Feature Updates

GradPics™ Best Practices Guide 🎓

Candy

April 2, 2025

minute read

🎓 GradPics™ Best Practices Guide 🎓

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Hey there, photographers!

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Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

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Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

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📸 Why GradPics™?

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Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

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✅ Fast and easy Selfie Check-In™ collects accurate contact info.
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✅ Real-time photo uploads (or post-ceremony)—your choice!
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✅ Instant personalized gallery marketing and effective consent for Face Matching™.
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✅ FREE background removal for portrait stations.
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✅ No subscription fees or hefty e-commerce charges.

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Simply put: It's easy, effective, and boosts your sales!

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🤳 Mastering Selfie Check-In™

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Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

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• Avoid sending pre-event Selfie Check-In links. It can cause day-of confusion and reduces day-of participation, making it harder to get 90%+ participation.
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• Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
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• Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
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• Always test your QR codes to confirm they're linked to the correct event.

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Why it matters:

• Collects accurate, updated contact info (personal and family).
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• Far superior to school-provided rosters featuring old contact info, no cell numbers, and edus.
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• Enables personalized gallery marketing, dramatically improving sales.

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📢 Effective Communication with Schools

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Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:
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• Clearly explain the benefits—they want smooth photo distribution almost as much as you do!
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• Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
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• Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

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🚀 Be Proactive, Not Passive

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Relying on signs alone isn't enough! Take these additional steps:

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• Hire staff or allocate your photography team to encourage grads to check in.
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• Consider asking schools or parent associations for volunteer help.
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• Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
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• Prepare your customers for day-of Selfie Check-In™ to achieve 90%+ participation.

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🌟 Photography Essentials

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Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

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• Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
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• Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
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• Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

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📡 Always Have a Backup Plan

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Internet issues happen. Here's how you keep rolling smoothly:

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• Provide physical Selfie Check-In™ cards.
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• Inform grads they can complete Selfie Check-In™ after the ceremony online.
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• Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™ can both collect info offline).
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• Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
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• Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

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💲 Pricing Right for Maximum Revenue

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Pricing too high can limit your sales. Remember:

• Avoid the temptation of setting premium prices for all of your graduations.
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• Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
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• Lower prices can significantly boost your overall sales volume.

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Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

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‍A recent customer lowered digital download prices from $26 to $20, resulting in:

• More orders overall
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• 20% increase in total revenue
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• Happier clients and long-term marketing benefits & residual sales

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🗓️ Need Extra Help?

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We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

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Happy shooting! 📷✨

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Cheers and sparkles,

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Candy

Branding

March 3, 2023

Backprinting: The newest feature to promote your brand

minutes read

With NowCandid, we stress how we try to make everything as white-label as possible.

This week, we've officially implemented a new feature that promotes your brand and drives sales in yet another way: Backprinting! Going forward, your business name, your contact info and the retail support email address will be on the back of all standard print products ordered (with the ability to include your business logo coming soon). Plus, the back of the print includes a unique QR code that when scanned, directs back to that person's individual gallery from that event (even if scanned 10 years from now) so they can buy more prints and increase your residual sales long term! With this change, all NowCandid users will now be delivering an even higher quality product, promoting their brands more effectively than ever, booking more business, and bringing in more residual sales as the years go on.

We hope you are as excited as we are!

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Note: your business name will replace NowCandid in the example image.

How One Night Led to $15,000 in Social Photography Sales

Success Stories

December 12, 2022

How One Night Led to $15,000 in Social Photography Sales

minutes read

Amy Lombardo, and her photography group recently sent several photographers to a military ball and at the time of writing this article, had over $15,000 in sales! To accomplish this, Amy used Now Candid’s Party Pics Now program & Tap A Face workflow with 4 photographers at the event. Several of these photographers worked photo stations with backdrops Amy provided (gray backgrounds with flags bordering the background) while other photographers roamed the party taking posed photos of the guests.

$15,000 is a lot of sales for one social event already, but it is especially impressive when you consider the fact that this was Amy’s first Now Candid event.

Amy Lombardo had this advice for those considering using Now Candid for their next event: “Keep it simple and trust the process. … When planning my first Now Candid event, I was advised to not overcomplicate things and to not get hung up on some of the more minor details. Following through with how the system is intended to work turned out very well for us!”

Thanks for trusting the process Amy! We wish you many successful events to come. To see Amy’s entire video testimonial, click the play button below.

Scanner Identification Now Available in Our Microsoft Store App

Feature Updates

December 1, 2022

Scanner Identification Now Available in Our Microsoft Store App

minutes read

We have a new update now available for the Now Candid Microsoft Store App! This update has several quality of life changes and logging improvements, but the main change is that Scanner Identification has finally been implemented!

Scanner Identification is a system that positively IDs images to your customers using, as the name implies, a scanner to scan a customer’s QR card.

When setting up your event you can generate these QR cards (more on that later) that your customers can scan with their phone to input their contact information. From there, the info & QR code are linked. Any time a QR code is scanned by the photographer that starts a session, and all subsequent photos taken will be matched to that contact info until another QR code is scanned.

At this time, Scanner Identification will only be usable with Sports Pics Now and Portraits Now. During event creation, when one of those two programs have been selected, you’ll choose either the “Tap A Face & Selfie Registration” option, or the “Scanner Identification” option. Once Scanner Identification has been selected and the event created, you’ll be able to input how many QR cards you need and a PDF will be generated with that many cards.

You’ll want to print out the PDF on perforated paper such as this 4 up card paper found on Amazon to more easily distribute cards without manually cutting all the paper.

The Scanner Identification workflow does require an LTE tablet! It’s required both as a device to connect your scanner to and as a way to upload your images live at the event so that guests can have links to buy their images moments after their session ends! Since facial recognition is not being used, galleries will be sent even more quickly and with 100% of the images taken during the session.

If you happen to have a very poor internet connection at your event, bringing the tablet and camera to a location with a strong internet connection after the event will send up all the images at that time! Paired to the data you scanned with it at the time of taking the image.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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GradPics™ Best Practices Guide 🎓

🎓 GradPics™ Best Practices Guide 🎓

📸 Why GradPics™?

🤳 Mastering Selfie Check-In™

Why it matters:

📢 Effective Communication with Schools

🚀 Be Proactive, Not Passive

🌟 Photography Essentials

📡 Always Have a Backup Plan

💲 Pricing Right for Maximum Revenue

Pricing too high can limit your sales. Remember:

Real Example:

🗓️ Need Extra Help?

Related articles

Backprinting: The newest feature to promote your brand

How One Night Led to $15,000 in Social Photography Sales

Scanner Identification Now Available in Our Microsoft Store App

Let’s get in touch

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text