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Jason Jackson: Using Face Matching to its Fullest

Jason Jackson: Using Face Matching to its Fullest

Welcome to another inspiring success story from the world of NowCandid!

In this feature, we're shining the spotlight on Jason Jackson, a talented photographer based in Texas.

Jason Jackson of TSS Photography

Jason's recent venture at a collegiate ring ceremony using NowCandid's GradPics Now Program and Selfie Check-In Workflow showcases the transformative power of our platform in the realm of event photography.

The Numbers

Jason Jackson's latest Event, a collegiate ring ceremony, has been a resounding success. Utilizing the GradPics Now Program alongside the Selfie Check-In Workflow, he managed to generate an impressive $5000 in sales with 122 participants, all within just two weeks of the Event!

This feat translates to an average of over $39 in sales per participant, all while earning an outstanding 78.8% profit margin as well.

The Power of More Photos

Something that played a part in Jason's success was how many photos he took – well over 2000! For only 122 participants!

Taking a higher number of photos correlates strongly with increased sales, and Jason's recent experience backs up that idea even more.

Jason elaborated, "Our key takeaway: taking more pictures significantly boosts sales. The broader the selection, the more they're inclined to purchase!"

His conclusion is clear – a wider range of images encourages more (and larger) orders, a concept NowCandid's Face Matching technology effortlessly supports by accurately pairing each photo with the right individual, allowing you (the photographer) unlimited freedom to take as many photos as you want.

Multiple poses, family photos, portraits, even shots of your subjects in action! No matter how many photos you take of your subjects, NowCandid's Face Matching has you covered.

Family Photo Station Enhances Sales

Jason's introduction of a family photo station also proved to be a strategic move in maximizing sales. This approach demonstrates how creative thinking and adapting to circumstances can substantially elevate sales performance in Event photography.

"We adapted to rain at the event by moving the family photo station indoors during the morning session," Jason explained. "The decision to retain this setup for the afternoon significantly boosted overall participation."

Embracing Opportunities with NowCandid

Jason Jackson's story is a powerful story of the potential that new innovations in photography sales have brought about. It also exemplifies how leveraging NowCandid's tools and features can transform standard Events into even more lucrative opportunities for photographers.

For more insights and success stories from the world of NowCandid, stay tuned!

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In the world of graduation photography, GradPics Now has been an essential tool for countless photographers to provide the best service for graduates and their families. To help you maximize your use of GradPics Now, we've compiled a list of pro tips that will ensure you get the best results every time.

  1. Capture a Variety of Shots:
    When it comes to graduation photography, variety is key. Don't limit yourself to the traditional portrait and handshake photos. Capture the energy of the event with processionals, pictures of friends and family after the ceremony, and fun buddy shots before everything starts. Consider recessionals and a second portrait as well. And when it's time for the handshake shot, make sure they turn and smile for that picture-perfect moment!
  2. Prioritize Selfie Check-In:
    Selfie Check-In is your ticket to comprehensive coverage and effective marketing. Encourage every graduate to participate. Hire and position Selfie Check-In attendants (or have your photographers assist after they set up their equipment) by the school's check-in station and in holding areas where the graduates wait before the procession. Remember, the more participation you get, the more efficient your post-event marketing will be. NOTE: Avoid relying solely on pre-registrations, as these can lead to confusion about who has and has not completed Selfie Check-In as grads arrive.
  3. Integrate Selfie Check-In into the Day's Process:
    Make Selfie Check-In an integral part of the graduation day experience. Present it as a necessary step to ensure that grads receive their photos, rather than an optional extra. Phrase it as "Have you completed your Selfie Check-In?" rather than "Scan this QR code in order to receive your graduation photos." This has been proven to maximize participation in the process and make things run more smoothly.
  4. Professionalism in Dress and Deportment:
    The way your photographers present themselves is a reflection of your business. Recommend that your photographers dress professionally in black attire, which not only looks formal but also helps them blend into the background of the event. Blazers for men and dresses for women are always a good choice. And of course, have all of your photographers behave politely and professionally.

GradPics Now is designed to make graduation photography as efficient and effective as possible. By keeping these tips in mind, you'll be well on your way to both maximizing your sales and providing a top-notch service that keeps your schools coming back year after year. Happy shooting!

Meet Candy: The Newest Addition to the NowCandid Family
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Hello NowCandid users!

We're excited to announce that Candy, our AI Chatbot Assistant, is now officially in open beta! As part of our ongoing commitment to making NowCandid the best photo sales software platform, we are constantly seeking new ways to enhance your user experience and overall efficiency. Candy is our latest step in that direction.

Candy is designed to be your personal assistant within NowCandid. She’s a dedicated, round-the-clock helper, designed to make your life easier. Whether you have a question about our workflows, need guidance on how to navigate our platform, or are looking for tips to maximize your photography sales, Candy is here to help.

As an AI-powered chatbot, Candy is always learning and evolving. She's quick, responsive, and doesn’t need coffee breaks! With her at your side, you'll have more time to focus on what you love—capturing those perfect moments.

But that's not all—Candy is in open beta because we want to make her the best she can be, and we need your help to do that. By interacting with Candy, you'll help us train her to become even more knowledgeable and efficient. Your questions, queries, and interactions will contribute to her learning process. It's a collaborative effort, and we're thrilled to have you be a part of it.

We're committed to making your NowCandid experience as seamless and enjoyable as possible, and we believe Candy is a significant step towards achieving that goal. We can't wait for you to meet her and see all the ways she can make your NowCandid journey easier.

So, dive in and start chatting with Candy! Remember, every question you ask her helps make her smarter. Let's shape the future of NowCandid together! https://www.nowcandid.com/candy

As always, we want to thank you for being a part of the NowCandid community. Your continued support and feedback are what drive us to keep innovating. We look forward to hearing about your experiences with Candy.

Happy snapping!

The NowCandid Team

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As the great philosopher Voltaire once said, "With great power comes great responsibility." Well, maybe it was actually Uncle Ben from Spider-Man, but the point still stands! As your photography business grows, you'll need to expand your team and delegate tasks. In this blog post, we'll share tips on hiring and training photographers to help you build your very own photography A-Team. And with the support of NowCandid, you'll be well on your way to a thriving photo business.

1. Define Your Ideal Photographer:
Before you start hiring, take the time to define the qualities and skills you're looking for in a photographer. Consider the specific niches your business covers, your brand identity, and the type of work environment you aim to create.

2. Scout for Talent:
Look for photographers through local photography clubs, online communities, social media, and job boards. Reach out to your network and ask for recommendations. When you can’t find photographers, find social, outgoing personalities, and train them to be photographers! Oftentimes, an outgoing person trained to be a photographer is an easier prospect than training a shy photographer to be outgoing.

3. Conduct Thorough Interviews:
During the interview process, ask questions that allow candidates to showcase their skills, experience, and personality. Review their portfolios, ask for references, and consider conducting a trial shoot to see how they perform in action.

4. Offer Competitive Compensation:
To attract top talent, offer competitive compensation packages that include fair wages, bonuses, and potential for growth within your company. If you compensate with base pay + a per image rate, be sure to paint the picture of what their pay would be if they were successful in taking a lot of pictures at an event!

5. Invest in Training and Development:
Once you've hired your team of photographers, invest in their ongoing training and development. Encourage them to attend workshops, webinars, and conferences to stay updated with industry trends and techniques. Use some of NowCandid's training resources, as it can help streamline the training! And don’t forget to always keep them connected with your business's core values.

6. Establish Clear Expectations:
Set clear expectations for your photographers regarding their roles, responsibilities, and performance metrics. Regularly review their progress and provide constructive feedback to help them grow and improve.

7. Foster a Positive Work Environment:
Create a supportive, collaborative work environment where your photographers feel valued and motivated. Encourage open communication, provide opportunities for team-building activities, and celebrate your team's successes.

Hiring and training photographers for your business is a crucial step in scaling your operations and ensuring long-term success. By defining your ideal photographer, scouting for talent, and investing in their development, you can build a strong, capable team that will help your business soar to new heights. Embrace your role as a leader, and assemble your photography A-Team with confidence!

Let’s get in touch

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