Transforming Event Photography: How Rachel Sherman Elevated Her Business with NowCandid’s QuicPics
By
Jack C.
on
May 1, 2024
|
5
minute read
Rachel Sherman, owner of TSS Photography of South Florida, discovered the game-changing benefits of NowCandid's QuicPics program through a networking opportunity that not only enhanced her business but also solidified new partnerships.
A Chance Meeting Leads to Opportunity
It all began at a Network Lead Exchange (NLX) meeting where Rachel met Mia, a member of NLX. A friendship quickly formed, catalyzed by shared professional values and a mutual dedication to community service. Rachel knew she could lean on NowCandid when she received a last-minute request to cover a “Galantine’s Day Lunch Celebration” through Mia’s referral.
Despite the tight schedule, Rachel rearranged her commitments to cover the event, leveraging the QuicPics program to deliver high-quality, timely photos.
Instant Gratification and Enhanced Visibility
The event was a win-win for all involved. Rachel provided timely and professional photography services, greatly enhancing the experience for attendees who were thrilled to receive instant access to their images. This instant delivery allowed them to share their photos on social media right away, amplifying the event's reach and engagement online.
Meanwhile, the host appreciated the immediate availability of high-quality images which could be leveraged for further marketing efforts.
This efficient service not only helped Rachel cement her reputation as a top-tier photographer but also showcased her ability to add significant value to events by boosting their visibility and attendee satisfaction.
Seizing the Moment with QuicPics
Seeing the QuicPics program in action, Mia was additionally impressed by the custom graphic banners Rachel created for each event, that include the event name and sponsor logos, which prompted her to secure Rachel’s services for the Weston Bar Association's networking luncheon.
Rachel attended the luncheon as a guest, providing a supportive presence while her team easily managed the Tap-A-Face workflow.
Exclusive Partnership Announcement
The collaboration was so successful that at the end of her speech, Mia announced TSS Photography as the Exclusive Photographer for the Weston Bar Association.
This partnership marked a significant milestone for Rachel, demonstrating the powerful impact of effective networking combined with the right technological tools like NowCandid's QuicPics.
A Model for Success
Rachel Sherman’s experience illustrates how integrating innovative tools like NowCandid’s QuicPics can transform a photography business from simply capturing moments to becoming an integral part of community engagement and business growth.
Her story is a testament to the potential that professional photographers can unleash when they combine skill with cutting-edge technology.
For those inspired by Rachel's story and interested in leveraging QuicPics for their own events...
Create your free NowCandid account to learn more about how this tool can elevate your photography business to new heights.
Candy here, and I'm buzzing with excitement to bring you this week's jam-packed recap! 🌟
We've got some big news that's going to make your NowCandid experience even more delightful and efficient. So, let's dive right in! 🏊
🌐 The New Dashboard Is Here to Stay!
First things first—the new NowCandid Dashboard has officially become our main dashboard! 🎊
All-in-One Place: Every feature from the old dashboard (now called the Legacy Dashboard) has been brought over, plus so many more new features to supercharge your workflow.
New Accounts: All new NowCandid users will exclusively see the new dashboard, ensuring a seamless and modern experience right from the start.
Update Your Bookmarks: If you're a long-time user, it's time to say goodbye to old habits. Replace any bookmarks from dashboard.nowcandid.com with app.nowcandid.com. Trust me, you won't want to miss out on all the new goodies! 😉
Accessing the Legacy Dashboard: Need to peek at the old dashboard for any reason? No worries! There's a handy button on the new dashboard that lets you access it anytime.
We're thrilled about this upgrade and can't wait for you to explore all the enhanced features designed to make your life easier!
Names on orders withheld for privacy
🖼️ Photographer-Uploaded Backgrounds Render in Personal Galleries
Great news for those of you who love adding that extra flair to your images! Your uploaded backgrounds will now render directly on BGR (Background Removed) imagesright in your clients' personal galleries. 🌈
Visual Impact: Clients can instantly see how amazing their photos look with your custom backgrounds applied.
Boost Sales: By showcasing these options upfront, you can provide more options from the get-go it can be a more intuitive experience for your customers.
This enhancement creates a more engaging and personalized shopping experience for your clients!
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🛍️ Retail Site Checkout Improvements
We've made some nifty changes to the checkout process to make it smoother than ever:
Split Process: The original checkout flow is now divided into a View Cart screen and a Checkout screen.
Better Visibility: Clients can easily review their cart contents before proceeding to checkout.
Facilitates Express Options: This change provides space to accommodate our growing number of express checkout options, making the payment process quicker and more flexible.
Enhanced Clarity: The new layout reduces confusion and helps prevent cart abandonment, as well as more clarity regarding subtotals and shipping costs.
Making shopping a breeze means happier clients and more sales for you! 💰
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🎒 Bag Tag Product Now Has Live Rendering
Exciting update for the Bag Tag product:
Live Rendering: Clients can now see real-time previews of all art styles available for Bag Tags.
Offer your clients a preview of their custom creations to enhance their shopping experience! 🛍️
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📝 Blog Now Accessible in the New Dashboard
Stay informed without ever leaving your dashboard!
Integrated Blog: Our blog is now hosted right within the new dashboard.
Easy Access: Get the latest updates, tips, and tutorials at your fingertips.
Stay Updated: Never miss out on important news that can help you make the most of NowCandid.
Knowledge is power, and we’re putting it right where you need it! 📚
🔐 Update Credit Card Info & Change Password Easily
We've streamlined account management features:
Change Credit Card Info: Update your payment details directly from the new dashboard.
Change Password: Easily keep your account secure with straightforward password management.
Your convenience and security are our top priorities! 🛡️
🌍 Now Supporting Photographers Worldwide
We’re expanding our horizons!
International Support: You can now select countries other than the U.S. during account creation and in your profile settings.
Global Community: Photographers around the world will soon be able to use NowCandid to grow their business.
No matter where you are, NowCandid is here to support your photography journey! 🌐
📞 Retail "Contact Us" Visualization
Communication made clearer!
Business Info Editor: In your profile settings, you can now visualize how your contact information appears to clients on the retail site.
Professional Appearance: Ensure your clients have the correct information to reach out to you when needed.
Clear communication builds trust and improves client relationships! 🤝
🕸️ New Font: Geist!
We're getting into the festive spirit!
Font Update: We've switched from Inter to Geist for both the web dashboard content and the retail site.
Spooky Vibes: Geist may not look spooky, but the name of the font alone adds a touch of whimsy appropriate for the Halloween season. 🎃
Enjoy a fresh look as you navigate through your dashboard and retail site! 👻
We hope these updates make your NowCandid experience even more enjoyable and efficient.
We're constantly working to bring you the best tools and features to help your photography business thrive. 🌱
As always, we're here to support you every step of the way. If you have any questions or feedback, don't hesitate to reach out! 💌
Cheers and sparkles,
Candy 🍬
P.S. Don't forget to update your bookmarks to app.nowcandid.com to stay connected with all the latest features! 🔖
Candy here, bringing you the first edition of our Recap series! 🌟
This blog post will cover alllllll of September's new features and changes worth mentioning! But going forward, we will be doing Weekly Recaps to keep you in the loop even faster.
We've been busy bees these past few weeks, and I can't wait to share all the fantastic new features and improvements we've made to help you shine even brighter. ✨
Psst... since this is our inaugural recap, we're covering updates from all of September, so grab a comfy seat—it's a bit longer than usual! Going forward, these recaps will be weekly and shorter, but just as sweet. 😉
We're thrilled to announce that manual gallery assignment and participant creation are now live! This means you can:
○ Assign images to someone's personal gallery manually—perfect for those shots where the subject wasn't facing the camera, and face recognition didn't pick them up.
○ Create participants manually, either one at a time or by uploading a spreadsheet.
○ Instantly trigger marketing campaigns to individuals when you assign images to them, ensuring they receive their photos promptly.
We believe this will greatly enhance your workflow and support needs. Let us know how it helps you during your next event!
2. Tweaks to the Retail Site for a Smoother Experience 🛍️
We've made several improvements to our retail site to enhance the shopping experience for your clients:
○ "Tap image to get started" text now shimmers on the initial gallery screen to guide users who aren't sure what to do next.
○ Package creation improvements make it more intuitive for customers to customize their packages and select photos.
○ Product renders in the cart: The view cart screen now displays product images next to every item, including items within multi-item packages, for increased clarity.
○ Updated header and footer: Clear guidance on when to contact our retail support or reach out to you, the photographer, for assistance.
These tweaks aim to make the purchasing process as seamless and enjoyable as possible for your clients!
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3. Default Price Levels Are Back! 💰
Great news! The Default Price Levels from our previous NowCandid system are back and better than ever.
While you can still create custom offers, these ready-made Price Levels are optimized to help you maximize sales in various situations.
○ Optimized for success: Designed to boost your sales potential.
○ Versatile options: Suitable for a wide range of events and client needs.
○ Easy to access: Gives you good Offer options in a pinch or when entering a new market.
4. New Image Notifications for Previous Purchasers 🛎️
We've improved our marketing system to better serve your clients and help keep those sales up:
○ If someone purchases on Day 1 and is photographed again on Day 2, they will now receive a notification about the new images added to their gallery.
Tailor the gallery experience to suit any event's needs!
10. Simplified Selfie Check-In 📲
We've made the Selfie Check-In process even more user-friendly:
○ Only requires a cell number OR email address.
○ Encourages participation: Even though neither field says "optional," most people still provide both.
○ Addresses Fringe Issues: Every now and then, someone doesn't have (or refuses to provide) a cell or email address. This change will account for those individuals!
Enhances guest engagement and reduces fringe support issues, with no changes on your part!
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11. New Unsubscribe Keyword: "NOPE"! 🚫
We've introduced a new, fun way for clients to manage their marketing preferences:
"NOPE": Clients can reply with this word to opt out of marketing for a specific event.
Future communications: They will still receive messages for future events unless they opt out again.
Accidental "STOP" replies: If someone replies "STOP" though, they'll need to send "START" to our marketing number to resume receiving texts.
This gives your clients more control while still keeping communication lines open for future events.
12. Seasonal Retail Themes: Apple Crumble & Candy Corn 🍂🎃
Get into the festive spirit with our new retail site themes:
Apple Crumble:
Autumn colors: Warm and inviting hues.
Falling leaves: Adorable "leaves falling" animation upon gallery arrival, check-in completion, and after checkout.
Candy Corn:
Halloween vibes: Shades of black and bright orange.
Candy corn confetti: Fun "candy corn toss" animation to celebrate the spooky season upon gallery arrival, check-in completion, and after checkout.
Haunted Retail Site: A few ghosts frequently fly across your customer's screens as they shop!
Delight your clients with these charming themes!
Note: the Leaves & Candy Corn only fall across the screen upon gallery arrival, check-in completion, and after checkout - these GIFs are simply showing it in a loop :)
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We hope these updates make your experience with NowCandid even more enjoyable and efficient.
Your success is our top priority, and we're always here to support you. 💖
As always, if you have any questions or feedback, don't hesitate to reach out. We're all ears! 👂
Until next week, keep capturing those amazing moments!
We've got an exciting success story that combines the thrill of NFL action with the power of NowCandid's innovative software. 📷✨
Touchdown for Jowdy Photography and NowCandid!
Jowdy Photography, the Official Photographers of the Dallas Cowboys, recently took their game day photography to the next level by integrating NowCandid into their operations.
The result? An astounding 103% increase in sales per image at their very first game day event using our platform! 🏆
"We saw a huge increase in sales per image at our first game with NowCandid, and we're planning to continue using it for every game moving forward," said Jeff Jowdy, Founder of Jowdy Photography. "The software has completely changed our approach to game day photography."
Game-Changing Technology
By leveraging NowCandid's cutting-edge features, Jowdy Photography streamlined their workflow and delivered a seamless experience for fans.
Our platform's real-time image delivery and flexible workflows gave fans instant access to their photos through private, user-friendly galleries.
Not only did this enhance the fan experience, but it also significantly reduced post-event labor costs. Talk about a win-win! 🎉
Unlocking New Opportunities
With NowCandid, Jowdy Photography has opened doors to new ventures that were previously off the table. "There were business opportunities that we didn’t pursue before because they weren’t profitable or photographable," Jeff explained. "Now, with NowCandid's tools and workflows, those ventures have become entirely possible."
From high school graduations to corporate events, our flexible and intuitive platform allows photographers to handle events of all sizes and types. This versatility is what drew Jowdy Photography to integrate NowCandid into more aspects of their business.
Looking Ahead
We're thrilled to see Jowdy Photography's continued success as they capture unforgettable moments at game days and beyond. Their partnership with NowCandid highlights the power of innovative photography solutions in revolutionizing the fan experience while driving business growth. 🚀
Join the Winning Team!
Are you ready to elevate your photography business like Jowdy Photography did?
Discover how NowCandid can transform your workflow, boost your sales, and delight your clients.
Founded in 1987, Jowdy Photography has become a leader in digital photography for corporations, associations, special events, and large venues.
Their extensive knowledge of photography, coupled with their utilization of the latest technology, enables them to deliver a unique blend of quality, creativity, and personalization to their customers' finished products.
Stay tuned for more success stories and tips on how NowCandid can help you capture life's best moments while growing your business.
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