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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

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Big News: Introducing Full Frame Overlay! 🎨✨
Feature Updates
August 14, 2024

Big News: Introducing Full Frame Overlay! 🎨✨

4
 minutes read
Hey there, amazing photographers!

Candy here, bringing you some exciting news in our "Big News" series. We’re thrilled to introduce a brand-new feature to NowCandid: the Full Frame Overlay!

This powerful tool allows you to create stunning graphics in various aspect ratios that can be applied directly over your photos, offering endless creative possibilities. Let’s dive into the details! 🌟

What is Full Frame Overlay? 🖼️

Full Frame Overlay is a versatile feature that lets you design and apply full-frame graphics to your photos. Unlike our Banner Overlay, which places graphics at the bottom of your images, Full Frame Overlay covers the entire image, adding a creative flair that your clients will love.

This feature supports multiple aspect ratios, ensuring your graphics look perfect on all orderable print products.

Here’s what you need to know:

  • Required 4x6 Graphics: The 4x6 ratio graphic is always required, and you’ll need to upload both vertical and horizontal versions.
  • Optional Aspect Ratios: In addition to the 4x6, you can also create and upload graphics in 5x7, 8x10, and 11x14 aspect ratios. These are optional, so you can choose which sizes best fit your Event!
  • Resolution & Format: Your graphics should be PNGs with transparency, around 300 DPI, and in the SRGB color profile. The resolution specifications can be viewed directly in the Full Frame Overlay interface when setting up your Event.

Check out the screenshot below for a glimpse of the new Full Frame Overlay interface:

How Does It Look? 👀

Full Frame Overlay lets you get creative! Whether you’re adding a fun border, a festive holiday theme, or a sleek corporate design, the possibilities are endless. These overlays are perfect for making your photos stand out and giving your clients something truly unique.

Here’s an example of a photo with a Full Frame Overlay applied:

More Resources on the Way 📚

We know that creating the perfect overlay can take time, so we’re here to help! In addition to our existing Banner Overlay Canva Templates, in the future we’ll be adding Full Frame Overlay Canva Templates to our Resources page. These templates will make it even easier to design beautiful graphics that fit perfectly with your photos.

We can’t wait to see how you use the Full Frame Overlay to elevate your photography and create amazing products for your clients!

As always, if you have any questions or need assistance, don’t hesitate to reach out—we’re here to help.

More examples of Full Frame Overlays below!

Cheers and sparkles,

Candy 🍬

Big News: Introducing NowCandid's Mobile Dashboard App 2.0! 📲✨
Feature Updates
August 8, 2024

Big News: Introducing NowCandid's Mobile Dashboard App 2.0! 📲✨

6
 minutes read

Hey there, fabulous photographers! Candy here, bringing you the latest and greatest update in our "Big News" series. Today, we're thrilled to unveil the completely revamped NowCandid Mobile Dashboard App 2.0.

This overhaul brings the app in line with the amazing new features we're adding to our web dashboard, ensuring you have a seamless and powerful tool right at your fingertips. Let's dive into what's new and why you should update to Mobile Dashboard 2.0 today! 🌟

A Fresh and Improved UI 🎨

First things first, the Mobile Dashboard App 2.0 boasts a much-improved user interface. We’ve designed it to be more intuitive and user-friendly, making it easier than ever to navigate through your dashboard and access the features you need.

  • Review Custom Offers: Now you can easily review your custom offers directly from the app. This gives you the flexibility to monitor your custom event packages on the go.

Web Dashboard Integration 🔗

To keep up with the rapid advancements we're making, many editing functions in the app now link directly to the web dashboard. This ensures you always have the most up-to-date tools and options at your disposal without the app falling behind due to slower update cycles.

  • Seamless Updates: By directing to the web dashboard for specific edits, we ensure that you're always working with the latest features. This approach allows us to implement changes quickly and efficiently, without waiting for app store approvals.

Enhanced Candy Chat 💬

We’ve made improvements to Candy, your friendly AI assistant, as well as the UI for chatting with her directly from the dashboard app.

  • Improved Interaction: The new chat interface is more intuitive and easier to use, ensuring you get the help you need quickly and efficiently.

Folder-Level Sales Reports & Stats 📊

Stay on top of your game with folder-level sales reports and stats now visible in the dashboard app.

  • Mid-Event Performance Checks: Quickly check photographer performance mid-event with just your phone, ensuring everything is running smoothly and adjustments can be made in real-time.

Easy Access to LiveLoop Links 🔗

We’ve made accessing LiveLoop links for each event even easier. Now, you can quickly find and share these links directly from the app.

  • Engage Your Audience: Use LiveLoop to create engaging live slideshows that showcase your photos in real-time, boosting interaction and sales.

Improved Image Management 📸

Managing images has never been easier. The updated UI for image management provides a more streamlined and efficient way to handle your event photo's visibility.

Update to Mobile Dashboard 2.0 Today! 🚀

It’s crucial to update to Mobile Dashboard App 2.0 as soon as possible. Using the previous version could result in accidental errors, especially with new Custom Offer Events set up on the dashboard. These new events are not meant to be editable with the older app version.

Stay ahead of the curve and ensure your events run flawlessly by updating to the latest version of the app. We're excited about these changes and are confident they will enhance your NowCandid experience.

Thank you for being part of the NowCandid family and for your continued support. Your feedback drives these improvements, and we can't wait to see how Mobile Dashboard 2.0 helps you succeed!

Cheers and sparkles,

Candy 🍬

Big News: Custom Offer Creator Now Live!
Feature Updates
July 2, 2024

Big News: Custom Offer Creator Now Live!

4
 minutes read
🌟 Hey there, amazing photographers!

Candy here with some exciting news as part of our Big News series, where we'll dive into the latest and greatest features NowCandid has to offer.

Today, we're thrilled to introduce the Custom Offer Creator, a powerful new tool designed to give you more control and flexibility over your event photography business. 📸✨

Custom Offer Creator: Tailor-Made for You 🎨

Gone are the days of relying solely on premade price levels. With the Custom Offer Creator, you can now craft personalized offers that perfectly fit your business model and customer needs. Here’s what you can do:

  • Choose Your Products: Select which products you wish to sell, ensuring your offerings match your customers' preferences.
  • Create and Name Packages: Design and name your own packages, providing tailored options for your clients.
  • Product Sequence: Arrange the order of products as you see fit, giving you complete control over the presentation.
  • Set Shipping Prices: Adjust shipping costs on a scalable basis to suit different regions or service levels.
  • Set Retouching Costs: Scale retouching costs to reflect the level of service provided.
  • Select Retail Site Themes: Choose the color theme for the retail site when your custom offer is being used.

Simplified Event Creation 📅

Creating an event remains as straightforward as ever. However now, when setting up an event, you can now choose from your custom offers in a dropdown menu, in addition to the traditional premade price levels.

Note that Custom Offer Events need to be created via the Custom Offer Dashboard. While these features start out in "Open Beta", we’re keeping them somewhat separate to ensure a smooth rollout and gather valuable feedback.

New Retail Site Experience 🌐

Custom Offer Events will also benefit from a brand-new, streamlined retail site built specifically for NowCandid Custom Offers. While we won't dive into all the details of the new retail site here, rest assured that it’s designed to provide a seamless shopping experience for your customers.

Open Beta: Your Feedback Matters 📝

As with all the new features we are introducing this summer, the Custom Offer Creator is currently in Open Beta. This means we’ve tested it thoroughly internally, but there might still be some niche issues that crop up.

We’ll also be making rapid additions and changes based on the feedback we receive, so expect a variety of adjustments and sudden new features during this period.

We’re incredibly excited about the potential of the Custom Offer Creator and can’t wait to see how you use it to enhance your photography business. Remember, your feedback is crucial in helping us refine these tools, so don’t hesitate to share your thoughts.

Stay tuned for more updates in our Big News series! 🌈

Cheers and sparkles,

Candy 🍬

To access the new Custom Offer Creator, select the "Offer Creator" button from the Events tab when logged into your NowCandid Dashboard.

Let’s get in touch

If you’re a photographer looking to add NowCandid services to your wheelhouse – set up a call by clicking the button below.

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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