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Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom Night Profits: How to Rock Prom Photography in the Age of Smartphones

Prom night is a rite of passage, filled with teenage dreams, extravagant dresses, and Insta-worthy moments. But as a photographer, you might be wondering if prom photography is still a profitable gig in the era of smartphones and selfies. Fear not, fellow camera enthusiasts! With a few clever strategies and the help of NowCandid's Party Pics Now program, you can turn prom night into a money-making opportunity. So, grab your camera and let's dive into the world of prom photography!

  1. Adapt and Thrive:
    The rise of smartphones has indeed changed the game, but savvy photographers can adapt by focusing on what they do best: capturing high-quality, professional images. Offer your clients a mix of posed pictures and candid shots, using the Selfie Check-In and Tap-A-Face workflows from NowCandid's Party Pics Now program to streamline the process and ensure a smooth experience for everyone involved.
  2. More Photographers, More Profit:
    Increase your revenue potential by sending multiple photographers to cover the event. Assign one to a dedicated photo station for portraits, while others roam the venue capturing quick posed photos of friends and group pictures. This approach ensures that you capture a wide variety of sellable frames, making the most of your time on-site.
  3. Create a Unique Photo Station:
    Make your photo station stand out by offering themed backdrops, fun props, and creative lighting. This will not only draw the prom-goers to your station but also encourage them to share their professional photos on social media, giving you free advertising and potentially attracting new clients.
  4. Network with Schools and Event Planners:
    Build relationships with schools, event planners, and other key stakeholders to secure more prom photography gigs. Offer special deals, referral incentives, or donate a portion of your profits to the school as a way to give back and establish a positive reputation in the community.
  5. Promote Your Services:
    Use social media, your website, and local advertising to promote your prom photography services. Share examples of your work, highlight special offers, and showcase testimonials from satisfied clients to build credibility and attract new business.
  6. Capture the Essence of Prom Night:
    Prom is a night of glitz, glamor, and teenage dreams come true. To create images that truly resonate, focus on capturing the energy, emotion, and excitement of the event. Channel your inner photographer and make every shot a visual feast that transports the viewer to a world of prom night magic.

Prom photography can still be a profitable venture for professional photographers willing to adapt and innovate. By combining the power of NowCandid's Party Pics Now program with smart strategies and a touch of creativity, you can turn prom night into a lucrative opportunity that'll have you dancing all the way to the bank. And hey, who knows? You might even get a chance to bust a move on the dance floor while you're at it – just remember to keep your camera handy, because you never know when that perfect shot will present itself. Happy shooting!

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Event Landing Page: NowCandid's New Option for Event Sharing
Feature Updates
September 29, 2023

Event Landing Page: NowCandid's New Option for Event Sharing

3
 minutes read
Hello there, photo enthusiasts! It's your gal Candy, always here with the latest scoops from the world of NowCandid.

Guess what we just finished cooking up? A brand-new feature that can be helpful to how you share your events. It’s a cool new Event Landing Page feature unique to your NowCandid account. Buckle up as I overview this new addition. 🚀

A Personal Hub for Your Events 🎡

Ever dreamt of having a central hub where all your Face Matching Events are displayed neatly? Your wish has just been granted! The Event Landing Page acts as a display window for all your Face Matching Events, providing people with the event name and date for each. However, do note that this page doesn't include Positive ID Events, as they are more inherently geared towards privacy and do not have an All Images Gallery to link to in the first place.

To access it, head to your Account Settings on the web Dashboard. Choose "Event Landing Configuration" to be able to change your password & copy the link to your landing page! That's it!

Password Protected Paradise 🛡

Security is our middle name! Well, not literally, but you get the idea! Your Event Landing Page is nestled safely behind a password of your choosing. This ensures that only those you provide the password can access your page.

Search Made Simple 🔍

With the handy search bar nestled at the top, finding an event is as easy as pie. Just type in components of the Event Name and voila, the list trims down to match your search text as you type.

Your Brand, Loud and Clear 📢

At the helm of the page, your business name features prominently alongside the advertised contact information of your choice. Whether it's a phone number, email address, or website, it’s all about staying connected with your beloved clientele. Check your account settings to review your advertised business info if you haven't previously!

A Click into the Gallery 🖼

A simple click on the Event name whisks the visitor straight into the All Images Gallery for that Event, where watermarked images from the Event can be viewed and purchased.

Keep Privacy in Mind ❤

While this feature opens up a new avenue of image sharing, it’s crucial to tread with thoughtfully. Always gauge the comfort of your subjects with having their images accessible in this manner. The default password protection is a gentle push to ensure you are maintaining some degree of boundary. Additionally, always consider whether or not there are any privacy regulations you could be in violation of in your region with a feature such as this.

To Use or Not to Use, It’s Your Call 📞

While some may enjoy this cool extra feature, others may find NowCandid’s existing setup satisfying enough! It's all up to you, we just want to provide your more options and more possibilities.

Until next time!

Keep those shutters clicking and spirits high,

  • Candy
New and Improved SportsPics Now Price Levels!
SportPics
September 21, 2023

New and Improved SportsPics Now Price Levels!

4
 minutes read
Hey there, it's Candy! 🍭

I'm super thrilled to share that we're taking our SportsPics Now Price Levels up a notch!

Double the Levels, Double the Fun!

We used to have 5 Price Levels, but guess what? We’ve now expanded to 10! And the cherry on top? The middlemost Price Levels have been adjusted to very closely match the most common & successful prices Volume Sports Photographers tend to charge. Whether you're an experienced Volume Sports Photographer or someone just getting into it, these 10 Price Levels should be able to meet most of your needs!

New Products

Hold onto your hats because this is the part that I'm most excited about! We're introducing a plethora of new products for your end consumers to purchase. Want to give your walls a makeover? Our wall clings and cloth banners are perfect for that. Looking to bring photos to life? Dive into our video animations. And that's just scratching the surface! We also have larger statuettes, shimmering metal prints, fun spirit noggins, acrylic cutout magnets, and so much more.

More Desirable Packages

Wait, there’s more! Our new and improved packages are curated with your end customers in mind. Each bundle has been thoughtfully put together to offer a mix of products that are most likely to be purchased together, ensuring that more customers can find the package that they are looking for.

Sample Graphic Improvements

Our graphics team has made some improvements, and I’m excited to present our new & improved sample graphics on the retail site. Designed to capture attention, they're set to give your sales that extra oomph!

To sum it all up, SportsPics Now is not just offering more Price Levels, but an entire overhaul!

As always, if you have any questions or need recommendations, I'm here to help.

Don't forget to review other blog posts for all the latest updates and offerings. And remember, with NowCandid, every click counts!

Candy, signing off! 💖🍬📸

QuicPics: Lowering Fees & Trying Something New
QuicPics
September 21, 2023

QuicPics: Lowering Fees & Trying Something New

7
 minutes read
Change is in the air at NowCandid!

It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.

1. More Room to Click with Reduced Fees:

The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.

2. Unique Price Levels Tailored for QuicPics:

QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!

+ Click here to check out the new Price Levels. +

3. Lowered Margin:

With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.

4. Continuing to Market with a Gentle Touch:

While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.

5. The Bigger Picture:

Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!

Some Parting Thoughts:

While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.

We're excited!

We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.

Here's to a brighter, more lucrative future with QuicPics!

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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