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How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success

How One Louisiana Team Keeps Setting the Bar for Military Ball Photography Success
When it comes to military ball events, our incredible NowCandid users out of Louisiana have done it again!

Building on their previous years of success, they’ve once again showcased how profitable and rewarding these events can be with the right tools, strategy, and dedication.

Consistency & Growth in 2024

Despite a slight decrease in event participants/attendance in 2024 compared to the previous year, this Louisiana team managed to match their impressive ~$26,000 sales total from 2023—and they didn’t stop there. They also improved their sales per image and sales per participant averages, proving that even with fewer attendees, their ability to deliver value remains unparalleled.

This is the kind of consistency and adaptability that defines true professionals. Even more remarkable is their journey to this point.

The Journey: From 2022 to 2024

It’s worth revisiting their story. Back in 2022, this team had just started using NowCandid—trained on the system the week of their first military ball event. Despite being completely new to the platform and working under tight deadlines, they pulled in an impressive $16,000 in sales. While those numbers didn’t quite hit the heights of their 2023 and 2024 totals, it was a strong foundation for what was to come.

For their 2023 and 2024 events, they doubled down on preparation and team strategy, hiring additional staff to support their photographers and improve operational efficiency.

One of the key moves was more actively promoting selfie check-ins, which not only enhanced the customer experience but also increased the number of photos taken—a direct driver of sales. These refinements pushed them to over $26,000 in sales in 2023 and another stellar year in 2024.

Looking Ahead to 2025

With the new Web Dashboard at their fingertips, the Louisiana team is already preparing to take their 2025 military ball to new heights. The Web Dashboard will unlock features that are sure to impress attendees and drive even greater sales:

  • More Art Overlay Options: Customize event images with exciting designs that attendees will love.
  • All-New Retail Site: A sleek, user-friendly interface for clients to browse and purchase their images.
  • Upsell Opportunities: Introduce premium options like retouching and diamond gloss print coating to enhance the final product and boost sales.

Armed with these enhancements, they’re aiming for even bigger successes in 2025—and we can’t wait to see what they accomplish.

Military Balls: A Goldmine for Photographers

This Louisiana team’s story is a shining example of how profitable military ball events can be. With strategic planning, the right tools, and a little effort, these events can bring in tens of thousands of dollars in revenue.

If there are military bases in or near your area, we strongly encourage you to seek out these opportunities. Partnering with military organizations for formal events is not only rewarding financially but also a chance to build lasting relationships with a highly engaged audience.

Tips for Success

  • Invest in Support Staff: Extra hands help keep the process smooth, from organizing attendees to encouraging selfie check-ins.
  • Leverage NowCandid Tools: Our workflows, like Selfie Check-In and advanced offers, make events efficient and client-focused.
  • Upsell Smartly: Use premium options like overlays, retouching, and print upgrades to maximize your per-participant revenue.
  • Engage Participants Early: Drive excitement and ensure attendees know how to access their photos before and after the event.

Ready to Capture More Success?

Military ball events are a prime opportunity to elevate your business, and NowCandid is here to support you every step of the way. If this story inspires you to explore similar opportunities, don’t hesitate to reach out or dive into your local market to find events like these.

Here’s to making 2025 your most successful year yet! 🎉

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Big News: NowCandid's Capture App Version 4.0 is Here! 🌟
Feature Updates
June 25, 2024

Big News: NowCandid's Capture App Version 4.0 is Here! 🌟

5
 minutes read

🌟 Big News: NowCandid Capture & Upload App Version 4.0 is Here! 🌟

Hey there, amazing photographers! Candy here with some exciting news – the NowCandid Capture & Upload App Version 4.0 is live! 🎉

This is a big update packed with new features, performance improvements, and UI enhancements to make your photo-taking experience even smoother.

Test Your Setup 🧪📲

But first things first: it’s crucial to test the new app version on your setup well before your next event. This ensures there are no issues with your particular combination of equipment and settings, and we have time to help troubleshoot any problems that may arise. 📸✨

Before diving into the new features, make sure to test the updated app on your usual tablet/phone and camera setup. Doing this well ahead of your next event ensures everything runs smoothly, and you'll have time to address any potential issues. This proactive step is key to a successful and stress-free event. 🚀

New Features for both iOS & Windows🌟

Check out the fantastic new features designed to enhance your user experience:

  • Dark OLED Theme: This new theme on the info page will help save battery life on OLED devices – up to 42% less power consumption at max brightness!
  • Advanced Participant Search: Now you can search for participants by email or phone in addition to name.
  • Custom Offer Positive ID Events: We’ve added app support for new Custom Offer Events.
  • Toast System: Added a toast system to display error messages and other notifications promptly, without disrupting your workflow with pop-ups.

Windows and iOS Specific Updates 🍏💻

Windows:

  • New Engine: Uses a new engine behind the scenes for better performance.

iOS:

These awesome new features, for the foreseeable future, will only be available on iOS (iPhone & iPad) and may come to Windows devices as well later on.

  • Pre-Highlighted Faces: Automatically detect and highlight faces on the app, and Tap-A-Face will use the center of detected faces for accuracy - no more missed taps!
  • Notifications: The app can now push important notifications to your device, and all notifications auto-dismiss when the app is opened.
  • Nikon Camera Support: Image review is enabled while tethered if image review is enabled on the camera.
  • Upload Reminders: Get notified if you still have images left to upload when the app goes into the background of your device.
  • Enhanced Tap-A-Face: Shows selected face in email/number/name popups, helping ensure the correct face is chosen (so subjects can easily notice if they tapped the wrong face before entering their info).
  • iOS 18 Support: Full support for the latest iOS version.
  • UI Improvements: Fixed issues with group photo labels, brought back borders for selected images, and added workflow icons in event dropdowns for more Event Selection clarity.

Performance Enhancements ⚡️

Version 4.0 is loaded with behind-the-scenes magic to boost performance and efficiency:

  • More Efficient: We’ve completely redone a variety of app systems to enhance speed and reliability.
  • Instant Updates: Header stats and image gallery statuses update even quicker now.
  • Improved Filtering and UI Interactions: Enjoy much faster image gallery filtering and quicker UI interactions.

UI Enhancements 🎨

We’ve made numerous UI improvements to make your experience more enjoyable:

  • Tap-A-Face UI: Tap-A-Faces are now cyan instead of yellow, and will zoom/scale based on image scroll/zoom for a more intuitive and smooth experience.
  • Dark Mode Tweaks: Dark dropdowns, input fields, and more cyan text for a sleek look.
  • Refined Controls: Checkmark & X symbols instead of yes/no for service indicators, updated image gallery UI, and improved secondary/cancel buttons.
  • Improved Email Input: Email inputs now include space, dot, and @ on the keyboard for easier entry when collecting email addresses via the app.

Thank you for being incredible users of NowCandid. Your feedback drives these improvements, and we’re excited to see how version 4.0 enhances your photography business. 🌟

Cheers and sparkles,

Candy 🍬

Teaser: NowCandid's Game-Changing Updates for Photographers!
Feature Updates
June 21, 2024

Teaser: NowCandid's Game-Changing Updates for Photographers!

10
 minutes read
At NowCandid, we understand that the success of our platform hinges on the success of our photographers.

Over the past year, we have invested significant time, energy and resources into revamping our system, tailoring our software and interfaces to meet the specific wants and needs of photographers. Our commitment is to create solutions that are built around the photographer, for the photographer. Here’s a look at the powerful new features and functionalities coming to NowCandid:

New Updates to Boost Your Business

1. Custom Offers

Until now, NowCandid users could only use our premade Offers, which have been very successful - but the limited options have sometimes been restrictive in certain situations.

Now, we are excited to introduce the ability for photographers to create their own custom Offers.

This means you can now set your own prices, choose your own product lineup, set your shipping costs, and create your own packages.

You can even choose from a variety of color schemes, including animated holiday themes, that will change the color palette of the new retail site, Selfie Check-In site, and Scan Card Check-In site.

Speaking of, the Selfie Check-In site has been overhauled as well! And now will only allow the subject to take a selfie if there is only one face visible in their camera view.

If you're not sure where to start when building your first offer, instead of building from scratch you can use our recommended premade Offers as templates to get started.

Also, we have revamped our text & email marketing system for Custom Offer Events! Text marketing is now a bit trendier, and includes emojis to improve click rates, and gallery links for QuicPics will now be delivered from the same phone number as their QuicPics image files. Plus, if a new image is added to a subject's gallery after they make a purchase, they will now receive a text or email notification that new images have been added since their last visit.

These new features aim to break down significant obstacles NowCandid photographers have faced, and allow for greater flexibility and customization.

2. Simplified Retail Site with new Features

When you create a new Event using one of your Custom Offers, it will utilize an all-new, simplified, retail site! The new site has a very clean and simple look, and comes with a variety of cool features:

  • Cart-Wide Retouching: End customers can order retouching for all items in their cart for one flat price. This incentivizes larger orders, and allows photographers to focus on speedy delivery by skipping pre-upload retouching.
  • Third-Party Sign-In: Customers can sign in using Google, Apple, Facebook, or X/Twitter accounts. This provides access to an Event History of all personal galleries they’ve accessed, and an Order History complete with order statuses.
  • Product Page Rendering: When viewing the product page, most products will render with the customer's selected image, right there in the product gallery!
  • More Product Customization: Customers can choose from multiple product styles, and change an art style's primary & accent colors before adding the product to their cart.
  • AI Background Generation Tools: For images with backgrounds removed, customers can use text prompts to generate unique AI backgrounds tailored to their specifications, or choose from a variety of popular defaults.
  • Live Face Match Groups: Similar to our popular Group-by-Face feature, this allows faces in a Face Matching Event's gallery to be clicked to view other images in the Event with a matching face. However, this runs live during an Event (not just by triggering it afterwards) on all Tapped or Checked-In faces within the Event.
  • Retail Header Tweaks: Now includes the Event Name first and foremost, followed by your Business Name! Retail Support contact info will be featured frequently throughout the remainder of the sales process.
  • More Private Galleries: Personal Gallery links now require both an Event Name and a corresponding randomized sequence unique to that participant. Making each gallery more private than ever before.

3. App Version 4.0

Our upcoming app version 4.0 for iOS and Windows is a complete overhaul of version 3.22, including:

  • Improved UI: A refreshed user interface for a smoother experience.
  • Dark Mode: A new Dark Theme for the app's UI that also optimizes battery saving on OLED iOS devices.
  • Pre-Highlighted Faces: Enhanced Face Matching with pre-highlighted faces ensures subjects never miss their face when tapping.
  • Significant Performance Improvements: Reduced bugs, lag, and improved battery life.

4. Event Management Improvements

When managing your new Custom Offer Events (different from traditional NowCandid Events) you'll have access to new Event Management tools and information.

  • Manage Participants: A new Manage Participants interface so you can access your subjects' personal gallery URL.
  • Marketing Tracking: Number of marketing pieces sent out (counting both texts & emails sent).
  • Recent Orders: A new "recent orders" window.
  • Sales Chart: A new sales chart tracking sales over the first 30 days from your Event's start date.
  • Image Uploader: An all-new image-upload tool with a variety of improvements.

Why NowCandid?

NowCandid is designed to be incredibly simple to use, with no subscription fees, startup fees, or license fees. We only make money when you do.

Our platform is built to help you scale your business and brand by being completely white-label, handling customer support for your retail customers, and replacing orders damaged in shipping—all for free.

This means there's more time for you to focus on booking and shooting, while we handle the rest.

Ready to take your photography business to the next level? Embrace NowCandid’s new features and watch your business thrive!
Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities
Events
June 14, 2024

Expanding Your Photography Business with NowCandid: Exploring Niche Opportunities

5
 minutes read
In the world of professional photography, niche events often present untapped opportunities that can be both rewarding and profitable.

With NowCandid's innovative services and systems, photographers can now explore these niche markets with confidence, creating new business avenues that were previously considered unviable. Here’s how you can leverage NowCandid to seek out and thrive in niche photography opportunities.

The Power of NowCandid in Niche Markets

1. Military Deployments

The United States military has troops deployed in countries all over the world, with over 150,000 troops typically stationed outside the US at any given time. Many members of the US military, essentially, take turns being stationed at these international locations. When a new group is about to be sent out on deployment, they will often have a deployment ceremony, and notably, these deployment ceremonies are not often well-photographed - despite being great portrait opportunities.

Members of the military will often be wearing their uniforms, many of their friends and family will attend the Event, and there are often high-ranking political or military figures speaking at the ceremony as well. Basically, it can be a big deal! Anecdotally, one deployment ceremony we attended in Oklahoma City for a group of troops being deployed to Africa for a year filled out the Paycom Center (where the Oklahoma City Thunder, an NBA team, competes). The governor of Oklahoma at the time as well as several other high-ranking figures spoke at the ceremony.

Once the ceremony concluded, all the families and military members in their uniforms spent the next hour or so taking pictures of each other with their phones, struggling to get good lighting, avoid wind, avoid a crowd in the background, etc. It was a perfect opportunity for professional photographers to provide their services, though there were none to be found.

By being aware of a deployment ceremony happening in your area, you could work your way into the Event as a portrait photographer, setting up multiple portrait stations at the Event. Military deployments are deeply emotional and significant events for families and service members, and people are generally dressed in uniforms and formal outfits. Capturing these moments can be nearly historical for those involved, and providing professional photography services will be MUCH appreciated by those photographed.

The prices you set are up to you, but by providing images for sale in real-time to these subjects, you can both provide a very appreciated service to those about to be deployed, as well as generate some amazing revenue for your photography business.

2. Community Fairs and Carnivals

Community fairs and carnivals are vibrant and bustling with activities. However, these events often lack professional photography services. With NowCandid's real-time photo delivery you can deliver images and fun instantly to attendees.

There are two ways to approach this, either being paid substantially upfront by the Event's organizers or sponsors to provide free and instant images to subjects via QuicPics...

OR using PartyPics Now to instantly deliver image galleries where subjects can purchase downloads and physical products to generate revenue in that way instead.

Which of these two methods is more profitable really depends on the Event and the situation - but feel free to Contact Us to discuss which might be profitable for your specific Event! We are always here to help.

3. Fitness Community Events

The fitness community thrives on events like marathons, CrossFit competitions, and triathlons. While large marathons are typically already covered by photographers, the smaller events are perfect for professional photography, as well.

These communities have large social medial audiences and are in constant need of images that are capturing the determination and achievements of participants. So, providing the images you take to the event organizers is always a selling point.

And thanks to Selfie Check-In and NowCandid's Face Matching, you can easily distribute and sell action photos you take of these athletes and competitors to generate significant revenue! Participants love to buy action photo downloads to share their accomplishments on social media.

4. Craft and Art Fairs

Craft and art fairs showcase the creativity and talent of local artisans. By getting a booth space at a fair such as this, you can be accomplishing two things at once!

  1. You can promote your photography business to the outgoing and socialite-infused crowd that tends to visit craft and art fairs, and demonstrate what you're capable of both in terms of skill and technology (thanks to your partners at NowCandid!). This could lead to lots of brand awareness and future bookings for you and your photography company.
  2. In the process of demonstrating your photography skills and technology, you will be taking portraits of subjects and selling them! Having a nice backdrop, a professional camera, and maybe some props can lead to some pretty sellable photos that fair-goers just might purchase!

5. Hobby Conventions and Immersive Experience Events

Hobby conventions, such as comic book conventions and gaming events, are filled with passionate participants and selfie stations that aren't typically staffed by photographers. These events are perfect for professional photography, capturing the unique and vibrant atmosphere.

In addition, anime conventions, comic conventions, gaming conventions, and renaissance fairs are loaded with people in well-designed costumes that took lots of hard work and preparation. By taking professional photos of these individuals, you can generate a lot of sales, as they may want the physical photo products you provide or the high-quality digital downloads that they could post to social media right away.

Plus, you can always provide photos to the Event organizer at the end as well, giving them promotional content for future Events of their own.

Making Niche Events Profitable with NowCandid

NowCandid's advanced technology and real-time delivery system make it possible to turn previously unprofitable niche events into lucrative opportunities. Here's how:

  • Instant Image Delivery: Attendees receive their photos instantly, making them more likely to purchase and share these images.
  • Well-Composed Images: Professional photos enhance the value of the event and are desirable mementos for attendees.
  • Data Collection: Collecting attendee data allows for targeted marketing of their photos, directing them to their pictures the moment they click a marketing link.
  • Physical Products: NowCandid provides a wide variety of photo products your subjects can purchase, giving everybody regardless of differing tastes something to get excited about.
  • LiveLoop Feature (Optional): Displaying images via slideshow in real-time during certain kinds of Events adds excitement and encourages more attendees to participate in photo sessions.

Conclusion

By leveraging NowCandid's innovative tools and workflows, photographers can successfully tap into niche markets that were previously considered unprofitable. From military deployments to community fairs, fitness events, and immersive experiences, the possibilities are endless. NowCandid not only enhances the event experience for attendees but also provides photographers with a profitable and sustainable business model.

Ready to explore new opportunities and expand your photography business?

Connect with us at NowCandid and discover how our services can help you capture and capitalize on every moment. If you have any questions or need further assistance, our support team is here to help you succeed.

https://calendly.com/nowcandid-training

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How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text

How to customize formatting for each rich text
How to customize formatting for each rich text

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