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Weekly Recap: Face Matching Got 28× Faster, Virtual Group Builder Upgrades & RCS Marketing Texts ⚡📸

Weekly Recap: Face Matching Got 28× Faster, Virtual Group Builder Upgrades & RCS Marketing Texts ⚡📸
Hey photo friends! 👋


Candy here with a big follow-up from last week: we predicted our Face Matching improvements could make things up to 10× faster... and this past weekend, Face Matching ended up running 28× faster. 🎉

That is well above what we expected, and it came at a perfect time as image volume continues to hit new highs. We’re going to keep making improvements so NowCandid can better handle those big peak-season spikes.

We’re also improving parts of our retail support process, and later this month, we’ll be sending surveys to select end customers to learn more about their retail site and shopping experience. The goal is simple: keep improving the customer journey and help you get the most sales possible.

Now, let’s jump into what changed this week!

⚡ Face Matching Follow-Up: 28× Faster

🚀 Face Matching improvements performed even better than projected

  • Last week, we mentioned updates that could make Face Matching up to 10× faster. This past weekend, those improvements delivered around 28× faster performance.

📈 Built for peak volume

  • With more images coming in than ever, this speed improvement helps keep galleries moving during high-volume stretches like graduation season.

🛠️ More efficiency improvements are still coming

  • We’re continuing to tune systems behind the scenes so large event volume stays more manageable.

📣 Marketing Texts Now Support RCS

💬 Marketing texts now use RCS when available

  • All marketing texts, including QuicPics image texts, now send through RCS when supported, with SMS/MMS fallback for numbers that don’t support RCS.

Cleaner, more recognizable messages

  • Instead of appearing as a random phone number, supported messages can show as coming from QuicPics with a branded-style camera icon. This makes the text feel more familiar and easier for customers to recognize.

🛡️ Better deliverability potential

  • With mobile platforms continuing to add stronger spam filtering — including spam folders on iPhones — RCS gives our messages a better chance of feeling legitimate and avoiding the “unknown number” problem that can hurt visibility.

📱 Still works for everyone

  • If a customer’s phone or carrier doesn’t support RCS, the message will still fall back to normal SMS/MMS automatically.

Note: Client Outreach still sends through regular phone numbers for now. This RCS update applies to event marketing texts, 2FA in the Dashboard, the Find Me feature on quic.pics, and QuicPics image messages.

Oooooo shiny! Much more eye-catching than a simple phone number.

🧑‍🤝‍🧑 Virtual Group Builder Improvements

Virtual Group Builder got several upgrades this week:

Participant importing is much faster

  • Large imports should feel quicker and more responsive.

👨‍👩‍👧 Merged siblings now import properly

  • If siblings were merged through identical parent contact info, Virtual Group Builder will now pull them in correctly.

📂 New Subjects pane collapse button

  • Collapse the Subjects pane to make the preview area bigger. You can also toggle it with Shift + S.

🖼️ New cutout bottom fade slider

  • Adjust how strongly subject cutouts fade at the bottom.

🌫️ “Falloff Intensity” renamed to “Bottom Vignette”

  • Clearer wording for what the setting actually controls.

🖥️ Dashboard Improvements

🧰 More Tools moved out of the popup on Manage Images

  • Manage Images tools are now more visible instead of tucked away.

🗂️ Edit Folder is always visible

  • The Edit Folder button is now easier to find on Manage Images.

📬 New marketing column on Participant List

  • Quickly see how much marketing a participant has received.

👁️ Participant Details groups invisible images at the end

  • Makes the page easier to scan.

🎨 One Art Style node per edit

  • Candy Image Studio and Auto Editor now only allow one Art Style node per edit. This helps avoid confusion when selecting conflicting styles like Anime, Chibi, Action Figure, and Bobblehead together.

📈 Marketing History chart improved for new Events

  • New Events should no longer show one giant bar on the first day.

🏷️ Event Tags improvements

  • Hidden Event Tags are now hidden by default, and event search when adding Events to a tag is more flexible.

💰 Auto Editor total cost display fixed

  • The displayed total cost is now correct. Customers were charged correctly before; only the UI number was off.

🔢 Participant List now shows key report snapshots

  • You can now quickly see:
    • Images Per Participant
    • Sales Per Participant
    • % Participants Ordered

📱 Capture App 5.6.4

iOS & Android OTA update — Monday, June 1

🧍 Registered face boxes now show in the strip

  • When entering a shooting mode, existing images in the strip can show registered face boxes.

🔄 Restore Session fixes

  • Fixed Restore Session not loading saved registered participants for Positive ID Events or Face Matching Roster Check-In.

Face Matching Roster Check-In fix

  • Fixed an edge case where a registration could fail to save to an image.

📱 Android tablet UI fixes

  • Selfie Check-In Station camera UI fixed in vertical orientation
  • Image gallery name text no longer overflows in vertical orientation

That’s the week!

The big wins are definitely RCS marketing and Face Matching coming in 28× faster, but the Virtual Group Builder and Dashboard changes should make things easier during busy season too.

We’ll keep improving speed, support, and the retail experience as we go!

Keep creating magic,

Candy 🍬

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Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

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We have a new update now available for the Now Candid Microsoft Store App! This update has several quality of life changes and logging improvements, but the main change is that Scanner Identification has finally been implemented!

 

Scanner Identification is a system that positively IDs images to your customers using, as the name implies, a scanner to scan a customer’s QR card.

 

When setting up your event you can generate these QR cards (more on that later) that your customers can scan with their phone to input their contact information. From there, the info & QR code are linked. Any time a QR code is scanned by the photographer that starts a session, and all subsequent photos taken will be matched to that contact info until another QR code is scanned.

 

At this time, Scanner Identification will only be usable with Sports Pics Now and Portraits Now. During event creation, when one of those two programs have been selected, you’ll choose either the “Tap A Face & Selfie Registration” option, or the “Scanner Identification” option. Once Scanner Identification has been selected and the event created, you’ll be able to input how many QR cards you need and a PDF will be generated with that many cards.

 

You’ll want to print out the PDF on perforated paper such as this 4 up card paper found on Amazon to more easily distribute cards without manually cutting all the paper.

 

The Scanner Identification workflow does require an LTE tablet! It’s required both as a device to connect your scanner to and as a way to upload your images live at the event so that guests can have links to buy their images moments after their session ends! Since facial recognition is not being used, galleries will be sent even more quickly and with 100% of the images taken during the session.

 

If you happen to have a very poor internet connection at your event, bringing the tablet and camera to a location with a strong internet connection after the event will send up all the images at that time! Paired to the data you scanned with it at the time of taking the image.

How Bruce H. Used GradPics Now to Increase Sales
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Bruce Heflin utilized Now Candid’s Grad Pics Now, with Selfie Check-In at a recent graduation, so far racking up roughly $2600 in total sales in less than two weeks.

Heflin had covered this Nursing College’s graduation in previous years, generating roughly $200 in sales each year. The sales had been so dismal the administrator would provide gas money to keep Bruce coming back. This year was a different story, Heflin has managed to increase his sales by roughly 1200% with the help of Grad Pics Now’s Selfie Check-In Workflow & automated marketing campaigns.

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1. Used Selfie Check-In to collect correct & current contact data

2. Sent automated marketing messages during the event

3. Bruce had about $200 in sales by the time he reached home an hour or so after the event (he didn't have to go back to the office!)

4. He used a mix of GPN Price Levels 1 & 3

5. He had a total profit margin of roughly 75% across the College’s ceremonies after accounting for the 85% margin for digital downloads.

6. We’re excited to see people discovering the effectiveness of Now Candid’s systems in action when executed properly with quality photography!

We recently caught up with Bruce to get a better idea of how he started incorporating Now Candid's tools into his existing photography business. Watch the video below to hear from Bruce.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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