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Picture Perfect Marketing: Tips to Promote Your Photo Business

Picture Perfect Marketing: Tips to Promote Your Photo Business
As Don Draper (a character from "Mad Men") once said, "Success comes from standing out, not fitting in."

In the competitive world of photography, marketing your photo business to stand out is just as important for your business as capturing stunning images. In this blog post, we'll share some tips to help you market your business effectively and stand out from the crowd. And with a little help from NowCandid, making your brand stand out can be even easier.

1. Identify Your Target Audience:


To effectively market your photo business, it's crucial to first identify your target audience. Are you specializing in weddings, graduations, corporate events, parties, or headshots? Once you know your niche, you can tailor your marketing efforts to reach the right clients.

2. Build a Strong Online Presence:


Your website and social media profiles are essential tools for showcasing your work and connecting with potential clients. Ensure your website is visually appealing, easy to navigate, and optimized for search engines. Update your social media platforms regularly with captivating images, behind-the-scenes content, and engaging stories that will get the attention of potential customers and get them reaching out to you for future events.

3. Utilize NowCandid's White-Label Services:

NowCandid is completely white-label by default and focuses on features that put your branding front and center. From backprinting your business info on photo prints to providing a library of Canva templates for your marketing materials, NowCandid helps you maintain a consistent brand image without stealing the spotlight.

4. Collaborate with Local Businesses and Vendors:


Partner with local businesses and vendors to cross-promote each other's services. This can include collaborating with event planners, florists, and catering companies, or exchanging promotional materials with complementary businesses.

5. Offer QuicPics Events for Promotion:


Hosting a QuicPics event for free is an excellent way to showcase your talents and promote your business. The marketing texts for QuicPics include your business name and contact info, providing a direct line of communication between you and potential clients.

6. Attend Networking Events and Trade Shows:


Networking is key to building relationships and finding new clients. Attend local events, trade shows, and photography conferences to connect with industry professionals and potential customers.

7. Encourage Referrals and Testimonials:


Word of mouth is a powerful marketing tool. Encourage satisfied clients to refer friends and family, and ask them to write testimonials for your website or review platforms. As the Ghostbusters famously said, "Who you gonna call?" Make sure your clients are calling you for their photography needs!

Marketing your photo business is essential for growth and success.

By identifying your target audience, building a strong online presence, and utilizing tools like NowCandid's white-label services, you can effectively promote your brand and stand out in the competitive photography industry. We hope these tips help you make your photo business truly picture-perfect!

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NowCandid's Microsoft App: Out Now!
Feature Updates
March 9, 2022

NowCandid's Microsoft App: Out Now!

3
 minutes read

New features you'll find in the app:

  • Supports several new Nikon and Canon models that the previous NOW Candid app did not
  • Customizable App Passcode - ensures you are uploading directly to events in your account & is protected from other user's image uploads
  • New modern design for ease of use
  • More event information now available right from the tablet when logged in
  • Choose between dark or light mode (dark mode looks pretty slick! Try it out!)
  • Added button in settings that instantly pulls up the image hot folder
  • Easier installation and less issues with Window Defender
  • Smarter log out protocols (warnings if all images have not been uploaded)
  • "Upload from SD card" to manually add all images from an SD card to an event.
  • Useful if a camera was not connected to a tablet when images were shot, this provides another way to manually upload
  • OR if you had a second photographer on site without a tablet, they could upload their images through a tablet/laptop before leaving the event

How to uninstall the previous version of the app:

If you have previous versions of the Party Pics® Now app or Now Candid app installed on your device, you will want to uninstall them. Make sure all data and images from any previous events have been transferred prior to uninstalling.

1. Navigate to "Add or remove programs"

2. Search for NowCandid to uninstall

    a. This can be done for "Party Pics Now" or SNAP as well

How to install the new version of the NowCandid app:

You can install the new app by going directly to the Microsoft App Store using this direct link: www.microsoft.com/store/apps. Alternatively,  you can find a link to the store on NowCandid.com/download (must be logged into account to access this page).

How to find your App Passcode to log in on the new tablet:

1. Log in to your account on NowCandid.com

2. Click on App Settings

3. Find or change your App Passcode

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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