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GradPics™ Best Practices Guide 🎓

GradPics™ Best Practices Guide 🎓
🎓 GradPics™ Best Practices Guide 🎓

Hey there, photographers!

Candy here, and Graduation season is right around the corner, and we're here to help you nail it with GradPics™!

Follow this handy guide filled with proven tips, tricks, and best practices to maximize your success and make your ceremony shoots smooth and profitable!

📸 Why GradPics™?

Before diving in, if you're curious about why GradPics™ is your best bet, check out this informative post. Here's the quick rundown:

  • Fast and easy Selfie Check-In™ collects accurate contact info.
  • Real-time photo uploads (or post-ceremony)—your choice!
  • Instant personalized gallery marketing and effective consent for Face Matching™.
  • FREE background removal for portrait stations.
  • No subscription fees or hefty e-commerce charges.

Simply put: It's easy, effective, and boosts your sales!

🤳 Mastering Selfie Check-In™

Selfie Check-In™ is essential to marketing your photos effectively. Follow these critical tips:

  • • Avoid sending pre-event Selfie Check-In links. It can cause day-of confusion and reduces day-of participation, making it harder to get 90%+ participation.
  • • Collect check-ins on the ceremony day at the venue’s holding area. Grads should show you the "confetti screen" to confirm completion.
  • • Print your QR code clearly on a reusable sign. Need signs? We've got you covered here!
  • • Always test your QR codes to confirm they're linked to the correct event.

Why it matters:
  • Collects accurate, updated contact info (personal and family).
  • Far superior to school-provided rosters featuring old contact info, no cell numbers, and edus.
  • Enables personalized gallery marketing, dramatically improving sales.

📢 Effective Communication with Schools

Collaborate proactively with school staff—graduation speakers, event coordinators, and volunteers—to ensure successful Selfie Check-In™ participation:

  • • Clearly explain the benefits—they want smooth photo distribution almost as much as you do!
  • • Offer schools the collected alumni data to assist their future marketing and fundraising efforts.
  • • Ask schools to remind grads and parents about Selfie Check-In™ ahead of the ceremony.

🚀 Be Proactive, Not Passive

Relying on signs alone isn't enough! Take these additional steps:

  • • Hire staff or allocate your photography team to encourage grads to check in.
  • • Consider asking schools or parent associations for volunteer help.
  • • Send engaging videos, graphics, or flyers ahead of time (without the actual Selfie Check-In™ link) to prepare grads and parents about what to expect.
  • • Prepare your customers for day-of Selfie Check-In™ to achieve 90%+ participation.

🌟 Photography Essentials

Great photography drives sales! Here’s how you maximize photo opportunities with GradPics™:

  • • Capture a variety of shots: buddy shots, processionals, pre-stage portraits, handshake moments, post-stage portraits, friends & family shots.
  • • Coordinate with the handshake presenter: request grads and handshakers turn towards your camera for the perfect shot.
  • • Tap-a-Face feature: Use NowCandid’s™ capture app to market family group shots directly.

📡 Always Have a Backup Plan

Internet issues happen. Here's how you keep rolling smoothly:

  • • Provide physical Selfie Check-In™ cards.
  • • Inform grads they can complete Selfie Check-In™ after the ceremony online.
  • • Leverage offline-compatible devices (Capture App and upcoming Selfie Check-In Station™ can both collect info offline).
  • • Work with schools to post Selfie Check-In™ links post-event if needed (available 30+ days).
  • • Enable Group-by-Face™ to simplify navigation within "All Images" galleries.

💲 Pricing Right for Maximum Revenue

Pricing too high can limit your sales. Remember:
  • • Avoid the temptation of setting premium prices for all of your graduations.
  • • Appropriate premium pricing is suitable only for certain graduations (law or medical schools).
  • • Lower prices can significantly boost your overall sales volume.

Real Example:

Now to be fair, this event was not a graduation - but he point still stands!

A recent customer lowered digital download prices from $26 to $20, resulting in:

  • • More orders overall
  • • 20% increase in total revenue
  • • Happier clients and long-term marketing benefits & residual sales

🗓️ Need Extra Help?

We’re here to support your success. Schedule a chat about graduation season and GradPics™ at Calendly.

Happy shooting! 📷✨

Cheers and sparkles,

Candy

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Hey there, awesome photographers!

Candy here, and I’m so excited to share some incredible updates that are live on the NowCandid retail site.

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Seamless Third-Party Logins 🔐

We know how important it is for your customers to have quick and easy access to their galleries and order history. That’s why we’ve introduced third-party login options!

Now, your clients can save their galleries and order history by logging in with their preferred platform—X/Twitter, Google, Apple, or Facebook. It’s all about convenience and keeping their memories just a click away!

(retail theme: liquorice)

Sleek and Modern UI 🎨

The NowCandid retail site has undergone a major facelift! Our new interface is clean, modern, and minimalist, with a step-by-step ordering process that makes purchasing photos easier than ever.

The site was built mobile-first to ensure the ideal mobile phone experience, recognizing that mobile traffic has become a huge chunk of retail web traffic in recent years, especially with the effectiveness of SMS marketing that NowCandid provides.

Whether your customers are browsing on a computer or mobile device, the improved look ensures a seamless and enjoyable experience.

(retail theme: liquorice - watermarks: off)

Instant Product Rendering 🖼️

Curious about how your clients' photos will look on different products? We’ve got you covered! As soon as they select a photo, it instantly renders on most products in our gallery. Plus, when adding certain products to their cart, customers can choose different colors and art styles, and input text fields—all of which will render as they make their choices.

This means your clients can see exactly how their image will appear on prints, canvases, and more as they peruse the product list and customize their orders. This visual preview is sure to enhance their shopping experience!

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AI Background Generator for BGR Images 🤖🎨

Get creative with your background-removed (BGR) images using our new AI Background Generator! Now, your end customers can type in text prompts to generate fun and unique backgrounds for their photos.

Whether they want a beach scene, a starry night, or something entirely imaginative, the AI will bring their vision to life. The possibilities are endless and sure to delight your clients!

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Retouch All Switch ✨

We know your clients want their photos to look their best, so we’ve added a “Retouch All” switch during checkout. With just a flip, they can apply light retouching to everything in their cart.

This retouching includes slight blemish reduction, smoothing of complexion, red-eye removal, teeth whitening, and eye brightening. It’s the perfect way to ensure their prints are picture-perfect! While also generating you additional revenue.

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Diamond Gloss Upsell 💎

Looking to add a little extra shine to your clients' prints? Our new Diamond Gloss upsell option lets them do just that!

For a few extra dollars, they can add a glossy coating to their prints, giving them a luxurious, high-quality finish that they’ll love.

In the future, we will be adding more unique print upsells, stay tuned!

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Improved Express Checkout 🚀

Time is precious, and we want to make checking out as fast as possible for your photo subjects! With our improved express checkout UI, they can now breeze through their purchase with Apple Pay.

And we’re not stopping there—Google Pay and PayPal express checkout options are coming soon, with more to follow in the future!

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Other Exciting Features 🌟

We’ve packed in even more updates to enhance your clients' experience:

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These changes are designed to improve client satisfaction and increase your sales totals. We’re beyond excited about these enhancements, and we know your customers will love them!

As always, if you have any questions or need help navigating these new features, we’re here to assist you.

Thank you for being part of the NowCandid community!

Cheers and sparkles,


Candy 🍬

Big News: Introducing Full Frame Overlay! 🎨✨
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Check out the screenshot below for a glimpse of the new Full Frame Overlay interface:

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More Resources on the Way 📚

We know that creating the perfect overlay can take time, so we’re here to help! In addition to our existing Banner Overlay Canva Templates, in the future we’ll be adding Full Frame Overlay Canva Templates to our Resources page. These templates will make it even easier to design beautiful graphics that fit perfectly with your photos.

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More examples of Full Frame Overlays below!

Cheers and sparkles,

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Big News: Introducing NowCandid's Mobile Dashboard App 2.0! 📲✨
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Hey there, fabulous photographers! Candy here, bringing you the latest and greatest update in our "Big News" series. Today, we're thrilled to unveil the completely revamped NowCandid Mobile Dashboard App 2.0.

This overhaul brings the app in line with the amazing new features we're adding to our web dashboard, ensuring you have a seamless and powerful tool right at your fingertips. Let's dive into what's new and why you should update to Mobile Dashboard 2.0 today! 🌟

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Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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