Hey there, it’s Candy!

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This week’s update brings smoother retail experiences, friendlier pricing on customer favorites like statuettes, and a full refresh of how background-removed images (BGR) work across the site.

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Let’s dive into what’s new!

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🖼️ BGR x Retail: A More Intuitive, Sellable Experience

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Big changes have landed to make Background Removed (BGR) images shine where it matters... in your customers’ galleries and carts.

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Here’s what changed:

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• ✅ BGR Renders in Personal Gallery Downloads: Pre-rendered BGR images are now included in the downloadable gallery, making products more attractive and support calls less frequent.
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• 🔄 Smarter Image Order in Retail Gallery:
  1. Background 1 pre-renders
  2. Cutouts with "Select a Background" labels
  3. Original Images
  4. Backgrounds 2–4 Pre-Rendered
  5. Group Photos / PhotoTagged images
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• 🛍️ Smarter Package Image Selection:
  • Pre-rendered BGR images now appear during image selection for packages.
  • Ordering of images follows the same flow as above, bringing consistency across the experience.
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• 📱 Mobile Background Step Skipped:
  • Pre-renders act more like real images now, with background selection skipped on Mobile devices to reduce confusion.
  • Background selection still available on Desktop
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• 💡 Visual Cue for BGRs:
  • BGR images now feature a subtle “Select a Background” overlay to help guide customer expectations and improve product engagement.

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🏷️ Product Pricing Updates (Including Lower Statuette Costs!)

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We've made changes to product pricing and shipping rates, with statuettes dropping over 40% in product cost!

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Some costs have gone up slightly, but others went down—here’s a rundown of the biggest changes:

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🧾 Highlights:

• 📉 5×7 Statuette: $12.24 → $6.97 (↓ 43.06%)
• 📉 8×10 Statuette: $17.21 → $9.97 (↓ 42.05%)
• 📈 Travel Mug: $11.09 → $12.19 (↑ 9.92%)
• 📈 16×20 Hanging Metal Print: $66.42 → $71.83 (↑ 8.15%)
• 📉 11×14 Group Print (Shipping): $7.25 → $7.00 (↓ 3.45%)

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More detailed breakdown at the end of the post!

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🧍‍♂️ Live Statuette Previews with Cutout Images

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When a customer selects a BGR image, statuettes & acrylic cutout magnets will now render in real time using their PNG cutout—just like our other dynamically-rendering products!

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No more generic preview. What they see is what they’ll get. 👌

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🎆 New Retail Theme: Pop Rocks (Just in Time for the 4th of July!)

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Get ready to light up your storefront! Our brand-new Pop Rocks retail theme has officially launched—a bold, dark mode layout featuring an eye-catching fireworks background.

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It’s the perfect festive look for Independence Day events, summer festivals, or any celebration that deserves some extra sparkle.

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This theme brings:

• 🌌 A sleek dark interface that makes photos pop
• 🎇 A dynamic fireworks background for an instant party vibe
• 🛍️ The same easy shopping experience with a more celebratory feel

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Photographers can enable Pop Rocks from the Custom Offer Creator under Theme Settings—just in time to make your July events feel a little more explosive. 💥

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📚 Resources Page Reimagined

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The Resources section has been split into five focused pages to remove clutter and confusion:

• Every button is now better labeled with detailed descriptions so you know exactly what it does and why it matters.

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Better clarity = better confidence!

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🖼️ New Product Render Creator Tool

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Found under Marketing Materials (in the new Resources section), this lets you:

• Upload a sample image
• Generate live product previews
• Download and use those previews for your own promotional content

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Perfect for flyers, social posts, or emails. 📣

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👥 Contact Stats Now More Accurate

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Going forward, the system now tracks Participants vs Additional Contacts more accurately in new events. While this doesn’t retroactively change old events, future reports will give you a clearer picture of who engaged with your Event and how.

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📝 Full List of Pricing Changes

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Here’s the full breakdown of this week’s product/shipping adjustments:

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That’s everything for this week!

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The BGR improvements and new marketing tools are sure to make your Events feel sharper, simpler, and more sellable than ever.

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Until next time,

📣 Candy