Prom night is an iconic milestone in a high schooler’s life, brimming with fashion, friendships, and unforgettable memories.

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While it's true that smartphones have made "everyone a photographer", professional prom photography remains a lucrative venture. Why? The answer lies in the quality that professional photos can offer, capturing prom night with a finesse that smartphones simply can't match.

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The Profitability of Prom Photography

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Prom photography can be highly profitable, with a target metric of $1.50 per image being a realistic benchmark for success. However, with the right approach, this figure can soar, as evidenced by a NowCandid's users Oklahoma City Prom, which achieved $2 per image across 3000 pictures taken, totaling $6000 in sales.

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The key to serious profitability lies in having quantity, quality, and variety! An effective photographer using NowCandid has the ability to quickly deliver a professional, high-quality image gallery that will capture the attention of their subjects.

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Why Proms are Still Profitable

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1. Social Media Influence: Today’s high schoolers live in a social media-centric world where the quality of a photo can greatly increase the quality of a post. Professional, well-lit, and expertly framed photos are in demand for their social media feeds, making them willing to purchase digital copies for their Instagram or Facebook profiles.
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2. Parental Investment: Parents are equally important customers in the prom photography market. They cherish these milestones and are often more than willing to purchase photos that capture their child’s special night. Using Selfie Check-In allows you to collect both the subject and the parents' contact info, marketing the subject's photos to both parties!
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3. Speedy Delivery: With the help of NowCandid, images can be available for purchase instantly. Selling images right away can benefit your overall sales thanks to impulse purchases people make when they are at their most excited about the Event.
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4. Unique Print Products: Unique print products alongside desirable images is always a combination that will generate extra sales! A variety of products be purchased, in addition to the usual prints and downloads. You can even upload an Event-specific custom banner to your Events to further make your product unique compared to the images subjects can take with their own phones - turning every photo into a memento!

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Keys to Successful Prom Photography

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• Quality: While taking a substantial number of photos is important, ensuring the quality of your images increases their salability. Ensure each photo is well-lit and tightly cropped!
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• 2 Pics Per Minute: Aim for 2 pictures every minute, targeting 120+ per hour. These need to be unique images too - don't count duplicates! Utilize features like NowCandid’s LiveLoop to encourage guests to seek out photographers to get on the big screen.
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• ‍Posing: Encourage a variety of poses to maximize the number of sellable images for any group you approach. After photographing a group of four, break the group into couples, ladies only, guys only, etc.
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• Photo Stations: Establish a dedicated photo area with an attractive backdrop suitable for individuals, couples, and groups, enhancing the variety and appeal of a subject's image gallery. Props are optional, but can be a fun addition. Also, a photo station is also a good place to station your less-social photographers, as guests will come to them!
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• Selfie Check-In Mastery: Achieving high participation in Selfie Check-In not only streamlines image delivery but also ensures a direct marketing channel to both students and their parents.
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• Strategic Staffing: Align the number of photographers with the expected guest count, aiming for one photographer per 100-150 guests to ensure comprehensive coverage of the event.
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• Strategic Compensation: Many successful social photographers pay their photographers based on how many unique (no duplicates) and sellable (good quality) images they take at a party. Consider paying $0.20 per sellable image with a minimum pay of $18 an hour, guaranteeing them decent pay but giving them room to take more images to make you both more money. (Example: 120 images an hour would be $24 an hour)

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NowCandid: Your Partner in Capturing the Magic of Prom Night

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NowCandid software is designed to streamline the photography process, from efficient image capture and upload to simplifying sales through intuitive galleries and easy online ordering.

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With NowCandid, photographers can focus on what they do best—taking stunning photos—while the platform handles the logistics, making each prom a potential goldmine of photographic opportunities.

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Success Stories to Inspire

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Photographers like Tosha LaForest and Eric Miller have harnessed the power of NowCandid to amplify their school dance and event photography sales. Their experiences underscore the potential of well-executed prom and dance photography to significantly boost revenue and client satisfaction.

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Prom photography, powered by NowCandid, offers a great option for photographers to expand their portfolios and profit margins. By focusing on quality, variety, and quantity, photographers can tap into the lucrative prom market, turning each dance into a profitable venture (and fun) venture.

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Learn more, and join the ranks of successful prom photographers with NowCandid.

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Visit our success stories to learn more and get inspired to capture the vibrant energy and timeless elegance of prom night.

We have several webinars coming up!

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We are often organizing webinars to cover subjects such as how to profitably cover graduations, proms, Santa pictures, and more! As well as tips for marketing your services, hiring assistants and photographers, and growing your business.

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We also cover how to make the most of NowCandid's numerous features, and how to use it to help scale your business.

There are no upcoming webinars at this time. Check back for the latest!

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Hiya, NowCandid fam!

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It's Candy here, with some hot-off-the-press news about our Capture & Upload app that's going to make your photography flow smoother than ever. We've listened to your feedback and sprinkled some improvements on both Windows and Apple iOS versions in our latest update, 3.17. 🌟

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Changes Across Windows & Apple iOS Versions of the App

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1.     Whoops! We didn't make this very clear before. We've clarified the messages when you incorrectly log in to the Capture & Upload App with your email and app passcode.

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2.     Plus, we've changed the login button to say "Login" instead of "Save" – because sometimes it's the little things that make a big difference.

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3.     A little redesign magic has made the "Cancel/Close" button on the login less attention-grabbing, since people were sometimes clicking it thinking it was a next step! Whoops.

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4.     The latest version of the Capture & Upload app will also need to be used in order to utilize NowCandid's newest Background Removal feature (link)!

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Changes to Only the Windows Version of the App

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1.      Get ready to feel the need for speed! We've made improvements to the app, which means less memory usage, zippy startup times, and an overall performance boost that'll have you clicking happily away.

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Changes to Only the Apple iOS Version of the App

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1.     Volume button as a shutter? Yes, please! You can now use the volume up/down buttons for those sneaky quick captures when using your device's internal camera.

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2.     Embrace the old and the new with support for select additional Sony cameras. We used to only support newer versions of Sony cameras! Check out the list at the bottom of this post to see if your gear's on there.

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3.     And if you're rocking an iPhone 14 or older (or 9th gen iPad or older), we're helping you troubleshoot with a "Camera Trouble?" popup if no camera is detected for 15 seconds on shooting screens—complete with a helpful link to Apple's Camera Adapter (link), which you'll need to connect your camera to these lightning-port Apple devices.

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4.     For our Nikon D7000 users, no more connection woes. We've ironed out those kinks for you!

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5.     Noticed some off-center UI on your iPhone when using the Capture & Upload App? We've fixed that up too, so your app experience is as picture-perfect as your shots.

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What's Next?

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Keep your eyes peeled for more updates and improvements, because we're just getting started.

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In the meantime, enjoy the new tweaks and treats with update 3.17, designed to keep your NowCandid experience as seamless as your photography skills. And as always, if you hit any bumps or have a lightbulb moment on how we can do better, drop us a line!

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Happy shooting, everyone!

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Candy 🌟

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List of Additional Sony Cameras Now Supported on Apple iOS

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Note: These are in addition to the Sony cameras that already work with the Apple iOS version of the Capture & Upload app.

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ILCE-7RM3

ILCE-7M2

ILCE-7M3

ILCE-6600

ILCE-6400

ILCE-6100

DSC-RX100M5

DSC-RX10M4

DSC-HX99

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Note: Firmware updates may be required for some models of Sony.