QuicPics: Lowering Fees & Trying Something New
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Change is in the air at NowCandid!
It's all about creating more value for you the photographer and enhancing the customer experience! Here's a detailed look at the latest changes we're rolling out for QuicPics and what they mean for you.
1. More Room to Click with Reduced Fees:
The upload fee for each image on QuicPics is getting a significant trim, dropping from $0.31 to just $0.20. Our aim? To offer photographers greater flexibility, letting you focus on capturing plenty of shots without being overly conscious about the associated costs.
2. Unique Price Levels Tailored for QuicPics:
QuicPics is donning a fresh identity with its Price Levels. No longer a reflection of PartyPics Now, these new levels are designed to specifically enhance the QuicPics experience. There's now an expansive range of specialty products, including blankets, canvas wraps, metal prints, and much more. We've created fun themed packages, set very reasonable prices on premium items, and provided enticing discounts on the full-resolution digital downloads & packages. And here's the cherry on top - to the end consumer, all products come with free shipping!
+ Click here to check out the new Price Levels. +
3. Lowered Margin:
With QuicPics' new pricing strategy, photographers can anticipate margins ranging between 10% to 30%. While this is much lower than our other programs, our goal is to bolster the overall volume of sales through reasonable pricing on specialty items. QuicPics sales have been almost non-existent thus far, given you're providing "free" social media size image files of all images to all participants. We think these changes will help bolster the sales of QuicPics Events a bit. And remember, a smaller percentage of a bigger pie can often be more substantial than a larger slice of a smaller pie.
4. Continuing to Market with a Gentle Touch:
While we're working hard to boost sales, we're committed to keeping our marketing approach gentle and unobtrusive. With the new QuicPics Price Levels, the removal of weekly price hikes reflects this ethos, ensuring there's zero undue pressure on the end consumer to make a purchase.
5. The Bigger Picture:
Our new strategy aims to strike a balance. By nurturing a growth in QuicPics Event sales while ensuring a reasonable margin for NowCandid, we have been able to justify the reduced upload fee. Furthermore, if sales surpass our conservative estimates, we are planning even more substantial fee reductions in the future!
Some Parting Thoughts:
While the average sales from QuicPics Events have traditionally been on the modest side, our revamped approach aims to change that narrative. Higher sales volumes, even with the revised margins, should translate to improved profits for our photographers. Reducing the fee per image upload will allow you to both save money and take more images, and more images could result in slightly higher sales as well. We'd like to lower the image per upload fee as low as possible, but need a way to cover costs in the meantime, all while trying to provide a good experience to the end consumer. We hope this new direction can result in a win-win-win for all parties involved. More pictures taken of end consumers and more fun product options, less fees for the photographer, same revenue for NowCandid.
We're excited!
We like these changes and truly believe they reflect a balanced mix of value, quality, and profit. Your feedback matters, so if you have thoughts, queries, or concerns, don't hesitate to get in touch.
Here's to a brighter, more lucrative future with QuicPics!
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