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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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GradPics™ Best Practices Guide 🎓
Feature Updates
April 1, 2025

GradPics™ Best Practices Guide 🎓

5
 minutes read
🎓 GradPics™ Best Practices Guide 🎓

Hey there, photographers!

Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

📸 Why GradPics™?

Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

  • Fast and easy Selfie Check-In™ collects accurate contact info.
  • Real-time photo uploads (or post-ceremony)—your choice!
  • Instant personalized gallery marketing and effective consent for Face Matching™.
  • FREE background removal for portrait stations.
  • No subscription fees or hefty e-commerce charges.

Simply put: It's easy, effective, and boosts your sales!

🤳 Mastering Selfie Check-In™

Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

  • • Never send pre-event Selfie Check-In links. It causes confusion and reduces day-of participation.
  • • Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
  • • Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
  • • Always test your QR codes to confirm they're linked to the correct event.
  • • Internet trouble? Look out for NowCandid's™ upcoming iPad Capture App feature—Selfie Check-In Station™—for offline collection.

Why it matters:
  • Collects accurate, updated contact info (personal and family).
  • Far superior to outdated school-provided rosters.
  • Enables personalized gallery marketing, dramatically improving sales.

📢 Effective Communication with Schools

Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:

  • • Clearly explain the benefits—they want smooth photo distribution as much as you do!
  • • Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
  • • Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

🚀 Be Proactive, Not Passive

Relying on signs alone isn't enough! Take these additional steps:

  • • Hire staff or allocate your photography team to encourage grads to check in.
  • • Consider asking schools or parent associations for volunteer help.
  • • Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
  • • Highlight the simplicity and speed of Selfie Check-In™ to achieve 90%+ participation.

🌟 Photography Essentials

Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

  • • Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
  • • Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
  • • Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

📡 Always Have a Backup Plan

Internet issues happen. Here's how you keep rolling smoothly:

  • • Provide physical Selfie Check-In™ cards.
  • • Inform grads they can complete Selfie Check-In™ after the ceremony online.
  • • Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™).
  • • Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
  • • Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

💲 Pricing Right for Maximum Revenue

Pricing too high can limit your sales. Remember:
  • • Avoid the temptation of setting premium prices for all events.
  • • Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
  • • Lower prices can significantly boost your overall sales volume.

Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

A recent customer lowered digital download prices from $26 to $20, resulting in:

  • • More orders overall
  • • 20% increase in total revenue
  • • Happier clients and long-term marketing benefits & residual sales

🗓️ Need Extra Help?

We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

Happy shooting! 📷✨

Cheers and sparkles,

Candy

Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨
Feature Updates
March 28, 2025

Candy’s Weekly Recap: Collage Printing, Digital Collages & More! ✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, and welcome to this week’s Weekly Recap.

We’ve got some fantastic updates in the latest version of the NowCandid™ iOS Capture App and more—so grab your coffee and let’s dive in!

Also, click here to check out GalleryGuard™, our newest image protection technology.

1. iOS Capture App Version 4.17 Updates 🍏

Collage Printing


We’re excited to announce a new way to showcase your photos—collage printing is now live!

  • • AirPrint Integration:
    Connect Photo Booth Mode to AirPrint printers to print 4x6 collages directly.
  • • Real-Time Customization:
    Subjects can view the collage as they customize each individual image.
  • • Flexible Copy Options:
    Print anywhere from 0 to 4 copies at the end of each session.
  • • Custom Collage Art:
    Photographers can upload their own Photo Booth Collage Art from the Event Management page (look for the button near LiveLoop™).

Smaller Capture App Tweaks

  • • Auto-Delete on Reshoot:
    Unused Photo Booth Mode images are automatically deleted when you hit “Reshoot.”
  • • Enhanced Print Option:
    A new print option now appears in the capture app's image gallery as well!
  • • UI Refinements:
    • ◦ The screen no longer dims when starting or closing the session.
    • ◦ Camera and orientation settings are now combined on the Photo Booth Mode landing page for easier use.

2. Digital Collages 💻

Digital Collages bring more creative flexibility, even without a physical printer!

  • • Integrated Delivery:
    In QuicPics™, digital collages are delivered just like all other images.
  • • Product Options:
    Available only as downloads and 4x6 prints on the retail site.
  • • Simplified Design:
    Crop and overlay art options are disabled to avoid customer mistakes.
  • • LiveLoop™ Compatibility:
    Digital Collages integrate seamlessly with LiveLoop™, showing no overlay art, since they already have art!

Vertical Image Orienttion Collage Example

3. Miscellaneous Improvements 🔧

A few extra tweaks to make your experience even better:

  • • Enhanced NSFW Filters:
    Our AI background generator on the retail site now features smarter, stronger NSFW filters.
  • • Stricter (Youth) Face Matching:
    Face Matching™ for younger subjects when using the "Strict (Youth)" option is now more precise.
  • • Spreadsheet Upgrade:
    The participant download spreadsheet now includes a column for each participant's personal gallery image count.

That’s this week’s roundup of updates, folks!

We hope these enhancements—from collage printing to digital collages and improved reporting—make your NowCandid™ workflow smoother and more fun.

As always, we’d love to hear your feedback!

Cheers and sparkles,


Candy 🍬

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨
Feature Updates
March 28, 2025

Big News: Introducing GalleryGuard™ – The Ultimate Image Protection! 🔒✨

5
 minutes read
Hello, my fabulous photographers!

Candy here, and I'm thrilled to share some BIG news that’ll give you peace of mind when it comes to protecting your digital art.

For as long as ViewFirst™ photo systems have existed, safeguarding your images has been a constant challenge.

While offering a digital preview is a fantastic business model, there's always that worry about unauthorized screenshots and image theft.

The Image Protection Challenge 🛡️

  • • The Dilemma:
    Digital images are easy to view and share, but that also makes them vulnerable to being stolen—whether through clever workarounds or even just customers posting watermark-covered screenshots on socials.
  • • Industry Solutions:
    Some platforms hide faces behind logos or use messy, multi-colored watermarks to confuse AI, but these methods can compromise the aesthetic and customer experience.
  • • NowCandid™ Approach:
    Until now, we've relied on Scrolling Copyrighting—a good balance between visual appeal, customer satisfaction, and protection. However, with AI watermark removal making headlines, we wanted to step up our game.

Introducing GalleryGuard™ 👨‍🍳

Our digital chefs have been busy in the NowCandid™ kitchen, and their latest creation is nothing short of a Michelin Star-worthy innovation:

  • • iOS Protection:
    On iOS device browsers, GalleryGuard™ ensures that any attempted screenshots of our Image Galleries or Previews will result in a completely black screen. Let's see AI pull an image out of that!
  • • Desktop Defense:
    On desktop browsers, GalleryGuard™ applies an intense blur effect to the retail site when a screenshot is attempted, keeping your images safe without compromising overall aesthetics.
  • • Seamless Integration:
    The technology is live on most NowCandid™ retail pages and will continue to evolve, offering you superior digital image protection.

Sample gallery on Chrome on an iPhone 16 Plus

Sample gallery on Chrome on a Windows PC

What Does This Mean for You? 🎉

  • • Less Image Theft:
    Your valuable digital art stays secure from unauthorized screenshots and AI watermark removal.
  • • More Peace of Mind:
    Enjoy the confidence that your creative work is protected by industry-leading technology.
  • • Quick Note:
    While GalleryGuard™ currently supports only iOS & desktop experiences, we may expand its capabilities in the future!

That’s the scoop on GalleryGuard™—a breakthrough step in defending your digital art.

Thanks for being an essential part of the NowCandid™ community.!

As always, if you have any questions or feedback, drop us a line.

Cheers and sparkles,


Candy 🍬

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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