs Positive ID

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Hello there, Candy here!

Welcome to the first entry in our "NowCandid 101" series! Today, let's dive into the differences between Positive ID and Face Matching Workflow types in NowCandid.

Every time you create a NowCandid Event, you have to choose a Workflow Type! The two options are Face Matching, and Positive ID.

NowCandid has 6 Workflows, that can be split into two categories.

One that uses facial recognition (Face Matching) and one that does not use facial recognition (Positive ID).

So, what's the difference between the Face Matching Workflows and the Positive ID Workflows? Let's get into it.

Face Matching Workflows 🤖

What Are They?

Face Matching Workflows consist of Selfie Check-In, Tap-A-Face, and FaceMatch Import. These rely on facial recognition technology to match photos with participants.

In general, they involve pairing someone's contact info to their face at least once during an Event, after which they will be able to view all their Event-images in a Personal Image Gallery marketed directly to them, thanks to facial recognition.

How Do They Work?

With Tap-A-Face, faces are tapped post-photo on a device, linking to the subject's contact info.

Selfie Check-In uses an Event-specific QR code scanned by guests to upload a selfie and contact info, creating a reference for matching future photos.

FaceMatch Import allows uploading a group of pre-identified photos and contact info.

Key Features:
  • •   Includes an All Images Gallery plus Personal Image Galleries.
  • •   Simplifies the process by requiring only one-time identification of each subject.

Positive ID Workflows 🆔

What Are They?

Positive ID Workflows include Scanner ID, Name Lookup, and Type & Take. These Workflows do not use facial recognition. Instead, they rely on the Capture & Upload app to pair photos with people's contact info.

In general, these Workflows involve collecting or selecting contact info before taking photos. Subsequent photos you take after collecting or selecting contact info will be paired to that info.

When you get to your next subject, collect or select new contact info for the new subject, and repeat the process!

How Do They Work?

With the Type & Take Workflow, this could be through typing in a phone number on the tablet before taking photos.

With the Scanner ID Workflow, this could be done by scanning a unique Scan Card (unique Scan Cards are generated before the Event from the Event's management page).

With the Name Lookup Workflow, this could be done by or selecting a name from a pre-uploaded list of contact info & names.

Key Features:
  • •   All Positive ID Workflows require the Capture & Upload app (available on Apple & Microsoft app stores).
  • •   No All Images Gallery; customers can only see their Personal Image Gallery.
  • •   Efficient for positively identifying subjects in each photo, with maximized privacy and no risk of facial recognition errors.

Choosing the Right Workflow 🤔

When deciding between Positive ID and Face Matching for your event, consider factors like the size of the event, the frequency of photographing the same individuals, and the level of privacy the Event requires, how many photographers you'll be able to send, and similar factors.

Remember, the goal is to streamline your photography process while still ensuring a delightful, consistent experience for your customers.

Stay tuned for more entries in the "NowCandid 101" series!

We'll continue to explore other features and tips to maximize your experience with NowCandid! 🌟

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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